I have a flow system

Chapter 182

The pre-made dishes are on the shelves. If the sales on the first day continue, it will be fine, and the product will be considered okay.Of course, this is just a comprehensive evaluation of all the products sold by Qiao Fei's family, and it is not public.

In fact, the industry sells millions of products a year, which is already considered a good product.

Not to mention, monthly sales of tens of millions of products.

Even if it is a top e-commerce company, a product of this level is an absolute hit product, the core product of the company.

However, this can also be a hypothetical scenario.

A start-up technology company has developed a technology product and sold hundreds of millions a year.It may be very awkward.

But if Apple launches a new product and only sells hundreds of millions of dollars a year, it is hard to predict that this project will be cut off.

After the pre-made dishes were put on the shelves, there was only a wave of explosions, and the subsequent growth was very weak. Nearly 70% of the orders were completed in the morning of the first day.

The next three days were indescribable.

Except for the 3.8w sales on the first day.

The sales volume on the second day was directly less than 1k, or even less than 5k, and the final transaction volume was only 3876 copies.

As for the third day, it was even worse, with 2720 copies.

day by day lower.

And apart from that.

Also because of the mask, the delivery speed has been greatly affected.

Although most of the orders from the company are placed on the same day.

But recently, consumer online shopping transactions have been significantly higher than in the same period. In addition, some areas have no way or even free access, and even some courier brothers have not been able to officially go to work.

The workload has increased, and there are fewer people working.

At this time, of course, the aging will slow down.

So this time, the proportion of orders that arrived on the next day was much lower, from the previous 95% arrival rate of orders to the next day to 51%.

Next-day arrivals have almost halved.

Most buyers didn't receive the item, so they didn't have many reviews.

Without reviews, there is not much product feedback.

Fortunately, this situation began to increase in the afternoon of the third day.

But Liu Bin didn't pay attention to this these days, and was busy with other things.

Qiao Fei's family and industry competitors, the main advantages,

One is quality.

The second is speed.

The third is after-sales.

This time the mask incident happened, the most affecting is the speed.

Although masks are uncontrollable, this is not a reason for him to make excuses for himself with peace of mind.

This needs to find a way to solve it.

For example, national channel warehouses.

In fact, Qiao Fei's family exists here.

However, the warehousing in this area was mainly concentrated in three places: Central China, East China, and North China.

But what about South China, Southwest China and other places?

Whether these two places can choose another location and open a position.

For another example, some areas are very large, is one warehouse really enough, and whether more can be opened.

For another example, the consumption power of some cities is strong enough. Can these cities set up a separate city warehouse.

Of course, the best thing is to build self-built warehouses all over the country with JD.com.

But if you do that, it's not practical right now.

The cost is too high, and the time is relatively slow, so it is impossible to solve it so quickly.

Therefore, we can come up with an alternative plan, for example, to cooperate with some express delivery or logistics that have advantages in logistics sites.

The big deal is paying more for storage.

Improve delivery efficiency first.

However, the cost of this piece also needs to be accounted for.

Last year, the company's plate was small, but this year's sudden explosion can be put on the planning agenda.

Every time Liu Bin thinks about a point, he will record it on the mind map.

Considerations, pros and cons, and solutions, alternatives.

But when you're busy.

The assistant suddenly walked up to him with a look of excitement.

"Mr. Liu, the sales volume has increased again. I looked at the transaction traffic, and it is mainly search traffic transactions, and the product conversion rate has also increased." Liu Yang said these things, his eyes widened with emotion.

Liu Bin could only suspend the matter at hand for a while.

Open the background data of the cat store and find the prepared dishes.

In the last 2 hours, the sales volume has indeed increased significantly. Compared with the same period yesterday, it has increased by 76% and 89%. If it continues, there is a high probability that it will reach about 5000 this year.

If the sales figure of 15 can be stabilized, then this product is considered acceptable. After all, it is a model with a monthly sales of 300+, and the current average customer order of this product is about 5000+, that is to say, This product is currently only a channel of Tmall, which can bring in revenue of [-] to [-] million in a month, and [-] to [-] million in a year.

In the future, if JD.com and even offline channels are rolled out one after another
"The increase in sales and the increase in search cannot be for no reason. Have you checked why?" Liu Bin asked without raising his head.

Suddenly Liu Yang was taken aback.

"When I was at work this morning, I saw that there were several times more product reviews than yesterday. When I read it just now, there were already more than 2 reviews, and almost all of them were positive reviews, and some were not very good. , the main reason is also because of logistics. So is the increase in sales related to the increase in evaluation?"

After Liu Yang finished his opinion, he looked at Liu Bin a little nervously.

At this time, Liu Bin finally looked up at him.

"The increase in conversion rate has something to do with evaluation. But the surge in the number of searchers probably has little to do with this."

"You can look for it again. Since the traffic suddenly increases, and the search increases, it means that consumers are searching for precision. Think again, what kind of scene can make many consumers from all over the world recognize our products. "

"Those bloggers on traffic platforms, big Vs, and live broadcasts, no, if they are live broadcasts, they usually buy them directly." Liu Yang instantly understood Liu Bin's meaning.

Liu Bin nodded.

"Well, go check out those traffic platforms, and conduct a targeted search based on the transaction keywords of this product."

"In addition, I have a request for you. Although you are an operation assistant and the company does not require mandatory overtime, if you want to grow and improve, you must work harder, at least a little harder than your colleagues."

After saying this, Liu Bin turned his gaze from Liu Yang to other people in the office.

"This sentence is also for you to listen to. If you have that self-motivated mind, then drive yourself to improve. Don't take it for granted that you are a salty fish just because of the people around you. The positions in our company The best promotion is to pick the top ones. If you are only at the same level as the colleagues around you, then this opportunity will never fall on your head."

"Opportunities are only reserved for those who are prepared."

People are lazy and must be driven from time to time.

But everyone is already an adult, and the most important thing in an adult society is self-driven.

This sentence, he is very strict, those who understand may be grateful, and those who do not understand may complain.

With a clear direction, Liu Yang quickly found the reason.

(End of this chapter)