The entertainment industry shouldn't be like this

Chapter 218 Anti-Routine Becomes Real Routine?

The publicity of "Tang Bohu Spots Autumn Fragrance" is not only bad, it's downright bad!

Between May [-]st and summer, "Tang" finally chose the former, because Lao Wang believes that May [-]st is Wang Wei's lucky schedule—the reason can be referred to last year's "Lamb".

Thus, the publicity campaign was launched.

However, even Wang Wei's new film did not win much publicity resources-don't ask, if you ask, it will be bought out by the Big Five.

However, the first version of the trailer was released smoothly.

Because after watching this version of the trailer, many TV stations have moved their DNA of chasing news.

——This is an extremely absurd, spoof, and crazy trailer!
When it was released, many people were taken aback and couldn't help but be compared to "The Silence of the Lambs", and then...

There are endless accusations about Wang Wei's new work as "vulgar and vulgar", and the voice of "exhausted talent" has come out.

For a while, the new film of Wang Wei, the new legendary director, seemed to have a bad start.

However, Zhao Zhihou, the person in charge of the distribution department of China Media, who is very good in the field of publicity, can tell at a glance——

"This is Dunhuang doing anti-routine propaganda!"

His deputy suddenly understood the meaning of the boss's words,
"You mean, Dunhuang intentionally released a vulgar trailer, using pessimistic remarks to stimulate the audience's curiosity?"

"Do you think Wang Wei's level will plummet to the level of the trailer?" Zhao Zhihou asked back.

"Not so much."

The deputy shook his head first, but he still hesitated.
"It's just that this kind of counter-propaganda can easily be counterproductive if it is not used well-only when the audience is more interested in the movie and believes in its quality, this kind of questioning can attract more audiences into the cinema. And if the timing is wrong—"

"Since everyone says it's a bad movie, why should we watch it!?"

Zhao Zhihou said with a smile, "Movie fans probably think so, right?"

"Yes." The deputy nodded. "After all, it is Wang Wei's new work. Most people are still looking forward to it. It seems that such a dangerous operation method will not be used."

Zhao Zhihou chuckled, and said sarcastically, "Without such a dangerous operation, wouldn't the situation in Dunhuang be dangerous?"

The deputy fell silent. He knew that his boss had always disapproved of China Media's participation in the suppression of Dunhuang.

However, Zhao Zhihou analyzed self-containedly, "As for the problem of counterproductive effects, hehe, can Wang Wei's movies be the same as movies directed by ordinary directors? A little doubt will not affect fans' interest in it at all. It just arouses people's curiosity to see it."

"Actually, judging from the current signs, I think they have succeeded—at least, movie fans want to see what Wang Wei's 'bad movie' turns out to be."

"It's a pity that you saw through it." The deputy complimented.

Zhao Zhihou naturally understood what he meant, but curled his lips.

Because, the biggest competitor of Wang Wei's new work in the same period is precisely the sci-fi comedy "Aliens Roaming the Earth" invested by China Media nearly [-] million.

From the perspective of a competitor, the best way to deal with Wang Wei's work is to ignore it, neither praise nor criticize it, just pretend that this film never existed.

However, Wang Wei is Wang Wei after all, even the Big Five cannot block him in the media.

You see, he just threw out a "vulgar" trailer, and those media who have grievances with him are like a treasure, not only actively helping him spread it, but also criticizing it, but they don't know it's in their hands.

——Black and red are also red!
Of course, since we have seen through this point, it is not without loopholes to catch.

The deputy took a look at the face of the boss, and then suggested: "We can give a push and magnify the negative impact of this kind of anti-routine propaganda on the film, and Dunhuang will be self-defeating."

Zhao Zhihou paused.

From his point of view, he actually didn't want to arrange "Aliens Wandering the Earth" in May [-]st to compete with Wang Wei.

Without mentioning his friendship with Dunhuang Fang, how can Wang Wei be easy to deal with?
This is a very smart genius director!

Others just saw him making a comedy, and criticized him as having no ideological connotation, but why don’t you think about it—as long as the story of the movie is not too rubbish, and it is a comedy, the audience will buy it, and such a movie has almost no possibility of failure.

And Wang Wei's story will be rubbish?Hehe, it would be more reliable to expect the audience to be completely blind.

However, the stubborn management suppressed the task, and he had to take it if he didn't; not only to continue, but also to do the best, at least people can't find faults - so that he can be confident when the situation changes drastically attack.

Therefore, he did not stop his deputy's suggestion in the end, and competed as he wanted.

Under Zhao Zhihou's nod, China Media first increased its firepower and multi-platform publicity, squeezing the publicity space of other films in the same period. "Man Wandering the Earth" is a work of conscience, an excellent work——

"The new genre of science fiction + comedy is destined to leave a strong mark in the history of domestic science fiction films!"

"Extremely sci-fi and hilarious, you must not miss it..."

While promoting itself, it also constantly discredits competitors in order to win more potential audiences.

"Tang Bohu Spots Autumn Fragrance" naturally became the biggest victim.

In the next few days, a large number of articles criticizing Wang Wei's new work appeared in the media, calling it a "money-making work" with no ideological connotation;

In addition, the media also focused on smearing Zhou Qiming, the leading actor of the film, exaggeratingly calling him a "bad character", "more than once in the crew and the director's quarrel", "extremely arrogant"...

Even some of his "friends" who played tricks with him couldn't stand the temptation of the media, and they came forward to prove that his character is indeed unbearable. Well, there is no evidence, but now, is the evidence important?

In the following time, more media reprinted and even began to dig out more negative news about Wang Wei’s new work—even if there is no direct competition in the media, few people will refuse such things that can attract attention and boost sales.

The media can guide public opinion, even in the era of the Internet explosion, this is still very obvious, not to mention the current era when the traditional media industry is still prosperous.

In the context of negative news flying everywhere, the view that ""Tang Bohu Spots Autumn Fragrance" is a bad movie" is indeed preconceived in the minds of many movie fans.

When antipathy overwhelms curiosity, in the eyes of discerning people, Dunhuang’s anti-routine propaganda has obviously become a real routine.
However, after Wang Wei returned to the company, he said Shi Shiran in front of the distribution team——

"Very well, they set up the stage for you!"

"It's time to let them experience the power of Internet marketing!"

……

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(End of this chapter)