Reborn 80s

Chapter 276 On Star ATV
Naturally, Xiangjiang Fashion Week cannot say that only Elaine Group will sing a one-man show, and the whole fashion week will not be able to run like that.According to Sun Congxuan's plan, Elaine Group will play the leading role in Xiangjiang Fashion Week, and other clothing companies will play supporting roles.

Of course, some supporting roles can also steal the limelight from the protagonist, it depends on the strength of the protagonist.

Everything depends on their respective strengths.

It would be a good thing if there were supporting actors who did a better job than Elaine Group.

To explain, Xiangjiang Fashion Week has really come to fruition.

Chen Huaiqing flipped through the planning of the entire Xiangjiang Fashion Week. Now there are four other fashion weeks in the world, so Xiangjiang Fashion Week can use some mature experience from other fashion weeks.

Of course, just learning from it is not enough.

You have to have something unique of your own.

That is to develop their own characteristics.

For example, tourist attractions are full of temples and Taoist temples, and everyone will get tired of seeing them too much.

There must be ones that focus on cultural landscapes, and ones that focus on natural landscapes.

The cultural landscape is also divided into ancient humanities and modern humanities.

The natural landscape is amazing.

Chen Huaiqing: "So, what are the characteristics of Xiangjiang Fashion Week?"

To be honest, in terms of features, the four fashion weeks in the world have basically taken up all of them.

It is hard to say that the newly launched Hong Kong Fashion Week has achieved a new breakthrough.

Sun Congxuan: "I have the ambition to let Xiangjiang Fashion Week go to the world, but at the moment, I don't have the strength to support it. Now, I think more about one thing, making Xiangjiang Fashion Week the most professional fashion in Asia." platform."

The main market for Elia and crocodile shirts is still in Asia, especially East Asia and Southeast Asia.

In Europe and America, there are too many fashion brands.

Fashion products need the support of cultural strength.

And cultural power is supported by national power.

As a place where Eastern and Western cultures blend, Xiangjiang is indeed a very good advantage.

"I have carefully studied the situation of the other four fashion weeks. I think that Xiangjiang Fashion Week can only establish a foothold in Asia and make clothes suitable for Asian women. We follow the daily fashion route and directly target ordinary consumers."

The other four fashion weeks are more for professionals and the like.

Then Xiangjiang Fashion Week is for ordinary people!

"We want to create a fashion week that is fashionable for all, and improve the quality of everyone's clothing."

Chen Huaiqing: "Divided into children's area, juvenile area, youth area, middle-aged area, and elderly area?"

Sun Congxuan squeezed her chin: "Such a division is not bad. For example, the consumer group Elia targets is young women, while the style of crocodile shirts is more mature. The whole Xiangjiang Fashion Week wants to reach people of all ages, You can find clothes you like to wear.”

The two brands of Elia and crocodile shirts will not change their brand positioning easily.

Don't think that a clothing brand can please consumers of all ages, it is simply unrealistic.

Yes, it is described as unrealistic.

As for fashion, sometimes it seems incomprehensible and unacceptable.

It's called artistry.

Sun Congxuan doesn't want to do anything artistic, but wants to say that the clothes carefully designed by the designer are something that everyone can wear.

Is it only art that is unconventional?

The real art is the kind that moistens things silently and makes everyone feel good.

This is real art.

Popular art, people's art, this is really good art.

For the appreciation of a few people, that's not really good art.

Some people think that in summer, the feet of leather shoes smell good after wearing leather shoes for a day. It is this level of appreciation, which is really something that people dare not agree with.

Or, this is no longer a matter of appreciation, but a special hobby.

To put it bluntly, it's perverted!
Chen Huaiqing narrowed his eyes slightly: "Is this also part of the cultural industry plan?"

Sun Congxuan proudly said: "Of course!"

Chen Huaiqing proposed the concept of cultural industry, and the person responsible for promoting and implementing it was Sun Congxuan.

Sun Congxuan devoted a lot of energy to this matter.

Now, there are some eyebrows.

As Chen Huaiqing said, use cultural works such as movies and TV dramas to promote clothing products.

Asia Television recently released two TV dramas, TV dramas about wealthy families.

Sun Congxuan directly contributed a villa under her own name for shooting, such as luxury cars and the like, of course there are many.

In order to advertise the Mota Group, there is also a Mota car in the garage.

Of course, this car is just there, the protagonist has never driven it.

Anyway, for Mota cars, it is enough.

Just to convey a message, Mota is also being driven by rich people.

Let everyone accept a concept, that is, the Mota car is a relatively high-end model.

The two dramas are absolutely powerful in terms of serving Huadao.

The crocodile shirt and Elia sent professional designers to tailor the costumes for the actors.

It shows the actor's physical advantages very well.

Generally, those who can be actors have requirements in terms of appearance.

Sun Congxuan thinks it is a super fulfilling thing to realize one thing slowly in his own hands.

This sense of accomplishment also keeps Sun Congxuan from losing herself in money.

There are quite a few people who lose money immediately after they have money.

Chen Huaiqing gave Sun Congxuan a thumbs up. He didn't pay much attention to the cultural industry.

The whole plan is being promoted by Sun Congxuan.

"incredible!"

Sun Congxuan: "The matter of being a star on ATV has almost been discussed."

If ATV wants to break through the Xiangjiang market and truly go to Asia, it must be a star.

But now, communication satellite technology is still a highly monopolized technology.

Among them, the United States has more commercial applications in this area, but the price charged is quite touching.

Chen Huaiqing: "Then go straight to the stars!"

After ATV's separation of production and broadcasting by Chen Huaiqing, the operating costs of the entire TV station have actually dropped a lot.

First of all, the production cost is undoubtedly greatly reduced.

As a broadcasting platform, ATV has several models for TV dramas.

One is to purchase and play directly.

That is to buy out a TV series at one time to broadcast on the TV station, and buy out all the copyrights.

Of course, this model is quite suitable for that kind of small film and television company.

For a small company, after completing a project, it has to pay back the cost as soon as possible.

After all, small companies don't have that much capital, and if they don't pay back their capital as soon as possible, problems will arise directly.

There is another one, which is divided into modes.

This split mode is generally used for nighttime prime time.

That is, during the period from 07:30 to [-]:[-], this is the time period with the highest TV ratings.

The sharing model is generally done by large companies, or companies that are confident in the quality of their TV dramas.

(End of this chapter)