China Entertainment Mythology 2004
Chapter 307 Generous publicity and 24 billion in 3373 days
Chapter 307 Generous publicity and 24 billion in 33.73 days
"I guess "Detective Chinatown" will definitely change the file this time!"
"You don't need to say it, everyone on Earth knows it!"
"The behavior style of Huashang Media is exactly the same as that of Li Mu himself. To sum it up in one word is 'counseling'! Over the years, how many times have you seen Huashang Media's movies and other blockbusters head-to-head? The founder's style determines the company's style, and Huashang The style of the media, in a nice way of saying 'stable like an old dog', in a bad way of saying it is 'cowardly', released on the same day as "Transformers 4"? Impossible, absolutely impossible!"
"This is not a cowardly thing! "Transformers 4" and "Chinatown Detective" are not movies of the same magnitude at all, and "Interstellar" is about the same!"
"Please spare Li Mu, the production cost of "Interstellar" is as high as 1.5 million US dollars, you are really not afraid that Director Li will not lose money, are you?!"
"I must state in advance that I admire Director Li very much, but to be honest, I really want to watch Hua Shang Media's loss-making movie."
"I want to watch the same, the key is is there such a movie?"
Well, the films invested by Huashang Media for so many years really haven't lost money!
……
Since the crew of "Transformers 4" announced that it will be scheduled on June 6, the domestic Internet has been waiting for the crew of "Detective Chinatown" to announce the change of schedule.
Two of the first three films in the "Transformers" series were the annual box office champions of the year, and the worst one was also the runner-up, losing to "2012", which is also a Hollywood blockbuster.
Compete head-on with "Transformers 4"?This is how hard it is to live with money!
Even the main creators of "Chinatown Detective" almost think so. Although the director Chen Sicheng is not as famous as Li Mu, the box office of the previous "Beijing Love Story" is not bad. The word-of-mouth produced by Huashang Media , plus the fame of Chen Sicheng, as well as the box office appeal of Wang Baoqiang, Tong Liya, Chen Brown, Xiaoshangyang, etc., normally speaking, the film schedule of this movie cannot be lower than 45%, but it will be released on the same day as "Transformers 4"?
That's over, it's up to Li Mu and Huashang Media to get 30% of the film schedule. In the past, the domestic film schedule of the "Transformers" series has never been lower than 70%. Is it necessary to let "Chinatown Detective" Only take more than 20% of the film?
It's impossible, right?
Then don't release it on the same day as "Transformers 4"!
However, the reality is that almost all netizens have guessed wrong. This time Huashang Media really will not change the schedule and will release it on the same day as "Transformers 4"!
In this regard, many netizens said that Huashang Media wanted to "take food from the tiger's mouth" this time!
What's more, Hua Shang's operation this time was directly described as "heartless".
In fact, whether Huashang Media will change the schedule this time, most of the netizens are just watching the show, and those who really care about this issue must be Chen Sicheng and other relevant creative personnel.
Speaking of which, it is such a rare opportunity to be able to participate in Huashang Media's film, who wouldn't want the project he participated in to soar into the sky?Who wouldn't want to use this to directly rank among the famous directors?Or third-tier actors become second-tier, and second-tier actors become first-tier?
But what's the use of having a high-quality video?If the film schedule is only about 30%, how high can the film's box office be?
As for the higher film output than 30%?
Even if Huashang Media has enough face and Chairman Li Mu's status is high enough, getting 40% of the filming will be the best, right?No matter how much the theater sells Mr. Li's face, it can't lose its real money, right?
Chen Sicheng tossed and turned for several days and couldn't sleep well. He still wanted to have a good talk with Li Mu and Liu Siying, vice presidents, and try to avoid the "Transformers 4" schedule, or a few weeks earlier, or a few weeks later.
The result was that President Li Mu approved 8000 million publicity funds for "Detective Chinatown" with a big wave of his hand.
You must know that the total production cost of "Detective Chinatown" so far is only more than 7000 million, and the announcement of the film directly hit 8000 million?
In this era, announcements of this level are not unique, at least they are rare!In this era, 3000 million announcements are considered a big deal.
In this way, the total cost of "Detective Chinatown" will increase to about 1.5 million. For a comedy movie, the pressure on profitability is already quite high.
In fact, 4000 million yuan is enough for publicity, but this time Li Mu wants to pile up 8000 million. In the words of Li Mu and Chen Sicheng: the publicity is for the audience to see, but more In fact, it gives the theater managers confidence.
Who decides the schedule of the film?
Mostly theater chains and theater managers!
So what criteria do they use to determine the film arrangement?
Look at the production team, look at the cast, look at the scale of publicity and distribution, etc. In terms of production team, Hua Shang Media's production is a resounding gold brand.
On the cast, Wang Baoqiang.Chen Brown, Tong Liya, etc. are definitely enough.
All that's left is to announce.
Huashang Media can directly spend publicity and distribution funds that are higher than the production cost, which plays a vital role in increasing the confidence of theater chains and theater managers across the country in the film.
In addition, according to the distribution arrangements of Huashang Media and Maoyan, from now on, Chen Simin, Wang Baoqiang, Tong Liya, Chen Brown and other related main creators will start to travel to dozens of cities across the country for publicity. It is indispensable to interact and eat with local theater managers to build relationships.
How did Bernard's Yu Dongyu start his business?What Yu Dong likes to talk about the most is the glorious deed that he took the movie copy and drank the theater managers all over the country, and finally got a good film arrangement.
Although publicity and distribution relying on big data has become increasingly important, traditional publicity and distribution methods still have considerable vitality.
In addition to convincing the local theater managers, the main creative team also needs to chat with the local media as much as possible to promote and build momentum. In the future, after the film is officially released, the main creative team will conduct secondary publicity in all these cities.
In addition, the large-scale variety show "Run, Brother" led by Huashang Media will become the top priority of this movie promotion.
Wang Baoqiang and Chen Brown are both resident guests of "Running Brothers", and they both happen to be the main creators of "Chinatown Detective". Huashang Media is also one of the major shareholders and leaders of "Running Brothers", so the variety show Destined to become one of the main promotional positions of the film.
In addition, Huashang Media will also use its huge influence in the entertainment industry to cover at least 300 terrestrial channels across the country, more than a dozen provincial satellite TVs, as well as subways, buses, airports, regular gathering places for college students, etc. publicity.
After this set of combinations is done, the popularity of "Detective Chinatown" is not weaker than the menacing "Transformers 4". Mr. Zhang from Jinyi Studios even directly said in an interview with reporters:
"I didn't expect that Hua Shang would put such great effort into promoting "Chinatown Detective" this time. I heard that this promotion strategy was personally decided by Mr. Li, which shows how much Mr. Li attaches great importance to the film. It is no exaggeration to say that with the current popularity of "Chinatown", if it did not coincide with "Transformers 4", 75% of the film schedule would be the minimum!"
So how many films did "Detective Chinatown" get in the end?
48%!
It is 4 percentage points lower than "Transformers 2"!
That is to say, the film schedule of "Transformers 4" is exactly 50%. This film schedule also shows that the total film schedule of the two films "Chinatown Detective" and "Transformers 4" has reached more than 98%!
The main creators of "Chinatown Detective" raised their expectations for the film all of a sudden.
Everyone thought before that if they head-to-head with "Transformers 4", it would be considered a success if they could get 2% to [-]% of the opponent's box office, but now the film schedule is only [-]% less than the opponent's? !
Well, maybe 4% of what Transformers [-] did at the box office isn't out of the question, and even [-]% doesn't seem out of the question.
As for the director of the film, Chen Sicheng, since the film schedule has reached 4% of "Transformers 96", then the box office performance of the film should also reach 96% of the other party's!
Of course, this goal seems a bit unrealistic now. After all, everyone in the circle knows that the reason why Huashang Media's "Chinatown Detective" was able to win such a high-ranking film in the competition with "Transformers 4" , I am afraid that the contribution of drinking is greater than the effect of film quality!
at the same time.
Released on April 4, "Passengers in Space" won a box office of 25 billion in the first ten days, but its daily box office dropped to around 12.65 million. Then it ushered in a wave of rebound on Saturday, with a daily box office of 4000 million. There was a decrease, to 7400 million yuan, and in the third week, "Space Passenger" won a total of 6300 million domestic box office.
In the following fourth week, the daily box office of the film first fell to more than 3000 million, and then fell further to more than 2000 million. The two-day rebound on the weekend gained a total of 1.03 million yuan, and the cumulative box office in the fourth week was 2.57 million yuan.
As of Sunday of the fourth week, the film has been released for 24 days, with a total box office of 18.66 billion yuan. So far, the domestic box office of the film has dropped to about 1000 million yuan per day.
In overseas markets, the cumulative box office of "Passengers" has officially exceeded US$2.6 million at this time, which is about 15.7 billion when converted into RMB. The global box office of the film is 33.73 billion yuan in RMB, which is 5.57 million yuan when converted into US dollars.
24 days, 33.73 billion yuan, 5.57 million US dollars - this time director Guo Fan is definitely famous in the film industry.
"The Richest Man in Xihong City", which just broke the domestic box office ceiling, had a final box office of 33.7 billion yuan. Now, "Space Passenger" directed by Guo Fan has tied the previous box office miracle in just 24 days. sensation?
Although the 33.7 billion of "The Richest Man in Xihong City" is all domestic box office, but "Space Passenger" has been a big hit at the overseas box office. "The Richest Man", but at this stage, it is obviously more compelling to be able to explode at the overseas box office, right?
Besides, the final global box office of "Space Passenger" will definitely not stop at 33.7 billion. Judging from the current box office trend, it can probably get another 2 million domestically, and a maximum of 4000 million US dollars overseas. The total is about 38 billion. , if the performance in the later stage is good, it is not impossible to reach 39 billion, but the high probability of 40 billion is impossible.
It's a pity that it can't reach 40 billion, but you must know that before the film was released, Director Guo Fan set himself a goal of 25 billion in the world, and the ideal state is only more than 30 billion. I didn't expect it to reach 38 billion by accident, US$ The box office will definitely exceed 6 million.
"Really awesome! By the way, is this really a movie I exported?"
(End of this chapter)
"I guess "Detective Chinatown" will definitely change the file this time!"
"You don't need to say it, everyone on Earth knows it!"
"The behavior style of Huashang Media is exactly the same as that of Li Mu himself. To sum it up in one word is 'counseling'! Over the years, how many times have you seen Huashang Media's movies and other blockbusters head-to-head? The founder's style determines the company's style, and Huashang The style of the media, in a nice way of saying 'stable like an old dog', in a bad way of saying it is 'cowardly', released on the same day as "Transformers 4"? Impossible, absolutely impossible!"
"This is not a cowardly thing! "Transformers 4" and "Chinatown Detective" are not movies of the same magnitude at all, and "Interstellar" is about the same!"
"Please spare Li Mu, the production cost of "Interstellar" is as high as 1.5 million US dollars, you are really not afraid that Director Li will not lose money, are you?!"
"I must state in advance that I admire Director Li very much, but to be honest, I really want to watch Hua Shang Media's loss-making movie."
"I want to watch the same, the key is is there such a movie?"
Well, the films invested by Huashang Media for so many years really haven't lost money!
……
Since the crew of "Transformers 4" announced that it will be scheduled on June 6, the domestic Internet has been waiting for the crew of "Detective Chinatown" to announce the change of schedule.
Two of the first three films in the "Transformers" series were the annual box office champions of the year, and the worst one was also the runner-up, losing to "2012", which is also a Hollywood blockbuster.
Compete head-on with "Transformers 4"?This is how hard it is to live with money!
Even the main creators of "Chinatown Detective" almost think so. Although the director Chen Sicheng is not as famous as Li Mu, the box office of the previous "Beijing Love Story" is not bad. The word-of-mouth produced by Huashang Media , plus the fame of Chen Sicheng, as well as the box office appeal of Wang Baoqiang, Tong Liya, Chen Brown, Xiaoshangyang, etc., normally speaking, the film schedule of this movie cannot be lower than 45%, but it will be released on the same day as "Transformers 4"?
That's over, it's up to Li Mu and Huashang Media to get 30% of the film schedule. In the past, the domestic film schedule of the "Transformers" series has never been lower than 70%. Is it necessary to let "Chinatown Detective" Only take more than 20% of the film?
It's impossible, right?
Then don't release it on the same day as "Transformers 4"!
However, the reality is that almost all netizens have guessed wrong. This time Huashang Media really will not change the schedule and will release it on the same day as "Transformers 4"!
In this regard, many netizens said that Huashang Media wanted to "take food from the tiger's mouth" this time!
What's more, Hua Shang's operation this time was directly described as "heartless".
In fact, whether Huashang Media will change the schedule this time, most of the netizens are just watching the show, and those who really care about this issue must be Chen Sicheng and other relevant creative personnel.
Speaking of which, it is such a rare opportunity to be able to participate in Huashang Media's film, who wouldn't want the project he participated in to soar into the sky?Who wouldn't want to use this to directly rank among the famous directors?Or third-tier actors become second-tier, and second-tier actors become first-tier?
But what's the use of having a high-quality video?If the film schedule is only about 30%, how high can the film's box office be?
As for the higher film output than 30%?
Even if Huashang Media has enough face and Chairman Li Mu's status is high enough, getting 40% of the filming will be the best, right?No matter how much the theater sells Mr. Li's face, it can't lose its real money, right?
Chen Sicheng tossed and turned for several days and couldn't sleep well. He still wanted to have a good talk with Li Mu and Liu Siying, vice presidents, and try to avoid the "Transformers 4" schedule, or a few weeks earlier, or a few weeks later.
The result was that President Li Mu approved 8000 million publicity funds for "Detective Chinatown" with a big wave of his hand.
You must know that the total production cost of "Detective Chinatown" so far is only more than 7000 million, and the announcement of the film directly hit 8000 million?
In this era, announcements of this level are not unique, at least they are rare!In this era, 3000 million announcements are considered a big deal.
In this way, the total cost of "Detective Chinatown" will increase to about 1.5 million. For a comedy movie, the pressure on profitability is already quite high.
In fact, 4000 million yuan is enough for publicity, but this time Li Mu wants to pile up 8000 million. In the words of Li Mu and Chen Sicheng: the publicity is for the audience to see, but more In fact, it gives the theater managers confidence.
Who decides the schedule of the film?
Mostly theater chains and theater managers!
So what criteria do they use to determine the film arrangement?
Look at the production team, look at the cast, look at the scale of publicity and distribution, etc. In terms of production team, Hua Shang Media's production is a resounding gold brand.
On the cast, Wang Baoqiang.Chen Brown, Tong Liya, etc. are definitely enough.
All that's left is to announce.
Huashang Media can directly spend publicity and distribution funds that are higher than the production cost, which plays a vital role in increasing the confidence of theater chains and theater managers across the country in the film.
In addition, according to the distribution arrangements of Huashang Media and Maoyan, from now on, Chen Simin, Wang Baoqiang, Tong Liya, Chen Brown and other related main creators will start to travel to dozens of cities across the country for publicity. It is indispensable to interact and eat with local theater managers to build relationships.
How did Bernard's Yu Dongyu start his business?What Yu Dong likes to talk about the most is the glorious deed that he took the movie copy and drank the theater managers all over the country, and finally got a good film arrangement.
Although publicity and distribution relying on big data has become increasingly important, traditional publicity and distribution methods still have considerable vitality.
In addition to convincing the local theater managers, the main creative team also needs to chat with the local media as much as possible to promote and build momentum. In the future, after the film is officially released, the main creative team will conduct secondary publicity in all these cities.
In addition, the large-scale variety show "Run, Brother" led by Huashang Media will become the top priority of this movie promotion.
Wang Baoqiang and Chen Brown are both resident guests of "Running Brothers", and they both happen to be the main creators of "Chinatown Detective". Huashang Media is also one of the major shareholders and leaders of "Running Brothers", so the variety show Destined to become one of the main promotional positions of the film.
In addition, Huashang Media will also use its huge influence in the entertainment industry to cover at least 300 terrestrial channels across the country, more than a dozen provincial satellite TVs, as well as subways, buses, airports, regular gathering places for college students, etc. publicity.
After this set of combinations is done, the popularity of "Detective Chinatown" is not weaker than the menacing "Transformers 4". Mr. Zhang from Jinyi Studios even directly said in an interview with reporters:
"I didn't expect that Hua Shang would put such great effort into promoting "Chinatown Detective" this time. I heard that this promotion strategy was personally decided by Mr. Li, which shows how much Mr. Li attaches great importance to the film. It is no exaggeration to say that with the current popularity of "Chinatown", if it did not coincide with "Transformers 4", 75% of the film schedule would be the minimum!"
So how many films did "Detective Chinatown" get in the end?
48%!
It is 4 percentage points lower than "Transformers 2"!
That is to say, the film schedule of "Transformers 4" is exactly 50%. This film schedule also shows that the total film schedule of the two films "Chinatown Detective" and "Transformers 4" has reached more than 98%!
The main creators of "Chinatown Detective" raised their expectations for the film all of a sudden.
Everyone thought before that if they head-to-head with "Transformers 4", it would be considered a success if they could get 2% to [-]% of the opponent's box office, but now the film schedule is only [-]% less than the opponent's? !
Well, maybe 4% of what Transformers [-] did at the box office isn't out of the question, and even [-]% doesn't seem out of the question.
As for the director of the film, Chen Sicheng, since the film schedule has reached 4% of "Transformers 96", then the box office performance of the film should also reach 96% of the other party's!
Of course, this goal seems a bit unrealistic now. After all, everyone in the circle knows that the reason why Huashang Media's "Chinatown Detective" was able to win such a high-ranking film in the competition with "Transformers 4" , I am afraid that the contribution of drinking is greater than the effect of film quality!
at the same time.
Released on April 4, "Passengers in Space" won a box office of 25 billion in the first ten days, but its daily box office dropped to around 12.65 million. Then it ushered in a wave of rebound on Saturday, with a daily box office of 4000 million. There was a decrease, to 7400 million yuan, and in the third week, "Space Passenger" won a total of 6300 million domestic box office.
In the following fourth week, the daily box office of the film first fell to more than 3000 million, and then fell further to more than 2000 million. The two-day rebound on the weekend gained a total of 1.03 million yuan, and the cumulative box office in the fourth week was 2.57 million yuan.
As of Sunday of the fourth week, the film has been released for 24 days, with a total box office of 18.66 billion yuan. So far, the domestic box office of the film has dropped to about 1000 million yuan per day.
In overseas markets, the cumulative box office of "Passengers" has officially exceeded US$2.6 million at this time, which is about 15.7 billion when converted into RMB. The global box office of the film is 33.73 billion yuan in RMB, which is 5.57 million yuan when converted into US dollars.
24 days, 33.73 billion yuan, 5.57 million US dollars - this time director Guo Fan is definitely famous in the film industry.
"The Richest Man in Xihong City", which just broke the domestic box office ceiling, had a final box office of 33.7 billion yuan. Now, "Space Passenger" directed by Guo Fan has tied the previous box office miracle in just 24 days. sensation?
Although the 33.7 billion of "The Richest Man in Xihong City" is all domestic box office, but "Space Passenger" has been a big hit at the overseas box office. "The Richest Man", but at this stage, it is obviously more compelling to be able to explode at the overseas box office, right?
Besides, the final global box office of "Space Passenger" will definitely not stop at 33.7 billion. Judging from the current box office trend, it can probably get another 2 million domestically, and a maximum of 4000 million US dollars overseas. The total is about 38 billion. , if the performance in the later stage is good, it is not impossible to reach 39 billion, but the high probability of 40 billion is impossible.
It's a pity that it can't reach 40 billion, but you must know that before the film was released, Director Guo Fan set himself a goal of 25 billion in the world, and the ideal state is only more than 30 billion. I didn't expect it to reach 38 billion by accident, US$ The box office will definitely exceed 6 million.
"Really awesome! By the way, is this really a movie I exported?"
(End of this chapter)
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