I have a flow system

Chapter 75 The New Brand Foodie Makes a Good Start
Although Gourmet is a new brand and not well-known, but with the endorsement of Qiao Fei's company, Ali's company is still special and approved, so it opened easily.

Even though it is a new store and new products are on the shelves, the second side of the industry took the initiative to find it and was willing to match some event resources.

This treatment. Liu Bin doesn't want it for the time being. He hopes to wait at least a month later, and after a certain amount of basic sales, he will go to the pit again. He is very grateful to the support of the industry junior and the column activity junior.

This is what Wu Zhou requested.

In addition, some anchors were also moved after hearing the news. Knowing that it was a new brand of Qiao Fei's family, they contacted them as soon as possible.

"Do you want to arrange a few pitfalls to boost the basic sales in the early stage? We don't need a broadcast fee, and the commission can also be negotiated, just give our anchor fans a little welfare price."

Liu Bin is actually a little bit moved, after all, it is a new store and a new brand.

Everything is difficult at the beginning, and it is not easy to do a new store.

So he found Wu Zhou and knew that Wu Zhou's policy was not to break the price. The solution he came up with was to keep the price unchanged and give some gifts.

It's like the model of many head anchors selling head cosmetics brands.

After all, since those world-renowned top brands can do this, we have to do it in the same way and with the same treatment, and we don’t actually lose our share.

"Let's talk about it if it's really not selling well. You can wait until you see the sales in the new store before making a decision."

Wu Zhou still refused.

In fact, although it is a new store and a new brand, Gourmet has been subtitled for a while after all. Some old customers of Qiao Fei’s family must have known this brand if they paid a little attention.

Secondly, Wu Zhou's shaking hands account currently has 180 million fans. This number of fans is definitely incomparable with those real top internet celebrities and big Vs.

But it can't stand the precision of the fan crowd.

The daily content of the account is mainly analyzed with the consumer group of Qiao Fei's family.

Combining the problems and troubles they encountered in their lives, they gave solutions.

For example: How to preserve the assets of high-net-worth users?For financial topics, find some top financial professionals in the industry to share.

For example: spring, summer, autumn and winter, 24 solar terms, and the health problems that may be brought about, find out some common ones, Chinese medicine seeks a famous old Chinese medicine doctor, and western medicine seeks the chief doctor of a top tertiary hospital to share the solutions.

etc.
The content isn't vertical, but it's definitely useful, and it's purposefully useful.

The videos are mainly in the form of long videos, and there is no 'short' that caters to the mainstream of the platform.

Reason: If a person can’t even watch this kind of valuable long-term video, there is a high probability of pursuing short-term stimulation in life, without long-term planning, and people who lack self-control. Even if they are successful, they are only Small probability event.

In the middle of these valuable videos, some food safety issues in life, precautions for buying food, and the 'best' ingredients are also interspersed and shared.

If it happens to be related to your own product, you can add your own product picture at the end.

The other one is the official WeChat account of Wu Zhou Company, with nearly a million fans, all of whom are old customers of Qiao Fei's family.

The content is similar to that of Shaking Hands, but more articles are still the main content.

Therefore, although the product has not yet been put on the shelves, the pavement for consumer awareness has already been prepared.

Three days before the launch, the daily launch notice, plus different product introductions,
After it's on the shelves, link and share as soon as possible.

In just 5 minutes, the number of orders for new stores and new brands exceeded 100, and sales reached 15221.

Half an hour later, the store's total orders exceeded 500, and sales reached 63829
After 7 hours, the store's total orders exceeded 1000, and sales reached 159932
That night, at 23:59:59, the store had a total of 1682 orders and a total of 332231 sales.

On the first day of the opening of the new store, without any promotional activities, it was completely sold out, and the sales performance on the first day reached the level 7 store sales standard.

Wu Zhou also didn't do any precise traffic delivery, just wanted to see how much these old customers valued.

The purpose is also to test the effect of the traffic accumulated during this period.

On the second day, the order volume dropped slightly, only 1372, but the sales had exceeded 27.

On the third day, the order volume fell again by 1201, and the sales volume was 24w. However, on this day, there have been comments under each product.

"Before I bought it, I thought it belonged to Qiao Fei's family, so I bought it without looking at it. After the product arrived, I found out that it was Gourmet. After asking the customer service, I found out that Gourmet is the independent food brand of Qiao Fei's family. Finally, In a word, the taste is as good as ever and maintained a high standard.”

"The things in Qiao Fei's house can be entered without thinking. They are not bad, hahaha."

"The things arrived yesterday. I was hungry last night. I ate a box of self-heating rice, md. It's really delicious. It's much more delicious than outside, and the side dishes are also enough. It's a good thing that Qiao Fei's family Department."

"I'm just saving up some stuff without thinking, haha."

“My mom says this self-heating rice is better than any meal she makes.”

"I bought it for my husband. He loves it very much, but I dare not tell him the price. I will buy it again after they finish eating."

"Wall Crack suggests that I also make breakfast products, so that I can sleep for an extra half an hour."

"The taste is really amazing, and the ingredients are also very rich. I thought it was prepared, and then I looked at the ingredient list, and there are no food additives. It's amazing."

"I can only say that you get what you pay for. The things that cost a few dollars outside are really incomparable with this dozens of things. It's just that my wallet can't stand it. It would be great if some seasonings can be made into optional bags." , so I can buy it cheaper."

There are many evaluations, and there are also simple evaluations, that is, short evaluations such as delicious, not bad, and no brains.

The lowest single product score is 4.9 points, and some are directly all 5 points.

At first glance, it's okay.

In the follow-up time, the performance has gradually stabilized, and the daily natural traffic performance can be stabilized between 18w-20w.

Of course, this number was calculated by Wu Zhou himself, but Liu Bin did not, because after watching the traffic gradually stabilize, Wu Zhou's precise traffic began to intervene.

Slowly, it was 25w, 27w, 29w, 35w, and it rose to around 59w, and the pace of growth slowed down.

In fact, when Wu Zhou’s new store opened, it can be said that those who were a little bit in the e-commerce circle, had some strength, and some connections, all got some news in advance.

Among them, of course, Wang Yan's family is the most concerned.

The performance on the first day shocked their jaws, but after seeing the performance has been declining for a few days, they felt a little better.

It's just that this good mood didn't last for a few days at all, and it reversed again, watching the sales increase day by day.

In just a moment, Wang Yan's sense of pride that he had created the top 1 hit in the category was gone.

As for the fact that sales beat Wu Zhou, is it more meaningful than that?The revenue is so much worse.

He sold 10+. If all channels are added up, it can reach about 15+ per month, and the average transaction price is not bad, it can reach about 14. The average transaction price of other major competing products is very fast. Pulled to 11.

The category of convenient and fast food has added about 200 million new sales per month to the current Wang Yan Company, and the profit margin is about 5%.

Food category, the Red Sea market, small profits but quick turnover, this profit margin is also considered normal.

Compared with other competitors in the industry, Wang Yan is satisfied.

But what about Wu Zhou?

"It's just a new store, and it's only been on the shelves for a month. The consumers are crazy. Such an expensive item actually sells more than 1000 million yuan a month." Wang Yan couldn't believe it.

Of course, what he doesn't know is that the company's operations are also one of the contributors to the 1000 million gmv.

As for Wang Yan's brand, which is a popular instant food product, they never eat it at all.

'This stuff is junk food, don't eat that stuff. '

"The things from Qiao Fei's house are an exception."

This is what they, as insiders, advise their family and friends around them.

For a layman, it can be seen directly from the product ratings. Most of the low-priced running products have a rating of 4.7 points or even below. Some products have a score of 4.8. You have to wonder whether there is something wrong with it.

"This is actually not a bad thing. Although this market is expanding rapidly, it has now fallen into a vicious cycle of using lower-quality products in pursuit of lower prices. If this continues, this category will definitely end up with destroy."

"Now Qiao Fei's family, er, to be precise, it should be the intervention of the Gourmet brand, which has allowed this emerging industry to get out of that vicious circle."

"Only by the intervention of such a high-quality brand that can sell sales, can the image of this category be restored, and the category can develop healthily and for a long time."

"In addition, the hot sales of Qiao Fei's house also means that there is a demand for high customer orders. Our daily product selection and operation work should not get into the dead end of price wars. Perhaps raising prices is also a way to deal with price wars. kind of way."

Liu Mei held an operations meeting, and she offered different suggestions.

"Choose some products that we have certain advantages, try our best to follow Qiao Fei's selection criteria, and try them out."

"Try with a new brand, we can actually learn from Qiao Fei's family and go to high-end."

"Actually, in the low-end market, the short-term benefits are obvious, but the long-term maintenance costs are high. In the high-end market, it is the exact opposite."

Liu Mei kept talking in front of the podium, and Wang Yan kept silently listening.

She didn't speak until after Liu Mei finished speaking.

"Then let's go both ways, and you can't put all your eggs in one basket."

(End of this chapter)