Learning in the NBA can make you a god

Chapter 558 The Confused Endorsement Contract
When Kobe proposed that Jordan would also join his new sneaker endorsement contract, it felt like something was a little more.

At noon the next day!

"Li, do you have time now?" Duffy was very professional, and rented a meeting room specially for the convenience of negotiating a new endorsement contract.

After all, this negotiation will not end in just one or two sentences, nor in a day or two. It may be a tug of war.

He didn't express his thoughts before, which company he prefers to sign with, which means that any company has opportunities and hopes.

"Yes, is the negotiation about to start?"

I know in my heart that it must be because of this matter, and it is usually not an endorsement matter. Duffy rarely contacts him.It's just that since last season, Duffy has helped him start building a team, after all, his status in the league is different.

"Yes, but I still hope it is possible. I will talk to you individually in advance to see what your needs are, and then"

Duffy speaks out what's on his mind.

"No problem, you give me the address, I'll go there now!"

Half an hour later, Li Tian and Duffy, as well as the staff involved in the negotiation, gathered in the meeting room.

"Lee, tell me what you think?"

Duffy went straight to the point without being long-winded. Based on the idea that time is money, he didn't say a single redundant word.

"Okay, may I know, which companies are contacting you now?"

The main question is the basketball brand of the beautiful country, and the domestic companies are all arranged by my cousin Li Ming.

"The first one must be the hook, and there are three stripes, then there are Reebok, Under Armor, Puma, and of course, Jordan who contacted me yesterday."

"Why are there so many? Do you think there are any of these companies whose contracts are too outrageous? If there are, just give up and don't waste time!"

If you want to talk about these companies one by one, you won't be exhausted.

"Li, I have screened these. Each has its advantages and disadvantages. Only the Jordan brand has no conditions. He said that this afternoon, he will come over and negotiate with you alone!"

When he received a call from Jordan yesterday, he thought he would send a negotiating team, but he didn't expect that Jordan would come directly to negotiate.

"Uh, okay!" Hearing the news, Li Tian was stunned for a moment, after all, this is Michael Jordan, not just any Jordan.

"What conditions did they give?"

As for endorsement, it depends on the conditions of the endorsement, and the most important theme is money!
"The conditions of Hook Company are very simple, 10 million in 1.5 years, and of course the dividend of signature shoes."

"Three stripes, 6 million for 1 years. Compared with the hook company, the number of years is shorter, but the annual contract is higher. Of course, there are certain risks."

"Andema is eager to get rid of the current predicament, and the offer is 10 million in 1 years, and of course there is a 3% stake!"

This contract, obviously, is to tie Li Tian to their chariot. The more important reason is that Andema's condition in the beautiful country has not been good recently, and he needs to open up a new market, the Tianchao market, this The market is larger than that of the beautiful country.

"Next is."

Duffy had already talked about these contracts for a long time, and by the end of the conversation, his mouth was already parched.

"Well, these contracts are very attractive, Mr. Duffy, do you have any good suggestions?"

Li Tian also wants to know what Duffy thinks about it.

"I'm more inclined to Hook, Three Stripes, and Andema. Other companies are either average in strength or average in sales channels, which will affect your income!"

Duffy's suggestion is very pertinent. These three companies can be said to be the best choices. Even if you are famous and have poor sales channels, the final dividends of players will be much lower.

"Well, Mr. Duffy, is there no company willing to offer the same contract as Jordan's back then?"

Being asked such a question, Duffy was a little confused. Such an endorsement fee is not enough, and he still wants a sub-brand?
Duffy shook his head. He knew that Li Tian's future was limitless, but it was still a bit unrealistic to surpass Jordan.After all, Jordan not only created him by the times, but he also created the times. Even if he is as strong as Kobe and James, he does not have such treatment.

At present, the highest endorsement contract in the alliance is a lifetime endorsement. At most, the endorsement fee is higher and the dividend is higher, but there are no sub-brands.

Andema, if it hadn't been affected by the beautiful country market, would not have split the company's equity, because the 3% equity also has a considerable impact on the company's decision-making.

"Okay, let's talk again and see if there is any hope. Tomorrow, some companies from the Celestial Dynasty will also join the negotiations, so I hope you can help Li Ming to carry out a new round of negotiations. I still hope."

Or speak your mind.

"No problem, I will help you to talk, but the result."

Needless to say, Li Tian also understands that this condition is very difficult.

"I understand, Mr. Phil, can we have a chat alone?"

"no problem."

After a while, only Li Tian and Bill Duffy were left in the huge conference room.

"Mr. Duffy, I wonder if you are interested in coming to work with me?" he asked.

"Li, we are already partners, aren't we working for you now?"

After the end of the last contract, he also had his own ideas and only renewed the contract for one year.

"Yes, and also no."

These words made Duffy a little confused, what is yes, and what is not at the same time.

"Don't worry, you know, the contract between us will end in the offseason, and I will set up my own agency by then, so..."

"Li, it's really a pity. You and Yao are both excellent players. It's my regret that I can't continue to serve you."

Duffy said.

"Well, I hope you can come to my new agency company. I need to form my own team, and I also need an excellent talent like you to join."

"I need to think about this matter carefully, and I will give you an answer in a while."

Once agreed, it will have a great influence on him, so Duffy is very cautious.

"It's okay. Next, we will negotiate with Jordan first. For other companies, we will wait."

Kobe's face still needs to be given, and Jordan's status in the basketball world also needs to be respected.

But Duffy knew that the result of this negotiation had already been decided, and he would definitely not sign a contract with Jordan.When he knew that Li Tian was interested in sub-brands, he knew that many companies had no chance with him.

"No problem, I will contact Jordan now!"

With that said, Duffy walked towards the outside of the conference room.

"Forget it, Mr. Duffy, let me contact Jordan."

In order to show respect for Jordan, he still chose to make a phone call in person.

Jordan had been waiting for his call a long time ago, and came to this office only half an hour after he hung up the phone.

"Welcome, Mr. Michael! Let's have a cup of coffee first, let's talk!" Jordan was welcomed with open arms.

"Lee, let's talk about endorsements first, and then drink coffee."

Jordan's words made him prepare a lot of compliments, but he didn't say them.

"Okay, let's talk about endorsements first!"

Seeing that Li Tian was a little embarrassed, Duffy quickly interjected.

"Lee, I really hope to sign you and become the endorsement contract of AJ Jordan."

He said it sincerely, and at the same time put the endorsement terms he set before him.

The terms are divided into two parts, one part is the regular endorsement terms, and the other part is the incentive terms.The endorsement fee is 7 million for 9000 years, and there are 600 million in the annual incentive terms, but the incentive conditions are very strict. The three terms of the All-Star ticket champion, the regular season MVP, and the championship are 200 million each.

The total amount of the contract is 7 million over 1.38 years, but anyone with a discerning eye knows that incentive terms are very difficult to reach.If such incentive terms are negotiated with the previous company, it is not impossible to negotiate.

"Mr. Michael, I can't give you an answer now, because there are still several companies that need to negotiate, so it will take a week at the earliest before I can give you an answer."

Duffy didn't let Li Tian speak. He said directly that such a clause is not very good, but it's not bad either. This is just a preliminary intention, and it is estimated that it will be changed later.

"Okay, but I can promise that if Lee can sign Jordan, I will give you a championship ring from my Bulls dynasty."

Unexpectedly, Jordan ended up throwing out such a temptation.

"Okay, I'll give you an answer as soon as possible!" Although the temptation is great, it really doesn't matter much to Li Tian, ​​after all, he also has two championship rings.

“Looking forward to having coffee with us!”

After saying this, Jordan left straight away.

The staff brought by Duffy started a heated discussion on these preliminary contracts. After all, every contract has many details to discuss.

Three hours later, Duffy decided to meet with these companies again, come up with the final contract, and then finalize which company to endorse.

At present, there is a technological gap between these sneaker companies, but it is not a world of difference.

"Li, for now, let's start talking based on the results of the discussion. You still need to decide which company to sign." Duffy's meaning is very clear. It is you who signed the contract. Although it has an impact on me, it is not unacceptable. In the range.

"No problem, but I still hope that the terms of the new brand can be added."

Seeing Duffy's uncomfortable face, Li Tian quickly added, "Let's talk about it first and see their reaction. This is not a hard condition, but it is a term I very much hope to get."

Just such a one, it is almost impossible for Jordan to sign with him.

"Okay, Li, I understand what you mean. I will have a new round of negotiations with them tomorrow, and try to strive for greater benefits for you. At the same time, I will also help you negotiate with Tianchao's company, but some situations in Tianchao I'm not very clear, but I will ask someone to follow up on related legal issues!"

Through the results of the previous communication, Duffy knew that Li Tian's new brand condition was the most important thing, but the company in the beautiful country probably would not agree to his condition.

The most important thing is that he just got a quadruple double, which is an important bargaining chip for them to increase their endorsement fees. Such data has not appeared in the league for more than ten years.

(End of this chapter)