Exploiting Hollywood 1980.

Chapter 110 Interview
In the offices of BBDO advertising agency on Madison Street, Ronald and his agent Eddie waited to be summoned by the advertising creative director.

Miss Secretary came to them and said, "Director Darcy Maguire will meet them in the conference room."

The two walked into the meeting room. At the end of the long table, only one lady was looking at the materials in her hand. The TV on the wall was playing the clips of "Rock High School" shot by Ronald in a loop.This is a video tape made by agent Eddie, and along with Ronald's resume, it has been sent to many advertising companies.

The lady was pretty, about 30 years old, with fair hair.Wearing a white suit jacket, not a skirt, but pants.

The lady didn't greet them either. Eddie and Ronald looked at each other, pulled out their chairs and sat down without saying a word.After a few minutes, I still didn't see a man named Darcy Maguire walking in.

Ronald has been observing this lady, and he feels that the clothes this person is wearing seem to be expensive fabrics and the latest designs.Well-manicured hairstyles and well-maintained nails can be expensive.Ronald noticed that she didn't have a ring on her ring finger.

It also reminded her that she had been flipping through the documents in her hand instead of looking at them all the time, as if there was some wealth code on Ronald's resume that needed to be studied carefully.Ronald had some guesses in his mind.

Eddie was a little impatient, and tapped the conference table with his fingers, "This is Ronald Lee, and I'm his manager, Eddie Cohen, Darcy Maguire..."

Ronald held Eddie's hand, motioned him to stop, then smiled and said to the blond lady in white, "I think, I should call you Darcy Maguire...Miss?"

Miss Maguire smiled with satisfaction, closed the document in her hand, and stretched out her hand across the conference table, "Hello, I think you are Ronald, just call me Darcy." Ronald and her shook hands.

Eddie opened his mouth wide in surprise, but quickly returned to his true self as a manager, and began to sell Ronald to the other party.

Darcy Maguire listened to Eddie's introduction with a smile, "I've read Ronald's resume, but what really moved me was the 'Rock and Roll High School' clip he directed. Here is the rock girl Liv Landau Er's filming is very assertive, and I like this role very much. Women are not men's vassals, but people who have their own insights and ideas, and can also be professional managers."

"I have no doubt that if Liv Randall enters the advertising industry, one day she will enter the management level like you, Miss Maguire." Ronald flattered along the words.

"Call me Darcy, Ronald." Maguire was really rude this time.

"The reason why I am in charge of the Chewels chewing gum project is also because Hershey's new chewing gum is aimed at the women's market."

"The CareFree sugar-free chewing gum promoted by Hershey Company before has a bad taste. Although it does not have the trouble of tooth decay caused by sugary chewing gum, the taste is not good, and the sales in the women's market are very poor. This time, Chewels chewing gum is placed in the center of the gum. The sugar substitute aspartame."

Darcy Maguire picked up a few samples and threw them to Ronald and Eddie.This chewing gum is not a long piece, but a square shape like a sugar cube, with a sweet core inside.

Ronald peeled one and chewed it in his mouth. Sure enough, a sweet taste came out of the gum core, almost like corn syrup.It is much better than the tasteless feeling of chewing sugar-free gum like others have eaten.

"Oh, this is really delicious." Eddie showed his liking with an exaggerated expression, "Can I get some samples? It's not on the market yet and I can't buy it."

Darcy Maguire was amused by his performance, "I'll give you all these." He said and pushed a few samples of various flavors on the table over.

She looked at Ronald and explained her creative idea:

"The main reason why I chose you to shoot this commercial is that among several candidate directors, you are the only one who can capture the self-confidence of independent women and professional women. I hope this commercial also has this kind of taste. You If you have any ideas, you can put them forward, I only ask you for one thing, not a housewife, but a professional woman."

Ronald touched his ear, but it had nothing to do with him, it was entirely due to the casting.But he still opened his mouth to explain how to shoot the taste of professional women.

"The first thing that needs to be solved is the casting. If we find Elizabeth Taylor, it will be difficult to act like a professional woman, although her acting skills are top-notch. What we are looking for is Jane Fonda's face shape, which makes people look You can convince her that she is an independent professional woman."

Darcy Maguire nodded frequently, she herself looked somewhat similar to Jane Fonda.

"If we are shooting young women, we should also pay attention to selecting those female high school students who are good at dance or sports. My experience is that female students who are good at dance and sports are more independent than girls on the cheerleading team, and they are also better than nerds. Girls are more energetic, and they are more likely to arouse the approval of men."

Darcy Maguire smiled, "I was on the gymnastics team in high school, just in time for the Sowell League women's gymnastics team to visit Mimi. My mother agreed with me to go to the gymnastics team, which gave me good training."

As she spoke, she handed the two creative documents to Ronald and Eddie.

Bingo!
Ronald secretly called it a fluke, he happened to talk about the strengths of the other party, and Darcy happened to be the director of this project. It seems that there is no major problem in the commercial shooting business this time.

Looking at the creative in hand, two short commercials of 15 seconds.A girl from the gymnastics team took out Chewels gum and said the slogan, "Why do I like Chewels gum? Because it tastes better."

The other is a gathering of several white-collar workers who just graduated from college, and the leader is still a woman, "Why do we prefer Chewels chewing gum? Because it tastes better!"

Ronald thought about it and briefly talked about how he would shoot these two commercials.

"I suggest that the gymnastics team shoot the uneven bars. I saw it at the rock high school shooting scene. The audience's exclamation was the highest for the uneven bars. Women are more powerful than balance beams, vaulting horses and other equipment."

"As for the white-collar workers who have graduated from college, I suggest that they dress closer to the uniform of the university. After all, many users of chewing gum are still in school. Try to dress as close to them as possible, which will enhance their sense of substitution and make them feel that they have graduated. They will also find similar clothing. Good work, Chewels."

Darcy Maguire was quite satisfied with what he heard. This was much better than the people from the previous RSA production company, who talked about art.What Ronald said was relatively plain, and they were all words he could understand. It seems that the filming and production are not so difficult to understand, but some people deliberately talked about the hype so that they could not understand.

"If you were to make these two advertisements, what difficulties would you have?"

Ronald thought to himself, this is the initial stage of winning the trust of the other party, and it is time to enter the next stage of actual investigation.

"I think what I need most is a woman who can do gymnastics, and she has to look in line with the American aesthetic, which is the so-called girl next door."

Said Ronald looked at Eddie, thinking that this time I tried my best to give you a chance.

Eddie took up the conversation with a smile: "I have some information on girls who can gymnastics here. We can hold a joint audition and let Hershey's marketing staff and Miss Maguire choose together."

"I think this is a good idea. After all, you are the creator of this idea. If you are willing to shoot, then we have no worries." Ronald added.

Darcy Maguire was amused and laughed, and waved his hand, "My age is no longer suitable for playing a 16-year-old high school student."

The two parties negotiated some details and signed an agreement of intent. Ronald will act as the director and preside over the casting and shooting of these two advertisements. BBDO will provide the venue and filming crew.

Out of BBDO's office, Ronald and Eddie were happy.The two found a place to have a few drinks to celebrate.

"I think, with a few more shooting tasks like this, you can consider forming an advertising production company." Eddie suggested to Ronald.

"Is this necessary?" Ronald was a little surprised.

"Of course, if it's just such an occasional shooting, it's not cost-effective to form a team. But if you often have advertising projects and have your own long-term cooperation team, the degree of tacit understanding will be very important, which will make your shooting efficiency and quality much better. .”

……

In the office of the president of the BBDO advertising company, Darcy Maguire was arguing with another man in front of his boss and partner.

"Dan, this is my project, you have no right to interfere."

"No, Darcy. Hershey is a key customer of our company, and I have their other businesses in my hands, such as the lucrative chocolate advertisement. I will not allow you to mess around and ruin our relationship with Hershey."

"Dan! How can you say that I will destroy the relationship with Hershey? My project idea will make their products sell soaring."

"Just relying on that brat as the director? We should be looking for Ridley Scott's RSA company. Such an endorsement of past qualifications is what our big company needs, not an exploitative film you said. A few shots of the film were shot well."

"Isn't advertising just a matter of a few shots? You are British, and you are biased towards your fellow countrymen's RSA company. And I am not deaf and blind. Ronald and Alan Parker, the director of RSA company, have some contradictions in the new film. You just want to keep him out."

Darcy Maguire directly pierced Dan's thoughts, which made Dan, who was at the same level as him, very angry and wanted to fight back.

The boss stopped them from attacking each other, thought for a while and said:

"I don't care what grievances Ronald and RSA have, or what grievances you have, I just want a good result."

"Darcy, you'd better get Ronald Lee to shoot a version of your ad, Dan you'd get RSA to shoot a version of your ad. I'll give you the same budget, and then put them in Cincinnati and Cleveland respectively. After a month, who can do it?" Pull more sales, and we put whoever is in charge of the whole project.”

(End of this chapter)