Exploiting Hollywood 1980.

Chapter 1295: American Christmas Gift
At the beginning of the month, Mikhail only had influence over the Kremlin and some parts of Moscow. After meeting with Boris, he proposed to hand over the ownership of the Kremlin, resign, hand over the armed forces and the most important briefcase - the one with the nuclear codes.

Boris applied to the United Nations for Russia to inherit the seat and power of the original alliance.

Although the Orthodox Christmas is in early January every year, it is not known whether it was a coincidence or Boris wanted to give Americans a gift, but a handover ceremony was held on Christmas Eve, the 24th, American time.

Live television broadcast witnessed all of this happening.

President George, who had picked up a big wallet, gave a prime-time television speech in the evening. He reviewed the course of the Cold War and told everyone that the cloud of nuclear war hanging over Americans had largely dissipated.

After nine great commanders, George Sr. finally realized his wish during his term. He also expressed his personal gratitude to the great commander of the Union, Mikhail, on behalf of the American people...for his wisdom, foresight and courage.

However, George Sr. changed the subject and said that the country was also facing an economic recession and he knew that Americans were also facing difficult times. He promised that he would be as committed to solving domestic problems as he was to solving international problems.

Finally, he returned to the significance of this historic moment, saying that the children of the newly independent nations and America would live in a better world.

"On this special day of peace on earth, express goodwill to all mankind, and may God continue to bless the people of America. Merry Christmas."

"Oh..." This evening's speech was probably the most dramatic speech ever delivered by a president. Aunt Karen had experienced the height of the Cold War, and her husband had died in a local conflict during the Cold War. She was moved to tears by this speech.

Ronald hugged his aunt tightly, and Donna and Doug took the opportunity to say that they would get married next year, which made his aunt cry again. After that, everyone set off fireworks on the grass, and the whole family took a happy family photo.

……

"It's really terrible. The PR of these award-winning movies seems to be useless now."

After all, it was the end of the Cold War that lasted for more than 40 years, and ordinary Americans were looking for some fun to celebrate in the economic recession. Although bank deposits and pensions are expected to continue to fall, maybe the economy will turn around in the future? Eastern Europe and the former allied countries are all places waiting to be developed in business...

Therefore, the PR effects of several movies that were aiming for the Oscars were very poor. In particular, "The Prince of Tides", which was released on the same day as the dissolution of the alliance, had no influence at all in newspapers and television media.

"Barbra Streisand is so angry that she has fainted. All these public relations efforts have been in vain..." Michael Gray, Ronald's public relations consultant, handed Ronald the compiled report brief.

Barbra Streisand did quite a lot of things. The first was Pat Conroy, the author of the original novel of the movie. He publicly gave Streisand a copy of the original novel and wrote a congratulatory message on it:
"To Barbra Streisand, the Queen of Tides...You are many things, but you are also a great teacher...one of the greatest teachers in my life. I honor great teachers and they are present in my work...I am honored that you have treated my novel with such care and love. Thank you so much and I will never forget your gift of 'Prince of Tides' to me."

Pat Conroy is a very famous writer. This time, a hardcover edition of his novel collection is being published. It was a good opportunity for the two to praise each other, but unfortunately no one cares about the New York Times bestseller list now.

However, the box office of this movie is good, surpassing the assassination of JFK, and ranking fourth only after Disney's "Beauty and the Beast", "Hook" which worked day and night to complete the special effects, and the comedy "Father of the Bride".

After all, there are still many hot performances of Barbra Streisand that are still attractive to some audiences.

Among the movies that are competing for the Oscars, this one is a decent box office. Although it is still far behind the blockbuster works like "The Silence of the Lambs", it is still much better than Warren Beatty's "The Silence of the Lambs".

The Oscars are different from the big-budget era, when the awards were given out by a few studios each year. At that time, most of the nominated films were box office hits. Now, it is more of an award based on the tastes of the largest number of actors and actresses. In the past decade, the box office performance of the winning films has been high or low, and it is no longer a very important indicator.

The award season has begun, and the first invitation Ronald received was from the Golden Globe Awards organizing committee.

They asked Ronald in advance whether he would attend the awards ceremony, and if he was willing to show up, they put "Other People's Money" on the shortlist for Best Picture and Best Actor and Actress.

This award, which earns advertising fees by exchanging celebrity attendance for broadcast ratings, is becoming more and more direct. As long as you are willing to attend or pay, there is nothing that cannot be "manipulated".

Ronald originally wanted to decline, but Diane said that although she had won a Golden Globe Award, it was awarded for a TV series, and she had not yet won a Golden Globe Award for a movie.

Sometimes if a woman feels something is wrong, there is no way to convince her otherwise. Ronald tried in vain for a while, but Diane insisted on going, so he had no choice but to agree.

"I don't know why she is going to accept this award. Didn't I fully support her Oscar for Best Supporting Actress?" Ronald was still talking about this with his agent Richard when he went to Armani to make clothes.

He and Diane met Giorgio Armani when they were filming "Street Rage" and they have been wearing their clothes for award shows for many years. The dress for the Oscars was already made, but now they have to make another one. Otherwise, if the media sees that they are wearing the same dress for two award ceremonies, who knows what kind of unpleasant things they will say.

Diane was trying on clothes slowly inside, so Ronald had to wait boredly in the lounge.

"Ronald..."

Kevin Huwen, who was Ronald's temporary agent, came running over and whispered in Ronald's ear:
"I came here from Niceta. City Bumpkins has also been nominated for the Golden Globe Awards, for Best Actor and Best Supporting Actor. Miss Helen Slater has also been invited to participate..."

"Shxt! She's a supporting actress and has no chance of winning any awards, so why invite her?"

Ronald understood immediately that Diane's agent Paula Wagner must have also received the news. The two women were originally in Los Angeles and New York respectively, and they had tacitly agreed not to meet each other. Why did they attend the Golden Globe Awards at the same time this time?

It was intentional, definitely intentional. Where did I miss something?
"Paula, what's wrong with you? Why do you want Diane to attend the Golden Globe Awards?" Ronald called Paula Wagner angrily.

"What can I do? The news she got from Laura Dunn, and the record you got for Helen Slater, also reached her ears. If I wasn't smart, would I be able to get someone to tip you off? I'm her agent, should I tell her that you don't want to go?"

"This... is not impossible..."

"I'm so angry, come on Rick, tell your clients that this is the ethics of a broker."

"Ronald, things may not be that bad..." Niceta said to Ronald after taking the phone.

"No, they both went to the Golden Globes, where there are round tables, and if something happens, do you want the entire American audience to read my gossip?"

"Calm down, Ronald. We will do our best to ensure that this will not happen. Call Helen first and see if you can convince her..."

"Hey, honey, what are your plans for January?" Ronald had to call Helen quickly to find out what she was thinking.

"I'm going to accompany my father to China. He was very interested in the last trip and had the idea of ​​cooperating with their TV station. I'm going to help him..." Helen Slater helped host a PBS documentary last time, and this time she will accompany her father to explore potential markets.

"Oh, well, that's a pity. I was originally planning to meet you in the New Year..." Ronald wiped his sweat with a handkerchief.

"Haha, I miss you too, honey. But it doesn't matter. I will be back to attend the Golden Globe Awards on January 18th. The movie I starred in, 'City Bumpkins', received three nominations, and the organizing committee specially invited me to attend..."

"No, could you not... No, I mean... There's nothing good to see at the Golden Globe Awards, how about you find someplace for us to travel?"

Ronald was sweating again. These two women were usually very gentle, but the more they were like this, the more he was afraid that they would make a big scene. If they quarreled with him for something, he would not be so worried.

"Honey, I'm going to meet Helen Hunt when I get back and talk about our theater troupe. How about this, since you miss me so much, after the Golden Globe Awards, let's plan where to go..."

Ronald's attempt backfired and he had to hang up the phone. It seemed that there was no way to stop them from attending.

"Honey……"

Diane's voice came from behind.

"what……"

Ronald was startled. Why did they give him a "surprise" so quietly?
"What's wrong with you? You're sweating all over. Is something wrong?" Diane looked at him with a smile.

"I'm fine. I just felt a little uncomfortable. I feel better now..."

"Ah, it's okay, that's good. Look at me wearing this one? Or this one?" Diane showed off her clothes.

"Both are good, both are good, I'll take both..." Ronald didn't have the energy to distinguish which one was better? Of course he bought both.

……

"It was mainly their best friends who instigated this. The album you got for Miss Helen Slater made Diane jealous, which was the treatment you never gave her. And the public relations campaign you got Diane for the Best Actress award also made Helen feel uncomfortable. After all, she is mainly an actress."

After an emergency meeting, Niceta, Paula Wagner and Richard reported the problem to Ronald.

"I..." Ronald thought to himself that he had tried his best to treat both of them equally. But he couldn't resist the encouragement of his best friend.

"For now, you'd better find a public relations expert first, just to be prepared." Niceta was also helpless. He didn't expect that one of his clients with the least gossip and scandals would now need to find a public relations expert for crisis management.

"I have a PR consultant..." Ronald instinctively didn't want more people to know his privacy.

"This is not ordinary PR. This is a professional crisis PR expert for celebrities. It's a specialized industry. You have to trust their professionalism, Ronald." Paula Wagner also advised him, "This is a problem that all Hollywood stars will have. The experts in this industry have been tested for a long time. Just trust the person we choose for you. She is the best."

"Hello, I'm Kingsley, you can call me Pat..."

The public relations expert recommended by Paula Wagner is a woman who came from a well-established public relations crisis management company and now runs her own company.

"Hello, Pat..." Ronald signed a confidentiality agreement with her and could now discuss the issue.

"First of all, I want to say that with us on board, you don't have to worry about anything. Just go on with your comfortable life. Among my clients, you are one of the most moral people, even the stars of Old Hollywood are not as good as you.

Let professionals handle their affairs, and you just need to continue your life and continue to produce good movies."

"Is that all?" Ronald saw that she spoke so calmly. If something went wrong at the award ceremony, it would be broadcast live across the United States by NBC.

"Don't worry. Doris Day divorced twice, and Frank Sinatra had problems with women every six months. Have you heard any gossip?" Pat Kingsley asked confidently.

"No, do they have any gossip? How come I don't know?" Ronald had heard the story of Doris Day being cheated of all her money by her third husband and lawyer, and there were also some rumors that Frank Sinatra had dealings with gangsters, but he couldn't remember any detailed gossip at all.

"That's right, because I'm in...you can call my clients to confirm my strength." Pat Kingsley gave people a strong sense of security.

Ronald saw that her client list also included people like Joan Crawford and Charlie Chaplin, whose wealth and influence were no less than his own. He would have less worries if he could ensure that their scandals would not be exposed and that they maintained a good image in front of the public.

"I think you've convinced me..." Ronald felt that this was the right expert.

"Very good, you are the most intelligent and calm one among my clients, and I am glad to have the opportunity to work with you.

The key is not to fix the crisis PR after the fact, but to establish a long-term roadmap and strictly limit the scope of gossip about you. You have to build a fence and a steel wall against the paparazzi who come to explore."

"Well..." Ronald was not afraid of the paparazzi, as he was a member of the media. This time it was only because the live broadcast was out of control...

But this Pat Kingsley is very powerful. According to her plan, Ronald felt that her relationship with the major media was very good, and any leaks could be remedied.

Although he has entered the ranks of the rich and powerful in Hollywood, his foundation is still shallow, and he needs to get to know more of these powerful tools...

(End of this chapter)