Learning in the NBA can make you a god

Chapter 572 Another frenzy!

"Okay, Anta agreed to establish a new brand for you, but I don't think they have any sincerity in some of the conditions they put forward. Of course, this is just my opinion."

Duffy just hoped that, through his explanation, he would try to interfere with the final judgment, and it was only for the purpose of interference.

"It's okay, let's talk about their conditions!" Hearing that he could create a sub-brand for himself, he didn't pay much attention to the prerequisites, as long as they were not too much, he could agree to them.

"They offered you an endorsement contract with an endorsement fee of 7 million U.S. dollars for seven years, and at the same time established a new sub-brand for you. However, they don't have enough funds to establish a new sub-brand. They hope to use the shares of the subsidiary. , to pay for your endorsement fees in previous years."

"Also, their dividends for signature shoes are a bit low, which I don't think is appropriate."

Duffy felt that offering such an endorsement contract felt like a company that was about to go bankrupt, and signing them was too insecure.

"These are not problems, the main thing is that they offer me the conditions I want!"

Hastily continued to add, "Cousin, Anta's endorsement negotiation team, should be still in Los Angeles now?"

Today's Anta is not doing so well. They often need to save money, so they are worried that they will go back to China directly when the negotiations do not go well.

"Xiaotian, they are still in Los Angeles. They very much hope to sign you and become their sneaker spokesperson!" Li Ming's answer made him feel relieved.

"Okay then, let's talk to them, I think this contract is good."

Although Duffy wanted to refuse, after thinking about it for a while, he decided to wait for the negotiation first. It was obvious that his employer liked the contract very much.

After receiving Li Ming's call, Anta's negotiators quickly agreed and rushed over immediately.For the convenience of the negotiation, they stayed near here. They thought it would end soon, but they didn't expect it to take so long this time.

When they heard that Li Tian was negotiating with them in person, they were very excited. If they could sign this contract, their company would instantly become the largest sneaker company in China without any rivals.

"Mr. Li, we sincerely invite you to be our spokesperson. What do you think about our conditions?" Anta staff, after seeing Li Tian, ​​forgot to introduce themselves, and directly asked about the contract .

"Uh, this, I don't know what you call it yet?" I was a little helpless, this is completely different from domestic negotiations.

"Sorry, sorry, I am the vice president of Anta, my surname is Zhang!" Respectfully took out his business card, and handed it over with both hands, with a very humble attitude.

Li Tian's first impression of him was very good. Zhang was always a middle-aged man in his forties, with a good spirit and simple clothes.

"Mr. Zhang, I hope I can discuss the details of this contract with you."

Hearing what Li Tian said, Mr. Zhang was taken aback for a moment, and then he understood that if we want to talk about the details now, it proves that there is no problem with the big framework of the endorsement contract. It may be the issue of endorsement fees and shares. Easy to discuss.

This time is also a big gamble for Anta Company, but with Li Tian's reputation in China, there is nothing wrong with doing so. After the 08 Olympic Games, the love for basketball in the country set off a frenzy again, even surpassing the year when Yao Ming was elected as the No. [-] pick in the NBA.

Fans all know that Li Tian can be said to be the first to win the silver medal in the Olympics, and he is also an outside player. Unlike Yao Ming's inside player, the sneakers are relatively more popular.

They have done statistics, hook company, in the past year, the sales of his signature sneakers are close to 1 million US dollars, which is unimaginable in China.

Of course, this is global sales, not just in China.If they sign a contract with them, then Anta is confident that it can achieve such annual sales in China just by signing sneakers.Similarly, it can also drive other products of their company, and the sales will be greatly improved. More importantly, it can speed up their speed to the world.

Anta is also an ambitious company. As long as Li Tian is signed, in the next three years, it will definitely be able to secure its position as the leading domestic sports brand.The company can also develop high-end brands, and even make them into luxury goods. At the same time, because of its rising status in the international basketball world, they are confident that they will promote Anta to the world!

"Mr. Li, our contract endorsement fee is 7 million US dollars for 1 years. We will create a new brand for you. At the same time, you will own 20% of the shares of the subsidiary company, and the sneaker dividend will also be set at 6%. This is what we are currently doing. The maximum contract that can be offered, if desired"

Just halfway through the conversation, Mr. Zhang seemed to have made an important decision, and said through gritted teeth, "If you disagree, we can still talk about the endorsement fee."

After talking about this, Mr. Zhang suddenly became a little embarrassed, and continued, "It's just that the company is currently short of funds. I hope that the endorsement fee can be paid in installments for the previous few years. In the fifth year, all the expenses for the previous four years will be paid. , all payments have been completed, you don’t have to worry about that at all!”

"Mr. Zhang, I don't have any opinion on the endorsement fee. It's just about the shares. I have some ideas of my own. I wonder if we can talk about it in detail?"

Talking about this separately is because he intends in the future that he may not have the right to operate and manage in his hands, but he still hopes to occupy more shares. It would be better if he could achieve a controlling stake.

"I don't know Mr. Li, what do you think about this share?" Mr. Zhang was not in a hurry to refuse. If he refused directly, it would be easy to bring the negotiation to a deadlock. The best solution is to make a decision before moving.

"I hope to increase the controlling stake. Of course, if I am still an athlete, I will not participate in any management and marketing, but I can help introduce some players and sign to the new company. I wonder how much Anta plans to inject into the new company? "

Hearing that Li Tian's request was to increase the controlling stake, Mr. Zhang felt a chill in his heart. These shares are already the highest share they can give. Even if there is a little water, they will not exceed 5%. will not agree.

"Mr. Zhang, don't rush to refuse. Increase the controlling stake, and I will inject capital accordingly. Of course, Anta's technology, management, capital injection, and sales channels are all considered investments."

After saying this, wait for Mr. Zhang to reply.

However, his answer was not as fast as expected. He needed to think carefully, and finally reported to the headquarters. He could only agree after the approval of the company's senior management.

"Mr. Li, I need to report this. It is impossible to agree to you so soon. We will inject 3000 million US dollars into this company, and of course we will continue to inject capital in the future. In the early stage, we will"

Mr. Zhang introduced the information one by one.

"In this way, I will use my endorsement fees from the previous two years to inject capital into the new company, hoping to increase my equity to 60%." Seeing Mr. Zhang's reaction was a bit bad, and after hearing 60%, his face instantly changed Yes, Li Tian continued to add, "I mean all the endorsement fees, and I will pay the corresponding taxes myself, that is, I will inject about 3000 million yuan!"

This is a blockbuster. Since Li Tian will inject so much capital, it proves that he is very optimistic about his future. He is betting that he will be stronger in the future. With his influence, he can elevate the sub-brand to a new level.

"Mr. Li, this is absolutely impossible. We won't let you hold the stake. This is not in the interests of the company's top management. Even if you increase the capital injection, we will not agree."

How is it possible to agree to this? Once agreed, this subsidiary will be controlled by Li Tian, ​​and they may be kicked out at any time. Not only Anta, but all companies will not agree.

"I can inject capital at any time, and at the same time, I will also cooperate with the company's future publicity. I have also built a new multi-functional gymnasium and training center. When the time comes."

Since it is difficult for the other party to agree, it can only be tempted. Listening to Mr. Zhang's voice, Li Tian himself understands that 60% of the equity is definitely impossible.

"Mr. Li, the equity cannot be 60%. If you state your conditions, I will contact the headquarters immediately." He really can't decide this matter.

Li Tian quickly expressed his thoughts and told Mr. Zhang that he hoped to get an answer as soon as possible. While the game is still suspended, he signed the contract as soon as possible, so that Anta could start designing and producing his new generation of signature sneakers.

"Okay, I will contact the headquarters now, and I will definitely give you an answer tomorrow."

After Mr. Zhang finished speaking, he exchanged some pleasantries, and hurriedly left the meeting room, preparing to report the news to the headquarters and waiting for their reply.

Half an hour later, all Anta's high-level executives gathered together, except Mr. Zhang, to hold this meeting.

******
While negotiating, the Lakers challenged the Kings away back to back.

This Kings team does not have any big-name players, and they are all soldiers.The young king punched the old master to death. In the last Christmas game, he fought the Cavaliers for 48 minutes.The Lakers players suffered from severe physical exertion, and lost the game 90:94.

The Lakers harvested their first losing streak this season. He missed two games and the Lakers lost two games in a row. This had to make the fans shout "Welcome Lee back, the Lakers need him!"

Although Artest defends very well, compared with Li Tian's three-point ability, there is a huge gap, and it is impossible to make up for the impact of his absence on the team.

Kobe got angry in the locker room after the game, calling Bynum incompetent.

And Bynum dared to speak back and said, "I only shot a few shots when I said that my shooting percentage is low. Unlike someone who keeps holding the ball in his hands, he still can't bring victory to the team. The Lakers without Lee, unexpectedly"

This sentence exploded Kobe's lungs even more. If Phil hadn't stopped him, he wouldn't mind beating him up.

This incident also proves that the Lakers without Li Tian are already in trouble!

It cannot be said that they are in trouble, but that they have not adapted to the new style of play. If the shot was not good before, Gasol can distribute the ball to the outside line and change the opponent's defense by continuously passing the ball.Now the outside line has less restraint, and the inside space has also been compressed, and Gasol's state has also had a great impact.

I don't blame Kobe for being angry. With Bynum's 9-for-1 field goal percentage, even if he scored two more goals, the team could still score overtime and still have a chance to win the game.

He didn't know all of this, and what he was looking forward to most now was the answer from Anta's senior management.

******
"Mr. Li, do you have time now?" Mr. Zhang stayed up all night, discussing with domestic high-level officials, how to answer.

"Mr. Zhang, let me just say, how come the magpie crows early in the morning, it seems that there must be good news."

As soon as he finished speaking, Mr. Zhang was stunned. What kind of magpie is there? This is a beautiful country, not a celestial dynasty.

"Ahem, Mr. Li, the top management gave an answer, but it is a bit different from what you think. I wonder if we can meet and talk?" Because it is impossible for 60% of the shares, Anta hopes to be able to control it.

But the bottom line is also given, that is, as long as it does not affect the team's holdings, the 40% condition is first offered, and then slowly increased later, it is impossible to reveal the bottom at the beginning.

"Okay, I'll go right now."

Half an hour later!
"Mr. Zhang, this won't work. Only give me 40%, which I think is too low." Hearing that it was 40%, he couldn't help but shook his head, expressing his refusal, but it was not impossible to talk.

After some disputes.

"Mr. Li, 45%, what do you think? This is our biggest concession. If you think it is too low, we can increase the endorsement fee. It is impossible to increase the shareholding. Anta must maintain its holding."

I heard the voice of Mr. Zhang's words.

"Look at this, let's take a step back. I will not increase the endorsement fee. The payment method of the endorsement fee is according to your requirements. I have invested a total of 3500 million, occupying a total of 49% of the shares. At the same time, within 15 years, I will not participate. Of course, I still have the right to raise conditions for the company's management, what do you think?"

Mr. Zhang is still thinking that this condition is in their interests. The controlling stake is still in his hands. At the same time, it is better to tie Li Tian to the company's chariot. There are advantages and disadvantages for the company. Disadvantages!
"I want to contact the headquarters!"

Ten minutes later, Mr. Zhang walked over with a happy face. Seeing his state, everyone knew that the deal must be settled.

"Mr. Li, the senior management of the company has agreed to your conditions. I don't know when the contract will be signed." The senior management has only one request, and the contract must be signed as soon as possible. If other domestic companies offer more tempting conditions, things will easily change.

"Go back to China in the afternoon, how about we sign a contract in Beijing?"

"No problem, I'll book the ticket now!" Mr. Zhang finally relaxed after finishing the matter.

"Mr. Duffy, the contract is with a domestic company, so it's best to go back to China, but I will pay you a fee!" This is also to appease Duffy. For a fee, people have been busy for so long.

"Thank you, Lee!"

******
Two days later, the scene of the press conference in Beijing!
The host introduced the specific situation. Regarding the details of the signing, they only disclosed two points.First: Li Tian signed with Anta, and the endorsement fee is
7-1 million US dollars in 1.5 years; second: Anta will create a new sub-brand for him, the name is very simple, Li Tian's name, no need to worry about it.

Once this news was released, it shocked the entire sports circle. His sphere of influence was no longer limited to the basketball world.

At the same time, it also announced that Anta will launch its first generation of signature sneakers during the All-Star period.

The signature sneakers have been designed before the negotiation, which is also done to attract him to sign.

Now that the contract is complete, only a few minor changes need to be made.

It will not delay him wearing this pair of sneakers during the All-Star Game, and at the same time, it can also promote a wave. The All-Star Game is a good platform for sponsors to promote themselves.

(End of this chapter)