Start with the script kill shop

Chapter 175 Turning the table over

What is the concept of a boxed book at 29 yuan per person and an exclusive city limited book at 49 yuan per person?
Even those pirate stores that use A4 paper to print directly are not so cheap.

According to Jiang Qi's knowledge, there are an average of more than 30 people in a pirated script shop near the university.

"With such a low price, can the scripts participating in the competition be profitable?" Yan Huaiyou looked disbelieving, "Under normal circumstances, a 78-player boxed book priced at 6 yuan will be 100 less for the host. ?”

Adding the rent, water and electricity, and the basic salary of the shop assistants, the boss is simply losing money to open the shop at this price.

"Maybe the hosts of these stores are willing to lower the commission along with the original price for generating electricity for love." Manager Xu had a rare sense of humor.

Of course, everyone knows this is impossible.

If there is really such an employee who is willing to generate electricity for love for the boss, Jiang Qi said that Galaxy Script Kill welcomes you.

Jiang Jun smiled bitterly: "No matter what model they are, as long as they start this way, I'm afraid the whole market will be destroyed by them."

Jiang Jun is different from Jiang Qi, who opened a store by opening a store, and Yan Huaiyou, who opened a store by throwing money out of the ordinary script to kill the owner of the store. She and her fiancé are serious about training employees from scratch, accumulating customers, accumulating Word of mouth, meeting the patron's father, step by step to improve soft power and hard power, hard work, strength and luck are indispensable to open the store to today's scale.

When JC opened, there were less than five script killing shops in Xuncheng. At that time, Jiang Qi didn't even know what script killing was.

Jiang Jun knows better than anyone how bad influence Boss Zhen's actions will cause.

"Indeed." Store Manager Xu also put away his joking expression, "This kind of marketing method that hurts the enemy eight hundred and self-damages one thousand, really can't be figured out if there is no brain problem."

"What's the mentality of these people?" Jiang Qi said that he didn't know the mentality of this group of people, anyway, his mentality was a bit broken.

Isn't this pure shit?
Originally, everyone’s pricing was very uniform. The boxed 78 yuan city limit is exclusive to see the situation. There are discounts on holidays and recharge activities are launched, but they are all normal.

Although these script killing shops in Xuncheng usually rob each other of customers, go undercover, and diss each other in Moments, at least they have reached a consensus on making money.

A group of people had a good meal around a pot, but suddenly a person with a brain problem joined other people to overturn the pot, as if everyone should not eat together to kill the net.

It's not what sickness is.

No matter how much Jiang Qi thought about it, he couldn't figure out what Boss Zhen's starting point was.

Feel that the profit of script killing is too high, so you decide to give back to customers and quit this business?
Jiang Jun thought for a while: "Probably because the store can't keep going and I want to make a last-ditch effort."

"Can't the store continue?" Jiang Qi and Yan Huaiyou both looked confused.

Although the business is not so good in the off-season, it won't be so bad that the store can't continue to open, right?
Jiang Jun: ...

Looking at these two big-eyed and small-eyed, full-fledged men who don't know how hungry men are hungry, Jiang Jun suddenly felt that it was a mistake to come to CC today to find these two.

"Do you know how many script killing shops there were in Xuncheng at this time last year?" Jiang Jun asked.

The three shook their heads.

Not to mention Jiang Qi and Yan Huaiyou, store manager Xu doesn't know either.

"If I remember correctly, there were only 21 stores last year, and the number of script killing stores patrolling the city doubled within a year."

"The year before last, there were only a dozen."

"Script killing is not like restaurants, KTV, and movie theaters. Except for a few emotional books, most of the books will not be played again after playing once. Of course, those exclusive books in your store, Boss Jiang, are excluded."

In Jiang Qi’s store, some customers even brushed "Horror Doll House" twice and three times. There are always unconvinced customers who want to try whether they will be as scared as they were when they played for the first time.

Facts have proved that it will.

The caring Lili will always give the guests who play twice and three times a more profound gaming experience.

"Based on the current average income and consumption level of Xuncheng, script killing is high consumption."

Yan Huaiyou looked at Jiang Qi, and asked him with his eyes, is script killing really high consumption?

Jiang Qi gave Yan Huaiyou a look back, I didn't know.

No one in my family is serious about going to work.

Jiang Bing takes orders to paint, his parents are doing business abroad, his second uncle is out of town, his sister-in-law and uncle open a clothing store, his uncle has retired, and his aunt has never worked as a full-time housewife. How does he know what the average salary in Xuncheng is? .

Jiang Jun who noticed the eye contact between Jiang Qi and Yan Huaiyou: ...

It might have been a mistake for her to come here today!
Jiang Jun could only bite the bullet and continued: "The current market in Xuncheng simply cannot accommodate 40 script killing shops."

Jiang Jun's words were on point.

Jiang Jun began to analyze the current situation to the two.

Most of the stores that blindly follow the trend will choose to open in the peak season, and very few like Jiang Bing and Yan Huaiyou open in the off-season.

No matter whether it is winter vacation or summer vacation, as long as during these two big holidays, even informal script stores can make money. After all, most script stores only make money in these three months, and spend the rest of the time.

Jiang Jun has opened the store for so many years, and has witnessed countless colleagues who could not survive the off-season close their stores during this period.

Jiang Jun also concluded that the store that is about to close down has the following stages.

The first stage is layoffs.

Full-time script killers are required to pay a basic salary, but part-time jobs are not.Therefore, many script killing shops will hire a lot of students who do not need to pay a basic salary to work part-time, so that there will be no shortage of people when the peak season comes, and less wages can be paid when the off-season comes.

The second stage is to engage in activities.

If there is no business, use activities to create business, such as recharge activities, full discount activities, free bills for several people traveling together, etc.

If layoffs and activities cannot save the store that is about to close down, it can only enter the third stage - selling capital.

Originally bought for four or five hundred, the original boxed edition was sold at a cheap price of more than 200, until the store rent was paid.

If there is no way to keep the store going even after selling the capital, it will usher in the final stage—closure and bankruptcy.

These stores will try to sell them while they are going bankrupt, to see if there are any cute new bullies who are willing to spend a sum of money to take over.

Many stores in Yuexun City are posting transfer information this year, trying to make a last-ditch effort to find someone who has been taken advantage of and get out of it.

Boss Zhen is working with stores that are at these stages. Anyway, the store will not be able to continue, so it is better to try to make money at a loss, just in case it becomes revitalized.

"There are 29 stores willing to participate... Is the market so sluggish recently?" Jiang Qi was shocked.

Jiang Jun: ...

Why is the market situation of other stores sluggish?Don't you two have something in mind?
Originally, the market could only accommodate 20 stores. As a result, 20 new stores were opened this year, doubling the number and the competition is fierce.

Coincidentally, in the second half of the year, two up-and-coming stars emerged, one of the top 8 most searched about this group has an astonishingly large number of customers, and the other is rich and powerful, and advertises all over the city.

The cake is only that big in total, JC occupies a piece, Xinghe Script Club and CC each take a big piece, and the remaining small piece is shared by other stores, so it’s no wonder you can eat enough.

But Jiang Jun didn't think it was a big deal. Doing business is not an easy task.The law of the jungle, the survival of the fittest, Xinghe Script Club and CC are using their strength to seize the market, if the skills are inferior to those who cannot make money, they will go bankrupt.

Jiang Bing sees this aspect very clearly.

Jiang Jun sighed: "Actually, the market atmosphere has not been very good in the past two years, and pirated stores are common. In the past two years, the University of Finance and Economics opened the first pirated store, and the price was 1 per person. You know how outrageous that store is. ?"

"They don't even buy the pirated version with the box on the Internet, because they think it's too expensive. After all, the boxed version of the pirated version costs 60 yuan a copy, and there are hundreds of hardcover reprints in the city limit. Their books are all txt bought on 19.9. There is a printer in the store, more than a dozen file folders, customers can print whatever they want to play, and the DMs are all part-time students.”

"You don't know how much influence that store had on other genuine stores when it first came out. Just because this store made money, several pirated stores opened later. At that time, JC was not as large as it is now. We The shop was almost overwhelmed by these pirate shops."

"What happened later?" Store Manager Xu asked.

"Later, I didn't want to open it. Lao Cao advised me to hold on for a while. Although these pirated stores are cheap, they can't do DM, and the decoration in the store is also very bad. There are no props, scenes and organs. After that period, the business will come back. Now, many of the first batch of pirate stores have closed down now.”

"But this time it's different. This time it's the genuine store doing what the pirated store did back then. The genuine boxed version is 29, and the city-limited exclusive is 49. Who would come to our store to print the copy?"

"Although some stores were fooled by those so-called group buying websites and messy platforms before, they did 9 yuan 9, 19 yuan 9 scripts to kill in seconds, but at least they are limited to one purchase."

"If the activity surnamed Zhen lasts for a month or two, won't the whole market be completely disrupted by him?"

Both Jiang Qi and Yan Huaiyou knew that Jiang Jun's worry was justified. Boss Zhen's behavior of flipping the table when I couldn't eat would undoubtedly cause a devastating blow to other normally operating script killing shops.

The off-season is already tough enough. If you are working on this out, the boss with a bad attitude may really close the business in a fit of anger.

Maybe this is what Boss Zhen wants.

Among the stores he unites, his own store is the largest and the most profitable.

To put it bluntly, the activity he engaged in is a price war, and the price war is fought by family assets.He didn't have enough money, so he pulled a group of shopkeepers who were dying to fight with him.

At the end of the fight, nine out of ten activities that should go bankrupt will still go bankrupt.

Those who do not engage in activities do not need to go bankrupt, but they are almost lucky, and their mentality collapses, and they may also go bankrupt in a fit of anger.

If all these stores are closed down, the market share will automatically be evened out, and Boss Zhen can have a big meal on the table.

Of course, this is Boss Zhen's mentality that Jiang Qi figured out.

Because this kind of gameplay has a very fatal problem.

You have disrupted the market, and you have reduced the price of the guests' psychological expectations for script killing to such a low level.Even if you beat your peers away and you can start eating at the dining table, why do you think that this meal can be eaten in your mouth.

Fighting price wars, killing peers to seize market share, and finally engaging in monopoly and raising prices, this is what capitalists do.

Do you have the money to be a capitalist?
Do you have the level to clean up the mess?
If you kill this group of colleagues, a new group of colleagues will emerge next year. Do you have the ability to monopolize?

Of course, Boss Zhen might really have this ability, but Jiang Qi couldn't imagine it.

However, Jiang Qi still thinks that the person who can do this kind of thing is most likely a pure shit-stirring stick.

Realizing that the matter was really serious, store manager Xu dragged Jiang Jun to another room for a detailed discussion, leaving Jiang Qi and Yan Huaiyou who had a stomach full of vomit to drink tea in the office.

"Boss Zhen still has a small structure." Jiang Qi sighed, "What can be achieved by engaging in internal fighting. It is better to engage in side business than engaging in internal fighting."

"That's right." Yan Huaiyou agreed very much, "The script business in my store is not good this month, but if the script business is not good, I can start other businesses. This month alone, I have added seven or eight new snacks to the menu in my store." , There are also two new mahjong rooms, I don’t know how to do it.”

Jiang Qi nodded: "The current script business in my store is not as good as before, but the stewed vegetable business, green vegetable noodle business, and colorful rope business are still doing well. Recently, I am also planning to start a toy business. Isn't it better to develop more side businesses than Wo Li Dou?"

(End of this chapter)