Exploiting Hollywood 1980.

Chapter 120 New Game Rules
"This is nonsense." Darcy Maguire became angry, "Dan, what is growing in your head? Is it nuclear waste from the Three Mile Island Nuclear Power Plant?"

"There's no need for personal attacks, Darcy. If you look at the two ads, anyone with eyes will know that Hugh Hudson's is a masterpiece, and your Ronald's is like a college student's homework."

"Do you only use your eyes to see the secretary's miniskirt? The shooting of our version is obviously done by a well-trained expert. You say that Hugh Hudson's shot is good because you got it and you don't The resources we deserve, those resources we have, may not be worse than him."

Of the three partners sitting at the top, one is a supporter of Darcy, the other is a patron of Dan, and the old man in the middle is already in a semi-retired state and rarely appears in the office.Today, like an old urchin, he was interested and wanted to see two advertisements for the company's internal competition.

The old man's hair was already gray, he raised his hand and made a stop gesture.Both Dan and Darcy obediently stopped to argue.This kind of quarrel in the office is actually not about personal grievances.

More is to take the opportunity of quarreling to tell some facts that are beneficial to oneself.

The gray-haired old man thought carefully about the two advertisements, and said, "I haven't felt so excited for a long time. Since David Ogilvy retired and lived in seclusion in the country, I have lost the fun of competition. Your competition today is very good , Let me recall some of the feeling of meeting with him back then."

"Dan is right. Darcy's commercial shooting quality is not as high as his..."

"But, sir, we have been treated unfairly, and Dan has received vastly more resources..."

The old man waved his hand, "Don't be so anxious, young people nowadays are not very patient, just listen to me." Then he stroked his beard slowly, "Let's call all the girls and put these two ads on They watch, and then do an on-site survey to see whoever has the highest score will qualify."

The so-called girls refer to the front desk, secretaries, clerks, art workers and other types of ladies in the advertising company.The proportion of female employees in advertising companies is much higher than that of other companies. In BBDO's office on Madison Street in New York, dozens of girls can be randomly gathered to try it out.

Ronald whispered in Darcy Maguire's ear, "Who is this old man? Why is it different from what we said before?"

Darcy also turned around and whispered in his ear, "He is the veteran of the company and is now semi-retired. Dan's umbrella is his people, and my supporters among the partners are not favored by him. So he came here today It's biased."

It turned out to be like this.Ronald nodded in understanding.It is agreed to compete in Cincinnati and Cleveland for a month, and the winner will be determined by sales.Now it's voted on by the girls in the office.

What does this mean?Ronald felt that the situation seemed to be slightly beneficial to him in the long run.

If the competitor's advertisement is similar to the sales promotion of the one shot by myself, there is no need for the other party to repeatedly use external tactics during the shooting stage.Moreover, the old man was brought in today, and the rules were changed on the spot, because the other party obviously felt that the result of competing with sales volume was not expected to be good.

But in the short term, Ronald is facing an unfavorable situation.When girls do questionnaire surveys, they can actually use questionnaires to guide them to achieve the results they want.

The knowledge here is very deep, and Ronald doesn't understand it very well.However, the major TV stations have done a lot of this kind of questionnaires for the upcoming general election.Ronald knew that there was basically no reference value. Different TV stations had wildly different predictions on candidates, and the TV stations could induce whatever results they wanted.

Besides, there were two partners on Dan's side, and there was only one partner on Darcy's and himself's side.

Speaking of which, Ronald glanced at Darcy's partner supporters.He called Darcy Maguire to him and whispered for a while.

After hearing this, Darcy's expression was not good. After returning to his seat, he quietly told Ronald, "My supporters think the situation is not good. He said that the old man will play tricks on the questionnaire. Today he came early and called a meeting of the old department. It is estimated that there will be a surprise attack on us."

"But he said that even if he fails this time, he will compensate me and let me transfer to other branches. I will give you a chance to shoot at that time. Don't be discouraged." Darcy Maguire said, He clenched his fist, encouraging Ronald and himself.

"New York is the best branch in the country, isn't it?" Ronald thought. "Darcy Maguire looks like he's throwing in the towel. If she transfers to the West Coast, she'll lose her promise to herself. Lose this gum." Advertisement doesn't really affect my film career very much, just let Eddie find another opportunity."

However, the relationship with Helen's father, Elizabeth Su's expectations, and the relationship network developed by Pia are all likely to fail.

"We haven't lost yet, Darcy!" Ronald smiled and touched his ears.I have worked hard in two film crews, and it is not uncommon for me to experience competition that is several times fiercer than that.

"There is no need to be pessimistic so early. All lies have a weakness. When they touch the truth, they will melt like snowflakes meeting the sun, and they will disappear with a bang." Ronald said loudly on purpose, making the gray-haired When the old man heard it, he smiled provocatively at him.

The old man turned his head and looked at him, but did not answer. Instead, he took out a box of cigars from the side cabinet, used a cigar cutter to pierce the root, then took out a match, struck it with a sound, and lit it. Light up the cigar.This set was done very skillfully, and it also meant to demonstrate to Ronald on purpose.

"I guess David Ogilvy must not miss you as much as you miss him." Ronald approached the old man, said a few words, walked out of the meeting room, and started pacing in the corridor.

The old man's hand shook, and there was a black mark on the evenly roasted cigar. The old man shook his hand and extinguished the match very unhappy, and smoked the cigar quickly, as if to eliminate the imperfect mark.

Darcy Maguire squeezed out an apologetic smile to the old man, walked out of the conference room, and caught up with Ronald.

"Young people nowadays are very aggressive." Darcy's supporter among the partners said beside him.

"It's a pity that they don't respect the tradition and the name of this great company. The girls of BBDO should wear skirts. I'm not old fashioned. Back then, I also supported the recruitment of a large number of female employees, and I also supported women in the core of copywriting. Type of work..."

"But now women are wearing trousers, which is really indecent. Women still have to return to their families in order to continue our race and cultivate a qualified and high-quality next generation..."

When the old man was complaining to his partner, Ronald was already standing in the open office area outside the meeting room.

A lot of secretaries, front desk, art ladies and sisters were summoned, and one person was handing out questionnaire scoring forms to them.

Darcy Maguire took one from an acquaintance and looked at it with Ronald.

"Your rating on the artistic expression of the ad, on a scale of 0-5.

How would you rate the ad's sense of humor, on a scale of 0-5.

Your rating on the acting skills of the actors in the ad, on a scale of 0-5.

......"

"This is really a tailor-made questionnaire." Ronald laughed.

Darcy Maguire couldn't bear it anymore, "This is blatant sexism and discrimination against our professional work."

"Indeed," Ronald thought, "the standard of advertising is not artistic achievement, but whether you can sell goods. This scoring standard is actually specially made according to the opponent's version."

Smelling the paper of the questionnaire and the smell of a photocopier, Ronald knew that it was Dan who rushed to make up the chapter this morning.

Looking at the girls who were eager to try, Ronald was a little curious, pulled Darcy Maguire and asked, "Do you know how often these girls have the opportunity to vote to decide the fate of the advertisement?"

"I don't know about it. Anyway, this method is not very common. Why are you interested in this?" Darcy was a little surprised, and he was about to face a judgment. Ronald still had the mind to care about this irrelevant matter.

Ronald didn't answer Darcy's question, and walked up to the secretaries, "Sorry to bother you, I'm the person inside who will deal with you later." Ronald pointed to the meeting room, "How soon can you attend the meeting?" A poll like this?"

The secretaries and the front desk staff are all low-level staff. Seeing Ronald pointing to the conference room, they all thought that he was someone from "above", and were very willing to talk to him:
"It's not common, it's rare once a year."

"That's right, we are actually the users of the product, aren't we? Those directors have such high salaries that they don't use our company's advertised products for a long time."

"We should be allowed to vote more. It's best for everyone to send some samples so that we can judge."

Amidst the chirping answers, Ronald was satisfied to find the answer he wanted.

"Are you willing to express your thoughts at that time? We have been separated from consumers for a long time. Using this questionnaire to score, it is better to listen to what you have to say." Ronald said to the secretary and the front desk.

A silence.

Few "above" people are willing to communicate with the employees below. Those directors talk to them mainly in flirtatious conversations. How can there be a director who really treats them as intelligent people?
"If you ask us sincerely, we dare to speak." A chubby secretary finally couldn't help but speak.

"Yes! We are not blondes who only know how to dress up." A blonde is also dissatisfied with the stereotype of blondes in American society. "Just because we haven't gone to college, it doesn't mean we can't think."

"Don't worry, several partners are here today. They want to hear your opinions on a chewing gum advertisement. I will let them prepare some samples. You just need to tell your true feelings."

Ronald said with a smile, tilting his head and whispering to Darcy Maguire, "Miss Maguire, we haven't lost yet, we are still far from losing. We need to prepare something before voting..."

(End of this chapter)