I have a flow system

Chapter 112 Expansion
Most of the people in the operation group are still experts, so they have to know that the performance of Qiao Fei's family is not easy, and it is no longer replicable.

At the beginning, there were many people who followed me and talked a lot, but then I talked less.

Because the distance is too far.

That is to say, the top brands this time are more topical on Double Eleven this time.

Others are self-proclaimed, but Qiaofei's is the one with the highest 'official' certification.

The dramatic results brought a lot of ridicule.

And Qiao Fei's family didn't publicize this from beginning to end.At least the store homepage, details page, and official media have not seen any publicity.

If it weren't for knowing that Qiao Fei's family is the only member of the one-billion club in the snack food industry, I would have thought that Qiao Fei's family would not sell well this Double Eleven.

Others on Double Eleven are concerned about the popularity of Qiao Fei's snacks.

The overall performance of Qiao Fei's family.

The ranking of Qiao Fei's family.

Wu Zhou's focus is on convenience and fast food.

This wave of convenience and fast food has sold 2.9 million in Tmall stores.

At the same time, it also sold 0.8 million in JD.com.

They are the absolute top1 of the corresponding category.

And it is top2 which is several times higher than No.1.

But outsiders watched the fun, only Wu Zhou knew how much it cost.

Convenience and fast food, nearly 2513 million accurate traffic has been invested in the Tmall channel, and 711 million precise traffic has been invested in JD.com.

The output of this part of traffic is about 2 million in revenue, and the remaining output is brought about by natural traffic.

This output ratio is not even comparable to that of department stores.

After this wave of Double Eleven is over, as long as it is the fast food category that Qiao Fei's family is in, it has become the absolute No. 1 monthly sales list.

Just like the instant rice series, after the Double Eleven wave of Qiao Fei’s family, the monthly sales volume of many mass-market products in sets has reached 10+, and the sales of single-tasting fresh packs have even reached 20+, but No.2, Directly out of gear to around 3w+.

And the customer order is very low, the average customer order is around 13.2 yuan.

Compared with Qiaofei's average customer order of 51.7, the actual gap is larger than the sales gap shown.

However, although there is a big gap, because of Qiao Fei’s leadership, this industry has been in a stage of rapid growth. The month-on-month growth in the last three months has been as high as 20%. As for November, this wave of outbreaks, the initial It probably has to be doubled.

Therefore, the result is that the original production base is further expanded, and even the storage base is also further expanded.

Buy ready-made cold storage directly, or cooperate with SF's cold chain warehouse.

In November, due to the explosion of sales, Wu Zhou had a wave of more aggressive expansion.

The reason is very good, the market prospect is "sunshine", the growth is rapid, the company's development needs, and the future can be expected.

The next day.

Qiao Fei's family is next to the processing factory of convenient instant food.

Liu Yatao is busy delivering goods for Double Eleven, and some OEM partners choose to ship directly from him.

During the Double Eleven period, nearly a thousand copies can be sent out every day, not many, but not many.

"Draw so many goods, it seems that they sold a lot on Double Eleven this time." Shentong boy looked at the semi-trailers marked with the word "Shunfeng" with a little envy.

On Liu Yatao's side, one trip a day is more than enough, but Qiao Fei's factory and SF's cars seem to have never been broken, one after another.

But it's a pity that Qiao Fei's family has only negotiated a strategic cooperation with SF Express.

"The factory of Qiao Fei's family was originally my family's, and I followed many of the factory's supporting facilities in the early days." Liu Yatao said, but his tone was a little complicated.

The Shentong guy was a little surprised by this news. On the surface, apart from the adjacent warehouses, the two factories are not comparable in terms of hardware facilities and production volume.

"Mr. Liu, the real person doesn't show his face, so why did the team break up in the first place? What if it didn't break up?" The boy from Shentong didn't continue.

"Oh, it's all painful memories, let's not talk about it." Liu Yatao waved his hand, just talking about this incident just now.Again, that's rubbing salt in his wounds.

Qiao Fei's business is getting more and more prosperous, but his side is the complete opposite. At the beginning, the order volume on both sides was "similar", but his side declined a little bit, while Qiao Fei's factory's order volume has been continuously increasing. .

Especially during the Double Eleven period, it is a 24-hour non-stop work.As for him, his business volume is now less than half of what it was before.

At the beginning, Liu Yatao and his partners would still insist on raw material technology and cost, and would not do anything that was poor or low.

However, Party A left one by one, and the production line was not saturated, so he had to let go of his persistence.

But the result has only been stable for a few months, and those partners, sales, and orders have been declining.

The current production order volume of Liu Yatao's factory is less than 70% when it was at its peak.

It's okay, but that's all.

There is no comparison with Qiao Fei's family.

The words of the Shentong courier forced him to fall into a hypothetical situation. If he had not been short-sighted at the beginning and bulked goods with Qiao Fei's family, then the large shipment volume of Qiao Fei's family now must be his own.

The more he thought about it, the more uncomfortable he became, so Liu Yatao turned around and walked to the office in the warehouse.

"Dingling." The clear and clear voice was Liu Yatao's mobile phone call notification tone.

"Mr. Liu, our Mr. Wu is expanding the factory recently. Do you want to consider this factory, 2000w?"

"Let me think about it, and I will give you an answer in the next two days."

Liu Yatao hung up the phone, looked around, and then glanced at the WeChat messages sent to him by some brands on the phone.

There are those who urge the goods, those who want to negotiate prices, those who apply for activity fees, and those who deal with after-sales.

"Do you want to sell it?" Liu Yatao said to himself with his head bowed, a little distracted.

At the same time, the battle reports released by Ali in the major media, in the operation group, are a bunch of operations blowing water and envy.

But in the eyes of many people who eat melons.

Not necessarily.

Although Qiao Fei's family is currently the number one in the official certification industry and the number one in sales, but in terms of coverage, it is far inferior to the top three.

They have a lot of orders within ten yuan, very affordable prices, while Qiao Fei's price is at least three to five times the price, or even higher.

Even with tens of millions of members, it actually accounts for less than one percent of the national consumers.

"IQ tax brand, other people's things that cost more than a dozen yuan, they sell hundreds of dollars, ha ha, this kind of business should go bankrupt."

"A dedicated brand for IQ identification."

"I never buy anything from Qiao Fei's house. It's obviously a state-owned brand, but it's so expensive, even more expensive than imported ones. It's outrageous, vampire."

"So, imported ones can be sold at a higher price, but domestic ones can't?"

"Not at all, I think Qiao Fei's shaking hands said it was pretty good, and many experts praised it."

"I paid you to come here, and you are not allowed to check the manuscript in advance. If you mess up the situation, no one will invite you in the future."

"You also believe what the brick family says."

"I don't believe experts, I don't believe what I see, I don't believe what I eat, but I want to believe what you say?"

"Sb stuff, go eat your Qiao Fei's house."

"High quality and low price is a false proposition. If all good things must be cheap, then what can be expensive?"

"I don't know about other brands. I've bought Qiao Fei's products many times. They have everything you need for food. I can only say that you get what you pay for. The only reason you think it's expensive is because you are not their target customers."

"It's normal for good things to be expensive."

"Haha, it's just a domestic brand, let you group of people collectively climax, show you a link, some people ate iron wire, moths, and maggots."

As soon as this comment appeared, more than 300 likes immediately appeared, which instantly made this comment reach the top level of this video, the news.

Then, the extended comments of this comment soared at a speed visible to the naked eye.

(End of this chapter)