Chapter 1019 Brand War
Chapter 1020 Brand War

Sales also gradually climbed and exceeded previously set targets.

After several months of intense and fulfilling work, "Zhu Zhong Yi" finally held the opening ceremony of its store in "Yaoguang Department Store".

Zhou Sihe's team prepared a carefully planned event for this important moment, attracting many consumers and fashion experts to participate.

Qin Hao and Zhou Si sat in the conference room, surrounded by various market research data reports and competitor intelligence.

Their faces were solemn and they examined the materials intently.

The rapid development of the "Zhuzhongyi" brand has forced them to face increasingly fierce market competition.

Therefore, they decided to inject more innovation into the brand to stay ahead.

"We need to seize the market and increase brand awareness," said Qin Hao.

“We should start thinking about overseas expansion plans.”

Zhou Si nodded and said, "Yes, we can attract more outstanding design talents to join our team by cooperating with overseas design schools."

Qin Hao continued: "In addition to cooperating with the School of Design to establish a scholarship program."

"We can also invite top overseas fashion designers to design collections for Bamboo Clothes and showcase them at international fashion weeks."

“Doing so will not only boost brand influence and sales growth, but also strengthen our ties with the international market.”

Zhou Si's eyes flashed with excitement, "This is a great idea! I will contact some international fashion schools and organize a team to start discussing cooperation."

Qin Hao smiled and nodded, "Very good, I believe that our efforts and innovations will make 'Zhuzhongyi' a brand that can independently drive the global fashion trend."

After the meeting, Qin Hao and Zhou Si returned to their respective offices and began to work on specific work plans.

They personally take part in every detail to ensure everything runs smoothly.

At the same time, in the international market, Berio is actively looking for suitable fashion brand partners.

He used the future vision of "Zhuzhongyi" as the main line to introduce the advantages and market potential of this brand to potential partners.

“We hope to work with you to jointly promote the ‘Zhuzhongyi’ brand in the international market.”

“We have a talented and creative design team who will bring you new and unique designs and ensure that each product meets the high standards you expect,” Berio told the delegation in front of him.

Hearing such a promise, the delegations all showed satisfied expressions.

They are well aware of the strength and potential behind "Zhuzhongyi" as a huge brand.

At the same time, Qin Hao also began to prepare cooperation projects with overseas design colleges.

He personally flew overseas to meet with a prestigious fashion college.

During the meeting, Qin Hao introduced the future vision of "Zhu Zhong Yi" and the specific details of the cooperation project to the leaders of the college.

He emphasized that "Zhuzhongyi" hopes to attract outstanding design talents to join the brand and develop together through the scholarship program.

College leaders expressed a high level of interest and offered to provide support and resources.

“We are happy to provide Bamboo in the Garden with outstanding graduates and top professors.”

They said, “We believe that the cooperation between the two sides will promote the development and prosperity of the fashion industry.”

Qin Hao left the meeting room full of joy.

He knows that this cooperation will inject new vitality and creativity into "Zhu Zhong Yi" and will also bring more development opportunities to the brand.

After returning to China, Qin Hao immediately shared the good news of successfully negotiating overseas cooperation plans and scholarship programs with Zhou Si.

Zhou Si is also looking forward to this, she knows this will be a key step in the development of the brand.

In order to better prepare for the next work, Qin Hao and Zhou Si decided to convene the team for a summary and communication meeting.

They introduced the specific contents of the overseas cooperation plan and scholarship program to the team, and encouraged everyone to give full play to their creativity and professional abilities in the subsequent work.

After the meeting, team members expressed their confidence in the future.

They realized that "Zhuzhongyi" is moving towards a more brilliant future, and as an important part of the development of this brand, they will also work hard for it.

Qin Hao and Zhou Si sat in the conference room again.

They drew the brand strategy development blueprint on the whiteboard, contributing to the success of "Zhuzhongyi".

"We want to make 'Zhuzhongyi' a brand that can drive global fashion trends."

Qin Hao said, "We want to lead the fashion trend, not just follow it."

Zhou Si stared firmly at the blueprint outlined on the whiteboard.

"We need to keep innovating and maintain keen insight to seize trends and create a more influential brand image."

Qin Hao smiled and nodded, "It is precisely because of a team like yours that 'Zhu Zhong Yi' has unlimited possibilities."

Zhou Si sat at the desk in the "Zhuolu" design studio, concentrating on examining the design sketch in his hand.

Suddenly, her cell phone rang and an unfamiliar number appeared on the screen.

She answered the phone with some confusion: "Hello, how are you? May I ask who you are?" A female voice came from the other end of the phone, with a hint of mystery in her voice: "You must be Zhou Si, the person in charge of the 'Zhuzhongyi' brand."

When Zhou Si heard this, his heart tightened.

Although she did not register her mobile phone number herself, this does not mean that she can be careless. After all, the brand business she is involved in is getting more and more attention.

"Yes, may I ask who you are..." Zhou Si tried to find out the other party's identity.

The mysterious woman interrupted her, "I know someone is trying to undermine the position of 'Zhu Zhong Yi' in the market."

Zhou Si was shocked. What the other party said made her confused. She was not sure whether the other party was telling the truth, but she felt that it was impossible for any assistant around her to inform on her.

"Can you provide more information?" Zhou Si tried to dig out more clues.

The mysterious woman smiled and said, "I can only tell you a little clue - to pay attention to your strength, which is about the 'elegant' clothing brand that has been very popular in recent months."

There was a beep from the other end of the phone and the mysterious woman hung up. Zhou Si frowned, his thoughts in a mess.

"Is it possible that a competitor is trying to take our market share and put us in trouble?" she asked herself.

She decided to take legal measures to protect the brand image of "Zhuzhongyi" in commercial competition. She called together her team members and began to study in detail the recent market conditions and competitor dynamics related to the "Zhulu" brand.

Berio and Asan also realized the seriousness of the problem. They joined the research team and collected information, analyzed data and brainstormed from different angles.

After a period of intensive research, they found some signs that the market share of "Zhuzhongyi" had been eroded to a certain extent, but the question was, who was trying to destroy the brand? Was it the newly emerged low-priced fashion brand or the existing competitor?

Zhou Si and his team decided to take precise and powerful measures to deal with this situation.

They first contacted the brand's lawyers to ensure that the company had legal rights protection. Secondly, they launched an in-depth investigation, tracking media reports and social media activities related to "Zhu Zhong Yi" to look for clues.

At the same time, they also pay attention to information leakage and theft in their communications with partners and suppliers. They have strengthened security training for core R&D teams and production line personnel, and encrypted the transmission channels of important data.

After a period of hard work, they gradually identified the uneasy factors left by the so-called "mysterious woman". It turned out that the "Zhulu" clothing brand was obtaining the trade secrets of "Zhuzhongyi" through illegal means, and trying to imitate, copy their style, or even replace them in the market.

After learning the news, Zhou Si felt helpless.

She immediately initiated legal action with her lawyer and called the police on the matter.

In the eyes of the public, "Zhu Zhong Yi" adheres to the spirit of morality and innovation and actively presents its value in the market. They held a large-scale fashion show to demonstrate the brand's trend-setting style.

Although they suffered some losses in this incident, Takenaka's team was not defeated.

On the contrary, they are more determined to believe that "Zhuzhongyi" will defeat its competitors in a legitimate way and win the trust of the market and consumers.

Zhou Si and his team continue to create and launch new series of designs. They have strengthened their control over design technology and quality control, and demonstrated their pursuit of quality with practical actions.

Qin Hao sat at the large desk in the office, holding a pen in his hand, concentrating on studying the latest market data.

Recently, the "Zhu Zhong Yi" brand has encountered some problems, and he knows that this is an important moment for himself and the team.

Suddenly, Asan hurried into Qin Hao's office.

He walked quickly to Qin Hao, took a breath and reported: "Mr. Qin, an important franchisee is planning to withdraw its investment. Yaoguang Department Store under Xu Group has conveyed a message that it will stop doing business with all franchisees who choose to cooperate with Zhuzhongyi. "

Qin Hao frowned, which put great pressure on "Zhuo Lu".

"Xu's Group actually exerted such strategic pressure." He thought to himself, "Once this news gets out, some customers may turn to support Wen's Group, thus affecting our interests."

He took a deep breath and began to think about how to solve the problem. He knew he couldn't just stand by and watch.

Although he was an investor hiding in the dark and controlling many resources, at this moment, he felt that he had to take the initiative.

Qin Hao immediately found Borio, a member of the Wei Family Army. As a member of the Wei Family Army, Borio is the general manager of the Crowne Plaza Hotel and has a close cooperative relationship with Qin Hao. He is a capable assistant and is very experienced in solving problems and handling emergencies.

"Berrio, we're in trouble."

"Yaoguang Department Store, a subsidiary of Xu Group, intends to stop doing business with all franchisees who choose to cooperate with us." Qin Hao told Borio about the matter.

Berrio looked serious: "This is not a small problem. If we lose these franchisees, it will have a serious negative impact on our brand."

Qin Hao nodded. "You are right. We cannot just sit there and wait for death." He thought for a moment. "We must take action to protect the interests of our brand."

"Yes, Mr. Qin," Berio responded, "I will contact Yaoguang Department Store and other affected franchisees as soon as possible to try to keep them."

Qin Hao smiled slightly, “We still need to further understand the movements of the Xu Group and see what the reason is in front of them.”

Berio nodded in agreement.

He knew that this task was not easy. But since Qin Hao had made up his mind, as his assistant, Borio had no intention of backing down.

Qin Hao continued to think about how to solve the problem. "We also need to find other ways to increase interaction between us and franchisees. We can consider holding a meeting or an event to let them know that we value their interests."

After hearing this, Berrio nodded in agreement: "Yes, Mr. Qin, we can organize a special event and invite all franchisees to participate."

“They were given detailed information about the differences between our brand and other competitors and the benefits of long-term business cooperation.”

[ ps: I’ve updated you with another 5000 words today. The author didn’t go to bed until 2 o’clock now.

The author worked so hard, but there was nothing he could do about it. Grandma's diabetes was getting worse, and she had to take medicine to lower blood sugar. How many hundreds? Because the test is inconvenient, I have to buy a blood glucose meter, which costs several hundred yuan. It's really difficult, one old and one young, living in this ruthless world. Please help us by voting monthly. well. In fact, everyone knows that this book is very popular, but the author still keeps updating thousands of words every day regardless of his life. Everyone also knows that under such circumstances? What is it if you don't need money urgently?

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