China Entertainment Mythology 2004

Chapter 342 Copyright Negotiation and the Release of The Secret of the Dragon
Liu Siying called to report on the copyright negotiations for "Chicken Feathers Flying to the Sky". The negotiations with the TV stations went relatively smoothly. Two satellite TV stations in Su Province and Zhejiang Province bought the copyright for 250 million yuan/episode each. Audiences love to see the theme of a poor boy going into business to change his destiny.

The second and third rounds were also sold successfully, with a total of 150 million/episode for the three satellite TV stations plus ten terrestrial TV stations, so that the total price of "Chicken Feathers Flying to the Sky" sold to the TV stations reached 650 million/episode.

What has caused twists and turns is the negotiation of online copyrights. iQiyi and Tencent Video have both raised their prices to 600 million per episode, but no one is still willing to let go.

600 million/episode may not seem like much. After all, the video website copyright of "Ghost Blowing the Lantern: The Ancient City" was sold for 750 million/episode, but that's not how the account is calculated.

"Ghost Blowing the Lantern: The Ancient City" ultimately failed to achieve star status due to its subject matter. This resulted in Tencent Video spending 750/episode to purchase the exclusive broadcast rights, but "Chicken Feathers Flying to the Sky" was different. "Chicken Feathers Flying to the Sky" A total of two satellite TV stations were sold in the first round, plus three satellite TV stations in the second and third rounds, plus ten terrestrial stations. That is to say, at least fifteen TV stations will broadcast this drama, and it will be broadcast more than once.

If a solo drama is broadcast on so many TV stations, can the price be the same?

Also, "Ghost Blowing the Lantern" has a large fan base of the original work, but "Chicken Feathers Flying to the Sky" does not.

The theme of "Ghost Blowing the Lamp" is relatively more topical, while "Chicken Feathers Flying to the Sky" is slightly weaker in this regard.

Therefore, it is an exaggeration to say that iQiyi and Tencent Video both bid 600 million per episode. It is not an ancient puppet, nor is it a palace fight. Generally speaking, the ratings of themes such as "Chicken Feathers Flying to the Sky" are not too high. .

However, the extraordinary popularity of "Ghost Blowing the Lantern: The Ancient City" made these two companies unable to miss "Chicken Feathers Flying to the Sky" under any circumstances, even if they knew that "Chicken Feathers Flying to the Sky" would not be as popular as "The Ancient City".

For Tencent Video, it has finally gone from being slightly behind iQiyi to overtaking it. At this time, let iQiyi buy Hua Shang's new drama. What if the new drama is as powerful as "Jingjue Ancient City"? ?

Then wouldn't the advantages that "Jingjue Ancient City" brought to me be gone?
iQiyi is even more afraid to let go.

Tencent Video has already surpassed itself. If the other party buys "Feathers Flying to the Sky" again, what if this drama becomes a big hit again?Will iQiyi fall into the second tier?

"How much do you think the two companies can eventually add?" Li Mu asked.

"It's hard to say, depending on the situation, it's possible that it's 700 million." Liu Siying said.

Li Mu said: ""Chicken Feathers Flying to the Sky" is definitely a good drama, but selling the rights to a video website for about 700 million is still a waste of money. The upper limit of this type of subject is still not as high as that of ancient puppets and palace battles. Hua Shang is a private company. The company definitely aims to make money, but we only make reasonable profits. In this way, you try to contact two video websites as much as possible. It is best for everyone to share the copyright cost and no one can monopolize it, so as not to feel that the TV series is not as popular as expected after it is broadcast. We’re in a trap.”

"I see."

After that, Li Mu continued to be busy filming "Edge of Tomorrow" in Shanghai. A week later, he received a call from Liu Siying again. The negotiations for the online copyright of "Chicken Feathers Flying to the Sky" were in progress.

"iQiyi Video, Tencent Video, Souhu Video, Lay's Video, Youku Video - the five major video websites share the online copyright of "Chicken Feathers Flying to the Sky". Each company will produce 180 million episodes. Boss, let's see if we sign it. ?”

"Are iQiyi and Tencent willing to let go?"

"I called both companies together. Compared to getting the copyright themselves, the first demand of both companies is actually that the other party cannot obtain the Internet copyright alone."

"I understand. Also, you just said that each of the five companies will produce 5 million episodes? That's a lot. Why can't you sign it? You can sign it!"

"Ok."

"By the way, all the money from Lay's must be settled as soon as possible. No balance can be left, and no arrears can be made for a day!"

"This?"

"No, I'd rather sell less!"

"it is good."

On the other end of the phone, Liu Siying shook her head and smiled after hanging up.

Last week, the boss said that he only made a reasonable profit. At that time, the Acton family had already asked for 600 million per episode. Then the boss said that he would find more companies to share their costs. But it turned out that it was better. In the end, he gave We negotiated with 5 co-broadcasters, each with 180 episodes, which adds up to 900 million episodes, so each of them only makes a reasonable profit!What a fear of being scammed by a video website!What a good fishermen's boat!

As a result, the TV station plus the video website, the total unit price of "Chicken Feathers Flying to the Sky" has reached 1550 million yuan. There are 55 episodes in the TV series, and the total price is 8.525 million. The total cost of the TV series is only 1.5 million. This wave of profit is actually Not much less than a blockbuster movie.

……

On June 6st and June 1th, Tencent Video released three more episodes of "Jingjue Ancient City" respectively. Especially on June 6th, the average number of episodes of "Jingjue Ancient City" officially exceeded the 8 million mark. , the total playback exceeded the 3 billion mark, reaching 6 billion times, with a daily playback volume of 8 million times. Tencent Video has received more than 1 million playback requests from new VIP members!
The data can be said to be quite explosive, especially the 260 million new VIP members. Tencent Video executives were dizzy when they saw it.

Apart from being dizzy, I am also a little lucky. Fortunately, I spent all my money to win this web drama. At that time, it seemed that I would almost lose money at that transaction price. But looking at it now, not only did I not lose money, but I made a lot of money. The most important thing is that it turned around in one fell swoop. This shows the disadvantaged position compared with iQiyi.

In fact, until 2023, "Jingjue Ancient City" was the drama with the highest average views on Tencent Video. Its popularity can be imagined.

And Hua Shang is not idle either. Taking advantage of the "Ghost Blowing Lamp" craze that "The Ancient City" has set off across the country, it took the opportunity to vigorously promote the new movie "The Secret of the Dragon", and the relevant starring actors officially launched a national roadshow promotion campaign.

June 6th is the official opening day of the 13th Shanghai Magic City International Film Festival, and Li Mu and Liu Yifei also received invitations.Although the two of them were busy filming "Edge of Tomorrow", the film festival was held in the Magic City where "Edge of Tomorrow" was filmed. No matter how busy they were, they still had to give them a little face, so the assistant director was responsible for filming first. To participate in the scene, the two dressed up carefully and went to the film festival.

Liu Yifei wore a high-order aqua blue dress that night and stunned the audience as soon as she appeared.

The dresses worn by Fan Binbin, Yang Mi, Yang Ying, and Lin Zhiling were also very stunning that day. However, the status of these people cannot be compared with Liu Yifei at this time. Liu is the only female star born in the 80s in China at this time. On the other hand, Liu Yifei had Li Mu personally lift the hem of her skirt. This alone almost attracted all the attention on the red carpet that night, and the other actresses were eclipsed no matter how revealing or sexy they were.

After the photos and videos of the red carpet leaked that day, the live scenes of Li Mu and Liu Yifei undoubtedly flooded the screen.

Liu Yifei's aqua blue dress had a very long hem. Li Mu carefully lifted the hem of the skirt for his wife. Liu Yifei's eyes were all about Li Mu almost the whole time. That kind of loving look in his eyes made many boys and girls drunk.

Netizens went crazy over this.

“So this is what it’s like to be married to love.”

"You carefully arranged the hem of my skirt. All I see in my loving eyes is you. After seeing the red carpet photos leaked today, I believe in love again."

"Believe in love +1, and wish the two of you grow old together."

"It's so beautiful! So handsome!"

"Finally I understand the idiom 'fairy couple'!"

Li Mu also saw relevant reports, which reminded him of Huang Xiaoming in his previous life. The last time leader Huang had a public interaction with his ex-wife Yang Ying, Xiao Ming still held up Yang Ying's skirt in a gentlemanly manner, but Yang Ying did not even look back during the whole process. After taking a look at Brother Xiao Ming, some netizens said that their marriage had come to an end. Sure enough, the two officially announced their divorce not long after.

To be honest, the act of lifting the skirt is a bit licking, but whether it is licking or not cannot be generalized. For example, Liu Yifei, you can always feel that she cares about herself and thinks about herself, Li Mu lifts her skirt what happened again?He is more than willing to lick anything!

After returning from the film festival, Liu Yifei took off her gorgeous aqua blue dress, put on a 90-pound mecha prop, and continued to devote herself to the filming of the movie.

……

On July 7nd, three new films were released in China, namely "The Taoist Comes Down the Mountain" directed by Chen Kaige, "I Am a Passerby" directed by Er Dongsheng, and the last one is "The Secret of the Dragon" produced by Huashang Media, among which " The film schedule of "The Secret of the Dragon" reached 2%.

On the day of the premiere of "The Taoist Comes Down the Mountain", Director Chen's wife went crazy. It was not directed at Huashang Media, but she publicly accused Jaycee Chan of ruining a film by himself.

Fang had an accident in 2014. Brother Chen Kai had no choice but to hire a stand-in to reshoot most of the scenes involving Fang. As a result, the film's promotion period was greatly compressed. An investment of 2 million was invested in "The Taoist Comes Down the Mountain". The result was a bad start, which almost wiped out the efforts of Director Chen and his wife in the past three years. When Chao Da entered, it was no wonder that Mrs. Chen was very angry.

Naturally, Li Mu had watched the film "The Taoist Comes Down the Mountain" in his previous life. He didn't think it was as bad as what was criticized online, but it certainly couldn't be said how good it was. In short, he almost forgot about it after watching it. Some The location was shot in an incomprehensible way, and I can't tell what kind of story Director Chen told this time. The only scene that left a particularly deep impression was probably the sex scene between Teacher Fan Wei and Lin Zhiling.

Li Mu quite likes "I Am a Passerby", mainly because there are so few films that focus on this group of people. Therefore, even if this film has shortcomings of one kind or another, Li Mu is still willing to praise it. For a good movie.

However, these two films obviously cannot pose a threat to Huashang Media's "The Secret of the Dragon". This can be seen from the comparison of the film schedule arranged by the theaters and the pre-sale box office of Maoyan Films.

Finally, the first-day box office was released, and "The Secret of the Dragon" ranked first without any suspense, with a first-day box office of 2.15 million yuan.

"The Taoist Comes Down the Mountain" directed by Chen Kaige ranked second, but the first-day box office was far behind "The Secret of the Dragon", which ranked first, with only 4300 million yuan, only five points of "The Secret of the Dragon" one.

And "I Am a Passerby" directed by Er Dongsheng was even less, with only 860 million yuan, almost exactly one-fifth of "The Taoist Comes Down the Mountain".

Netizens were delighted when the box office came out on the first day. They joked that the three films even played geometric sequences. The box office of "The Taoist Comes Down the Mountain" was five times that of "I Am a Passerby", and the box office of "The Secret of the Dragon" was again that of "The Taoist". Five times as much as "Down the Mountain", the three films performed quite well.

If you only look at the box office, director Chen Kai's performance is actually not too bad. Although he didn't win the Japanese crown, he at least beat Er Dongsheng. But if we look at the ratings, director Chen Kaige was undoubtedly criticized again. "Dragon Secret" scored 8.4 points on Douban, and "I Am a Passerby" scored 7.4 points. Only "The Taoist Comes Down the Mountain" directed by Chen Da failed, with only 5.3 points.

This is not over yet. Director Chen has also offended Taoism. The Taoist Association even angrily criticized Chen Kai for vilifying Taoism and demanding that the film be stopped. Although it was unsuccessful in the end, it also succeeded in casting a shadow on "The Taoist Comes Down the Mountain". Despite the shadows, after experiencing these twists and turns, Chen Kaige and his wife became even more united as husband and wife, and even showed off their affection on Weibo.

Let’s go back to “Searching for the Dragon”.

To be honest, "The Secret of the Dragon" is not a particularly good film, but compared to the original time and space, "The Secret of the Dragon" in this time and space is significantly improved in many aspects.

The first is the 3D effects and special effects.

The special effects and 3D effects of "The Secret of the Dragon" in the original time and space are actually good, but they are only compared with domestic films of the same period. What kind of special effects team is the Huashang special effects team in this time and space?
"Gravity" was released earlier than "Avatar"!
Therefore, in terms of special effects, "The Secret of the Dragon" completely surpasses the original version of the original version. In terms of plot, based on the comments made by various celebrities after the original version was released, it can be far better than its predecessor with a few modifications.

The special effects and plot are all better than the original version. It's no wonder that Hua Shang's version of "The Secret of the Dragon" did well at the box office.

(End of this chapter)