I have a flow system

Chapter 302 New Year’s Goods Sell-Solid—Consolidate the Basics

The Spring Festival in other people's homes is all about relaxing, visiting relatives and friends, having New Year's Eve dinner with family, setting off firecrackers, putting down work, letting time return to oneself, chatting with friends, bragging, and letting the body return to the deepest memory. When you feel comfortable.

But although many employees of Aiying Group have also taken vacation, there are also many employees who are still struggling on the front line.

Although the world is currently in a special period, in China, because of Aiying Biotech, many people have received the first dose of inactivated vaccines one after another, and Aiying Medical's 'public place testing equipment' has been widely used. , and the official launch of a new generation of 'hypersensitive detection reagents'.

Coupled with the mask measures in public places, the result is that this year, Chinese officials also made a very bold decision, and the Spring Festival transportation will continue as usual.
A week before the Spring Festival, major express delivery companies have begun to suspend operations one after another, and Aiying Group's online business has also entered the 'off season'.

But Aiying Group’s products are not only sold online, they can also be sold offline, and during the New Year Festival, offline sales are actually much better than online.
In 2020, it took Aiying Group only one year to almost complete the distribution of goods in all offline supermarkets in China.

Moreover, while distributing goods, the popularity of Aiying Group has also become a household name due to various incidents.

Although the prices of Aiying Group's products are "on the higher side" compared to other similar products, in various supermarkets, Aiying Group's related products rank among the top in sales in most supermarkets, with brand sales of Single store champion in most supermarkets.

And in fact, in 2020, the income of many people has not been affected by masks, and there are even "many people" who have made money. This can be seen from the increasing sales of high-end cars, luxury goods, etc. You can tell.

After people make money, they will consider buying something good to embellish themselves and show their unique status.

Since food, clothing, housing and transportation are the most basic needs, it is inevitable that the sales of those 'good things' will naturally increase.

The related products of Aiying Group have been practicing the development purpose of "better".

For example, its short-term pastries.

Although the company has tried its best to ensure that the products are shipped as soon as possible after production, after all, a short warranty is a short warranty.

Aiying Group first analyzed the reasons for product deterioration.

There are two main points. One is the contamination and reproduction of microorganisms, such as mold and bacteria, during the production process of the product itself. This is the main reason for the deterioration of pastries. The growth of microorganisms is affected by factors such as temperature, moisture, oxygen, pH value, etc. Generally speaking, high temperature, high humidity, high oxygen and neutral or weakly acidic environments are more conducive to the growth of microorganisms.

Secondly, the oxidation and rancidity of oil are important reasons for the pastry to change taste and lose flavor. Under the action of air, light, metal ions, etc., oil will undergo oxidation reactions, producing peroxides and free radicals, destroying the structure and properties of oil, producing sour, sour, greasy smells, etc., thus causing the pastry to deteriorate.

After analyzing the reasons, the solution that Aiying Group came up with is to use new preservation technology and design new antibacterial packaging and active packaging, which can effectively inhibit or kill microorganisms, delay oil oxidation, maintain moisture balance, and thus improve food quality. safety and quality. Secondly, it is to optimize a better 'sterile workshop environment', with more efficient filtration, disinfection, dehumidification, ventilation, etc., so as to minimize microbial contamination during the production, processing, and packaging of food, thereby reducing the initial contamination of food. bacteria and extend the shelf life of food.

Of course, the application cost of these technologies is not low, and it does not mean that they have been recognized by consumers after they were launched. Many consumers do not recognize this invisible and intangible so-called 'high-tech' investment, and even think that these technologies The investment is not worth it at all
Therefore, many consumers do not recognize the short-term guarantee of Aiying Group. After all, they are all short-term guarantee foods. Others only have a 7-day shelf life. Yours says it has a 30-day shelf life. Why? Just because you are the Aiying Group
There must be some additive added secretly.

"There is nothing wrong with their products! I spent tens of thousands to test more than a dozen products, and there are no problems." A well-known anti-counterfeiter said on a public platform.

"If something was really added secretly, those competing brands would have gone crazy with joy. How could they still be quiet now?"

Of course, some people will still argue that it has no technical content, it is just a little bit of food, so what kind of technical content can it have?

The raw materials are actually pretty much the same, they are all produced by machines.
After doubts were raised, relevant arguments began to become popular.

It's just that because other businesses were developing so well during that time, this little thing in the pastry category didn't attract much attention.

The end result is that these comments make people who really care about the quality of their pastries resentful.

Then there are some 'competitors' who deliberately spread these concepts. You and I use each other to find the resources at hand and add fuel to the fire.

After all, the market is so big, and the Aiying Group is swallowing up the market too fast. Many of the so-called 'high-end pastries' have been beaten into obscurity by similar products of the Aiying Group. Of course, this once-in-a-lifetime opportunity will not be missed.
But after the popularity became popular in a small area, it unexpectedly reversed. This is a routine routine.

Loyal fans of Lao Aiying actually have experience.

After that, the Aiying Group began to fight back.

The first step is, since we suspect there is a problem with the quality, we will test the quality of the product seriously, find the most credible quality inspection department for quality inspection, and conduct high-frequency and fully open formal quality inspections. I feel it is unreliable once. , then more times.

The second step is to use the comparison method to name the mouse brands behind the scenes during this period one by one, post hero posts widely, and be willing to invite these peers for product production.
Between product disclosures, compare whose products have just left the factory and compare the number of "microorganisms and bacteria" after reaching the "shelf life". Obviously, no one dares to challenge the quality of their products. Slightly larger companies have their own quality inspection departments, so they all know whether there is any problem with the quality of Aiying Group's products.

But just because these people don't want to fight doesn't mean the matter is over.

The third step is to directly put the bayonet on and the Aiying Group will conduct live broadcasts on its own.

Find the flagship products of brands that are 'fuelling the flames'.

Then put some tape on the brand to cover it (to make it more obvious).

Finally, an 'authoritative institution' is invited to supervise the notarization, conduct a live broadcast, and make the results public.
And finally the relevant videos are published on major short video platforms.
The result is.

As long as it is a similar product, Aiying Group is the best in the industry. For individual products, it is even more than one level higher than the second place in the industry.

There is no comparison at all.

For example, a certain brand promotes short-term warranty as the best. Many products have a shelf life of only 3 days, while a few have a shelf life of 7 days.

Generally, after consumers buy it, they will be shipped directly from local or nearby stores in the city. Most orders arrive the next day.

then
The same short-term health food without any additives.

The Aiying Group's products had fewer bacteria and microorganisms on the 30th day and even the th day than this so-called 'short-term guarantee is healthy' brand
Of course, extending the timeline will indeed affect the taste.

But at least Aiying Group's products can keep the taste and 'freshness' of ingredients longer.

Comparative data has been released again and again.

It directly labeled Aiying Group as the 'food industry' quality benchmark and slowly established it.

“It turns out that Aiying Group’s pastries not only taste delicious, but also have better quality!”

When the popularity was at its highest, Aiying Group took advantage of the trend and took advantage of the situation to promote its advanced production technology and production technology.

That's probably what it means.

"Although this is one of the biggest advantages of our company's products, our company does not hide any secrets. If you are willing to sell this most advanced technology, you only need to spend real money to buy it."

After all, food safety depends on everyone.

If it is just the related products of Aiying Group, it is definitely ahead of its peers, and the related technology and production lines are not willing to be shared with the industry, and they are completely exclusive and become their own advantages.

From the perspective of enterprise development itself, it seems to be more beneficial.

But from an industry development perspective, that’s not necessarily the case.
But although Aiying Group is willing to share technology.

However, his status as the maker of industry ceiling rules can still bring considerable bonus points to Aiying Group's related products.

After that, major celebrities and Internet celebrities were accidentally 'photographed' by some paparazzi, and it was discovered that most of what they ate was from the Aiying Group.

All in all, due to the general trend, there will be too many big events in 2020.

Many people subconsciously ignore these trivial matters. Compared with the explosive news about the Aiying Group's luck and the release of breakthrough products across industries, this little bit of eating and drinking is nothing.
But it is these trivial things that make Aiying Group's fundamentals become more stable.

(End of this chapter)