Exploiting Hollywood 1980.

Chapter 816 We Want To Advertise Better Than Pepsi
"The Super Bowl ad you did for Pepsi was so successful, the new president of Coca-Cola is now showing your ad in their senior management meetings every day.

'Only those who drink Coca-Cola can find girls. This is the essence of the marketing spirit that Coca-Cola has insisted on for decades. This advertisement should have belonged to us. ' These are his exact words.So this time, Coca-Cola will invite you to shoot an advertisement for them no matter what. "

Ronald's old friend, Darcy Maguire, the creative director of the advertising agency, led a team to visit Ronald and told him why Coca-Cola called him to direct the commercial.

"I think it's the reason why you recommend me in front of them? Coffee? Tea?" Ronald was interviewing Darcy Maguire in his office.The strong woman is now looking more and more like the Madison Street elite.

"Coffee, black," Darcy said with a smile to his assistant, "Actually, my recommendation is superfluous. They just showed us the advertisement made by Michael J. Fox and Helen Slater in the Super Bowl last year." , in order to get to know the new female neighbor who moved in, I did not hesitate to climb down the fire escape, cross the traffic, and under the watchful eyes of the motorcycle gang, I went through all kinds of hardships to sell Pepsi Diet Coke... Ah, thank you, my black coffee."

Darcy Maguire took the coffee and took a sip, "Ah, I need this. How about it? The Coca-Cola people said, you have to shoot a few more effective commercials for them. Then they can give you willingly videotape subsidy."

"How many?" Ronald was surprised, isn't it an advertisement?

"No, Coca-Cola spends the same amount of money on advertising as Pepsi every year. They hope to re-awaken the public's awareness of the Coca-Cola brand. In their industry survey with Pepsi last year, their brand awareness lagged behind Pepsi for the first time. Who is more suitable than you to do this overtake?

After all, good advertisers learn from, and smart advertisers copy.It would be even better to find the original artist and let him copy his own work, hahaha..."

"Hahaha, yeah, who else is more suitable than me?" Ronald also laughed.I bought Coca-Cola stock for the money I earned from shooting commercials for Pepsi, and made a lot of money, so I have to give back to Coca-Cola.

"You agreed?" Darcy Maguire was overjoyed.After all, Ronald is already a big director in Hollywood, and this time "Dirty Dancing" will be released by himself, which will make a lot of money.The marketing director of Coca-Cola who originally proposed this idea was afraid that Ronald had lost interest in small projects.

"Two questions." Ronald tapped twice on the table with two fingers together.

"Please say, I have both ears pricked up to listen." Maguire took out his notebook and pen seriously and prepared to record.

"Number one, you're talking about going beyond Pepsi. It's going to be hard to do, or we're going to get a more famous actor than Michael J. Fox. It's almost impossible. No one will be better than him in Back to the Future." more red.

Either find a more beautiful, well-known female star who has acted in more movies and TV series to play the heroine.This is actually very difficult. Movie stars are generally not willing to appear in commercials in China, which will make their image spread too widely and become stereotyped.

The last way is to increase the difficulty to overcome, making it more difficult for the hero to break through the difficulty, but this requires a more expensive action special effects team.

So, I need financial support from Coca-Cola, and the budget for these ads will not come cheap. "

Ronald smiled and made the first request.

You said you want to surpass Pepsi, then come up with a production budget that exceeds Pepsi, let me have a good time, and then bring some actors to make some money along the way.

"Of course, no problem. As long as we come up with good ideas, Coca-Cola is happy to pay for it." Darcy Maguire smiled. For a director like Ronald, money is not a problem.Ronald still doesn't know what Coca-Cola is.

"Okay, the second question. I assume that I have some recommendation and decision-making power to invite stars? For example, some female characters?"

"Come on, Ronald. You know, Pepsi and Coca-Cola are enemies. It is impossible for them to let Helen Slater, who has acted in a Pepsi commercial, act in a Coca-Cola commercial again."

"Ah...not her." Ronald touched his nose.

"Ah...then no problem, who do you want to use?"

"Diane, Diane Lane, do you think it's okay?" Ronald recommended Diane.She has had several films without much response from the film industry, and she doesn't have any suitable roles for her for the time being.Anyway, she doesn't have any role to be remembered now, and she can make some extra money by filming some advertisements, and some people are more optimistic about her than no one.

"Is that the redhead from 'Urchin'? She's beautiful, and I don't think it's a problem in the male version of the ad."

"It's her. What do you mean by the male version?" Ronald smiled, and he could help Diane if he could.

"Haha, look at this." Darcy Maguire handed over two folders.

"This is our proposal for Coca-Cola. The story of Pepsi is a boy who buys Pepsi in order to get girls' appreciation. We want to make two versions. Not only boys can take risks for girls, but girls can also take risks for boys..."

"Good idea!" Ronald laughed and watched.

He knows that Darcy Maguire has been plagued by discrimination in the workplace because of his gender.Now that Coca-Cola proposes to fully surpass last year's Pepsi commercial, what could be better than shooting an additional version of the character's gender-changing advertisement?
Who said girls can't take the risk of drinking a can of Coke for the man they like?

"This is still your 'Dirty Dancing' inspiration to me, I am very happy to watch this movie, Hollywood should have more directors like you, and make more movies with female protagonists and stories from a female perspective.

You know, even if it is a heroine in Hollywood, it is mostly a vase and a foil for the hero.This is why I especially like the films of you and James Cameron. You two like to tell stories from the perspective of women. I think such films in the future should occupy half of Hollywood films. "

"I strongly agree with the point of view." Ronald looked at the storyboard and laughed.Don't you earn double money for two-page advertisements?

"Well, I'll report to Coca-Cola right now, and we'll meet again then."

"I have one more question," Ronald said to Maguire, who got up to leave.

"Say!"

"Why can you accept advertisements from two competitors? Don't you also have to abide by the avoidance principle?"

"Hahaha, because I know you. Who can have an advantage over me to please move you? If I invite Ridley Scott's company, I will be out of the game."

"Is that so?" Ronald felt that this flattery was of a high rank, and he was very happy, but he knew that this could not be the whole reason.

"Of course, there are other reasons. Pepsi has left us and found another advertising agency. And Coca-Cola found out that I was the creative director of Pepsi last year. This is a battle of revenge for me and them. "

"Understood, let's play together again." Ronald made an OK gesture.

"Very good", Darcy Maguire sorted out the documents and happily went to announce the good news to Coca-Cola.

Ronald picked up the phone and called Diane:

"Diane, I've found you a short-term job, would you be interested? Starring in a Coca-Cola Super Bowl ad.

Hmm... Ah... Yes, it's the similar 60-second commercial with a plot like Pepsi last year, yes, it's similar to Helen's role. "

"Hee hee", Diane laughed out loud on the phone, "Thank you for thinking of me, the commercials I shot in Dongying earned a good amount of money. But my dad is going to nagging again, he told me not to accept commercials. "

"How about I come and talk to him? This is not the past era. Accepting commercials can also increase popularity. You can see that Michael J. Fox can be said to be the number one male star last year, and he won't shoot anymore."

"That's fine, I told Bert that you recommended it." Diane answered while leaning on the sofa at the other end of the phone, playing with the phone line in his hand.

"Then do you want to shoot the male version or the female version?" Ronald briefly explained the plots of the two commercials.

"What do you think?"

"It depends on yourself. The female version has more roles, but the risk of being stereotyped may be high. Your appearance is actually more suitable for American women with traditional values. If you want me to say it, the red dress in the female version Girls are also good. A sexy image will help you get new script offers.

Besides, the pay for the two editions is the same. "

"I'll listen to you, Bert must have the same idea anyway."

The two chatted on the phone for a long time before Diane reluctantly put down the phone.

"Ring, ring, ring..." The phone rang again.

"Ronald, they agreed. They agreed to all your requests. I have an appointment with the marketing director of Coca-Cola tomorrow. Are you coming to discuss casting with us?" Maguire finally got through to Ronald after a long phone call. German line.

"No problem, we will determine the details and tone of the story tomorrow, how to surpass Pepsi, and then we can release the news of the audition. I hope to finish filming as soon as possible. You know I am very busy."

……

"This is what I think. It is difficult to surpass Michael J. Fox in terms of the actor's popularity and the audience's favorability. We just need to be in the same position as him.

The more convenient place to work is to increase the difficulty of overcoming difficulties in the plot, so that the audience can remember the advertisement and feel more impressed than last year's advertisement. "

In front of the Coca-Cola team and Darcy Maguire, Ronald talked to the storyboard drawn on the whiteboard.

"Crack, crack, crack..."

When Ronald finished his creative speech, the director of Coca-Cola took the lead in applauding.

"Impressive, Director Li, very impressive."

"Among all the advertising directors I have dealt with, you are the one who can explain things clearly. Many directors are very high-level, but we don't quite understand their thinking. You can let us understand from a business perspective. The money spent on filming is spent where it is most useful, and I applaud you."

"Thank you! Candidates for actors?"

"Diane is very suitable for the male version of the advertisement. As for the male version and the male lead, and the female version of the heroine, we still hope to have a star who is as famous as Michael J. Fox."

"I'm listening with both ears." Ronald was very satisfied when he heard that the Coca-Cola people agreed with Diane.But it is almost impossible to be as popular as Michael J. Fox in the year Back to the Future was released.It is impossible for a star like Tom Cruise to agree to shoot an advertisement.Fox is also a big star on the first try.

"Fox is remembered by the public for filming TV dramas, so this time we are also looking for TV drama stars."

It turned out to be the same as the TV series.Ronald got it.The marketing director of Coca-Cola can be said to be a talent who is proficient in company politics. He couldn't invite a star as famous as Fox, so he changed the angle and secretly embezzled the standard.

Michael J Fox made his name as the eldest son on the show "Back to the Future" before he played "Back to the Future."Anyway, TV drama stars are not against shooting commercials, so they can be regarded as able to explain the past.

"I don't know who you mean?"

"Blue Moonlight actor Bruce Willis."

"Oh, it's him."

Ronald remembered this comedy star with a high career line. Fox also acted in sitcoms, and Willis also acted in sitcoms. From this point of view, they are evenly matched.

"What about the female version of the heroine?"

"This is more troublesome. There is also a lack of female stars like this in TV dramas. We tried to contact Sybill Shepard, the heroine of Blue Moonlight, but she refused."

"Maybe she still wants to be a movie star." Ronald nodded. This vixen who broke up many marriages has ambitions to be a movie star.

"So, we're also open, open to Hollywood for auditions. Do you have any recommendations here?"

"I'm afraid I can't say I have it." Ronald sighed. The female version needs to perform a lot of action scenes, and also has to be very beautiful. Among the people I know, there is indeed no one.

"Then we will choose slowly."

……

Soon, the news that Coca-Cola wanted a well-known female star to play their big advertisement spread in Hollywood.

Now the income of female stars in Hollywood is very low, especially compared to the male stars who have been promoted to 500 million US dollars by Stallone, their pay has been widened by 10 times.

Shooting such a commercial can almost cover half of the film's salary, and it has a high rate of broadcast. Many female stars who have not yet climbed to the top, regardless of the practice of movie stars not shooting commercials, under the urging of their agents, Start poking around.

Ronald's agent also received calls from many self-recommended female star agents.The news that Ronald will direct the commercial spread quickly in Hollywood, where there are no secrets.

Nisita and Richard stopped him and sent the list to Ronald. If Ronald is interested, contact him further.

"I'm actually not interested. This role is not easy to choose. I don't want to delay things." Ronald doesn't even look at the pile of lists, and female stars who can do dangerous moves and be photogenic are also very rare in Hollywood.But in Xiangjiang, you can still see a lot.

"Hello..." Ronald explained to Richard who came here to deliver the list, and then continued to make overseas calls. "

"Sister Jiao? Is Brother Long there? I'm Ronaldinho from Hollywood."

"Director Luo, I'll call Aaron right away." Sister Jiao on the other side of the phone hurried up to call Jackie Chan who was washing socks, "Aaron, Director Luo from Hollywood has something to do with you. Didn't you say you wanted to talk to me last time?" Is he working in Hollywood?"

Jackie Chan is obsessed with cleanliness. When her socks get dirty, she has to wash them off immediately.He washed his hands, and then went downstairs with Sister Jiao. "So fast? Ronaldinho is really doing what he says, with the style of our martial arts."

"It's still stylish, go and answer the phone, he is a big director in Hollywood, you have to be polite."

"I know, hello, Director Luo? What are you looking for?"

"Brother Long, I need an action team here. Coca-Cola asked me to shoot commercials, specifying that the scenes should be more explosive than Stallone's. I thought about it, only you can do it!"

"Brother's words are flattering me. I didn't say anything. Who do you want? I'll send you here immediately."

"Can you recommend it? I want to take a shot of your 'fast food truck'. It falls from a high altitude and falls on the awning, and then lands smoothly."

"Well, then Corey Yuen (Yuan Kui) is the most suitable. He has been thinking about the stunt shooting method with me. He knows all the key points of that shot. Besides, in our martial arts, his English is the best. Hollywood, you just need to take care of him. Our group of people are uneducated and afraid of being bullied."

"When I arrive in Los Angeles, I will take care of everything, don't worry. In addition, I need female substitutes, can you help me find two?"

"Can you fight?"

"No, that shot was taken by me here for a female star."

"I really have you, I will find you the best female martial artist."

"Then it's a deal, you report your name when the time comes, and I'll be responsible for all the expenses here, and I'll give them the highest salaries for action actors in Hollywood."

"That's too polite, they are also going to see the world."

"It's not good if it's not high, how can it make your team look good if it's not high?"

"a ha ha ha……"

Ronald and Jackie Chan finalized the matter with a few words, in order to break through the level of action of Pepsi and be unique in Hollywood.Ronald thought of those desperate stunt people.

It's time for Americans to see what real stunts look like.

"When the fax comes, you can help me arrange the pick-up and accommodation, both of which are the best." Ronald said to Richard.

"receive."

"Have you chosen the heroine for the female companion advertisement?"

"Do you have a recommendation?" Ronald looked at Richard.

"No, Rick (Nisita) and I went through the actor profiles at CAA for a long time today, but there was no suitable one. It's either not beautiful enough, or the action scenes can't be filmed."

"Okay, if it doesn't work, I'll ask Cameron. The heroines in his two movies are pretty good, and I don't know if they would like to be in commercials." Ronald sighed, they are both movie stars, willing There are not many people who lower their posture to shoot advertisements.

"Ring, ring, ring," Ronald's phone rang.

"Hi, I'm Ronald."

"Ronald, I remember you said that you owe me once." There was a hoarse, sexy voice on the phone.

Of course Ronald remembered, it was Demi Moore's voice.Back then, she passed the news that her boyfriend Emilio Estevez wanted to ruin her, and she also helped Don Simpson pass the key news of "Top Gun" in the rehabilitation center.Although I have helped her a few times, I can't say that I have completely repaid the favor.

"Tell me, what do you want?"

"I want to audition for the heroine of the Coca-Cola commercial." Demi Moore was thankful that she had Ronald's private phone number, and she didn't have to ask her agent to pass on the other party's agent like other actresses.

"Well, I don't have the right to make the final decision, but of course I can get you an audition. But I have to tell you in advance that this version of the ad has some action scenes. Even if there is a stand-in, you have to take some shots yourself."

"I heard that there are two versions of this ad. Does that mean that the heroine has less action?" Demi Moore continued to bargain.

"But the time to appear on the screen is also small, I think you are not just for the pay?" Ronald said in his heart that I had already promised Diane that role.

"Okay, you're right." Demi Moore was right after thinking about it over there. Although she also needs the salary very much, the "wisdom" filmed by herself and Emilio was a mess, and her daily expenses were too high. big.But the ultimate goal is to see the horror of the Coca-Cola commercial.

As an actress, don't start to put on a star chart when you are not famous.To have this kind of opportunity to be familiar in front of the audience is actually better than making five bad movies.

"Well, I'll mention your name over there."

"Thank you, Ronald." As soon as Demi Moore's thoughts were gone, her voice showed a lazy state, which made Ronald's heart itch.Demi is really a partner who understands men very well.

"Are you still in the old place? I want to meet you and thank you in person!" Demi Moore put the word "thank you" on purpose.

"You and Emilio?" Ronald didn't want to have an affair with someone who had a formal boyfriend.

"Oh, Shxt!" Demi yelled right there, "He fucked me up, and now it's revealed that he has a Latina girlfriend who gave birth to two kids for him, and I'm in front of the media like a fool.

These Latinos are so funny, in their world, it seems like you can have an official white girlfriend, and then add a few unofficial Latino girlfriends, and expect me to be okay with it. "

"Isn't that because he's useless to you?" Ronald complained secretly, "Demi must have known about this before, but she just pretended not to see it. Now Emilio's self-directed and acted movie failed, All the bad things are now crimes.

"He's really gone too far." Of course, Ronald is still on Demi's side. Anyway, Emilio is a bad person, so sinking like this is just a relief.

"I broke up with him a long time ago. You must not read the newspaper very much. Then I will come here now." Demi said to Ronald excitedly.

Ronald has always been known in Hollywood for his fair dealings and generous reporting to women.I have also experienced his love.It would be nice to be able to get back on line with Emilio after kicking him off.

"Okay, it's fine if you come. Let me tell you about the scene. The difficulty of shooting this commercial is no less than that of an action movie. Maybe you can become a female action star in the future."

"Oh, Ronald, you're kidding me again," Demi's tone became more and more seductive.

After putting down the phone, Ronald looked at his agent Richard, "It's Demi Moore, she wants an audition." Ronald didn't shy away from his agents, on the contrary, he wanted to report it to them.

"I heard, Demi knows how to measure, I will contact her agent. You have a good night..." Richard smiled and walked away.

"Ronald..."

An hour later, a luxury car brought a fragrant Demi Moore to Ronald's room.

"You smell good," Ronald opened the door and ushered Demi in.A few years later, Demi's feminine style has become more and more profound. Today, she is wearing a professional woman's suit, with long black hair in big waves, red lipstick, and a low-key black and white professional skirt. Her feet are black Stockings and high heels.

After taking her hat and hanging it on the coat hook, Ronald also noticed that Demi's black high-heeled shoes had a red sole, and when she walked over, there was a touch of red on the sole, which was very sexy.

"I saw your careful preparation. As an actor who has never read the script, your preparation is very good." Ronald handed over a glass of Coca-Cola.

"That's part of the audition too, right?" Demi walked over with a twist, picked up the Coke and poured it into her mouth.Coke slowly entered her lips, as if she was very honored to be one with the beauty.

After drinking, Demi Moore put the glass on the table, leaving a bright red lip mark on it.

"You did it perfectly." Ronald admired from the bottom of his heart. Demi is a woman full of vitality and vitality. Drinking Coke like this really showed the attractiveness of Coca-Cola.The bright red jar also echoes the color of Demi's high heels.

"So, is there anything else you want to teach me?" Demi wrapped her arms around Ronald and started drawing circles on his chest.

"No, just keep it like this. I think your acting skills have improved a lot."

"Really?" Demi glanced at Ronald very temptingly, "Let me show you how I have improved in other areas."

"Oh..." Ronald's whole body was excited by the provocation, and he has improved a lot. Just one look can make people feel refreshed.

He took a deep breath, and the smell on Demi's body, under her active attack, smelled wilder and wilder, like a center of temptation, waiting for his exploration.

"You smell good too, Ronald."

"Oh", upon hearing this, Ronald hugged Demi Moore, "Let us have a little more time to get to know each other again."

(End of this chapter)