The entertainment industry shouldn't be like this

Chapter 238 This is the real declaration of war! (4K)

"Actually, I can quite understand the feelings of some of my peers. It's really hard not to feel sorry for an original film of such a high standard as "Crazy Stone", but the box office is firmly suppressed by their unappreciable sequel blockbuster."

"In fact, even now, no matter the film critics or ordinary audiences, they have not hesitated to praise this film in the word-of-mouth survey-although some colleagues are pinching their noses to praise."

"In fact, there is no need to regret it!"

"A lot of people just saw that the film was hit by the blockbusters of the same period and didn't reach its full potential; but I also saw that despite the suppression of the film rate, this somewhat groundbreaking Comedy, in the case of a limited canvas and filming rate, the box office is surprisingly strong!"

"Of course, I'm not the only one who noticed this. Seeing the box office of the third week came out, many experts began to adjust their forecasts for the total box office of the movie. To about 4 million!"

"So, it's hard for me to understand when the world has become so exaggerated-even the most pessimistic total box office estimates have at least doubled the total cost of the film; in which industry, Such an investment-return ratio is appalling enough; yet a group of people are clamoring that Dunhuang is 'blind' and is losing a lot... Hehe, I want to suffer such a 'loss' too!"

"Of course, I know that many people will say that if there were no joint suppression by the five major parties, the box office of "Crazy Stone" would not be worse than that of "Tang Bohu". How many billions will it lose?"

"I don't want to beep about things that didn't happen, but I just want to say that in the past few decades in the China entertainment industry, there have been only dead giants, but no newly-rising powers; the rise of any new power will inevitably break The old balance."

"Dunhuang's expansion will touch the interests of existing forces, so it is reasonable to be suppressed by the five major alliances from publicity to distribution to theaters."

"To be honest, to be able to achieve such a result under the joint suppression of giants, I just think Dunhuang is absolutely amazing!"

"As for losing some extra box office, it's not necessarily a bad thing - which top director didn't rush out in the siege of one film after another? If you want to stand at the pinnacle of any industry, you can't hide from your opponents!"

"..."

With a "snap", Luo Jianzhou threw the newspaper on the mahogany coffee table.

"Is Dunhuang declaring war openly?"

This is a very interesting point. The five major parties have reached a consensus on jointly suppressing Dunhuang. This is almost well known in the circle, but it is not known to the public.

Because the five are stupid, they blare everywhere that they are bullying others, and people in the industry who have nothing to do with themselves also watch the fun quietly. The one who is most motivated to disclose is naturally the bullied Dunhuang.

——At least, from Luo Jianzhou's point of view.

Chairman Luo, who had just made a cup of tea, took a sip, picked up the newspaper and looked at it, his eyes fell on the "five joint suppression", and his eyes narrowed involuntarily.

After a while, he said calmly: "This may not be what Dunhuang did."

"Who else is there besides Dunhuang? Dunhuang is undoubtedly the biggest beneficiary of the fact of being suppressed publicly; besides, who doesn't know that old man Charlotte is a fan of Dunhuang?"

Luo Jianzhou said in an affirmative tone.

Chairman Luo shook his head: "You don't know enough about Old Man Xia. He's not anyone's fan. He just doesn't like the monopoly position of our Big Five, so it's very likely that he will fire himself."

"What's more, now that this is disclosed to the public, is Dunhuang's interest really the greatest?"

——Probably under the strong pressure of the "enemy of life", Luo Jianzhou is now involved in other businesses of Tang Yu Media after making movies. Luo Yuehui is naturally happy to see the success of this, and often gives him advice.

Luo Jianzhou stroked the teacup in his hand, thought about the recent situation in Dunhuang, thoughtfully,

"That's right! If I were Dunhuang, I would either make troubles before the release of "Crazy Stone" and win a wave of sympathy; or after "Stone" suffered a big loss, I would make it public before the release of the next movie, so as to maximize the benefits ...instead of wasting this killing move at this time point where there is no ups and downs."

"Ultimate move? You think too much."

Chairman Luo wrote lightly, "Let me ask you, did we use any means outside the rules when we joined together to suppress Dunhuang?"

Luo Jianzhou thought for a while, then shook his head.

For the five ruling powers, Dunhuang is certainly a rising "new force"; but for the Chinese entertainment industry, Dunhuang has long been an old player!

For people in the circle, even if it is the Big Five, it is impossible to break through the bottom line and easily start a vicious competition with Dunhuang.

——That's right, rising stars other than traditional forces are not allowed to challenge their status, this is really not a vicious competition.

If you really want to let go of your means, among other things, with the virtues of people in the entertainment industry, can't you just concoct some shocking scandals?

However, this violated the bottom line of the industry, because Dunhuang is not an outsider, if you can do this to others, and they can do this to you, then it is tantamount to making an enemy of the entire industry.

"There are still smart people in Dunhuang! You see, how long has the two sides been fighting, but even the young and vigorous Wang Wei, have you seen him publicly accuse us? Because it is useless work."

Chairman Luo commented so.

What's the point of letting your own blockbuster be released at the same time as Dunhuang's film?This is the summer season, which week does not have a new movie released?Don't be afraid to say that even if Dunhuang submits to the five majors, it still cannot monopolize the schedule.

Of course, it is a bit invincible to let similar types of films collide and compete for the same audience; then rely on the advantages of size and publicity to directly suppress Dunhuang's film arrangement, and it is a tacit siege.

But, didn't old Charlotte say that - this is naked competition!

When two powerhouses meet, the winner will be able to stand up and laugh; while the loser, once stepped down by the other side, will have an impact on the box office of at least tens of millions.

As for their media channels cooperating to suppress Dunhuang, so what - they didn't expressly stipulate to block the latter, they just gave the best resources to Dunhuang's competitors.

Still the same sentence-these are all methods within the rules, so what if they are exposed?
If you can't play Dunhuang, you don't have to!
Luo Yuehui didn't take the fact that the joint suppression was made public. Instead, he agreed with Xia Laotou's "Dunhuang Bull Criticism".
"It's really amazing. No matter how much pressure we put on, the theaters have reserved quite a lot for Dunhuang's films. Dunhuang is quite good at Internet marketing."

"Dunhuang's Internet marketing doesn't seem to have achieved much this time, right? Otherwise, it wouldn't have been crushed so badly by Pearl Pictures and us..." Luo Jianzhou said with a twinkle in his eyes.

——As for the Internet marketing boom formed by "Tang Bohu", it is more like an accident, or a reflection of Wang Wei's appeal.

After all, not everyone is like Wang Wei. Even though he is a director, he is an idol.

Generally speaking, most of the directors and producers, although high-ranking and powerful, do not have the attention-grabbing physique of stars in front of the spotlight of the media.

That guy Wang Wei has created a "new path"—do directors have to idolize like stars in the future and form their own brand effect?
Luo Jianzhou thought so, and planned to try it himself.

——As for whether Wang Weina could become an "idol school" without Wang Weina's appearance beyond the standard of ordinary stars, Luo Shaodong's family refused to think deeply.

Chairman Luo didn't know that his son's thinking had temporarily diverged to the horizon. He raised his head, looked into the distance through the floor-to-ceiling windows, and sighed,

"It's just because Dunhuang's Internet marketing is still in the stage of accumulating experience and not mature enough, but compared to our blank space in this new channel, it has already become a reality."

——Because the plan to enter the Internet was temporarily stranded due to the financing of Weibo Technology, Chairman Luo, who was almost laughed at, paid more attention to Internet channels.

And the more you pay attention, the more you can feel the advantage of Dunhuang in the Internet channel.

Although "Crazy Stone" did not form a phenomenon-level publicity effect on the Internet, but driven by the high popularity of the supporting actor Zhou Qiming on the Internet, the Internet word-of-mouth of this movie has exploded.

In contrast, Tang Yu Media also set up an online marketing department to tentatively do Internet promotion for its own films released at the same time, and the result...

There was no sound, not even a curse.

Chairman Luo, who is well versed in media propaganda: "..."

The best thing is of course overwhelming praise, followed by huge controversy is not bad, or it is okay to be full of scolding, the most fearful thing is that no one even scolds, no one pays attention.

Of course, the treatment of Pearl Pictures' films on the Internet is similar.

So, don't look at the two blockbusters overwhelmingly crushing "Stone" on traditional media channels, but on Internet channels, it's completely reversed.

Moreover, Dunhuang was obviously not satisfied with this.

"Dunhuang has also started planning blockbuster movies, and Wang Wei's new movie is a big-investment sci-fi movie." Chairman Luo turned his head and glanced at Luo Jianzhou.

There are really not many secrets in the circle. Tang Yu Media got the general information as soon as the preparation of Wang Wei's new film started.

Luo Jianzhou suddenly became serious, "So that's the case, this is the real declaration of war!"

Chairman Luo was very pleased with his son's sensitivity, but at the same time, he felt a little complicated——

On the one hand, it is because what Luo Jianzhou said is right, entering into blockbuster films fully proves Dunhuang's ambitions.

Because the blockbuster strategy is the overall situation of the conspiracy of all film giants, the success of a blockbuster can guarantee the annual revenue of a studio!
The Big Five can fully suppress Dunhuang's small and medium-cost productions within the scope of competition rules, but if they want to suppress each other's blockbusters in all directions, it is basically fantasy.

Just to say one thing, the attitude of the theater chain towards blockbuster films is completely different from that of small-budget productions—the reason is very simple. Compared with watching videotapes and DVDs at home, which have no impact on small and medium-budget productions, theater chains welcome them more. Only on the big screen can there be special effects blockbusters with extraordinary experiences.

On the other hand, isn't this the result of the five major intentional promotions?
——There is no way, with the small cost of using a blockbuster to compete with Dunhuang, Dunhuang looks miserable enough to outsiders, but they don’t know that the Big Five themselves are not without depression.

Take "Stone" as an example. Although it has lost at least [-] million yuan due to the continuous suppression for more than two weeks, Dunhuang still made money, and even made a lot of money!

Taking a step back, even if "Stone" loses everything, how much blood has Dunhuang lost? One "Tang Bohu" can earn back the investment of ten "Stone".

Frankly speaking, if it wasn't for the joint suppression of the five major parties, which spread the pressure, no one really wants to face such a difficult opponent-he loses, just earns less; your blockbuster loses, it will make you vomit blood!

But if Dunhuang also makes blockbuster films...

"How much is the investment in Wang Wei's new film?" Luo Jianzhou asked immediately.

"It is said that the production cost will not be less than 1 million. If the publicity and distribution costs are included, it may be more than 2000 million."

"Two hundred million, even for us Tang Yu, if there is a loss, it will be disastrous, right?"

"Yes."

"If this project fails, even if Dunhuang's capital chain is not broken, it will be a serious blow."

"The premise is that it really fails."

"In that case, let me touch him, I've been looking forward to his blockbuster!" Luo Jianzhou said with enthusiasm.

"it is good!"

Chairman Luo agreed without blinking.

It's not that he is full of confidence in his son, or that he completely underestimated Wang Wei's first blockbuster.

Rather, in his opinion, a studio like Dunhuang would only have a greater risk of making a blockbuster than the Big Five!

Because for the Big Five, which gathers the national elites of art and business, even if they have the strongest brains on the planet, they still believe that a wise man will make a mistake if he thinks about it—how to be sure that nothing will go wrong, or try to avoid this "loss" There is a whole set of risk control means to produce catastrophic consequences.

For example, user research is carried out from the beginning of the project and the development stage, and a test of the audience's response is carried out in different ways, or in different directions, and at different levels, and then the opinions of the audience are obtained, so as to eliminate the uncertainties in the creativity. sex to a minimum.

For any of the five major films that are normally produced, generally 10% of the budget is spent on research.

Apart from the Big Five, there is no studio in the China entertainment industry that has such a complete risk control evaluation system.

After all, this depends not only on the accumulation of historical data, but also on the accumulation of talents with relevant qualities.

For example, Dunhuang——

Anyway, according to Chairman Luo's understanding, from determining the blockbuster strategy to finalizing specific projects, there is absolutely no one month in between.

What research can you do in such a short time?It was nothing more than a slap on the head from Wang Wei.

For Luo Yuehui, who spends a lot of money every month and bet against the market every month, he must know what to guarantee.

Intuition?
You can do this when shooting small-budget productions, after all, you can’t lose much; if you still do it this way when shooting big productions, unless the other party can really cheat.

"The competition at this stage is just a warm-up, and the battle has just begun."

Based on this understanding, the Luo family and his son quickly put aside the fact that the "joint suppression" was made public.

The question is, is it really what they think?

……

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(End of this chapter)