I have a flow system

Chapter 23
When Wu Zhou was thinking about how to enter the snack food industry, where to start, and which products to operate.

Liu Fei, the customer service director of the company, called Wu Zhou.Originally, I wanted to wait for Wu Zhou to come to the company to talk about it, but I saw that Wu Zhou hadn't been there for a while.

"Wu Zhou, after two years, there were a lot of bad reviews about the product in our product reviews. I contacted the warehouse, and the warehouse checked the product, and it was no different from before. I also contacted the contact person at the factory, and they said that the material is crafted. It hasn’t changed recently, and I think there may be competitors who are deliberately targeting us.”

Wu Zhou's eyes flickered. At this moment, if anyone interferes with his making money, he will not show any good looks.

"Are there any brand names involved in those bad reviews?" Wu Zhou asked after thinking for a moment.

"Yes, Shan Shi appeared a few times. The content basically said that Shan Shi has the same style, the price is cheaper than ours, and the brand is better than ours. Our products are not worth that price." Liu Fei continued.

"Most of the bad reviews are anonymous, but for some non-bad reviews, we have contacted here to ask why, but they all hang up directly. This phenomenon is very strange, so I suspect that there are competitors targeting us .”

Hearing Liu Fei's words, Wu Zhou couldn't help nodding his head. It could be seen that Liu Fei was careful and responsible in his work.

"Okay, for the bad reviews, organize the family members of the company's employees, don't let the employees do it, a family member of an employee can take a picture of the product at most, and then make some targeted reviews, with the main picture and video, and you can do the rest Never mind."

After hanging up the phone, Wu Zhou logged into the backstage of the company.

Not causing trouble doesn't mean that Wu Zhou is afraid of trouble. In the final analysis, the most important thing on the online platform is to speak with strength.

On the one hand, the company brushes up some good reviews and overwrites the original negative reviews, reducing the appearance of negative reviews.

On the other hand, second-hand preparation, now that this link has been targeted, make a few new links.

And, since he had roughly guessed who the opponent was, he definitely couldn't let it go.

Two new links were added. After they were put on the shelves, Liu Fei was notified, and Wu Zhou directly put the traffic to the maximum.

One link was delivered in the same way as before, but the other one was directly aimed at the baker.

Find the single model with the highest sales volume and check its keywords.

In the end, directly aiming at these key points, I silently placed them in my heart.

Sales = traffic * conversion * order.

Wu Zhou knew that he had even used the tricks of recruiting sailors and posting bad reviews, so he must have done something about traffic.

It's just that most of Wu Zhou's traffic is the precise traffic of the system, not the free traffic of the platform.

Although there is free traffic on the platform, it can bring some sales, but even with the current monthly sales of nearly 200 million, the natural traffic performance is at most 30.The proportion is only 15%, which is very low.

And this part of the traffic is targeted, and Wu Zhou's precise traffic can be delivered more.

So the final result is that the store as a whole will not experience the sales impact caused by the decline in traffic.

Malicious brushing of bad reviews is to reduce the conversion rate of traffic.

The more products with high customer orders, the more carefully consumers read the reviews.

Of course, on the other hand, Wu Zhou couldn't help but want to scold, that operation was a stick.

February is almost over, and the peak season for thermos cups has already passed. It is not a lack of thought to spend so much energy doing this kind of thing at this time.

If you want to snipe, you should do it at the beginning or at the peak.

Of course, what Wu Zhou didn't know was that, years ago, the chef had already targeted it, and invested a large amount of through trains, against Wu Zhou's explosive models.

It's just that the money was spent a bunch of times, but it turned out not to be.

Years later, he was also in a hurry, so he found some friends who were in regular contact with him on weekdays, and asked them to help check the bills and give negative reviews, and finally he transferred the money to them one by one.

The purpose is not only to increase negative reviews and lower conversions.

These measures are also for the platform to recognize their behavior, and it is best to judge their behavior as order swiping, so as to lower the authority of this Wu Zhou’s product link.

It's just that even after using all these insidious tricks, the result is still not obvious.

Looking at the budget of about 30 yuan, there is not much left.

He didn't know how to make a summary at the end of the month.

"Forget it, I've done everything I need to do. If it doesn't work, I can't help it... What kind of god is this? I can't understand the flow of this traffic at all..."

On Wu Zhou's side, he has temporarily surrendered, and it is indeed as Wu Zhou thought, it is indeed a bit of a stick to make a big effort to produce an out-of-season product.

As for him, he had no choice but to spend so much money, there must be some results, right?

Either the direct product sales increase and the rankings get better, or the opponent is finished.

But this afternoon, the chef's operations, looking at the real-time data in the company's background, frowned deeply.

Why has the traffic dropped so much all of a sudden, even more than 50% month-on-month? If it is a long-tail model, or on the eve of a big promotion, this kind of traffic drop is acceptable, but this is a hot sale, and the traffic of this hot sale has always been They are all very stable, just following the general trend of the platform, and there will never be such a situation of ups and downs.

For Product Analytics, the last seen search traffic dropped by 60%.

In a hurry, he immediately increased the cost of the through train, and the precise keywords changed from the original 10% premium to 30%.

"What the hell is this situation? Has the link been downgraded? Or blocked? It shouldn't be..." The restaurant manager scratched his head vigorously.

Although there are a lot of products in the store, this is the main model, the hottest model.

The plunge of this main product will directly affect the sales of the entire store.

If it is other products, he will frown and wait and see the most.

At eleven o'clock at night, looking at the real-time sales data.

The cook's eyes are almost red with his operation.

The cost of the through train was twice as much as in the past, but the sales volume did not rise back.

At this time, a flash of inspiration suddenly appeared in my mind.

He thought of the store he targeted earlier.

He has paid attention to that store as a competitive store.

Quickly about to open, but then. . .But he was taken aback for a while.

The abnormality in my own data just appeared today, but I can’t see the data of the day in the analysis of competing stores, so I can only wait for each day to talk about it.

"Ah...what the hell, e-commerce is really not a job for human beings." The chef said cursingly, went to the bathroom to wash up, and fell asleep on the bed.

It's been a long time since my mentality has collapsed like today, and it's also been a long time since I've been staring at the market for so long.

On this day, the market data of the thermos cup industry fell by 3%, and the sales of Shanshi stores fell by 8%.

However, a certain Taobao thermos shop has increased by 20%.

(End of this chapter)