Start with the script kill shop

Chapter 414 Propaganda and Board Games

Kua Kua went home, found a new business opportunity, and brought back a lot of local products.

I heard that Kua Kua’s new boss likes all kinds of weird food. The whole family of Kua Kua is looking for plants that can be used as food everywhere. Regardless of whether people eat them or not, as long as they can find flower seeds, they will give them to Kua Kua. brought it over.

This directly caused Jiang Qi to dare not let Kua Kua plant new seeds first, and had to wait for Principal Peggy to identify all the seeds before going outside the amusement park to sow them.

At the same time, Jiang Qi also told Kuaqua the good news that the Incredible Academy of Magic is being built virtually.

Kua Kua excitedly expressed that he could undertake the cleaning work of the entire castle, but Jiang Qi refused after thinking about it, because he was afraid that Kua Kua would die suddenly from exhaustion.
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Jiang Qi, who had nothing to do, was reading the report that Hu Qing and Shen Lirong sent to his mailbox a few days ago.

Before Xuecun opened, only Hu Qing sent reports to Jiang Qi's mailbox every day.After the snow village opened, Shen Lirong also began to send regular reports because the snow village was considered a super big project in the amusement park.

Of course, Jiang Qi usually does not read these daily summary reports.Because if something really happened that required Jiang Qi to intervene or make a decision, Hu Qing and Shen Lirong would definitely rush to his office with their computers in their hands to report immediately.

If it weren't for the fact that there was nothing to do, the TV series he was chasing hadn't been updated, and the author of the novel he was chasing had also asked for leave, Jiang Qi wouldn't be bored enough to read the report in the mailbox.

Although Hu Qing and Shen Lirong are a couple, their reporting styles are completely different.

Hu Qing likes to use numbers and tables, and Shen Lirong likes to use charts.

In the reports of the past few days, Jiang Qi found that Xuecun's turnover was showing a slight downward trend.

The decline is relatively weak, and it cannot be seen without comparing the daily charts.Neither Shen Lirong nor Hu Qing specifically reported this matter, indicating that it was not a major event, but a normal fluctuation.

Jiang Qi is also very clear about the reason for this fluctuation.

Amusement parks are not famous enough.

Fame is a very sad thing.

When it comes to amusement parks, Disney and Universal City are definitely well-known. In a sense, the former may be even more famous. After all, there are so many animated movies, and in the early years, they were even rich enough to launch new ones. The project is dedicated to making movies.

Among the rest of the amusement parks, the chain ones are definitely more famous than the ones fighting alone, and the unique water parks or theme parks are more famous than ordinary amusement parks. famous.

Although Xinghe Script Theme Park is a theme park, it has been searched several times in various strange ways, but it is still not well-known.

This is probably the disadvantage of opening an amusement park in a small city.

Jiang Qi knew very well that if this amusement park opened in a first-tier city like Beiping, he would have already made a lot of money.

Of course, he couldn't afford to drive in such a first-tier city. The money in Old John's treasury definitely couldn't afford the land in a first-tier city.

If Xuncheng was a well-known tourist city in the second and third tiers, the amusement park would probably have some reputation.

However, Xuncheng is just a small town on the edge of the fourth tier, and there are no famous scenic spots, so it has no reputation at all.When Jiang Qi was in college, his classmates and roommates asked him where he was from. Jiang Qi had to introduce the provincial capital first and then the city, which shows how small and transparent Xuncheng is.

Under such congenital conditions, advertising is very expensive.

Jiang Qi is well aware of how effective advertising is. At the beginning, a hot search in the script store expanded to a group of about 8 months, and the number of tourists in the amusement park surged every time there was a hot search.When Snow Village first opened, due to the overwhelming advertising effect, the number of visitors to the amusement park was close to the peak season of the Chinese New Year.

Everyone knows that advertising is good, but advertising is expensive and time-sensitive. Basically, as long as the advertisement is withdrawn, the effect will be gone.

If you advertise indiscriminately, the probability of losing money is much higher than the probability of making money.

Jiang Qi also wants to advertise. It’s best to buy 10 a day on the hot search, and the TV advertisements are overwhelming. People all over the country can see the advertisements of amusement parks as long as they go out and take the bus or subway.

Moreover, amusement parks now spend a lot of advertising expenses every month.

Daily advertisements, local promotions, promotions in theaters, advertisements for comics on the Internet, and Xuecun's various hard and soft advertisements...

Jiang Qi took a general look, and the cost of advertising last month was several times the salary of the employees.

I don't know if it's Jiang Qi's hallucination. He feels that the advertisements in Xuncheng and even several cities around Xuncheng are a bit saturated.

Compared with when it just opened last year, the number of visitors to the amusement park has increased several times. It is already the number one entertainment attraction in Xuncheng, and it is the first choice for local people to travel.

If it hadn't been developed well, the government department would not have given the green light to help the amusement park cover advertising at a preferential price when promoting Snow Village.

But not enough.

Advertisements for amusement parks did not go out.

Xuncheng is a small fourth-tier city, with a per capita income of only 3000 yuan.It’s okay to come to the amusement park occasionally on weekends and holidays, but Snow Village can’t afford it.

The surrounding areas are similar, and they are not particularly wealthy cities. Even if there is an aristocratic school like Chenfeng in the next city, it is for a very small number of wealthy people.

This can also be seen from the house types sold in Xuecun.

A single room worth around 2000 won’t worry about selling, but a detached log house worth tens of thousands won’t be able to sell.Now on the WeChat public account of the amusement park, 5 discounted single rooms with a special price of 1288 are launched every day. Every day, there are no seconds. It can be seen that the snow village is not attractive, but the price is too high, and ordinary people can’t bear it.

To put it bluntly, the customer base is not big enough.

As long as the customer base is large enough, the wooden houses in Xuecun will not worry about selling.

"How can we get the advertisement out?" Jiang Qi murmured while looking at the report, "Is it possible that we really have to wait until the Kesibi School of Magic is completed and the government supports it?"

"But this is too long, at least until next year."

Jiang Qi tapped the table rhythmically with his fingertips.

"But it's too expensive to advertise on your own, and it's cheaper to find some relationships with nearby advertisements. It's definitely an astronomical sum to save advertising costs if you really want to advertise."

"Is there no cheap and fast way to advertise?"

The painful mask that Jiang Qi puts on.

Jiang Cha, who is watching a drama and drinking tea in the office: ...

"Tsk tsk tsk." Jiang Cha shook his head helplessly, "Why hasn't the problem of daydreaming, boss, been cured?"

In the next second, Jiang Cha put down his teacup and tapped the computer button with his finger. The computer screen instantly changed from a TV series to a complicated report.

Someone knocked on the door.

"Come in." Jiang Cha said softly.

"Director Jiang, last month's account from the clothing factory has been sent to your mailbox. Sister Hong's husband just sent some pastries. Would you like to go out to eat or let me bring them in for you?" the rookie accountant Xiaoqiu asked.

"My accounts haven't been processed yet, please bring them in." Jiang Cha said with a smile.

"Alright Director Jiang." Xiaoqiu nodded, glanced at Jiang Cha's computer screen, and sighed sincerely, "Director Jiang, you have worked so hard. You handle so many complicated accounts. If you are too busy, you can Give it to us, we can work overtime!"

"No need." Jiang Cha smiled softly, "Since I'm getting the supervisor's salary, I naturally have to do more things. Please help me get some non-sweet pastries. I don't like sweet things very much recently."

"Alright Director Jiang!" Xiaoqiu closed the door and left, thinking that Director Jiang really had a clever plan, and many of the pastries brought by Sister Hong's husband were especially sweet with tea.

Jiang Cha didn't immediately switch to the TV series interface to continue watching TV, but looked at the distance thoughtfully.

"Monopoly? Seems like a lot of fun."
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At the same time, in the tavern, Principal Peggy, a rich guest who theoretically rented a wooden house in Snow Village for 4 months, was playing Monopoly with Wang Jing, Qi Si and Wang Erya in the tavern.

Han Youxin watched eagerly from the side.

There are also a few guests who come to the amusement park to watch people play Monopoly in the tavern instead of queuing up to play the game.

Monopoly, an ancient and well-known board game.

The game was released on the other side of the ocean on November 1935, 11. It was well received during the Great Depression, and it was also the earliest board game played by Jiang Qi.

It is said that this game was originally designed to satirize capitalism and expose the consequences of monopolizing the market by rich people. After all, in the game of Monopoly, there can only be one winner in the end, and everyone else will go bankrupt.

But anyone who has played the game knows that it's super cool to be the winner in this game, and it's nice to have money. (At least Jiang Qi thinks so)

Speaking of which, before Jiang Qi took over the script killing shop, there were only three board games that Jiang Qi knew, one was Monopoly, the other was Three Kingdoms Killing, and the other was Werewolf Killing.The other board games were well received in the board game store, and he had never even heard of the board games that were all the rage.

But now there are very few people playing Monopoly, at least Jiang Qi hasn't seen much since he was in junior high school.

Jiang Cha, who was far away in the office, was fascinated by the four players playing Monopoly in the tavern.

After a round of games ended and Principal Peggy became the final winner, Jiang Cha called Jiang Qi intimately and told Jiang Qi about it, and invited him to the tavern to watch.

Watching from a distance is still not as interesting as watching it on the spot, and you can have a drink and snacks if you go to the scene to watch it.

"How did the four of them play together?" Jiang Qi was not surprised that the four of them were playing Monopoly in the tavern, but how the four of them got together.

"They got to know each other a few days ago." Jiang Cha explained, "There are only a few of them who have been renting wooden houses in the snow village for a long time. Qi Si and the Han School Manager's family watched two magic performances in the front and back rows and then chatted. Principal Peggy goes to the tavern for three meals a day these days, and she will also talk to Er Ya, and everyone will get to know each other after chatting."

Jiang Qi nodded in understanding: "I remember that Director Han seems to have left yesterday, right?"

"That's right, I left yesterday morning and took my assistant with me. Xu Cheng left last week."

"But who brought this rich man, Han Youxin?" Jiang Qi continued to ask.

Jiang Cha shook his head: "If I remember correctly, Principal Peggy asked Lilian to buy it yesterday morning. Lilian didn't know what a monopoly was, so she went to ask Director Shen, who thought Lilian wanted to buy it in the tavern. Introduce board games, and help her research for a while whether she can open a board game room alone."

It was actually requested by Principal Peggy.

Jiang Qi thinks that if this is the case, things will be interesting, and every new card character will have a certain degree of exploration of this world.

Huang Fugui is a costume drama, games and discounted eggs in the supermarket, Wang Erya is all kinds of delicacies, Wang Xinghua is the same as above, Old John is dragged by Huang Fugui to play games, Jiang Cha has been the financial director since he came to make up for it. Some related books and then addicted to watching TV...

Basically, the first things that attract everyone are relatively new things, such as mobile phones, computers, games, TV dramas and food.

Principal Peggy fell in love with board games first.

It's really interesting.

Jiang Qi and Jiang Cha came to the tavern soon.

At this time, there are many more boring guests watching the 4-player Monopoly game than before.

Even Teacher Zero was floating around watching.

Looking at the current situation, the winner of this round of the game is still Peggy.

Qi Si is on the verge of bankruptcy, Wang Erya still has a lifeline, Wang Jing seems to have a chance to fight, but Peggy has a great chance of winning.

Page's dress is still the same as when he came, very idyllic.Wearing loose clothes, a round pastoral-style hat on her head, combed hair meticulously, earrings, necklaces, rings and other accessories, she looks like a rich old lady.

Now the rich old lady's eyes shone with thought and shrewdness.

She was thinking and calculating while playing Monopoly.

A game of rolling dice and mostly luck to win is actually thinking and calculating.

"Ahhhhh, why am I the first to go bankrupt again." Following Qisi's bankruptcy, Qisi, a low school student, wailed, "Why am I so unlucky!"

"It's not just bad luck, you shouldn't have sold that piece of land before."

"No, I think the step of cashing out is a failure."

"To be honest, luck is bad, isn't this game all about luck?"

The guests on the side also discussed it.

Qisi sadly ordered a small cake, and while eating, comforted her heart hurt by the first bankruptcy.

After Qisi's little cake was finished, Peggy also became the final winner.

Peggy stood up, pretending to be an old man who had been sitting for too long and her waist was uncomfortable, twisted her waist and neck, and said, "I don't want to play anymore, I've been sitting for half an afternoon, I have to go for a walk."

"I have to go." Wang Jing nodded in agreement, and took Han Youxin's hand, "Youxin, go back to do your homework."

Han Youxin: Σ(°△°|||)︴

Han Youxin sadly went back to do his homework.

"Qing He, let's go to the haunted house! There may not be many people in the haunted house at this time, after playing the haunted house, let's go to the roller coaster, then go to eat, and then go to the wind chime ferris wheel after eating."

"You didn't go last night. You don't know how comfortable it is to sit on the wind chime Ferris wheel at night. The wind chimes inside not only jingle, but also cool when the wind blows, and the ferris wheel itself glows. I don't know how pretty it is."

Although she really wanted to go back to do her homework, Erya Wang also knew that she couldn't spoil her friend's interest at this time, so she nodded, "Okay, but tomorrow I may..."

"I know, the paper is not finished yet."

The two good sisters walked away happily hand in hand.

In the blink of an eye, only Principal Peggy was left in the Monopoly foursome.

"Um...grandmother, can you lend us this set of Monopoly to play with? After we finish playing, we will put it on the bar counter of the bar." A girl who looked like a high school student asked tentatively.

Principal Peggy nodded with a smile, looking very kind: "Of course, you can play as you like."

"Thank you so much!" the female high school said happily, and did not forget to add, "Your Chinese is really good!"

Principal Peggy smiled and did not speak, and walked slowly towards the outside of the tavern. When she reached the door, she did not forget to turn her head and give Jiang Qi a look, signaling that she had something to say to Jiang Qi.

Jiang Cha had already occupied the view point of the golden circle with a cup of grass juice and began to watch the female high school students playing Monopoly.

Jiang Qi: ...

Is it so pretty?

Jiang Qi could only go out by himself.

Principal Peggy wore a thick cape: "Mr. Jiang, the board games in your world are really amazing."

"Maybe." Jiang Qi said, "Young people really like it. Basically every city has a special board game store, and many script killing shops will also have board games."

"Script kills you know, right? I've opened one now, that's..."

"I know." Peggy interrupted Jiang Qi, "Lilian also made a special trip to the script killing shop and brought me two scripts related to the Incredible Academy of Magic."

"It's kind of amazing that something from our world is written as a story and printed on paper."

"Actually, there are many other types of board games. If you like them, I can buy them for you. However, many board games require a relatively large number of players, and four people may not be enough." Jiang Qi said.

"Excuse me." Peggy nodded.

Jiang Qi and Principal Peggy wandered to a corner where no one was around, and Jiang Qi boldly said, "Principal Peggy, do you really like playing board games or something about board games?"

Jiang Qi felt that the state of Principal Peggy playing the board game he saw just now did not seem to be fully devoted, but Qisi was very devoted, even though she also lost miserably.

"I checked on the Internet. When Monopoly was released for the 80th anniversary, the monopoly version alone sold more than 2.75 million copies."

Jiang Qi was a little surprised. He knew that this game sold well and lasted for a long time, but he didn't expect it to sell so well: "That's quite a lot."

"But its cost is very cheap, and the gameplay is actually very simple."

Jiang Qi thought for a while: "The cost of board games is usually very cheap. How to play... In fact, the simpler the better, if it is too complicated, it will be easy for people to not understand the game, and there is a threshold."

"A popular board game should become popular very quickly, right?" Principal Peggy continued to ask.

Jiang Qi nodded, without the slightest hesitation this time: "If you can get out of the circle, it must be very fast. I remember that when I was studying, the Three Kingdoms Killing and Werewolf Killing suddenly became popular all over the country. It feels like overnight. Playing now."

"What if we also launched a board game?"

"Board games?" Jiang Qi was stunned for a moment, then came to a random reaction, "You mean the Incredible Academy of Magic 1?"

When Jiang Qi read the book of Unbelievable Magic Academy 1, he felt that this book was very similar to a small stand-alone game. If it was changed to an online game, it would be quite popular, but he didn't think about board games.

If it's a board game...

"Will it be a bit too complicated?" Jiang Qi hesitated, "After all, the size is there. If it is changed to a board game, it may take four or five hours to play?"

That would take too long.

"It can be simplified." Principal Peggy said with a smile, "Different versions can be launched, simple version, advanced version, deluxe version, and the size of each version is different."

"Single-player, double-player, 5-player, and 7-player versions are also available. I believe that these versions can be changed as long as you spend time."

"I have studied the current business model and situation of the amusement park a little these days, and found that advertising is a big problem."

"If you have quality but no publicity, you can't make a product." Principal Peggy said as if I had experienced it, "If you have relevant contacts, you may be able to take some shortcuts, but unfortunately you don't. There are many ways. It is prohibited by the law, so I thought about whether I can make some money-making advertisements through board games.”

"Think about it, if we can launch the board game of the Unbelievable Academy of Magic within two months. Then use publicity and marketing to make it popular to a certain extent, and wait for the official opening of the Unbelievable Academy of Magic next year..."

Jiang Qi's eyes lit up: "The board game itself is a profitable and effective advertisement!"

"Professional counterpart!"

Jiang Qi said that he doesn't have contacts for marketing amusement parks, but he does have contacts for marketing board games!

There are still 8 appointment groups in the script store, and there are countless stores and WeChats in his circle of friends!
Jiang Qi made some calculations and changed the board game within two months, just in time for this year's autumn exhibition.

Selling board games at the Autumn Fair...

No, it should be around the script.

I believe publishers can understand him.

^ _ ^
　The day before yesterday, I went to the movies with my best friend, but when I got out of the movie theater, I stepped on the air and twisted my foot.I went to the hospital to take an X-ray of the bone and it was fine. The doctor said that the ligament of the left foot must have been strained.Because I have a very rich experience of twisting my feet, my feet were not swollen at that time, although it was still very painful, I still ate the frog fish head with a weak body and strong will.

Yesterday, my feet were swollen, but because it was Lantern Festival, I jumped out with one foot and went to the countryside to celebrate Lantern Festival.

Today, my left foot is swollen from toe to ankle...

And because of hopping on one foot all day, my right foot hurts from calf to thigh.

What does this incident mean...

Explain that fat people are fine, don't hop on one foot (no)

　
(End of this chapter)