Exploiting Hollywood 1980.

Chapter 144 The Leg Warmer Gift

"Wait a minute." Terry stopped Ronald and whispered as he walked out with him, "I think you understand that Brooke was first a model and then a rising star actress, She needs to think carefully about any endorsement she makes."

"I understand, Ms. Shields," Ronald understood Terry's implication, "Calvin Klein jeans, I just sent samples, the real cooperation is up to you to talk to Calvin, I just listen to you Order, just the person directing the filming."

"As for the leg warmers, that was just a small gift. It's a warm accessory that dancers wear when they're rehearsing. It's not suitable for any outdoor or indoor use. I will not shoot any Brooke and leg warmers together. The photo that appeared."

"Can I trust you, Ronald, don't see any publicity about Brooke being associated with leg warmers anywhere."

"You can rest assured, Ms. Shields. It's just a niche product for dance students. J.C. Penney's rejected us. We only have a small store next to the Academy of Performing Arts. Please don't Since Brooke shoots commercials, this kind of small market doesn’t need advertisements.”

Brooke Shields’ mother Terry is not very clear about the business logic here, only one thing she understands is that Ronald’s leg warmers are a small business, and she can’t afford to hire her daughter to shoot commercials, and she won’t take pictures of Brooke Shields wearing warm clothes. Photo of leg wraps.

"Calvin Klein jeans, we also hope to make a decision after June." Terry is very cautious about her daughter's appearance.

"I know that Brooke's new movie 'Blue Lagoon' will be released in June, and you don't want to make any decisions before that, so as not to affect her commercial value." Ronald said.

"How did you know?"

"In addition to directing commercials, I also took audition photos in the casting studio. I know that the crew of Endless Love is also inviting Miss Brooke Shields." Ronald said another identity of himself.

"Finally, there is someone who can understand me." Terry let out a sigh of relief, "Actually, apart from movies, Brooke will also be on the cover of "Vogue" magazine next month. She is the first person under the age of 15 to be on the cover of "Vogue" Magazine model.

Terry took the business card from Ronald, and then exchanged one of his own, "You can send your jeans and leg warmers to this address, remember to call me before."

Back in the big lounge where Antonia and the others were, the audience at the door was already satisfied with the autographs and group photos of many leading actors.

Some people are still muttering, "Obviously it's Hillary, why is Antonia signed?"

"And Leroy, he signed Gene Ray, stroke by stroke."

Ronald stepped forward and knocked on the door, "I'm Ronald, let me in."

Gene opened the door and said happily: "Hi, Ronald, we really became stars."

"Yeah, you have to practice your signature well. I heard some viewers say that your signature is too formal."

"What were you talking about just now? What were the girls in the bathroom talking about?" Ronald found Antonia and asked what she had heard.

"It's mainly about leg warmers. Girls think they look good, but I don't know where to buy them." Antonia said with a smile.

Ronald thought, maybe there are many art school students who came to see the premiere?Ordinary people can't wear this after buying it?Like wearing it over jeans?
Ronald quickly dismissed this weird idea.

"Ronald, do you know where you can buy leg warmers?" Diane Lane jumped over and asked, "Antonia said you know where to buy them."

"It's my aunt Karen, another salesman, Trisha and her husband, who opened a store together." Ronald introduced with a smile, "It's in the East Village not far from the Academy of Performing Arts. If you like it, you can go and see it." Look, it's all on my account."

The dancers all wore leg warmers, knowing that this thing can increase the beauty of dancing, and they all booed to take advantage of Ronald.

"Okay, okay, everyone gets three pieces for free, and if you get more, you get a [-]% discount. It's valid today." Ronald announced the preferential policy, which drew cheers.

"Am I free for three too?" Diane Lane asked.

"No, like Brooke Shields, I will pick one for you and send it to Bert." Ronald replied, "You, like Brooke Shields, are famous stars. It is easy for others to take pictures of you. Misunderstanding that you are advertising for us."

"But I want to pick it myself." Diane began to show her acting skills, showing a pitiful look.

"That requires Burt's consent." Ronald had just seen Terry's full control over the commercial value of his daughter Brooke Shields.

"It's okay, I'll go with you, just don't use Diane's photos for commercial purposes." Burt is more fond of his daughter now, after all, he just let his daughter lose a potentially popular movie heroine.

Ronald agreed to come down, and first called his aunt Karen who was watching the store to prepare the camera, and asked Tereza and her husband to prepare enough products for everyone to choose from.

Finally, I greeted the producer David Da Silva. Da Silva later heard about the failure of Ronald to sell JCPenney, and knew that this was nothing more than a niche commodity for dance students. He sold favors to Ronald, and called the crew's van to take the actors there.

"Aunt Karen, let me introduce you, this is Mr. David Da Silva, a world-famous producer."

"I often hear Ronald talking about you. You are really a model woman in America." Da Silva has a very Latin demeanor, coaxing his aunt to be happy.

"This is Gene Ray, he is friends with his uncle's comrade-in-arms son Bud Jr."

"Hello, aunt." Gene hugged Karen, "Little Bud is doing well now, and he also said that he will be admitted to high school and work for Ronald in the future."

"This is Diane Lane. She is already a movie star. She came with her father and wanted to pick out two leg warmers."

"Hello, Karen." Diane and her father Burt greeted their aunt.

"Okay, okay, I have a lot of styles here, above the knee, below the knee, and short, you can choose whatever you want. Tereza, Tereza? You should introduce them to them."

The small dance shop was full, Ronald picked up the camera and was busy taking photos for everyone. Every famous actor took a group photo with Aunt Karen and himself. Partner Trisha Kate took a group photo.

Of course, Ronald carefully avoided the camera of Diane Lane. After all, she was already a star on the cover of Time Magazine, so even if she hung it in the store, he couldn't afford the cost.

"I want to take pictures with you too." Diane liked the leg warmers very much, and tried several styles on her feet. When she saw everyone taking a group photo, she clamored to come too.

Ronald looked at Bert, and Bert nodded helplessly, so Ronald changed a new roll of film to take pictures of Diane.

Ronald also added her to the group photo, and then asked her to take a photo with Aunt Kate, Theresa, and herself.I also asked her to pose with leg warmers and take some photos with the shop's signboard.

Seeing that Diane's interest was over, Ronald took out the film and put it in Bert's hand, "I'll trouble you to develop this film."

Burt accepted the film with satisfaction, "I'll give you her group photo. Actually, I don't mind if you use Diane's photo in the store. She is also very satisfied with this new accessory."

"No, we are just a niche product, and it is impossible to afford to advertise in magazines or on TV. Therefore, our store also tries to be as close as possible to the target customers, students majoring in dance at the art school..." Ronald explained himself business logic.

"That's what I told Brooke Shields, and her mother also asked me to send two of them. I also need to discuss with her about the advertisement of CK jeans."

"Why did you find Brooke Shields to advertise?" Diane curled her lips dissatisfied when she heard what Ronald said.

"Because Calvin Klein's first choice is her, she has a high degree of support among college students." Ronald replied.

He immediately realized, "If you also want to advertise CK jeans, I can mention to Calvin that Diane just made a western, and jeans are also a selling point."

"No, I don't shoot commercials. I'm an actor, not a model like Brooke." Diane Lane commented on her competitor, Brooke Shields, and then ran away.

"Why? It seems quite common for celebrities to shoot advertisements for products now?" Ronald asked Old Burt.

"Veteran Hollywood movie stars, in order to maintain their own image and believable characters in the movie, only shoot commercials that match their screen image." Burt replied.

"Character actors don't shoot commercials at all, in case the audience thinks of their commercial image, can't be substituted into the movie, and will laugh if it is serious."

"And Diane is only 15 years old, and she hasn't finalized her image on the big screen, so I don't let her take commercials. Although there are some exposure opportunities, it will be of great benefit to her acting career."

"It makes sense, I don't shoot many commercials when I see Dustin Hoffman and Mel Streep." Ronald pointed to the actors and actresses of the movie "Kramer and Mrs. Kramer", which is the most popular movie for Oscar today.

"Yes, Diane collaborated with Mel in the Broadway play she performed when she was a child. I hope she can become an acting school like Mel in the future."

……

After seeing off all the actors who took all kinds of leg warmers, Ronald finally had time to stay with Antonia.Antonia was due to train with the New York City Ballet soon, and neither wanted to waste time.

"Why do you give each person several sets? That would cost a lot of money?" Antonia asked, "I always think you have deep meaning."

"Yes, on the one hand, it's because everyone has become friends after being photographed. On the other hand, I also want to gamble that if I become famous all over the world and sell these photos, my store will be the whole of New York. Even the most authentic leg warmer store in the country, which is famous all over the world, only our store can buy the most authentic ones."

"It's not ours, it's yours and Aunt Tereza's," Antonia corrected.

"As I said, 60% of my 5% shares will be yours," Ronald said, "Don't refuse it, it's not a big fortune, it's just a subsidy for you, on the road of ballet Go more smoothly."

(End of this chapter)