Exploiting Hollywood 1980.

Chapter 315 Baked is better than fried

Ronald asked Helen out again, and the two went to eat Chinese food and watch ballet this time.

Helen is an uptown girl. After her parents divorced, she grew up in two families in Uptown Manhattan and Long Island, with more elegant hobbies.

In fact, Ronald has not received a systematic art education. In front of Helen, except for movies, the knowledge of other art categories is at a disadvantage.

"I found that you seem to know a little more about ballet than symphony." Helen asked with a peek at Ronald.

When he went to listen to classical music last time, Ronald almost applauded during the intermission of the first movement. Fortunately, he immediately noticed Helen's accusing eyes and put his hand down.

"That's right, my family is in the leg warmer business, so I understand more or less." Ronald replied without changing his expression.

"whee……"

The two walked into a convenience store on the side of the road, and Ronald wanted to buy some snacks.

"Do you have any M&M chocolates?" Ronald looked up at the owner after searching for a long time.

"At the bottom of the shelf around the corner."

"Why are they placed here?" Ronald took two packs of peanut-filled chocolates and handed them to the shopkeeper.

"Now kids love to eat that." He pointed to the orange-yellow-wrapped chocolates that were placed in the most conspicuous position on the shelf.

Reese's Pieces.Ronald also picked up two packages and handed them over to the shopkeeper to check out together.

Helen curiously opened the Reese jelly beans, tasted one, and handed it to Ronald.

"Open your mouth."

She poured some red, yellow and yellow jelly beans, also wrapped in sugar, similar to M&Ms, and put one in Ronald's mouth.

The taste is totally different from M&M's.Reese's jelly beans are coated with sugar, but the inside is actually peanut butter chocolate.Like traditional American candies, they are sweet.Ronald still thinks M&M's taste better.

Reese jelly beans are the brand in "ET Aliens", where children use chocolate jelly beans to lure aliens out.

Now the industry is rumored that Hershey picked up a big bargain, M&M chocolate refused to do product placement because ET was too ugly.

Hershey's marketing director didn't read the script, nor did he look at the image of ET aliens, but relying on his trust in Spielberg, he invested $100 million in advertising fees.In exchange for the soaring sales of Reese jelly beans.

If you don’t watch anything, you can pay 100 million for a chance to appear on the screen. There are only a few directors in the film industry who can be trusted by the manufacturers.

Ronald took the package of Reese jelly beans and looked at it over and over again.

"Let's go." Helen didn't go shopping in the downtown area very often. Looking at all kinds of small shops, she felt very fresh.

"Ah, this is a comic book store." Helen pulled Ronald into a comic book store by the roadside.Children who grew up on Long Island rarely read comic books for entertainment.

"What, do you like Superman comics?" Ronald looked at Helen lingering in Superman comics.

"Well, I kind of like the 'Superman' movies. Not much comics."

……

"Ronald, they agreed, they agreed...hahaha."

The next day, Eddie, Ronald's agent in New York who was in charge of advertising and other businesses, called to inform him.Burger King agreed to pay Ronald $20 to shoot a new version of the ad, and he and Darcy Maguire are about to work together again to shoot commercials for big companies.

"This is really unexpected. Didn't they counter-offer?" Ronald was a little surprised. Eddie could say that he raised a very high price, and he was still thinking about the other party's counter-offer.

He came to Eddie's office to discuss the shooting details with him and JWT's creative director Maguire.

"Burger King saw the popularity of Ronald's movie and the explosive sales growth of burgers across the United States, and felt that the price was fair, so they agreed immediately." Eddie said.

"Your movie made Vans sell 40 pairs of black and white checkered shoes, which are often unavailable in the market. When I talked about this with Burger King yesterday, they immediately agreed."

Interjecting was Darcy Maguire, Ronald's old partner.

She was still wearing suit pants, and her short hair was very energetic.After arriving at the new company, her career prospects became better and better. Not long after she started working, she poached Burger King, a big client from her old company.

"We're still the same old way. We'll just state the core selling points of Burger King, and then invite a few pretty girls with sweet looks and temperament like the girl next door. I think you picked a good one last time."

"Ah, is it?" Ronald didn't expect Maguire to remember the actors in the last commercial, "I will draw the storyboard script as soon as possible." One or two days of shooting can make so much money, and Ronald very happy.

"At that time, I will give this storyboard script to Helen's father, Gerald, and he insists on asking Helen for all appearances."

"Helen?" Maguire was stunned for a moment.

"Didn't you mean Helen Slater?"

"No, I'm talking about the gymnast girl called..."

"Elizabeth Su." The manager Eddie interjected from the side, and now he also represents Elizabeth Su's advertising business.

"Well, she is also very suitable. You can call her and ask her. The last time she filmed a movie, her parents said that she just went to college and didn't let her audition. But for short-term advertisements, they shouldn't have any objections .”

Anyway, there are two working girls in the plot, and Helen and Elizabeth happen to be one each.

……

"Coast to West, as many as two-thirds of customers agree grilled is better than fried. Burger King, roast beef, McDonald's, fried beef."

Helen Slater watches as Ronald draws the scoreboard, a little girl in a Burger King uniform and a Burger King baseball cap.He said two slogans to the camera. "

"Really? Burger King's beef burgers are really better than McDonald's?" Helen didn't have any special impression of the tastes of the two burgers.

"It's okay, the baked ones are a little tastier."

"You draw beautiful shots." Helen praised.

"Burger King's uniform is more rustic, not as elegant as the Perry's Pizza in the movie where Stacy worked." Ronald looked at Helen and imagined how she would look in the uniform.

"Do you want to play the heroine? A working waitress for Burger King." Ronald felt that Helen would look good in uniform. The girl next door would have less temperament, but it would be good for a girl from Long Island to work.

"Of course I would." Helen smiled happily. The two met through chewing gum commercials. It would be interesting if they could shoot another commercial together.

"Come on, let Gerald know about this."

"Hi, Ronald. My daughter won't be wearing a fast food restaurant uniform." Gerald's phone call came as expected. He was not satisfied with the role and called to interfere with his daughter's choice.

"Why? Don't you like bright red and yellow uniforms? Then I can ask Burger King to make a special one that looks better."

"Are you kidding me, Ronald?" Gerald got angrier on the phone.

"My daughter is a jazz musician and a Shakespeare actress, not serving beef at a burger joint."

"Burger King uses grilled food, and two-thirds of customers think it's delicious."

"You're really joking with me, you little bastard." Gerald couldn't express his anger at Ronald's words.

"It's just a character, right? Don't you think Helen's temperament is very suitable for this kind of fast food advertisement? The amount of fast food advertisements will be huge, and Helen will soon be known by audiences across the country." Ronald also stopped joking. , began to explain to Gerald the opportunity contained in this ad.

"I don't care. Will my daughter lack the opportunity to appear on camera? I have already found new opportunities for her to appear in movies, and she will follow my arrangement step by step."

"Gerald is really annoying. This time he didn't allow me to shoot a Burger King commercial. I told my mother, and she also encouraged me not to listen to him in the future, but to choose roles according to my own preferences."

Helen complained to Ronald angrily.

"It's a pity that Burger King doesn't have a girl who plays the piano." Ronald said, in the last chewing gum advertisement, Helen played the role of a jazz singer who played the piano.

"Hee hee, okay. I won't shoot this time. Next time there is a suitable role, you must remember me." Helen is relatively easy to be satisfied.

Ronald put down the phone and shook his head.Gerald has a lot of arrangements for his daughter Helen, and he doesn't know what role he has found for her daughter.

The girl who met an angel played in the ABC TV series last time, and the final ratings were average.Some critics did write some good reviews.

After the "fast-paced" film review incident, Ronald knew that it was probably the gunman Gerrard had hired to brag about his daughter.

"Then let's find Elizabeth Sue. What do her parents say?" Ronald said to Eddie.

"Elizabeth happened to be on vacation, so she could take time to shoot a Burger King commercial. She was also willing to do so, and complained to me on the phone, missing the fast-paced opportunity."

"Now that the movie is successful, let's just say that." Ronald knew that for Helen and Elizabeth, girls from relatively affluent upper-middle-class families, casting was more like an extracurricular experience.In fact, there is not only one way for them to go as an actor.

This is completely different from Demi Moore, a lower-born showbiz girl.Those girls worked very hard for a role.

"Let Maguire recommend another one?" Ronald knew that this kind of advertising actor is an extracurricular activity that many rich girls like to do.

Darcy Maguire of JWT often uses this kind of appearance opportunity to buy some company's top management, as a kind of favor, let their children get in touch with the mysterious showbiz for the convenience of their parents.

"Anyway, just a few words, grilled is better than fried, just find a photogenic girl."

"Ronald." Eddie began to talk about the past of the two.

"Remember? Ronald, I helped you back then. We were partners who worked together from the very beginning." Agent Eddie brought up the fact that Ronald and him worked hard to win advertising orders for chewing gum. .

"Come on, Eddie. We're friends. Do you have any candidates?" Ronald saw that Eddie wanted to recommend his clients. "Is it a model from one of your adult magazines? Don't choose too famous. Burger King is going to be upset if a playboy fucks it."

"No, no, not my 'kind' model client. This girl is very nice, she is my normal graphic model client, I like her efforts very much, so I see an opportunity, want to help her?"

"Is that your girlfriend? Where's the audition photo?" Ronald joked with Eddie, who he knew Eddie never dated clients.

"Here." Eddie handed over an audition photo, "Doesn't it look a bit like it?"

(End of this chapter)