I have a flow system

Chapter 95 Reaction of Green Food Group

"Mr. Jin, this is the online market analysis report of the Huaxia E-commerce market submitted by Huaxia Dacheng Trading, which focuses on the brand of Cake Shou."

"They applied to us for an activity fee of 300 million yuan, trying to kill him before the brand has fully taken off." Jiang Renxian handed in the printed materials with both hands.

Huaxia Green Food Group entered Huaxia in the 90s.

In the early years, they played more than 20 TV commercials in China, and invited many traffic stars at that time in different years. It was in each advertisement that the products of Green Food became the childhood memories of many Chinese post-80s and 90s.

And their efforts were not in vain. Since 2010, Huaxia's sales have reached more than half of the global market of their group head office, and the annual sales of pastry products in China have exceeded [-] billion.

"Has the marketing department investigated this brand?" Jin Xiujie flipped through some beginnings at random. After seeing the establishment time of this brand, he lost much interest in the following content.At the moment, the expression is relaxed, but it is just a brand that has not passed the test of time.

This activity plan is just an excuse for the Huaxia company to cheat money.

After Jiang Renxian first got the activity plan of Dacheng Trading, his actual attitude was similar to that of Jin Xiujie, and he didn't pay much attention to it.

But Dacheng repeatedly emphasized that this opponent is very strong, so he must pay attention to it.

Then I asked the marketing department to check the background information of the company behind the brand.

After getting the results and looking through them, he hurriedly left the office and found Jin Xiujie immediately.

"The brand's parent company is called Aiying E-Commerce Co., Ltd. It has only been established for 2 years, and it only deals in China's e-commerce channels, but now the monthly performance estimate can even reach about 5 million. It is a very strong opponent."

"Although this bakery brand has only been established for less than a month, its corresponding products have already entered the top ranks in the online market, and the growth trend is very strong."

Jiang Renxian used the estimated value of the marketing department, and only a few senior executives and the financial director of Wu Zhou Company knew the actual value.

Jin Xiujie's originally relaxed state became tense after listening to it.

"A brand with a monthly revenue of more than 5 million yuan, why hasn't it been discussed in the company." Jin Xiujie frowned. One of the key tasks of the company's marketing department is to pay attention to the dynamics of competitors. This kind of new brand, and it is so strong. It should be paid attention to, how to delay until now.

"Before, their main business was some non-pastry snacks, as well as daily necessities. The pastry only started recently." Jiang Renxiu quickly explained.

Jin Xiujie was no longer educated, and only now began to seriously study the information about Aiying E-Commerce Company.

About two 10 minutes later.

Jin Xiujie's brows remained unchanged, and he tapped his fingers on the table in thought.

But then it reopened.

"Ren Xian, don't be too nervous. After all, this brand is just a newly established sub-brand. Our brand has been in China for nearly 30 years and has withstood the test of time. It is much more resilient than this brand."

"Although China's online e-commerce market share is growing rapidly and expanding, our main battlefield is offline hypermarkets and convenience stores. As long as we control these channels, we can stabilize our basic market. Cheng Cheng’s distributor is only worried because the company’s current focus is on the e-commerce platform.”

"We are a big global snack food brand with a long history and an annual turnover of more than 200 billion yuan. If such a small brand pops up suddenly, you will be at a loss, and it is too shameful."

"However, as our old saying goes, "Strategically despise the enemy, but tactically respect the enemy." "

In the end, we still need to pay more attention.

"In addition, let the offline marketing department pay attention to Huaxia's main hypermarket. Once this brand enters, you must notify us as soon as possible. Some long-term partners recently signed an exclusive agreement. Since they are our green food Cakes, other brands of pastries can no longer be picked up."

"Large dealers can give some sweetness appropriately."

Offline channel providers are different from online ones. Online ones have talents every year. Whoever has a high level of operation, good products, and a strong supply chain can gain a little bit of advantage, and finally become the leader of the industry.

However, most of the offline channels are accumulated over the years. This year, 10 channels have been passed, and 20 channels have been passed each year. The accumulation of years has a bit of a "class solidification" flavor.

It is also the continuous expansion of the Internet in recent years that has begun to show signs of loosening this 'class solidification'.

But at the moment, new brands have to go through the hands of these channel dealers to enter these offline hypermarket channels. Otherwise, the supermarkets that are so popular in the country will allow brands to follow and enter one by one?Of course, changes are taking place, but there is still time to ferment.
"Okay, Mr. Jin. What about Dacheng's 300 million activity plan?"

"I don't agree. If they want to do it, we are very grateful for their support. We can also give a little bit of profit on the value of the goods, but real money is definitely not acceptable." "But our company should also pay attention to e-commerce channels. Now, these Huaxia dealers are concerned about their own profits, and they won't be so kind to our brand."

"The development potential of e-commerce is still very large. We should build a strong e-commerce team, and we can focus on finding some top e-commerce companies to poach some people. I think the operation of Aiying e-commerce companies should be good. Give it a try."

"Also, your sales department will sort out the list of the main sales items of this Huaxia company. Our company can also try some other snacks. After all, the brand of our Green Friends is much stronger than this Huaxia brand."

After Jiang Renxiu left, Jin Xiujie looked at the information again. That page described the online sales forecast of Aiying E-Commerce Co., Ltd.

At the same time, Liu Mei's family.

Liu Chunhe was lying on the sofa, eating oranges, wearing ordinary clothes without any signs, but Liu Mei knew that his brother's clothes cost tens of thousands, and they were all custom-made.

Liu Chunhe just came back from Zhuhai these few days, seeing Liu Mei's frowning face, he asked what happened.

After listening, he waved his hands.

"What am I supposed to do? I don't understand the messy things about e-commerce operations, so I just ask, can you beat that Qiao Fei's family in the e-commerce channel?" Liu Chunhe said while eating.

Liu Mei shook her head.Wang Yan didn't want to lose face in front of his brother-in-law, and wanted to say something harsh, but he couldn't seem to say it.

"That's it, if you can't beat it, just change the track."

"Sister, I told you earlier that the way you and your brother-in-law make money by selling goods for the price difference is too low, and the money is too hard."

Liu Chunhe said without shame.

"Then do you have any good money-making projects?" Liu Mei couldn't see her younger brother, especially Wang Yan.

This guy just graduated from college, because he is the only male in the family, Liu Mei's parents also doted on you and gave him a lot of pocket money.

At the beginning, he was relatively low-key in front of Liu Mei and his wife, but in 19, following some classmates, he bought some bitcoins with full capital, and fired 1000 million funds to more than 4000 million in just one year.

After that, the whole person changed, full of ambition, and felt that the "hard money" of Liu Mei and his wife was too low, and making money didn't need to be so troublesome.

After graduation, the serious job arranged by the family was not honest.

In the end, I was at home, talking about what is the trend all day long, and I want to invest in trends.
"Doing e-commerce training, a bunch of e-commerce training companies in your industry with little success have done well, and you have all become leaders in the industry. E-commerce companies with outstanding achievements do training, those leeks Don't trust me more." The more Liu Chunhe talked, the more excited he became, dancing and dancing, his pupils dilated, and he was in high spirits.

But Wang Yan left directly, too lazy to listen.

As for Liu Mei, she made a cup of tea and drank it without interrupting him.

"You go out early and come back late recently, what are you fussing about?"

"Oh, I opened a bar and a restaurant with my friends. After all, it's not easy to find outlets. It's a waste of money. Let me tell you, sister, the profit of the bar is very high."

"Stop, do you know anything about the bar and restaurant industry?"

"My partner is in this line of work, and I have been investigating during this period of time"

"."

(End of this chapter)