Start with the script kill shop

Chapter 194 Advertising War
At 12:2 a.m. on December 7, Xiao Fang, an ordinary migrant worker, was woken up by a fixed alarm clock every weekday.

As a local, single young woman living with her parents in an old community in the old town of Xuncheng, Xiao Fang wailed after glancing at the time on her phone and struggled to get out of bed.

At 7:45, after Xiao Fang finished washing and put on a simple work makeup, she appeared neatly at her dining table.

Breakfast is already on the table.

Although there may be many conflicts in living with parents, such as disagreements in concept, a series of small troubles such as being urged to marry and being nagged, but at the same time there are many benefits.

For example, you don’t have to pay rent, you can eat at home, you don’t need to clean up when you’re busy at work, you can enjoy all the conveniences of living with your parents, and you can occasionally be an older baby in your 20s.

"Fangfang, you should be talking about a boyfriend even at your age. Go out with friends and meet some people when you don't go to work on weekends. What does it look like to stay at home every day and not go out? Me and your dad watched the news a few days ago, What was said in the news about script killing, it should be something you young people like to play. Recently, there seems to be some activities that seem to be very economical, why don’t you invite your friends to go out and play script killing?” Fang Fang’s Mom sits at the kitchen table and chatters.

"Mom, script killing is not so economical, it's so expensive! Before, Yuanyuan wanted to pull me to play, and it cost 78 for any movie. With that money, I can watch two movies! My monthly salary is more than 4000." , how can there be that spare money." Fang Fang said impatiently, and blew a few breaths on the tomato and egg noodles, opened her mouth and took a big mouthful, and swallowed, "Besides, who stipulates that we have to go out on weekends? I am exhausted from working every day. , can't you let me sleep at home for a while on weekends?"

Fang Fang's mother shook her head helplessly, and went to the kitchen to fetch the leftover stewed vegetables from yesterday.

Fang Fang's eyes lit up when he saw the braised vegetables, and he said excitedly: "Mom, Xinghe Braised Meat Shop sells pig's trotters tomorrow, so you can go buy some for me tomorrow morning, and I'll come back to eat at night."

"Eat and eat, you know what to eat. 78 yuan is too expensive to go out and play, but it is not too expensive to eat stewed vegetables? Do you know how expensive and difficult to buy the stewed vegetables in this stewed vegetable shop? There is a limit to buy even if it is expensive. I queued up one yesterday. For many hours, I lined up at the door before the store opened, for fear that I would not be able to buy it.”

"This stewed fat sausage sells for 160 yuan a catty, and the beef heart is even more expensive. Even the pig's trotters sell for 80 yuan a catty. Why don't you think it's expensive to eat this? Why can't I ask you to go out to play?"

Fang Fang smiled apologetically: "Can this be the same? This braised vegetables sells so well and is so delicious, it should be expensive."

"It's really a crime, Lao Fang, why did we both have such a daughter? I don't care about other things, and I don't want to go out to play. I just know how to eat and drink. I'm so old and I'm going to retire soon. The mother skipped work to help her line up to buy stewed vegetables."

Fang Fang's father said helplessly: "Next weekend, I will line up to buy by myself."

Fang Fang smiled apologetically, "Isn't it Tuesday a pig's trotter day? Besides, I bought the stewed vegetables the day before yesterday."

"You still have the nerve to say that you lied to me the day before yesterday that you and Zhou Yuan went out to play, and the result? Oh, you went out for two hours and brought back two bags of braised vegetables. If you go out to play with feelings, you are lying to Zhou Yuan to buy braised vegetables with you, right? ? You even bought Zhou Yuan’s share, and asked him to wait in line with you for such a long time without letting him stay at all.”

"Oh, Zhou Yuan knows the owner of that stewed vegetable shop. Doesn't her family live there? It's more convenient for her to buy stewed vegetables through the back door than us. Yuanyuan went to play scripts after queuing up, and I won't go." No Fang Fang put down her chopsticks to give her mother a chance to nag, "I'm done eating, Mom and Dad, I'm going to work first!"

After finishing speaking, Fang Fang rushed out of the door carrying the small bag as if fleeing for her life.

As an ordinary office worker with a monthly salary of only 4000, it is impossible for Fang Fang to take a taxi to work every day. It is troublesome to ride a battery car when the company is far away from home. Her home is an old community without a charging pile for battery cars, so she usually takes the bus work.

Around eight o'clock, the bus station is full of people who go to work at 8:30 or 9 o'clock.Everyone's not in good spirits, obviously not ready to go to work on Monday.

Fang Fang was playing with her mobile phone while waiting for the bus.

Looking up, Fang Fang found that the billboard on the bus stop seemed to have changed.

CC and other 9 script killing shops jointly launched blind box activities?
You can draw a blind box once when you spend 200 or more.

These days, script killing shops can also smoke blind boxes?
But why does the name CC look so familiar, as if I've seen it somewhere.

Fang Fang, who hadn't arrived on the bus, began to look at the blind box gift in the small print leisurely.

Luozi... what is this?Trinkets?Look at the picture is ok, but nothing interesting.

The script is free for a single ticket, which is not bad.

Washing, cutting and blowing cards?Fang Fang stroked her hair, as if it was time to cut it.

The cat cafe offered cat coupons three times, and also gave away canned cat drinks, which seemed good.

Script monthly card?Zhou Yuan should like it.

Xinghe lo mei shop offers 15 catties of any lo mei on designated dates during the New Year.

Ah, lo mei, she only likes Xinghe...

and many more!

Fang Fang's eyes were straightened.

what did she see? !

Xinghe lo mei shop!
Is it the Xinghe lo mei shop she knows?
15 pounds!
It's still New Years! !
How happy this year will be if I win the lottery! ! !

Why didn't her mother say that this script killing activity is a blind box, and if you spend more than 200 yuan, you have a chance to smoke 15 catties of lo mei.

I said earlier that she has already gone to play, if it doesn't work, she can ask Zhou Yuan to help play for her.

As for the limited number of prizes.

Fang Fang believed that she would be Ou Huang.

It doesn’t matter if you don’t win the lo mei. There are catering coupons, free coupons for ice cream throughout the year, cat coupons, washing, cutting and blowing coupons. They all sound good. Can also be used as decoration.

Fang Fang began to send messages to Zhou Yuan: Yuanyuan, do you know which script stores have blind box activities?Call me next time you go to play, how many books do you usually have to play to get a blind box?
.
Like Fang Fang, there are not a few people who have been stunned by Yan Huaiyou's overwhelming advertising campaign, completely unable to distinguish between the advertisements on TV and the radio, and the advertisements on the billboards they can see everywhere on the roadside.

For most people who have little or no exposure to script killing, this is the same activity.

Blind box activities are very innovative.

The prizes look pretty good too.

Even the most common Luozi looks okay, and it's definitely not a loss if you take a shot.

And the threshold is not high, you can draw once if you spend 200 or more, and the event lasts for more than a month, and it is very simple if you spend 200 or more.

It can be said that Boss Zhen spent all the wrong money to make wedding dresses for Yan Huaiyou.

"Tsk tsk tsk, your naval offensive is really ruthless." Jiang Qi, who had nothing to do in his store and went to CC to eat, drink, and heat, was sitting in Yan Huaiyou's office, looking at the people in the various groups. The news was amazed, "You really don't let it go online or offline."

Yan Huaiyou said before that he has lurked at least 20 trumpets in the contract groups of all participating stores, and now it is time for these trumpets to play a role.

with rhythm.

Boss Zhen said on TV before that his original intention of holding the competition was to rectify the chaos in the industry, to give profits to players, to restore the cleanliness of the script killing industry, to expand the market, and to teach those irregular shops how to behave .

This can be said to be an indiscriminate attack, which severely offended the store owners who did not participate in the competition.

When he talked nonsense on TV, Yan Huaiyou let his trumpet talk nonsense in other places.

Boss Zhen and the others are playing price wars. The biggest advantage of price wars is that they are really cheap.

No matter how rich the prizes of the blind box seem, the original price of 78-258 is really no advantage compared with the 29.9-39.9.

Most of the customers still want to save some money. Why play expensive ones when they are all genuine and cheap?

But script killing is different from most of the entertainment industry and even the catering industry. For restaurants with the same style of cuisine, if one is not satisfied with the food, they can switch to another one. If you want to eat a dish every day, you have to eat every day anyway. Eat, but the script can't kill.

If you are not satisfied with one book, you can change to another one, but it is difficult to play the same book for the second time.

No, no, no, it's a one-time deal.

The guests really have to rely on robbing, if they are robbed by others, even if they are robbed again, the one that was robbed will never come back.

So Yan Huaiyou chose the public opinion war.

Referred to as rumors.

Sounds very unethical, but it works.

Didn’t your 29 stores jointly lower the price to give back to the society? It’s unreasonable to sell a boxed version at 29.9 cheaper than the pirated version.

I don't care whether you have a problem or not, but I question whether you have a problem. It's always okay, right?

Why do those stores that participate in the blind box activity not lower the original price, but you cut the price so ridiculously, is there something wrong with your foundation?Or is there a problem with your quality?Or do you have other problems?
As an ordinary sailor, a sailor who is willing to spend 200 yuan and just wants to play comfortably and happily, it should be no problem to question it reasonably, right?

After all, there is a word in this world that does not sound very reasonable, that is, cheap but not good.

You are so cheap, it must be tricky, right?

All of Yan Huaiyou's sailors seized on this argument and quarreled in all places where they could quarrel, with all kinds of rhythm, plus an overwhelming online advertising campaign.

It can be said that the current situation is roughly that pure passers-by are led astray, thinking that the only activity is the blind box activity.

Non-pure passers-by are eating melons, some of them are brought into the rhythm, and the rest are hesitating whether it is better to play cheap games or smoke blind boxes.

Anyway, the mentality of most people is, fight, fight!
It doesn't cost money to watch a show and eat melons. Whether it's playing cheap games or drawing blind boxes, guests won't lose money. The longer this activity lasts, the better.

The instigator, Yan Huaiyou, sat in the office and ate melons calmly: "How can you say that I have a rhythm? I have reasonable doubts. Xu Tazhen, the boss, poured dirty water on us, saying that we are an irregular store, a cancer in the industry, and a Those who follow the trend, those who don't love scripts at all, and those who just want to make money, can I be reasonable to question?"

"Don't we just follow the trend and just want to make money?" Jiang Qi asked in soul.

"Of course we are." Yan Huaiyou readily admitted, "Isn't doing business just to make money? Why not make money? Is it for interest? Is it for love?"

Jiang Qi said that my sister really is.

The purpose of her business has always been very pure, never for money.

"Your shop should be full every day right now?" Yan Huaiyou asked.

Jiang Qi nodded: "Qiu Zhan bought too many books at one time, and the guests couldn't enjoy it at all. This time there is an event, many people seized the time to make an appointment, and there were also many people in the all-night show. Fortunately, there are new recruits in the back of my store. There are many part-time jobs, and you can work shifts."

"Now they are directly divided into day shift and night shift."

"I think you have to hire a few more full-timers, or you won't have enough people after your new store is renovated."

"That's right." Jiang Qi thinks it makes sense, as long as the business is good, there is no harm in recruiting more people.

After the blind box event is over, it will be the winter vacation and the Chinese New Year in a while, and the business will be full once the peak season arrives.

With the current situation, we will definitely be able to save enough money for renovations in December, start renovations at the end of the month, and finish in mid-to-late January. From the perspective of time, we should recruit people now.

"Let's discuss something." Jiang Qi looked at Yan Huaiyou, showing a smile, "Let me post a recruitment poster on the window of your shop!"

"I don't know why, but I found it very useful to recruit people from your shop."

Yan Huaiyou:? ? ?

(End of this chapter)