Exploiting Hollywood 1980.

"This is kind of fucking bad..." Ronald got angry and cursed.

Ronald, who immediately rushed back to New York, and the Daydream executives who had already arrived, including Michael Gray, Richard, Michelle Cannold, and others, immediately watched the allegedly insulting "Dances with Wolves" "Video.

This is an advertisement for a seafood restaurant. The main content is a spoof of the plot of "Dances with Wolves". Unlike Lieutenant Dunbar playing with a young Indian child, this advertisement had an actor put on a clam-shaped hood, and then had an actor dressed like Lieutenant Dunbar play with him, and two actors dressed like white militiamen back then. , sitting back and commenting.

This corresponds to the plot in "Dances with Wolves", where Lieutenant Dunbar, played by Kevin Costner, is playing with his children. The two Indian elders felt that it was very strange, so they talked in the Sioux language, thinking that Lieutenant Dunbar just had no idea. I have seen too many Indian children's games, it would be nice to communicate with them more.

The reason why this spoof advertisement is so bad is that it replaces the original Indian elders with white militiamen, and they have shotguns in their hands!

"This seems to be a vicious satire on the story of Dances with Wolves, in which whites and Indians live in harmony. It is a hypocritical and cynical narrative. And the last line, if you look at this subtitle, he is saying, you are in Haglund's restaurant If you eat too little, you will know if you eat more clams. This is a bit of an allusion to the past when white people massacred Indians, right? Although their original intention was not necessarily that."

The speaker was Helen Slater. This time she heard from Richard that Ronald came back alone, and she immediately came over to meet her lover. She couldn't help but express her opinion.

Helen's mother is a human rights lawyer and supports the affirmative action movement. She has been exposed to this since she was a child and is very sensitive to this kind of thing.

"Isn't that true? This is just a spoof advertisement. If we sue, the other party has the protection of the First Amendment and is unlikely to win. Moreover, he took advantage of the case being reported by the media to gain more attention from us. "Michelle Cannold has been involved in film distribution a lot in the past few years, and has seen a lot of this kind of hype.

Most of the time, it's for free advertising and news coverage. Sometimes, this is actually a sign of a successful movie. Of course, you still have to sue, but it will be sued in the name of infringement.

The case may then be relatively simple, with everyone taking prescribed actions and then settling out of court after a period of time. By then the movie may have been released, and the popular advertisement will have received free publicity. It is rare to successfully sue.

"This time is different. This spoof is actually deconstructing the core of Dances with Wolves, which will damage the box office of our movie." Michael Gray disagreed. He believes that the spoof part of the advertisement is not actually harmful. The key is that the two men at the end are dressed like militiamen and hold shotguns to look like they have the ability to shoot the indigenous people.

The image of the "clam man" is also a sinister metaphor for the dehumanization of Indians. It seems that they have no brains and low IQ, just like a mollusk.

The last line, "He's new here. He hasn't learned our ways yet, but soon he'll learn them at Ivar's" is obviously very vicious.

"Well..." Ronald touched Helen's arm, which was close to him, "What language did they speak in the end? I don't hear it being an Aboriginal language..."

This spoof ad even plagiarized the unique shooting method of Dances with Wolves. The two protagonists spoke in an unintelligible foreign language and then displayed it with subtitles below.

"This is Swedish. The founder of the seafood and chips restaurant is called Ivar Haglund. He built a fish and chips restaurant and a marine zoo in Seattle. Now the marine zoo has closed down, leaving only Ivar Haglund. There are several chain stores of Val's restaurants." Lawyer Lindsay Dole has already investigated the other party's situation clearly.

"It turns out to be an advertisement for a seafood restaurant. Isn't fish and chips a British food?" Ronald remembered Helen's mother's occupation and turned to her and said, "Can you ask your mother to do an evaluation? This advertisement is in What conclusive evidence will there be on equal rights and racial discrimination?”

"Okay, dear." Helen stood up happily and went to make a phone call.

Ronald's eyes were fixed on Helen's back. She must have been practicing yoga or some other fitness program. The pants she wore today were very tight and made her waist look very attractive.

"Ahem..." Michelle Cannold had to pretend to cough. There was a large group of people here, still waiting for Ronald's decision.

"I think the evaluation will have results soon, and then we can decide whether to prosecute." Ronald nodded to the lawyer Lindsay Dole next to him. Whether or not this spoof advertisement of Ivar's restaurant should be prosecuted, in fact, the most important thing is not the law, but other factors.

"My mother said this was typical racial discrimination and she would contact the Anti-Discrimination Alliance..."

After listening to Helen's explanation, Ronald immediately arranged for a lawyer to prepare for prosecution, and contacted several Indian associations that had good relations during the filming of "Dances with Wolves", preparing to use their power to increase his chances of winning in this regard. .

Seeing that Ronald had made up his mind, everyone stood up to leave. It's not convenient to talk about the boss's affairs. Everyone saw what he looked like just now. It would be better to leave him to deal with "private matters" as soon as possible.

"Michael...please wait a minute," Ronald called to marketing consultant Michael Gray.

"How big of a disturbance can we create in this case?"

"How big do you want it to be?"

"Of course, the bigger the better, and it is best to prolong the time and turn the court trial into a trial of public opinion..."

"I understand, let me find some media friends to talk in detail."

"All my resources at the New York Daily News and the TV station's resources are yours to use."

Michael Gray also left, leaving only Helen. She took off her coat, revealing the yoga clothes underneath. Ronald just stood up and fought for the cause of equal rights for the benefit of the Indians, regardless of the cost. , deeply moved her.

For a moment, she felt a surge of love gushing from her abdomen, up from her lower abdomen, through her chest, and all the way to her head. Her whole body felt warm and dizzy, and her neck and face turned a light red like peach blossoms.

"You are so beautiful today..." Ronald looked at Helen, who was blushing like an apple, and hugged her into his arms. Continuous hard work made him feel so emotional for Helen, who had been separated for a while, and he felt a surge of enthusiasm.

"Hehehe..." Helen was overjoyed. She had reached the age where she needed to do yoga exercises to stay in shape. It seemed that the trainer she hired was of good quality, and Ronald seemed very satisfied with it.

"By the way, why did you dye your hair brown again?" Ronald was lying on the super-large bed in his apartment on Fifth Avenue. Helen's neck was resting on his chest, her hair spread out. When he kissed himself, the stimulation of his hair on his chest made him itchy. He easily pushed Helen's hair back, revealing her elegant and snow-white neck like a swan.

"I now feel that playing Supergirl may have been a mistake. I am still suitable for this dark-haired role." Helen Slater murmured.

Americans like to divide women into several types based on their hair color. Blonde women are often considered a symbol of sexiness and brainlessness, and Marilyn Monroe is the representative. Dark hair is a symbol of a woman who is smart but not so majestic. JFK's real wife Jacqueline is the representative. Red hair represents Latin people who are impulsive and passionate and cannot control themselves.

This division may not be true, but in movies, actresses are often asked to dye their hair to strengthen the stereotype in order to make it easier for the audience to identify. In fact, after Helen Slater finished filming Supergirl, she did not increase her protein intake to gain muscle as she did during the filming. Now she has regained some of her slender figure as a girl. If we use stereotypes, she is actually more suitable for the role of a college girl or a working girl.

Ronald picked up Helen's hair with both hands and put it behind her head. Then he stepped back and looked left and right. "Tsk, maybe I should let you play the leading role of a working girl..."

"Really? Don't forget me next time..." Helen was very sensitive by her lover's actions, and she threw herself into Ronald's arms with a hum.

……

After staying in New York for a day, Ronald rushed back to Connecticut on Sunday night and continued filming the next day.

The release of "Dances with Wolves" coincided with word-of-mouth fermentation, and Disney allocated some theaters to come over. On the second weekend after Thanksgiving, the box office dropped by about 20%, and it still ranked fourth, and third There is only a difference of $ between the three of them, "three dads and one baby".

"Home Alone" is still the undisputed overlord, with its single-box box office in its third week remaining above $10,000. This is an achievement that most blockbuster movies have not achieved in their first weekend.

For example, the new film "Mizeri", which occupied the second place this time, was directed by Ronald's friend Rob Reiner. This thriller is adapted from Stephen King's and tells the story of a A writer is kidnapped by a fan of his book and breaks his legs to force him to change the ending to his favorite version of the story. With so many big names participating, the price per venue is only over $8,000.

This is also a typical movie that is scheduled to be released at the end of the year in order to win awards. The judges just watched it and they must have been embarrassed to have forgotten my movie when they were nominating it, right?

There are only two types of movies in theaters at the end of the year. One is movies that aim to win awards. Released in the next few weeks are Robert Redford's "Havana," Cher and Winona Ryder's "Mommy," which Coppola finally made after going through so much trouble to pay off his debts. "The Godfather Part III."

The other type is to make money for the Christmas season, such as "The Rookie" in which Clint Eastwood sacrificed his appearance, and "Kindergarten Cop" in which Schwarzenegger switched his acting career to a comedy. As well as "Look Who's Talking 2" in which Ronald participated, movies that took advantage of the popularity of children's movies to make money.

At a time when many hit movies are coming out, "Dances with Wolves" needs some extra help to maintain its reputation and popularity.

"Ivar Haglund, the former famous singer's restaurant Ivar, is beloved by customers in Seattle and other West Coast cities. But their latest advertising is inspired by the hit Western drama Dances with Wolves. group’s prosecution.”

Everyone saw the news about Ronald on the morning news in the morning, and the crew and crew were all talking about it.

"Bah bang bang..." Ronald clapped his hands and invited everyone to gather together before turning on the phone.

“As you may all know, my production company, Daydream Pictures, sued a seafood restaurant called Ivar.

Anyone who knows me well knows that I am a fairly generous person. For the previous filming of The Kid and Dirty Dancing, many karate clubs and Latin dance studios used my movie posters as a means of publicity. I have not initiated any lawsuits against the business people quoted in good faith.

As you all know, I am not Disney. "

"Hahaha..." Everyone burst into laughter. I feel much more relaxed. If the director is such a fussy person, these people will feel pressured when they spread any gossip.

"I'm not upset about the Swedish restaurant's advertising, but I'm upset that they used such innuendo and slander against the Native Americans in our movie. The shotgun, the Minuteman uniform, and the deliberately spoofed clam head , these are very classic definitions of racial discrimination.

I invested in this movie because I like how he rediscovered the philosophy of the native Indians and Sioux people to live in harmony with nature. I will never agree to such slander or even malicious metaphors about their genocide. "

……

"Racist parody, and genocide metaphors, oh, our Ronald Lee, that's a really serious accusation. That's what we got from one of the producers of Dances with Wolves, Ronald Highlights of the phone interview. He is filming a new movie in Connecticut and can't be there.

We invited famous jurists, the Indian Association, and the elders of the Sioux Indian Tribe of South Dakota... to come and discuss this matter with us. "

The news program of NBC TV station also felt that this lawsuit caused by a spoof of "Dances with Wolves" advertisement launched a special in-depth discussion.

Because the principle of equality needed to be met, they invited both First Amendment legal experts and Indian chiefs to act as pro and con parties.

However, the legal expert sternly stated that he was a loyal fan of Ronald and Kevin Costner. He did not agree with this matter. He only discussed whether this very vulgar advertisement was protected by the First Amendment based on legal principles.

The chief of a tribe of the Sioux Indians is now an important shareholder of a famous manufacturer of native Indian botanical medicine products that use feather headdresses. When he came up, he complained about the Swedes' disrespect for Indian customs and malicious discrimination. He also said that he had decided with the wizard in the tribe that if the other party did not apologize publicly, he would launch a curse and make the restaurant's business bleak.

The live audience and the TV audience were all stunned by the words of this wrinkled chief with long gray braids. I don't know if he really has such deep magic power.

The host was also frightened. After all, the former commander-in-chief had a hard time escaping the curse of being assassinated if he took office every year.

"Let's change the subject. Ronald Lee, Kevin Costner, and Mary McDonough and other major film creative personnel have all issued statements condemning Ivar's Restaurant. What do you think of their behavior? What do you think?"

"Let me tell you, in my long life, this is the first time I have seen the authentic Sioux language on the screen or on the TV. This movie is very good and completely conforms to the life philosophy of our Sioux people. I thank them..."

"So, are your wizards going to bless them?" the host quickly told a joke.

"Do not……"

"Ok?"

The chief said seriously, "They are not only our friends. My tribe and I deeply feel their profound understanding of the Sioux culture and their respect for our ethnic group. We do not treat them as distinguished guests, but A member of us, a part of our family.

We have negotiated with the Council of Elders that if they are willing, we would like to adopt them on behalf of the tribe and make them part of our Sioux Nation. "