China Entertainment Mythology 2004

Chapter 293 Huashang's Big Move, Eleven Beauty's Group Dispatch

The launch date of "Let's Get Married" was postponed to the next year. There were more things Li Mu had to deal with before the year than expected, including the post-production of "Interstellar", the teamwork, and the "Interstellar" Despicable Me", "Coco", "Zootopia" and other three animated films.

By the way, there is also about the group purchase company and payment for the group purchase.

In 2013, it was already a certainty that the transaction volume of group buying exceeded 450 billion yuan, which naturally caused great shocks in the capital market.

In June of this year, almost at the same time when Ahri’s Yu’ebao was launched, Pintuan launched a similar product, “Pinyu’e”, to compete head-on with Ahri’s Yu’ebao.

Although Ahri has advantages in terms of technology, finance, and network, the development speed of "fighting balance" is not inferior to Yu'ebao. The two are basically in a state of chasing each other.

If you want to join a group, you must make your own payment. Of course, Li Mu will not make the mistake of Liu Qiangdong in his previous life.

And to make payment, Li Mu must touch Ma Yun and his Ali Baba to cross the river, so launching the "Yu'e Bao" similar product "Spelling for Yu'e Bao" has become Li Mu's inevitable choice.

However, Li Mu has no intention of going online with Alipay to "fight the balance" at all. Opening up the relationship with the bank is destined to be an extremely difficult and energy-consuming task, and it may also have a lot of risks. Once you go online, you will also go online. It's okay for people to eat meat and drink soup by themselves, right?

It's not that Li Mu never thought about launching Yu'ebao before Ahri, but in the end he gave up because he didn't have such a big ambition. Thinking about the terrifying scale of Yu'ebao in his previous life, Li Mu shuddered somewhat.

He originally thought that he would follow Ahli's footsteps, not to mention developing to the first place, at least establish his own payment system, and use the Wie moat to protect himself, but he really underestimated his own influence. .

Among the various small loans that are harmful to people in later generations, which of the ones that have developed the most have not invited celebrities to endorse them?

No matter how good your Yu'ebao product is, how can ordinary people buy it if they don't know about it?So if you want to develop, don't you want to promote it?
And once it comes to promoting Li Mu, you won't be troubled. In this respect, the Ari family may not be able to compare with Li Mu and his Li Mu family.

For example, after the group-fighting company launched the balance balance, the executives of the group-building group asked Li Mu to promote it in person.

What can Li Mu do?Now that you have decided to make the product of fighting the balance, you can't deliberately develop it badly, right?So no matter whether it's half-push or half-hearted, Li Mu still has to cooperate with the company's publicity in the end.

Then Li Mu cooperated, what about Liu Yifei?
She has long believed in Li Mu in her life, not to mention that fighting the balance is a legitimate business, even the famous Ma Yun and Ali family are also doing it, even knowing that this is an illegal business, Liu Yifei also followed, the so-called marrying a chicken follows a chicken and a dog Follow the dog, marry a robber and learn to block the way.

Both Li Mu and Liu Yifei have mentioned the fight for the balance, do Huashang stars want to follow?
Huashang's brokerage department is getting bigger and bigger, and the competition for resources within Huashang's company will inevitably become more and more fierce. If you don't follow other people, do you still want to be valued by the boss in the future?
So after Yang Mi was the first to respond accordingly, the other four beauties in the Five Beauties, as well as Reba, Song Yi, Jin Chen and other Huashang male and female stars who were not members of the Five Beauties also chose to follow up.

After Huashang stars have followed suit, should other stars in the entertainment circle follow suit?The Huashang Department doesn't only use their own people, does it?And everyone has a good relationship with Li Mu.

This is only based on Li Mu's personal influence. The question is, even if Li Mu's strong influence in the entertainment industry is not taken into account, just talk about the product "Fighting Balance", is it a good product?
The income is relatively not low, and can be withdrawn at any time. In addition, the income is settled daily, open and transparent, etc. To be honest, most of the stars in the entertainment industry are financial idiots. In addition, Li Ruotong, Wang Likun, Jin Qiaoqiao, Cao Xiwen, etc. have also been cheated out of money. It is true that stars in the entertainment industry can make money, but it is not ambiguous to be cheated.

So now suddenly there is a financial management tool like "smart balance", which looks very good, and if you mention it on Weibo, you can sell Li Mu as a favor. Do you think the people in the entertainment circle will have someone in this situation? follow up?
That's right, the bank channel is mainly opened up by Ma Yun's Ari, and the various operating methods are explored by Ma Yun's Ari. And in time to get in from the gap created by the Ari series, but when it comes to the two products of the two companies, and in terms of marketing strategies, with Li Mu's influence in the entertainment industry, the Ari series really can't catch up with Li Mu Mu's puzzle system.

Therefore, the development speed of Li Mu's fight for Yu'e Bao is not weaker than that of the pioneer Yu'e Bao. This makes Li Mu, who originally thought that the scale should be small and enough to build a moat to protect himself, a little scared. Some stars in the entertainment circle also mentioned it. Fighting for balance management, Li Mu had no choice but to show off to tell anyone in the entertainment industry who thinks that fighting for a good balance can be used, but free publicity is avoided.

But at this time, the influence has spread out. Even if there are no follow-up stars to follow up, the influence caused by the previous ones alone is enough to fight the balance to establish a certain scale advantage.

Think about it, Li Mu, Liu Yifei, Yang Mi, Bai Bing, Zhao Liying, Liu Shishi, Tong Liya, etc. are all using financial management. The income is high, open and transparent, settled on the same day, withdrawn at any time, and the risk is extremely low. Currency funds— - What are you waiting for?Just buy it!
Afraid of being fooled?
So many celebrities have bought it, and they are not afraid of what you will shoot?Besides, even if you are afraid of risks, what's the problem with saving less?Didn't you say that you can save from one yuan?

What?
Ali's Yu'e Bao earlier?

I'm sorry, we don't trust Ali who sells fakes, we trust Li Mu, Li Mu will definitely not lie to us.

So, this wave of Ari's old horse was very angry.

Obviously the most difficult negotiations were all negotiated by himself, but the limelight was snatched by the group fight. Besides, if the business model of the group fight can be integrated into his Ahri system?

Although Ari was originally one of the venture capitalists in the group fight, the development of the group fight has surpassed Ma Yun's previous imagination, and even made her feel a huge sense of crisis.

But if you want to buy a group, I'm sorry, the group has developed, and he wants to buy it, but his strength is no longer allowed.

The so-called big tree attracts the wind. The great development of the teamwork department in 2013 finally affected Li Mu's TV series shooting plan, because there were many people who had to meet and many meetings that had to be attended, so that the shooting plan of "Let's Get Married" It had to be postponed until 2014.

In fact, if you insist on turning it on, it can be turned on before the year, but in this way, the whole shooting cycle will inevitably be New Year's Eve.

For a crew, there is generally no holiday during the New Year’s Eve during the filming cycle. Even if it is a holiday, it is mostly only a day or two. The filming cycle of the film was postponed to the first month of the next year.

But it's good, this way he will have more time to deal with other aspects of work, such as the promotion and planning of "The Richest Man in Xihong City".

Huashang Media, Chairman's Office.

Li Mu, Liu Siying, Chen Zhixi, and Shen Junsheng are discussing the publicity strategy for "The Richest Man in Xihong City".

Now Maoyan Movies is continuing to make efforts in distribution, and has shown a new distribution advantage that is different from old-fashioned distribution companies, and is increasingly favored by theater managers across the country.

The old-fashioned distribution experience of Yu Dong, who used to be Bernard, carried the movie copy and persuaded theater managers all over the country by drinking and drinking, so as to get a higher-ranking movie. A new distribution method based on Internet hot topics as the main means and based on Internet big data analysis is rapidly emerging.

Maoyan Movies is undoubtedly at the forefront in this regard.

As for the announcement of "The Richest Man in Xihong City", Li Mu and director Shen Junsheng had already discussed which stalks should be embedded in the shooting to facilitate future marketing before the film was launched.

For example, when Mr. Jin played the last words of his second master Wang Zongyao to Wang Duoyu, Wang Zongyao would have such a line: "This is not how to kick the ball!"

It is obvious that this is the marketing of "Shaolin Football" held by Pengci Zhou Xingchi, but Li Mu has contacted Zhou Xingchi in advance and voluntarily paid 100 million yuan in copyright fees. After getting Zhou Xingchi's approval, Shen Junsheng It was only then that this classic line was filmed.

In fact, Hua Shang's operation this time is more in line with Zhou Xingchi's style. As early as 2003, when Zhou Xingchi was filming the movie "Kung Fu", he had mentioned elements of Jin Yong's novels such as Yang Guo, Xiaolongnv, and Toad Gong in the film. He took the initiative to find Jin Yong and paid the copyright fee.

Hua Shang's operation this time is actually not fundamentally different from Zhou Xingchi's previous operation.

In the previous life, "The Richest Man in Xihong City" was specially selected to be screened nationwide during the World Cup, so the film studio could use the influence of the World Cup to promote it. Now Huashang Media has chosen the Spring Festival, which is the biggest time of the year, to release it, so it cannot take advantage of the World Cup. It's hot.

However, unlike the previous life, in Hua Shang's version of "The Richest Man in Xihong City", the actor of Wang Zongyao has changed from Li Liqun to Wu Mengda.

The plot of "The Richest Man in Xihong City" is highly related to football, and Wu Mengda is one of the soul characters of the classic football movie "Shaolin Football". Therefore, marketing with the feelings of "Shaolin Football" has become a consensus within the company.

In Hua Shang's version of "The Richest Man in Xihong City", in Wang Zongyao's last words recorded, Wang Zongyao was suspended for biting someone in a game, played women's football, worked as a mannequin, and made Japanese food. Furious, and finally uttered the classic line in "Shaolin Soccer": "The ball is not played like this!"

This line can be used in the pre-heating promotion before the film's release.

This is the first wave of propaganda.

The second wave of publicity is related to Wang Duoyu's task of spending [-] billion within a month. The main purpose is to arouse the interest of the audience, thereby triggering large-scale discussions on the Internet. The publicity methods include but are not limited to multiple plots to the trailer Films, posters, and online copywriting, etc.

The next third wave of publicity will revolve around Wang Duoyu taking pictures of Buffett's lunch.

In fact, Buffett’s lunch auction was spoiled by Chinese people. In the original time and space, there were four Huaxia people who took pictures of Buffett’s lunch, namely Duan Yongping in 2006, Zhao Danyang in 2009, Zhu Hua in 2015 and 2019 Year's Sun Yuchen.

Among them, the plot of "The Richest Man in Xihong City" is based on the Zhao Danyang incident. The banquet in 2009 made this person really earn 1 million yuan, which cast a shadow on both Buffett and the Huaxia people.

However, what should come cannot be avoided. Sun Yuchen’s series of operations in 2019 made Buffett deeply feel that Chinese people are hard to guard against.

Of course, Li Mu didn't want to take a photo of Buffett's lunch in real life. In fact, it wasn't that he didn't want to, but that the timing was wrong.

The auction time for Buffett's lunch is in June every year. In fact, the release of "The Richest Man in Xihong City" in the original time and space in July is indeed a very good time. Summer vacation, the World Cup, and Buffett's lunch are almost all in this time period.

In fact, the reason why Liu Siying, Chen Zhixi and Shen Junsheng advocated using Buffett's lunch for publicity is entirely because they heard that Buffett really invited Li Mu to lunch some time ago.

What a coincidence, in Huashang's movie, Wang Duoyu invites Buffett in order to spend one billion yuan, but in reality, Buffett miraculously invites our Huashang boss to lunch.

If the good publicity opportunity that fell from the sky was not taken advantage of, Liu Siying and the others might feel that they would be punished by the gods.
So why did Buffett invite Li Mu to dinner?

Leaving aside Li Mu's great achievements in the entertainment industry, let's just talk about team fights. The speed of development in the past two years is simply amazing, and the annual transaction volume is about to reach 450 billion.

Not to mention the storm of "Yebao" and "Puyuebao" that has swept across China like a whirlwind since the second half of this year, and although Li Mu is not very keen on investing, since he has decades of historical development in his mind, it is completely unreasonable. It is unrealistic to invest, and for any project that Li Mu can take a fancy to, let's just say that the return on investment is often very appalling.

So in fact, Li Mu still has the title of "Little Buffett" on his head. Li Mu doesn't like this title, and even hates it. The small letter in front of Buffett seems to be a generation shorter for no reason, but the capital circle is very If you want to call it like this, Li Mu can't help it.

Buffett is naturally interested in Li Mu, a Chinese young man with great investment talent and great potential in developing teamwork.

Just like Buffett once invited Ma Yun to lunch, Li Mu is also missed by this foreign old man, and he just invited Li Mu recently.

For this invitation, whether it is Huashang Media or the team-building company, they all have a tacit understanding that they all hope that Li Mu, their co-boss, can accept this invitation.

For Huashang Media, this is undoubtedly a good opportunity to promote "The Richest Man in Xihong City", but for the group buying company, Huashang Media's idea is so naive as to be ridiculous.

The companies under our common chairman have grown to such a large scale. Zhao Danyang can earn [-] million yuan with a single lunch, but you actually want to use the lunch of the co-chairman and Buffett to promote a movie. Broken movie?
Isn't this shooting mosquitoes with cannons?

Petty!

As for Huashang Media, it doesn’t care whether they are petty or not. Anyway, director Shen Junsheng is already editing Wang Duoyu’s promotional film for Buffett’s lunch scene. When the time comes, the news that Buffett invites everyone to love Chairman Li Mu will be released. Promoting together, the publicity effect will be directly full!
After the third wave of publicity campaign, there will be a fourth wave of publicity campaign, which is the one with the song "Calorie" as the core.

It is now 2013, and the rocket girl who was popular in her previous life is still there at this time. Yang Chaoyue, who yelled the classic "burn my calories" in the song "Calorie" in her previous life, is only 16 years old now, but she has a long way to go Chu's Chaoyue girl should have dropped out of school to work, but she doesn't know if she works in a textile factory or a restaurant. Anyway, the salary is not high, probably less than 1500 yuan.

The song "Calorie" is very important to the movie "The Richest Man in Xihong City", but Rocket Girl itself is not important to the film. A girl who can sing?And it seems that the so-called Rocket Girl is not a powerful singer!
After Chen Zhixi learned that our chairman, Li Mu, had composed a very important women's chorus song specially for the film, she immediately proposed to gather all the beauties of Huashang to record the song together.

As far as movie promotion is concerned, Chen Zhixi has never been too noisy. Since the chairman said that it is best to find eleven people to sing this song, then it is easy. Look at Yang Mi, Tong Liya, Zhao Liying, How about Bai Bing, Liu Shishi, Di Lireba, Jin Chen, Zhang Tianai, Song Yi, Li Yitong together?Is it enough?
What?One less?
Chen Zhixi immediately thought of Liu Yifei, the future proprietress, and the more she thought about it, the more appropriate it became, so even Li Mu said that the number of eleven people was just a random number. The sensational effect that one person can cause must be stronger than when there are few people.

Promoting a movie, who would be afraid of big noise!
And the most amazing thing is that the future proprietress was also brought in. With Liu Yifei's current popularity, if she sings the promotional song for the film together with Huashang's other ten beauties, the effect must be very good.

And after hearing Li Mu say that the phrase "burning my calories" is the most important, this glorious task naturally fell on Liu Yifei's head.

Of course everyone wants the most classic lyrics, but with the future proprietress around, who will fight for this?
It's just that Liu Yifei's shouting "burn my calories" can produce the effect of Yang Chaoyue?
Regardless of the effect, at least at this stage, Huashang Qunfang's strategy of singing a promotional song for "The Richest Man in Xihong City" is settled.

This is the fourth wave of publicity for the film.

(End of this chapter)