China Entertainment Mythology 2004

Chapter 304 Hua Shang Wants Another James Cameron

The second reason why "The Breakup Master" was able to compete head-on with "Transformers 4" and achieved extremely good results when almost everyone was not optimistic large plate.

《变形金刚1》是2007年的内地票房冠军；《变形金刚2》是2009年的内地票房亚军，那年它就只输给了同是好莱坞大片的《2012》；《变形金刚3》是2011年的内地票房冠军。

The original space-time "Transformers 4" will still be the box office champion in 2014.

The "Transformers" series has a huge influence in the mainland. The release of "Transformers 4" has driven the entire film and television market. King Kong 4" is a movie.

As a film released at the same time, "The Breakup Master" seems to be fighting "Transformers 4", but in fact it is "fake tiger power", borrowing the huge popularity brought by "Transformers 4" to sell its own tickets.

The third reason:
"Transformers 4" is a 3D single release, but the problem is that theaters do not only have 3D screens. In the entire schedule, almost only two films, "Transformers 4" and "The Breakup Master", were released at the same time, while "Transformers 4" And only the 3D version is shown, so what about the rest of the non-3D theaters?
What else can I do?Of course, I can only give them all to "The Breakup Master"!

So how many 2D screens are there in the whole country?The original time and space in 2014 was 5000 yuan, and the current time and space is 6500 yuan!
There is also a fourth reason:
Blockbusters like "Change 4" have very limited appeal to female audiences. Judging from the data of later generations, the proportion of male audiences in the film has even reached 60%. Douban even has a film review: Those who are willing to watch it with you are good girl.

The expectations of female audiences are so low that "The Breakup Master", a film with a rating of only 5.1, almost gave the unbeatable "Transformers 4" a fatal blow.

Now, Huashang Company internally proposes that "Detective Chinatown" be scheduled for June 6. They don't know that "Transformers 27" is likely to be scheduled for that day as well. If they knew about it in advance, they would never propose this schedule. , Li Mu knew it in advance, but he didn't care.

The "Breakup Master" in the original time and space, after encountering "Change 4", insisted on not changing the schedule despite the persuasion of the head of the film bureau, and even made a bloody battle with "Change 4" afterwards. Why can't Hua Shang's "Detective Chinatown" work?

"The Breakup Master" has the advantages, which one does "Detective Chinatown" not have?
In the original time and space, "Change 4" was finalized, causing all films to retreat. If "Change 4" and "Detective Chinatown" were announced to be released on the same day in this time and space, would other domestic films have to avoid it even more?
In the original time and space, "Change 4" has brought prosperity to the entire market. If Huashang blockbusters and Hollywood blockbusters compete on the same stage in this time and space, will the market be even hotter then?
原时空《变4》是3D单发，将所有2D银幕拱手相让，本时空《变4》还能卖2D版不成？
The original space-time "Change 4" has very low appeal to female audiences, so it was easily won a large number of audiences by "The Breakup Master".

The coverage of "Detective Chinatown" in this time and space is undoubtedly wider than that of "The Breakup Master"-comedy movies, especially the comedy movies of Huashang Media, especially the comedy movies written by director Li Mu himself. There are many successful examples such as "Man on the Journey", "Thailand", and "Non-囧". It can be said that "Detective Chinatown" is destined to be a film that kills all ages, men and women, and young and old. Movies for all.

So even "The Breakup Master" in Yuanshikong almost gave "Change 4" a fatal blow, so why can't Huashang's "Detective Chinatown"?
……

Let’s talk about Passengers in Space, which will be released on April 4.

As the movie was about to be released, director Guo Fan felt a lot of pressure on his shoulders, and even suffered from insomnia all night long.

This time is different from "Shark Beach". Although it was the first time for him to direct a film completely independently when filming "Shark Beach", the cost of "Shark Beach" was not high after all, and Guo Fan was very concerned about his own level. Still somewhat confident, he firmly believed at that time that even if "Shark Beach" could not be sold well, at least it would not lose money to the company.

But this time is different.

When the "Space Passenger" project was established, the total production budget given by the company was only 8000 million US dollars, which also broke the company's record.

The previous projects that reached this production cost were all directed by Li Mu himself without exception. Before joining Huashang Media, Guo Fan had only co-directed "Adventures of Adventure" with Li Yang, saying that he was just an unknown person at that time. There is absolutely no disparaging intent.

But the result?

Immediately after joining Huashang, he was entrusted with an important task as the director of "Shark Beach", and immediately after "Shark Beach", he was hired as the chief director of the science fiction blockbuster "Space Passenger".

The investment of 8000 million U.S. dollars is unique among films not directed by Li Mu himself.

Li Mu's respect for Guo Fan even caused a lot of criticism in the circle, and many people were waiting to see the jokes between Li Mu and Guo Fan.

As far as Guo Fan is concerned, he is naturally grateful to Li Mu for cultivating him in this way, and because of his endless gratitude, he wants to make the movie "Space Passenger" into a masterpiece, so that everyone has nothing to say , so as to make money for the company, but it was his idea that caused the production cost of "Space Passenger" to rise sharply.

That's right, when the project was being prepared, the production budget determined by the company was 8000 million US dollars, but Guo Fan, who kept improving, found that the money was not enough.

When I ran out of money, I naturally had to call Li Mu. Li Mu was also very magnanimous. He basically didn’t get stuck with Guo Fan in terms of funds. Mu said that the money was not enough, and Li Mu basically added investment quickly every time.

As a result, after the film officially completed all the pre-production work, how much do you think the cost of the film has soared by then?
1.1 billion dollars!
From 8000 million to 1.1 million, Guo Fan overpaid Li Mu by 3000 million US dollars this time!
Faced with such a serious overspend, Guo Fan would even unconsciously avoid Li Mu's eyes when he saw Li Mu. The overspend of 3000 million US dollars is converted into 2 million yuan, which is enough to make another big investment movie in China.

But what about Li Mu?
The production cost of "Space Passenger" in the original time and space is said to be 1.5 million U.S. dollars. When Huashang Media set up the project, the reason why it set the figure of 8000 million is because the box office potential of "Space Passenger" will definitely be far inferior to that of "Pirates". Therefore, Li Mu is more inclined to achieve the ultimate profit by lowering the cost of the film.

If it really took out 1.5 million to make this film, it might really pay for it.

However, since Guo Fan overspent his film budget, Li Mu let it be. Guo Fan is one of the few directors in China who can shoot science fiction and is willing to shoot science fiction themes. Li Mu still values ​​him more than others.

As long as the money was actually spent on the movie, it's fine.

So when the overspending director Guo Fan came to see Li Mu very embarrassedly, Li Mu just said to him very calmly:

"Director James Cameron also likes to overspend when making films. As long as the final film is produced, it will be fine. In fact, compared to saving that little production cost, I would rather we Huashang can produce a movie like James Cameron. A director like Long."

"Chairman, I..."

There is nothing wrong with Li Mu's words. After all, Li Mu's global box office has surpassed James Cameron and Steven Spielberg respectively at this time. Now Li Mu is the world's number one box office!

"Our company will produce a second one sooner or later, and I think this person will be you!"

"I?"

"Yes, you!"

Guo Fan couldn't tell how he felt at this moment. He overspent by 3000 million US dollars, but Li Mu's evaluation of him was that James Cameron also likes to overspend when filming!

No, can this still be compared?

Who is James Cameron?That is the world's top sci-fi director, "Titanic", "Terminator", "Avatar", these are all classic movies that have caused a sensation all over the world!

How can the chairman compare me with Director Cameron just because I overspend on filming?

Is this comparable?

"Well, unless Hua Shang fires me from now on, I, Guo Fan, will stay here for the rest of my life!" Guo Fan thought suddenly.

Before leaving, Li Mu said to director Guo Fan: "I have already discussed with Liu Siying and Chen Zhixi. This time, the company plans to spend another 3500 million US dollars on the promotion of the film. When the time comes, you can find Chen Zhixi and make the promotion strategy as soon as possible." Set it down."

When he left Li Mu's office, Guo Fan's forehead was sweating.

With a production cost of 1.1 million, plus 3500 million for promotion, wouldn't the total investment of "Passengers" become 1.45 million US dollars?
That is - nearly 10 billion yuan? !
The proportion of foreign comprehensive account sharing is only about 30%.

With an investment of 10 billion yuan, how many box office sales will it take to pay back? !
Then our director Guo suffered from insomnia.

　Two days ago, after more days, I suddenly became a little decadent. Sorry, I am adjusting.

　　
　
(End of this chapter)