Shenhao starts from seeing through scratch-off games

Xiao Jinfu looked at the shovel downstairs and told you that it was overcrowded and very unconvinced.

He feels that his restaurant is not as bad as it is, but customers just like to tell you quietly instead of Shudaoshan hot pot restaurant, which makes Xiao Jinfu puzzled.

For the next 2 consecutive days, Xiao Jinfu was observing the passenger flow situation that Sho Sho told you. At the same time, he also learned on Douyin that Sho Sho told you that it was not as popular as it is now in the early days of its opening. It is about 5 a day. It was completely beaten by the Shudaoshan hot pot restaurant, but now they have invested money in Douyin. After finding a blogger to shoot a video, the business in the store immediately exploded, and Xiao Jinfu also found that Wang Yu only found Li Mao A blogger like a cat can make the store's business so good, so he can also go to the blogger to shoot videos, isn't it just a waste of money?Xiao Jinfu felt that the hot pot restaurant he had opened for so many years still had some advantages in terms of funds, so he didn't take Wang Yu seriously at all.

If Wang Yu finds other bloggers in the future, Xiao Jinfu will always accompany him, it depends on who has more money!

Since you can't stop the rise of the spade spade tell you, you can only attract all the people from their store and compete with them head-on. Xiao Jinfu feels that with his many years of experience in business, he will never lose to a young man who just opened a store. people.

On June 6, Xiao Jinfu also found Li Maomao and invited her to shoot a video at Shudaoshan hot pot restaurant.

On June 6th, 11th, 17nd, and 22th, Xiao Jinfu asked big V bloggers with millions of fans on Douyin to make videos for him, but there was no progress.

And throughout June, Sho Choi told you that apart from finding Li Maomao at the beginning, he didn’t find other bloggers to shoot videos, because Wang Yu wanted to wait until the popularity of the store completely quit, and then Find the next blogger to come over and shoot the video. Otherwise, the traffic of the two bloggers will overlap with each other, and there will be a lot of duplicate traffic, which will cause a waste of traffic.

But waited until the end of June, and the sales volume told you was still more than 6. This made Wang Yu a little impatient, and it also made Wang Yu finally understand the importance of network traffic.

In fact, when Wang Yu didn't know, during this time, countless small food bloggers came to tell you that they had filmed videos, but they had relatively few fans, so they wanted to gain popularity and didn't charge any fees. He didn't even say hello to Wang Yu and Liu Yingtong.

Even if Wang Yu knew about it, he wouldn't mind, because this kind of thing is the best of both worlds, he can get Li Maomao's traffic, and Chiao Chao tells you that he can also get blogger's traffic.

Although this kind of small bloggers are not outstanding individually, some store owners may not like it, and the number of likes on the video is only a few thousand, or even a few hundred, but if there are many such bloggers gathered together If a store shoots a video, the effect is also very objective. The so-called quantitative change produces qualitative change. Countless small bloggers gather together, and they will also keep the enthusiasm for telling you for a long time. It is not an exaggeration to say that Li Mao In fact, the traffic brought by cat videos has long since disappeared, and the traffic push in the second half of the month is all due to these small bloggers.

This is one of the reasons why Shu Daoshan keeps looking for big bloggers to tell you.

The so-called preconceived ideas, I will tell you that it first became popular in Raffles City, so no matter how the Shudaoshan Hot Pot Restaurant operates or invites bloggers to take pictures, he will always be a latecomer, and this label cannot be torn off.

Moreover, in the same floor of Raffles City, it is impossible to have two online celebrity shops at the same time at the same time, so in summary, Shudaoshan lost because of the wrong timing, and he shouldn't be in the same place. Tell you to compete with him when he is in full swing, the correct approach should be "take advantage of his illness and kill him", and wait until the spades tell you that the traffic is not very popular before competing with him.

On July 7st, a new month began. In Shudaoshan's office, Xiao Jinfu was having a morning meeting with his employees.

They have a total of 10 stores in Shanghai. The store managers of all the stores will come to the office here in Raffles City for a meeting. This is their practice on the 1st of every month. This time the main content of their discussion is to tell you previous competition.

Xiao Jinfu talked a lot of nonsense, and finally started to talk about the main point: "As you can see from the data, we have always been the king of the first floor of Raffles City, but in June, compared with what Sho Sho told you, we failed miserably. Moreover, they are still a new store, except for a little feature, there is no other technical content, and the business model is relatively traditional. If the freshness of this kind of shovel vegetables can last for so long, I really have no idea Thinking about it, but seeing the performance rankings released by the mall in the past few nights, I will tell you that the performance has begun to decline slowly. It has dropped to 6 since June 6, and it has dropped to 29 on June 21. In this case, their The heat has begun to subside, and now is a great time for us to officially strangle them!"

What Xiao Jinfu said was powerful and powerful, and it felt like it was true.

But the store managers still raised objections, and one of the store managers said: "Why did we fail so badly before?"

Xiao Jinfu said: "Because June is the golden traffic period that Sho Sho told you, our mistake was that we shouldn't compete with him for market traffic when he was at his peak, and we also invested about 6 in Douyin traffic fees. , It’s a small loss, but it’s okay, now is the time when the spade spade tells you that the traffic is starting to decline, we go to cut their wounds again at this time, and they will definitely die miserably!”

Everyone felt that what Xiao Jinfu said made sense and nodded.

Xiao Jinfu continued: "As long as we seize this wave of traffic, we will definitely be able to double the money we invested before!"

The store managers were so fascinated by what they heard, they almost believed it.

But in the Shudaoshan hot pot restaurant, only Xiao Jinfu has the final say, and the others have no right to speak, and Xiao Jinfu has the final say on everything.

Every time there is a meeting, the store managers are not here to discuss the problem, but to listen to the announcement.

Xiao Jinfu continued to issue orders: "Starting from July 7th, all our stores will hold a big event, recharge members with 4 yuan, and get 1000 yuan free, so that we can attract a wave of customers to the store, and then cooperate with the traffic push of Douyin. I won’t believe you if Bo doesn’t tell you that you’ll die, just do the activities in the store well, and I’ll go to Douyin to find bloggers to make videos, so I can’t be careless, you hear me!”

The reason why Xiao Jinfu is so confident is that after all, he is still not optimistic that shovel vegetables can become popular in the south, because shovel vegetables have long existed in the north, and they have not been introduced to the south for so many years. But it's just luck, it's just a temporary fire, and they will definitely return to their original shape in the future. (end of this chapter)