I have a flow system

Chapter 370 "High-end has become."

On March 3, after the flagship Nexa ai was released.

Related short videos began to slowly spread overseas!

Although the playback volume is not high, it is extremely accurate. Often the short video content played can hit the "purchasing impulse" in the hearts of the "sincere" digital bloggers!
After that, these people paid their own money and purchased through online channels. Some people received the goods on the same day, and most of them received the goods within the next day!
The goods have already been sent to the warehouse where these people are located!
So these people receive the goods surprisingly quickly!
Starting from March 3, the search index of Zhizun Nexa ai flagship mobile phone on Omi has been rising!
But in this process, there was not a single 'test' video. In other words, the manufacturer did not contact those digital bloggers in advance for testing?

This is the first time I’ve seen him!

Normally, we strike while the iron is hot. When the product is released and goes on sale, we immediately release the evaluation video of the digital bloggers we contacted in advance! This will allow more potential buyers to see it and generate purchasing behavior!
To put it another way, these digital bloggers are actually equivalent to the previous role of 'celebrity endorsement advertising'!

On March 3, a few bloggers who had already received the product made a simple unboxing video and a simple review!

Appearance, color, feel, and some basic mobile phone functions.
A total of 5 test videos, all without exception, the playback traffic increased dramatically, the lowest one had millions of views, the high one even had more than 300 million views
"Is this mobile phone so popular?"

The bloggers who reviewed it didn’t expect that the video would suddenly become popular! Except for a few big V bloggers, there are very few videos with millions of views! Most of the videos of bloggers with millions of fans may not have millions of views!
Now, I just casually posted a product video that didn’t take so much effort and it got so many views?

As long as they are Internet celebrities, it’s almost the same. They pursue traffic! When I saw that the review of the Nexa ai mobile phone received huge traffic, the relevant review videos were released very quickly!
In the early morning of March 3, the number of related test videos surged to 30, and by the end of the night, the number of related evaluation videos had reached 51!
Some bloggers are even small bloggers with only tens of thousands or hundreds of thousands of fans, and they are not even in the field of digital bloggers!

Their evaluation method is also very rough!
Not so refined, not so professional!
"It feels great in the hand. It feels better than Apple!"

"The color is really beautiful and it totally suits my aesthetic!"

“I watched the video of the press conference, but I didn’t see anything saying that the chip is from Qualcomm, but it should be the latest high-end chip. I downloaded the game and tested it, and it was very smooth! The heat dissipation control is very good, better than Apple and Samsung. !”

"The battery life is very good. I used it heavily for nearly 10 hours and the battery still has 27% left. And it charges super fast! It can be fully charged in less than 30 minutes!"

“Great photo taking”

"I tried the AI ​​function of this phone. Although I am not very good at using it, I have to say that it is really easy to use. When I think of something, I just need to ask it, as if it has become me. A personal assistant! And a versatile one!”

"This is an all-round mobile phone! I feel that it is easier to use than all other brands' flagship phones! It's amazing. Why didn't I know that China's V factory mobile phone technology is so good!"

On March 3, although there were more than 30 more related videos, the lowest playback volume still reached 2+, and the highest one also had 100 million+ traffic!
On March 3, the number of related videos increased again to 31+, and the lowest video playback volume reached 1000+. The video with the highest traffic volume has exceeded 0.5 million! It has become one of the hottest videos in the digital field on YouTube!

On April 4st, the speed of adding new videos continued to increase. Although the number of views was far less than before, most of them still had thousands of traffic.
The traffic of the top video also reached 30 million+ on this day. More and more people saw it.

During this period, if the overseas inventory of Zhizun Nexa ai mobile phone is completely released and sold normally, the sales volume can be even higher! ! !
However, if we let go, the inventory will not last long!

Aiying Group has an automated production workshop that requires less than 1% of the people in a traditional mobile phone assembly workshop to achieve similar production capacity!

And it can be produced 24 hours a day. In theory, as long as there are enough components, Aiying's own production line will have no problem with 20 mobile phones coming off the production line a day!
The first batch of inventory was prepared with 200 million units. When this inventory came out, Mr. Shen strongly resisted it. He felt that this inventory was too much and the risk was too great!
If it is not the price of this high-end machine, it is not necessarily possible to sell such a large amount of inventory. In addition, it takes up too much money. A single mobile phone, not counting R&D expenses, just the cost of parts and components, is about 3600 yuan!
200 million units, which means that the purchase cost is as high as 72 billion.

Adding up the initial R&D investment, the total has exceeded 10 billion.

So in Mr. Shen's opinion, Wu Zhou is too crazy.

But Wu Zhou was confident and arrogant at that time!

"This phone will definitely sell out!"

"The occupied cash flow of more than 70 billion is really too much pressure on Factory V. So let's do it. All these funds will be advanced by Aiying! After all are sold, we will calculate the specific expenses! Separate accounts will be settled!"

Then I agreed!
After all, no one can have trouble with money! Moreover, the proportion of early R&D expenses for this product is indeed too high. In addition to the R&D expenses of Factory V, there are also joint R&D expenses with partner manufacturers! There are many components that are even customized and sized specifically for this phone!

This kind of coquettish operation directly caused the research and development expenses to exceed the standard by a lot!
Of course, during this process, Mr. Shen of Factory V also saw the essence of the big dog lovers!
Completely regardless of cost of R&D investment, as well as 'super efficient' R&D!
It's like another 'Chrysanthemum Factory', but also a younger, less bloated and more energetic little Chrysanthemum Factory.
These qualities are the reason why Mr. Shen gritted his teeth and persevered. Of course he could afford to pay out a few billion, or even more, tens of billions!

But the company's fundamental culture is actually still the mentality of "dare to be the queen of the world". Prudence has been engraved in the company's bones!

This cooperation with Aiying is actually a big adventure. When investing here, we also have a 'lose it all' mentality.

Therefore, a few billion is barely affordable, but if it reaches tens of billions, it will be a strain on the company.

Fortunately, now.
Looking at the increasing sales, the product has been released for only a week, and the sales are rising! It has reached 10+ per day. According to this trend, the 200 million inventory will be able to last for another half month at most, and this is based on the fact that subsequent sales will no longer increase!
But looking at overseas video websites and the international version of Douishou, there are more and more introductions, evaluation videos, product sharing, etc. about this mobile phone of ours.
Too much.
It's hard to see it, but the point is that there are too many real 'users' under these videos, and users who actually purchased it expressed their love for this phone!

All kinds of praise!

At the same time, the popularity of V Factory overseas has also been rising. According to feedback from the marketing department, in the past week, the popularity of the V Factory brand has been nearly three times higher than before!
Along with this, in addition to the Nexa ai, other mobile phones have also become popular. In the past seven days, sales in overseas markets have increased by nearly 26.7% compared to last week.
In 2021, China’s total smartphone sales were 3.5 million. Factory V’s market share was 22%, with a total of 0.7 million sold. Factory V sold a total of nearly 1.3 million mobile phones throughout the year, which means that in overseas markets , Factory V has sold nearly 0.6 million units in total!

In other words, if this 26.7% growth rate can continue, then the original overseas sales volume will increase by 0.16 million units throughout the year.

If Zhizun Nexa AI can continue this sales volume, it will sell 0.4 million mobile phones across the board. Of course, this is unlikely. Mr. Shen does not dare to expect it.

Being able to sell 1000 units, for him and V Factory, that is 'high-end success'.

After sales started, Mr. Shen visited Wu Zhou more frequently, with a smile on his face all the time!

The business market is so simple and pure!
No matter how much you say, it is not as convincing as the sales volume of real money!
(End of this chapter)