China Entertainment Mythology 2004

Chapter 320: Hua Dan fights under his banner, Li Mu adds fuel to the fire

There are six new films released in China on August 8th - "The Last Days of Pompeii", "Mr. Good Luck", "Dong Meng Gong 15 Fighting to Dominate the World", "Records of Swords in Jianghu", "The Evolution of Love", "Xiu Chun Knife" , among which "Xiu Chun Knife" is produced by Huashang Media and China Film.

Lu Yang, the director and screenwriter of "Xiu Chun Knife", wrote the script as early as 2010. Later, when looking for investors to film, Lu Yang's first step was to take the script to almost all the largest film and television companies in China, and finally The responses I got were all the same: Go home and wait for news!
Seeing that all the news from major companies had disappeared, Lu Yang turned to the next best thing, so he took the script to many small and medium-sized companies. Among them, the only company that was relatively interested suggested that Lu Yang change the costume drama into a modern drama. Although Lu Yang's confidence in the project had been severely frustrated at this time, he still did not agree.At this time, several companies that I had visited before finally received news one after another. As a result, not surprisingly, almost no one was optimistic about this project.

With no investors optimistic about it, and no actors or distributors willing to cooperate, Lu Yang no longer had high hopes that the project could be launched smoothly in the short term.In fact, the original director Lu Yang also experienced this setback. Later, it was he who worked hard to convince the famous actor Zhang Zhen to star in the film. The project of "Embroidered Spring Knife" finally turned around. China Film invested 3000 million , the project was finally able to move forward.

Lu Yang in this time and space was luckier than in the original time and space. After reading the script, Liu Siying, the vice president of Huashang, felt that the commercial value was limited, but she was still moved by the story in the script, so she handed the script to Li Mu. After Li Mu got the script, he just glanced at it and decided to invest.

Not only did he want to invest this time, he also wanted to meet Director Lu Yang in person.

Director Lu Yang was born in 1979 and graduated from the Directing Department of Beijing Film Academy. Judging from his future development trajectory, Director Lu Yang is a potential stock.

The investment in "Xiu Chun Knife 1" was 3000 million, but the box office of "Original Time and Space" did not exceed [-] million. The box office was indeed not high in Hua Shang's opinion, but the relative cost was actually not too bad. The most important thing is that the film has a good reputation.

Logically speaking, a film of this level does not require Li Mu to appear in person, but he was optimistic about Lu Yang, so he met.

At that time, Director Lu Yang's confidence was being hit again and again. So many companies had rejected him. Now, suddenly, there was news from Huashang Media, which had previously submitted the script. Not only was there news, And there are investment intentions!

Not only does he have investment intentions, but Chairman Li Mu also wants to meet him in person!

Director Lu Yang couldn't help but be overjoyed. The blows he had received before were no longer important at this moment.

Who is Li Mu?He actually wants to meet him, which is obviously because he is optimistic about the project "Xiu Chun Knife". After so many years, have any of the projects that Director Li Mu is optimistic about unsuccessful?

Now, Lu Yang is afraid that he will finally stand up!

Arriving at Huashang with trepidation, Lu Yang suddenly found that his palms were already sweaty when he saw a man who even Hollywood would tremble in fear.

At that time, Li Mu reviewed the script in front of Lu Yang and gave it a high evaluation. He even recommended Hua Shang's Liu Shishi to play the role of the heroine Zhou Miaotong.

Who is Liu Shishi?That's one of the new four little beauties!

Some time ago, "Story of Yanxi Palace" made her so red!
How important can an actor be to a film?No one was interested in the original "Xiu Chun Dao" at the beginning. Later, Lu Yang finally persuaded Zhang Zhen to participate in the film. With Zhang Zhen's blessing, China Film immediately agreed to invest 3000 million.

Now Huashang Media not only has investment intentions, but also wants to use a popular little girl like Liu Shishi as the heroine. The best result that Lu Yang imagined before coming here is nothing more than this.

At the end of 2012, when Lu Yang came out of Huashang Media, he couldn't help but sigh in his heart: "As expected of Huashang Media, it can develop rapidly while other companies cannot. Their vision is indeed to be one step ahead of other domestic companies!"

Now a year and a half has passed in the blink of an eye, and "Xiuchundao" will finally officially meet the audience, and the popularity of "Xiuchundao" in this time and space is much higher than that in the original time and space.

Given Huashang Media’s status in the minds of domestic audiences, the films that Huashang is optimistic about and invests in will not be too bad at least, right? !In addition, before the film was officially released, Li Mu specifically promoted the film in an interview, saying that he liked it very much.

Lu Yang had previously encountered obstacles in his search for investment. However, it was revealed that Li Mu fell in love with the script after reading the script, and even personally met with Lu Yang and recommended Liu Shishi as the heroine. It was revealed that "Xiu Chun Dao" also received attracted a lot of attention.

Li Mu was extremely kind to "Xiu Chun Dao". Director Lu Yang was naturally grateful for this, while some fans of the heroine Liu Shishi regarded Li Mu's actions as Hua Shang's plan to promote his idol. sign.

Huashang Media has many female stars, and the entertainment industry is a big river and lake. Where there are rivers and lakes, there will be fights.The reality of so many years has clearly shown that actors from the Huashang family develop better than actors from non-Huashang families. It is also obvious that actors from the Huashang family are more "favorable" to the boss Li Mu. can develop better.

Now that Li Mu is praising "Embroidered Spring Knife" so much, does he mean that Hua Shang will focus on praising us next?
As the saying goes, some people are happy and some are sad. Liu Shishi's fans are satisfied, but the fans of another actress are not in a good mood.

Because just over half a month later, "Tiny Times 3", invested by CCT Media and directed by director Guo Jingming, will also be released.

The heroine of "Tiny Times 3" is Yang Mi, and Yang Mi is also one of Huashang Media's new four actresses.

The current situation is that "Xiu Chun Knife" starring Liu Shishi is about to be broadcast, and director Li Mu personally recommends it, and Yang Mi's new movie, which is also owned by Huashang, is also about to be broadcast, and there is no movement from Li Mu. Sorry, isn't this obvious bowl of water balanced?
Some fans of Yang Mi console themselves because "Xiuchundao" will be released more than half a month ahead of "Tiny Times 3", so isn't it normal for Boss Li to help promote "Xiuchundao" first?Wait more than half a month later...

Well, Li Mu won’t promote “Tiny Times 3” in more than half a month!
First of all, Li Mu has never commented on the first two parts of this series, and it was recently reported that when China Test Media invested in "Tiny Times 3", it took the initiative to invite Huashang Media to participate in the investment, and it is said that it also The conditions were extremely rich, basically equivalent to giving money directly. I heard that Li Mu directly rejected Mr. Zhao's invitation from CCT at that time.

The first two films in the "Tiny Times" series were considered dark horses at the box office. As expected, the third film has already been booked to make a lot of money, right?As a result, I didn’t want any of the investment shares that were given away for free?Doesn’t this show his disdain for this series clearly written on his face?

The most irritating thing is that some fans of Liu Shishi still insist on understanding that Li Mu values ​​Liu Shishi more - which is wrong!
At this point, fans of Liu Shishi and fans of Yang Mi are at loggerheads.

Liu Shishi and Yang Mi have a good relationship, at least in terms of face. Both of them also have the attitude of good sisters who don't compare with each other, but if they can't stand up to their fans, they just love each other. What better solution can idols have?After all, the same company has serious overlap in resources. In many cases, what you have is not hers.

On August [-]th, "Xiu Chun Knife" was officially released nationwide.

The film has a very good reputation, with a score of 7.8 on Douban. It is especially recognized by the majority of martial arts fans - it is worth the price, not exaggerated, does not hide its flaws, and has great details. Comments such as Ding Xiu said, "This person is my true love." Relatives, friends, brothers, you have to pay more!" It quickly became popular.

The film's box office was 2839 million on the first day of release, 3207 on the next day, and 3438 on the third day. The cumulative box office in the three days of release was 1.04 million, which has exceeded the total box office of the original time and space.

But this is not all due to Huashang's effective distribution. The main reason is that the scale of the Chinese film market in this time and space is almost two years ahead of the original time and space.

As the market gets bigger, the release of films will naturally increase.

The fifth day is the weekend, and the box office of "Spring Knife" has increased significantly, with 4481 million, 4611 million on the sixth day, and 3438 on the seventh day. The film has been released for seven days, with a cumulative box office of 2.3 million. It is expected that the final box office will easily exceed the 3 million mark.

The total box office of 3 million is actually not worth mentioning among the films invested by Huashang Media. You must know that the mainland box office of "Interstellar", which was just released recently, exceeded the 40 billion mark, and the global total box office was as high as 13.58 One hundred million U.S. dollars.

The projected total box office of "The Last Knife" is not even one-tenth of the domestic box office of "Interstellar," but "The Last Knife" is still a very successful movie.

After all, its total cost was only RMB 5000 million. Moreover, although this movie also has flaws, in the eyes of many martial arts fans, the film's evaluation is surprisingly high, and it can be said to have caused a very big impact among a specific group of moviegoers. Film.Then in the blink of an eye, it was early September, and "Tiny Times 3" was officially released nationwide.

CCT, the producer and publisher of "Tiny Times 3", is still very powerful, and its publicity goal is very clear - on the basis of strengthening and maintaining marketing in first-tier cities, the publisher has put a lot of effort into second- and third-tier cities this time.

In recent years, with the continuous rapid development of the mainland film market, the market in first-tier cities has been close to saturation, and second- and third-tier cities have become new growth points.China Test's promotional strategy this time is quite accurate, and the "Tiny Times" series has a huge fan audience in second- and third-tier cities.

In addition, CTI has promoted the banner of "Born for the Internet Era", learned from Huashang, and attached great importance to Internet marketing. The main creative and starring actors such as Guo Jingming, Guo Caijie, and Yang Mi also used Weibo to build momentum for the film, setting off a stir on Weibo. The "Tiny Times fever" eventually caused the box office explosion of "Tiny Times 3" on its first day of release.

It grossed 1.47 million on the first day of release, 1.13 million on the next day, and 1.01 million on the third day. The film's box office exceeded 5 million for three consecutive days. Although Douban's score was pitifully low, less than 3 points, the film's reputation is very worrying, whether it is professional film critics or Ordinary netizens rarely have good things to say about "Tiny Times 3.61", but the three-day box office result of [-] million yuan still makes the film's creators and starring team proud.

High box office is enough, but low ratings are important?Which successful person has never been hacked? How many times has the "Tiny Times" series been hacked since the first one? This is probably the mood of the main creative team at the moment.

"Tiny Times 3" and "Xiu Chun Knife" were released only half a month apart. Both films also feature one of Huashang's four new actresses as the heroines. It is difficult for fans of both sides not to compare the two works.

Fans of Liu Shishi stressed the importance of Chairman Li Mu, emphasizing that "Xiu Chun Knife" was personally recommended by Li Mu, had higher ratings on Douban, and had a better reputation among film critics.

Fans of Yang Mi emphasized that "Tiny Times 3" was a dark horse with a box office of 3.61 million in three days!
Fans of Liu Shishi said that "Tiny Times 3" had a bad reputation, and Li Mu didn't even want half of the investment share for the Chinese test.

Fans of Yang Mi say that "Xiu Chun Knife" has no major faults except that it only averages at the box office. Does this sound like a compliment?The result was followed by another comment: "Netizens say that the biggest black point of the film is actually Liu Shishi's performance."

In short, the dispute between fans on both sides has become a strange scene in the mainland film market in August and September.

In the second half of this year, Liu Shishi and Yang Mi each had a new film to be released.

Liu Shishi's new film is called "Going to See You Now". It was originally a Korean movie in the original time and space, and it is about a love movie related to time and space.

From "20 Again" to "Space Traveler" to "Cohabitation in Time and Space", Huashang Media seems to be very good at shooting such low-cost love movies that are also related to time and space. The movie "Original Time and Space" is on Douban The evaluation is very good, with a high score of 12 by 8.3 people.

Yang Mi's other new movie is "Happy Death Day". All post-production work has been completed for this film for some time. It was originally planned to be released after Liu Shishi's "Go See You Now". But now that the two fans were determined to distinguish themselves, Li Mu suddenly changed his mind.

Don’t the fans of your two families love to quarrel?
Don’t we have to distinguish between high and low?

Okay, then I'll give you a chance!
Even if you two were given a chance, you still wouldn't be able to use it!
In fact, Li Mu's idea is very simple.

Since you both want to fight, fine, I just happen to each have a movie waiting to be released in which you two play the female lead.

Come on, how about we just arrange for your two new movies to be released on the same day?Can we let you fight for enough?
The director and screenwriter of "Xiu Chun Knife" are both Lu Yang, and the director and screenwriter of "Tiny Times 3" are Guo Jingming. The two films have not been released together, so it seems unfair to compare them.

it's good now.

Yang Mi's "Happy Death Day" was a script outline written by Li Mu himself and then handed over to the company's screenwriting department for perfection. The same is true for "Going to See You Now" starring Liu Shishi. The two movies were released on the same day. This time Fair enough, right?
When Li Mu mentioned this idea to the company's senior management, the company was a little unresponsive at first.

Everyone said in their hearts:

"They are all movies made by our family, and they are all scripts written by you, boss, and they are all movies starring our company's young actresses, and they are all scheduled to be released on the same day? Oh my god, I have never done this before. Doesn't this count? What kind of marketing ploy? I’m beating myself up?!"

Liu Siying and Chen Zhixi think this arrangement is good. Now the fans of the two families are fighting over each other. First of all, the popularity must be enough. When Hua Shang announces that their new movies will be released on the same day, the popularity will definitely reach a higher level. .

Let’s talk about the competition between my own works and my own works. Not long ago, “Detective Chinatown” and “Transformers 4” were released on the same day. Doesn’t it seem like an egg is hitting a stone?But what's the result?When two key films were released, the market was first enlarged. After the market became enlarged, both films benefited to a certain extent.

The same will probably be true for "Going to Meet You Now" and "Happy Death Day". The market as a whole has become larger. Although the two films are in competition, they are very likely to achieve a win-win situation.

Moreover, both films are produced by Huashang Media. In the end, no matter who is superior or who is inferior, won’t their meat rot in Huashang’s pot in the end?

So the matter was quickly and happily settled.

At the same time, fans on both sides were still competing. Suddenly, Huashang Media officially announced - Yang Mi's latest film "Happy Death Day" and Liu Shishi's latest film "Go See You Now". It will be officially scheduled for September 9th.

Fans on both sides were stunned for a moment, and then carefully read the latest statement released by Huashang Media:

"What's going on? Two movies coming out on the same day?"

"What the hell are you talking about? There are two movies from the same company, and two competing chick flicks were released on the same day? Isn't this a case of controversy?"

Ordinary netizens who don’t follow anyone are even more excited now:
"Okay, okay, Hua Shang is really particular about how he handles things. Aren't you willing to fight? Come on, let's fight to the fullest this time!"

"Holy shit, it's amazing! They're all written by Li Mu, they're all invested by Hua Shang, they're all produced by Hua Shang's team, they're all starring Hua Shang's little actresses, and they're all low-budget chick flicks - this time it's all based on It’s time to do something!”

"Peanuts, melon seeds and eight-treasure porridge, beer, drinks and mineral water. Tuck your legs, I want to watch a show!"

“I originally didn’t want to watch a movie in the near future, but now it seems I have to watch it.”

This was not over yet. Soon Li Mu said on his personal Weibo:

"I happen to have a movie that requires two actresses to co-star. Although it is a dual-female lead, the roles are still different. I think it would be better if Yang Mi and Liu Shishi co-star. The next results will determine the roles. If "Go to Meet You Now" has a higher domestic box office, Shi Shi will be the first female lead. If "Happy Death Day" has a higher domestic box office, Mimi will be the first female lead. No. Do you know what everyone thinks? Do Mimi and Shi Shi want to accept the challenge?"

Good guy!
Netizens called him a good guy. Boss Li Mu, is he killing three people with one peach?It’s not too big a deal to watch the fun!This is adding fuel to the fire!This is naked Gonghuo!

(End of this chapter)