After the confession failed, I went to the NBA to play and lose weight

Chapter 86 Choose a Brand
Of course, many of them just want to come and join in the fun, even including Coca-Cola, which has already signed a contract. On the one hand, they now regret that the contract they signed with Li Chengming before was too short, and it only covered Asia.

On the other hand, I was also fortunate to have won Li Chengming first, otherwise it would be uncomfortable for the opponent Pepsi to snatch this younger generation of Dayao.

The most important of these is the involvement of sports brands. For example, Hook's competitor, Adidas, took the initiative to come to the door this time, intending to recruit Li Chengming.

At this time, Adidas has McGrady, Garnett and other superstars, but when facing the hook, first Jordan, then Kobe, and then signed contracts with two generations of potential stars James and Durant, almost covering several NBA eras. The difference is that Adi seems to be a little bit worse in the top star.

And just as Li Chengming was a rookie in the same class as Durant, he naturally had competition with him. Adi stepped in at this time, obviously wanting to compete with Hook for the next ten years through this competition for the best rookie. .

On the other hand, there is naturally a huge market behind Li Chengming. Among other things, Reebok's promotion in Asia has become much easier after signing Dayao.

As for Li Chengming, how could he know that he was not the second Dayao?

At least in terms of commercial value, Li Chengming has begun to surpass his compatriot Kong Tianyi, and has a tendency to catch up with Dayao.

In the face of these invitations, Li Chengming and his son, including his assistant Mike, also went through some discussions and even disputes.

Of course, Mike suggested that Li Chengming wait for the offer from the hook. After all, since Jordan, the hook has built an invisible empire behind the NBA, and its impact on this business alliance is not comparable to other brands.

Since James entered the NBA, he has continued to plunder various honors, and it is possible that there is no such "background" factor.

If he was able to win the finals last season, I am afraid that there will be a great boost to the market value of the hook, but in the end he failed to live up to his expectations and fell short.

However, no matter whether it is Li's father or Li Chengming himself, Adi, who did not come to the door before, and is now a bit unsalty and condescending, is not too cold. For them, if there is a good choice in China, it is better Hope to choose domestic.

And Li's father does have the intention of several domestic sports brands on hand. It can even be said that the current value of Li Chengming in China is definitely far greater than his value in the United States and the world.

After the launch of Coke’s advertisements, the monthly profit growth in the country directly reached 7%, and there was a scene of “I only drink Coke” in major universities. After Li Chengming rose like a rocket, it was Among these students, the popularity has risen the fastest.

And compared to Dayao, who went to the NBA to be "gilded" after he became the "big devil" in the CBA, Li Chengming's experience is even more dreamy.

He was just an ordinary student like them before, but he became an NBA star in the blink of an eye.

It's Crazy!

Of course, domestic manufacturers will not fail to see this. Potato chip brands that have enjoyed the benefits before have even thought about renewing their contracts, while other businesses are also scrambling to be the first, and sports brands will naturally not let go of this good opportunity.

Because Li Chengming is like a gold mine that needs to be discovered urgently. Although there are risks, it is definitely worth investing in.

Compared with the unspoken rule of "insiders don't sell shoes" here in the United States, there is no such clear boundary in China. It mainly depends on the reputation of the spokesperson. If you are famous, even if you are a male star, you can endorse "vampires".

Of course, if the United States wants to open up overseas markets, it will actually avoid this unspoken rule, just like when they wanted to sign Dayao, they also signed Space Yi.

However, he was too stingy in the contract for Dayao. As a result, Dayao switched to Reebok, and he was willing to go to Tiankongyi. As a result, the most outstanding one is now Li Chengming, and Li Chengming doesn't seem to care much about them. interest.

At present, there are three main brands of domestic sports manufacturers in front of Li Chengming, one is Anta, one is Xtep, and the other is Peak.

Among these three brands, Peak should be regarded as the "big brother". Since 05, it has been associated with the NBA and has also signed Parker and other stars.

Anta was officially listed on Hong Kong Island in July this year. Their contact with Li Chengming is probably with the mentality of giving it a try.

Xtep is similar to the former, but they used Xie Tingfeng and other entertainment stars to create a new track before. It is estimated that they finally realized that as a sports brand, it is better to find sports stars to endorse. It happened that Li Chengming was at this time rose up.

And there is another reason why they are looking for Li Chengming, because they are also preparing to go public next year. If they can sign Li Chengming, it will definitely be good for the listing.

Since it is a domestic manufacturer, it naturally needs to contact the domestic staff. Father Li asked the business assistant there to collect and summarize the information, and after comprehensive consideration, they locked their target on Anta.

Peak is too "old", and according to Mike Jr.'s research, they don't seem to be that effective in marketing.

Li Chengming thought about it. When he was in China, he really didn’t know about Peak’s cooperation with NBA stars. It’s not as well-known as Reebok, and it’s possible to do this while sitting on the advantages of the local area. It really needs to reflect on it.

According to Xtep, their marketing planning route feels wrong, a bit frivolous, and domestic business assistants also don’t recommend it. On the contrary, Anta has just been listed, and it is time to flex its muscles.

Although there is no precedent for their cooperation with the NBA, it also means that after Li Chengming goes, he can directly lead the opponent's route, and directly become the first brother in this area.

Both sides are in the rising period. This is a strong alliance. Once successful, the effect will definitely be the best.

"The most important point is their scientific research and design capabilities. I think they are the best among the three of them."

This is the conclusion reached by the domestic business assistant after going to three on-site inspections. Li's father found this gentleman through a friend's introduction. He is a domestic high-achieving student and has a background in studying abroad.

Judging from his current work results, his ability is also good, especially this kind of work spirit that is willing to run before and after by himself. Li Chengming even thinks that he should present a certificate to the other party.

The scientific research and design innovation capabilities of sports brands are indeed a point worth exploring. Just like Adidas and Hooks, Adidas was originally the overlord of a generation of sneakers, but was attacked by Hooks in the United States.

And Hook just took advantage of Adidas' habit of tending to the football side in making sneakers, and specially developed a design that is more suitable for basketball players. Coupled with local advantages and the rise of Jordan, they finally won this market competition. , and even in turn invade Adi's territory.

The rest of the other brands are actually either trying to compete with them for the market, or they are developing the sinking market.

Of course, Anta's so-called scientific research capabilities can only be compared with the fledgling domestic sports brands. If Li Chengming really has higher requirements for sneakers, hooks or Adidas are actually more suitable for now.

But after all, he is not like those point guards or forward guards. He doesn't have much demand for control and movement, and the requirements for the bottom of the sneakers are naturally not that high-this may be another reason why the insiders don't sell shoes.

In short, the result of their preliminary discussion is to contact Anta first, and then to see their sincerity, especially if the conditions of the three parties are similar, this preference will play a decisive role.

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　　This chapter doesn’t seem to be nutritious, let’s make up for it tomorrow~
　　
　
(End of this chapter)