Exploiting Hollywood 1980.

Chapter 818 also ranks first on the record sales list
The editing of the two commercials was completed very quickly. The one in which Pierce Brosnan and Diane played a parody of the 007 scene, Ronald asked Corey Yuen to edit it, and he cut the Demi Moore version himself.

In the screening hall, Ronald and two martial artists from Xiangjiang watched the sample.

"Very well, this is an action scene that has never been seen in Hollywood. You have completed it very well and with high efficiency, which surprised me. There is a great need for stunt directors like you here. Have you ever thought about staying in Hollywood?"

"I'm already married, and I came here this time to make some money for my family. Director Luo, you have been very kind to us, but I still have to go home to take care of my husband." Yuen Qiu said that he should return to his family.

"Why? Women can come out to work even when they're married? Look at Hollywood stunt directors, there are many husband and wife teams."

"My husband is also a director, I have to go back and take care of him." Yuen Qiu replied.

Ronald shrugged his shoulders. He knew that directors would be away from home for a few months after filming, so it was really hard to persuade this rare female stunt performer to continue working.

"Their husband and wife are very loving." Corey Yuen explained beside him.

"What about you, Corey? Are you interested in staying in Hollywood? My company will soon shoot some small-budget movies, each with a scale of one or two million dollars. If you want, you can submit the script to me." Rona De turned around and threw an olive branch with Corey Yuen.

This time I watched him direct, action design, and post-editing. He is a very efficient player.Ronald became fond of talent.

"Corey is one of our top five or six action directors, and he is nominated for the best action design for the Academy Awards every year." This is Yuen Qiu's introduction to Ronald.

Of course Corey Yuen wants to make a living in Hollywood. The small productions here have a budget of several million dollars, which is more than the big productions there.

He pondered for a moment, then said, "I still have to go back to help Brother Long, he will come back to make a movie this year, and he needs to use me a lot."

"Well, when you're free, I welcome you to try it with a script at any time." Ronald knew that he had the ambition to be a director, and his knowledge and experience were sufficient.

"Thank you, Brother Luo, people value you so much. When the sequels of Project A and Police Story are ready, you can try it out." Yuen Qiu spoke quickly, seeing that Corey Yuen wanted to come and try, so he took up the conversation.

"If you have an idea, just call me, and I'll talk to Brother Long." Ronald smiled at them, and made a promise to himself, "And you, sister Qiu, want to come back to relieve boredom, or in the future give Remember to find me for the children to earn some pocket money, there is a shortage of good female stuntmen in Hollywood."

"Thank you, Director Luo, for your appreciation." The two stuntmen were well-educated, and Ronald could win them over.

"Today, let my company's assistant, Ms. Chen, accompany you to Los Angeles, take some photos, buy some souvenirs to go back, and put them on the company's account." Ronald called the translator, Ms. Chen, explained, and took He took out a credit card and handed it to her.

The two happily went out with the translator, and the moment they opened the door of the screening hall, a strong man walked in.

"Hi hi, Ronald, see you again."

It was Bruce Willis.

"Bruce, Demi isn't here today. Her scenes are all done." Ronald wanted to hide when he saw him coming.

This Bruce Willis, during filming, fully demonstrated how far a male star would go if he wanted to court an actress.

During the shooting, hundreds of roses were sent to the shooting site every day, and Demi Moore was served by a special person, using the mineral water and food he specially ordered.

And because he is a TV star, he also broke the rules, went to the shooting site by himself, and gave tips to the staff on site.Especially for those dragon and tiger warriors who helped protect Demi Moore, Willis even tipped each of them hundreds of dollars.

"You all have to work hard to protect Miss Moore and don't let her get hurt. I'm here to watch you..."

In the end, Ronald couldn't stand it anymore, and put on a director's style to drive him away.

Today he broke the rules again, and came to the screening room where no one other than the director and editor could come, and he didn't know what excessive demands he would make in order to please Demi Moore.

"Tell me, what do you want?" Ronald knew what he wanted to do when he saw Bruce Willis' smirk.

"Hey, I want to see Demi's finished film."

Ronald patted his head. This Willis was very thick-skinned, not to mention familiar.But the advertisement is actually very short, unlike movies that need to be kept secret, it doesn't matter if you show him.

"Oh, she's really attractive, don't you think?" Bruce Willis looked at Demi's image on the screen, his eyes sparkled.

"Who says no?" Ronald curled his lips.

"Brother, I've never been like this, she is so charming, can I..."

"I'll make a copy for you." Ronald hurriedly called the editing assistant to copy a video tape for Bruce Willis.

This person picked up girls, and he was so fascinated by him, he felt a little upside down, as if he had really fallen into Demi's trap.

"Thanks, Ronald. I have to go back. The progress of Blue Moonlight is being slowed down by Sybil. I have to go to the studio."

"Bye..." Ronald hurriedly sent the simple-minded TV star away.

……

The finished films of the two advertisements were shown in front of Coca-Cola's marketing director, Melette.

"Put that one aside like 007." Melet liked Brosnan's ad more, and watched it again and again.

This is a bit beyond Ronald's expectation. Judging from the storyline, action scenes, and the performance of the protagonist, Demi Moore's version is more complete and smooth, and it is more in line with Diet Coca-Cola's products, but Melette seems Save the male version for the Super Bowl.

"I like this version of the ad very much. James Bond vs. Japan Ninja, 007 should actually be played by this actor. Let this version of the ad be used as the version of the Super Bowl halftime ad. The version of the actress, we will next The month will start playing.”

"You are the boss." Ronald was very happy to know that the other side of the two ads had passed.

"If I may, I would like to ask, why did you save the male lead version for the Super Bowl?"

"The main customers of Coke are men. Although the heroine in that version played well, I'm afraid it won't arouse the reactions of many customers." Mellette was in a good mood and explained a few words to Ronald.

"Thank you," Ronald thanked Coca-Cola's marketing director, sending him out.

"Is his idea true?" Back in the screening room, Ronald found Darcy Maguire, the creative director of the advertising company, for advice.

"Actually, it's not true," Darcy Maguire pouted, "Many six-packs of Coke are purchased by housewives. They are the decision makers for household purchases.

This kind of fast-moving consumer goods with a large shipment volume actually affects mothers and wives the most.So I think the Demi Moore version should be used. "

"A gender issue?" Ronald asked Darcy Maguire.

"Almost, this industry has been male-dominated in America for 80 years, and there are many rules in the industry that have been handed down at that time. Now the power of professional women and housewives in America is increasing, and some old rules have come to be corrected. It's time."

"Maybe next time, but this time the male version has the upper hand."

……

Coca-Cola quickly held a meeting, and Ronald's ad passed the review.Coca-Cola was very quick to pay. Ronald was holding the check and reading it under the lamp.

As long as I go to the bank tomorrow to cash the check, the dilemma of having no money this year can be greatly alleviated.In the first half of [-], I only had normal expenses, and I didn't buy any expensive toys for myself.

While admiring the presentation of his idea, Ronald heard the phone ring.

"Hello, Ronald."

"Ronald, this is Demi."

On the other end of the line was Demi Moore's husky, sexy voice.

"Demi, I'm about to call you. Coca-Cola has passed the commercial. You should contact your agent. He should be able to get a check soon."

"Thank you, Ronald, thank you," Demi said excitedly on the other end of the phone.She hasn't received a new film for a long time, and she already has to rely on borrowing to buy new clothes.With this advertising income equivalent to half of her film salary, her financial situation will be greatly relieved.

"I didn't call to tell you about this." After thanking Demi, she resumed her lazy voice, "I can't thank you in the old way this time."

"Don't worry too much, we are friends." Ronald thought to himself, did he have any inappropriate hints?Originally, this matter has been settled, and there is no need to hold Demi Moore anymore.He wasn't the kind of producer who would hold onto an actress just by giving him a favor once.

"Yeah, I know, I know, you're good to me..." Demi still said what she wanted to say.

"Today Bruce showed me the video he got from you, and he took the opportunity to ask me to live in his house."

"Are you sure?" Ronald wondered why in just a few days, the woman was going to live in the man's house?
"I'm sure. On the one hand I like Bruce, on the other hand, he's the kind of man I dream of. I've got no one in this line of work. That's the man I dream of every day."

"Uh, then, congratulations?" Ronald didn't know what to say.

"Thank you, I only have you as a bosom friend in Hollywood who can talk about these things." Demi Moore has worked her way up and down in Hollywood, and she really doesn't have any real friends.

"Don't say that, I'm happy for you.

"Thanks...well, I have one more thing...our old ones..."

"Your secret is as far as I am, and it is safe with me." Ronald heard Demi Moore's overtones.She abused drugs before, kept changing boyfriends, and secretly acted as her own mole, stealing the secrets of her ex-boyfriend Emilio Estevez for herself.

These things are a big minus for a simple-minded macho like Bruce Willis.

Ronald was cautious about this kind of thing, except that his agent hadn't told anyone else, not even his family.So in order to reassure the other party and keep their own secrets safe, the two tacitly agreed to keep each other's secrets.

……

At six o'clock on a Monday morning, Ronald was on the phone with Michelle Cannold while making breakfast at home.

The second week's box office results were also aggregated to Daydream Pictures.The scale of screenings has expanded to 1400 theaters, and the box office of a single theater has only dropped by 5%, and the total box office has exceeded 1500 million. "Dirty Dancing" continues to top the box office charts.

"The analysis of Cinema Score came over. Female audiences accounted for the main audience, exceeding 60%. Among them, female audiences over the age of 23 also surpassed female audiences aged 17-23. They said that this is unprecedented. Phenomenon."

"It's a great thing for us."

Ronald clamped the phone around his neck, then cut the sandwich in half into triangles and carried it into the living room with the milk.

“Yes, word-of-mouth is very effective, in the Great Lakes Midwest, in the Deep South, and in some of the western states, the number stars at the box office are better than the percentage of other movies in those places. Our word-of-mouth strategy has worked.”

"Dirty Dancing" is contrary to the law that if a musical film sells well in a big city, it won't work in a small city, and if it sells well in a small city, it won't work in a big city, whether it's in a big city or a small town.

Originally, the values ​​and appreciation tastes of these two groups of people are very different, even opposite.But the female audience aged 23-58 smoothed out all the gaps between urban and rural areas.

For older people, watching "Dirty Dancing" is a reminder of their youth.The younger ones appreciate the seductive mambo dance.

The underage audience is purely watching Patrick Switz, the sexy dream girl.

Therefore, although the box office performance is poor among adult male audiences, the female audience, those housewives who usually go to the cinema with their families once or twice a year to watch family movies, frantically tell each other about Go to the cinema to watch this rare good film.

There are also many families where mother and daughter are dispatched together.

While these data amazed Cinema Score, they also began to make them examine their own evaluation standards. No matter from which point of view, "Dirty Dancing" is a movie that breaks the rules.

In Hollywood in the past 20 years, almost no box office of a movie has been supported by adult female audiences.

Their usual entertainment is to watch TV dramas broadcast during the day to relieve boredom.If things go on like this, Hollywood studios rely on data analysis, and they will less and less make movies suitable for these female audiences.

The result of driving while looking in the rearview mirror like this is a vicious circle.There are fewer and fewer movies suitable for adult women's tastes, and female audiences are less and less willing to go to the cinema to watch movies.

But those desires for a good story are still there. Ronald's movie "Dirty Dancing" seems to have unlocked the basement that has been dusty for decades, and all the desires are gushing out like a flood that has burst. .

The desires accumulated for so many years suddenly let them tell each other and contact their high school and college classmates.The best friend back then, the handkerchief handed over, and all the women in the social circle now, everyone has to watch this movie that tells such a beautiful story about women.

Patrick Schwytz, and Cynthia Rhodes, also began to add a lot of stops to the fan meeting schedule.Even Jennifer Gray, regardless of the injured neck, began to travel in some cities around New York in the east.

Before "Dirty Dancing", everyone was an unknown actor.This opportunity pushed them down to the edge of the first-tier stars. Everyone was very excited and wanted to seize this rare opportunity and give their star status another kick.

With the advertising salary, Ronald's money began to be a little more generous.The loan from Bannon's side has also arrived, and they have begun to invest in the production of video tapes, additional copying costs, and advertising and marketing on TV stations and various places.

The first batch of videotapes, and records, have been sent to the fan club in Nashville by Ronald's assistant.Those lovely female movie fans received Ronald's gift and wrote back to thank them. Their progress of watching Dirty Dancing 100 times has begun to move towards 30 times.

In short, the situation is not generally good, but unexpectedly good.It is clear that every dollar invested now can be exchanged for three to five dollars in income next year.

Ronald finished his breakfast, drove to the office, and began to process some documents.

"Morning, Ronald."

Michelle Cannold arrived at 08:30 and also came to the office early.

He knew that Ronald had a lot of things to do, and he usually came to the office two to three hours in advance to get rid of his work as the boss of Daydream Films. When everyone came to work one after another at nine o'clock, he would go home to do his work as an artist.

"Morning, Michelle."

The two greeted each other and began chatting about making the video tape.

"We are now accumulating a large amount of inventory. Three months after the release, our first batch of goods can be sold to those video rental stores. After that, we will enter retail channels such as supermarkets, department stores, and grocery stores."

"Very well, you are an expert in this area, so I will entrust it to you." Ronald listened to the release plan of the video tape and felt that it would be no problem.

"Then I'll go first..." Ronald said goodbye to Michelle Cannold.

Just in time to see Jimmy Reiner, who was in charge of the record work, rushing in.

"Congratulations, Ronald, you are number one."

"I know, we are number one at the box office." Ronald wanted to give him a high-five to celebrate.

"No, no...it's not the box office, it's your record sales that topped the list of best-selling albums."

Jimmy Reiner turned on the radio and tuned to the KAMP channel in Los Angeles, (97.1 FM).

"Okay, there was a song 'Do You Love Me?' from the soundtrack of the movie 'Dirty Dancing', and I highly recommend all of us listeners, to go buy a record, it sparked my desire to dance .

The movie is also really good and my mom went to see it with my aunt and guess what she started jumping in the kitchen today while making me scrambled eggs.

There's something magical about this movie, this record that tickles the soles of your feet.

Let's look at today's No. [-] single, MJ's 'Bad'.His new album of the same name also ranked second on the sales chart..."

"Shxt! Our album is selling better than MJ's new album just released?"

……

"Yes, yes, this is also completely beyond our expectations at RCA."

A few hours later, RCA's senior vice president rushed to Ronald's office with new materials.

"MJ will call me and trouble me... Hahahaha..." Ronald laughed.

"No no, although our sales are very good, the songs in it, except for the theme song and the one sung by Mr. Schwitz, are all old songs, so it is impossible to challenge MJ's position on the charts."

"Oh?" Ronald thought to himself, that's why the DJ on the radio station was touting MJ's new song in the second half of the program.

"The sales volume of our album has actually surpassed MJ's new album. After all, our movies are attracting audiences crazily in the market. However, after MJ's new song promotion starts, it is normal for our sales volume to be surpassed by them."

"No problem, with this sales volume, we can get a platinum record, right?" Ronald looked at it flatteredly because he was thinking of something good.

When he visited RCA's New York headquarters, he noticed a lot of certification metal medals for platinum albums hanging on the wall.It would be great if his own film company could have a piece of this stuff.Who would have thought that a film company could do miracles by selling records?
"That's no problem at all, and I expect to hit the one million mark soon. Over time, it could be double platinum, or even triple platinum."

The vice president of RCA is very happy. This original movie soundtrack is about to make up for the big deficit caused by the company's release of new records for Diana Ross in the past two years.The stock price will look much better at the end of the year.

"cheers!"

Ronald took out the good wine and poured it for those who were sitting.

"cheers!"

Everyone raised their glasses to celebrate this rare miraculous moment when both movie records reached the top.

(End of this chapter)