I have a flow system

Chapter 109 Responses From All Sides ([-])

Liu Mei is at home now, not at the company, and Wang Yan is.

It is enough for only one person to be in the company. After all, there are children at home, and they are not at home, so I am a little worried.

But after putting the child to sleep, she, who is at home at the moment, is also sitting in front of the nearest computer desk.

The light from the screen hit her face.

She carefully flipped through the links one by one.

From the background of the business consultant to the front desk.

Click one by one, mainly to see those products that are similar to the company's existing hits.

She mainly looked at Qiao Fei's house, but she would also look at other houses.

After all, they are competing products.

The sales volume of Wang Yan's hot and sour hot and sour noodles is only 5, which is nearly half of the peak period.

However, the company has also made a similar model with good quality, which was promoted by her. As for the performance, the monthly sales volume is only about 1+, and it will be very laborious for the operation department to pull it up.Unless it is to spend a larger proportion of marketing expenses.

But Liu Mei gave up. Now that she is like this, she can still make some money, which is good.

Just enough to make up for the shortfall of Wang Yan's low-priced item.

After the sales of the low-priced single product declined, Wang Yan wanted to hold back the sales, so he inevitably increased the investment in marketing expenses.

However, consumers are 'raised' by Qiao Fei's hot and sour noodles.

Low-quality hot and sour noodles, 90.00% of the new customers with more than five spend, and the proportion of old customers is less than 5%.

As for Qiao Fei’s hot and sour noodles, regular customers account for more than 36%.

As for sales, before Double Eleven, there were only a little more than 6+, but this time, Double Eleven only took ten days, and sales soared to 13+.

This sales volume directly reached No. 1 in the hot and sour powder industry.

Not just sales, customer orders, sales, all of them are, indisputably, No.1 in the crushing class.

The average customer unit price is as high as 89 yuan.

Qiao Fei's family only has this single product, which is higher than the total revenue of thousands of products in their current main store.

This time on Double Eleven, the selling price of the same level as theirs and the same size has exploded on average, which is about double that of last year.

But this time, they were directly targeted by Qiao Fei's family because of the pastry category. The final performance was only slightly higher than last year by 28%.

Far less than peers.

As for pastry products, the performance during the Double Eleven period was comparable to the daily performance, which was 68% negative compared with the same period last year.

The feedback from the company's operation side is that it can't be pushed.

Not even a price cut.

According to the background business consultants, most of the consumers are lost to the cake shop.

Obviously the price difference is so much, obviously Cake Hand is just a new brand, obviously.
There are many reasons, but the result is unsatisfactory.

Consumers just ran away.

And this time on Double Eleven, Bakery’s pastry items have broken records. On the first day of Double Eleven, a single store broke [-] million.

Although the shops of Dacheng Trading and Qiaofei's are both top-notch, they are no longer comparable.

Even the top three on the head can struggle a bit, but it seems that it is just a struggle, there is no comparison.

"Mom, go to sleep, I want to sleep with my mother." At this moment, a childish voice suddenly sounded, a child in pajamas, muttering, swayed to Liu Mei's side, raised his head aggrieved Looking at Liu Mei.

Liu Mei, who was smiling wryly, immediately turned into a smile when she saw the child.

"Okay, okay, mom is with you, didn't you fall asleep just now?" Liu Mei closed the computer, pampered the little guy's little head, and then hugged the little guy directly in her arms.

It's useless to worry about some things.

At the same time, Wang Yan was also in the company at the moment. He was not in the operation department, but in his own office.

He looked at the performance in front of him with a sad face. If the time went back to the beginning, he would never go with the 'stream'.

But no if.

Continue to fight with Qiao Fei's family?

They are not rivals of the same magnitude at all, and he is actually no longer qualified to be an opponent.

The size difference is too big.

Moreover, the sharp decline in pastries was partly due to the brand. Thinking of this, I sighed helplessly.

During this time, he held frequent meetings with the operators.

Talk about how to break through the current situation, talk about how to break the situation, and talk about the plan.
However, many things take time to implement slowly, and it is too difficult to reverse the situation immediately.

At this moment, he didn't show up in the operation office because he didn't know what to say.

Pretty much all that needs to be said has been said.

And at this moment Dacheng's Operations Department.

The atmosphere is also rather dull, everyone is staring at the data, swiping the page, looking at the products, looking at the data sources of traffic, transactions, competing products, etc.
Everyone has their own concerns.

But everyone is not busy in vain, and will also find other operators to communicate.

"Have you found any good products?"

"Is there a good Taoke recommendation?"

"What activities on the platform have been relatively high-volume recently."

The e-commerce department of the headquarters of Huaxia Lvyou Group.

Although the department was founded and the store just opened, this is the first time to do Double Eleven, and it sold nearly 7 million yuan in the first 300 days. For ordinary merchants, this is already a very good result. Many merchants The ceiling can't even reach this number
However, Green Friends invested a lot in marketing expenses, and invested 121 million before and after.

If you add staff salaries, express delivery, platform fees, etc., this wave is a pure loss.

However, the performance has just started, and some investments are normal.

However, seeing that bakery brand that they 'look down on' and has no 'connotation', it easily sold more than 3 million in sales.

Nearly a hundred times the gap ah.

Shame.

As the sales director and the direct person in charge of the e-commerce department, Jiang Renxian's expression was not good.

Just now he was severely scolded by Jin Xiujie in the office.

The general idea is "We are the Green Friends Group, we are an old brand with decades of accumulation, how can we only sell so few."

Although Jiang Renxian explained the reason very seriously.

This result is actually good, and they have just entered the game.

But Jin Xiujie didn't recognize it.

"I don't want to hear excuses, I just want results. During Double Eleven, I want to see our green friend's store with sales exceeding [-] million. If you can't do it, then you've done it too."

Jiang Renxian was under a lot of pressure, very high. Of course, he would pass on this pressure to the employees below.

It's just that it's not like it used to be. There are many job opportunities in China. Foreign-funded companies like them have advantages, but they are not so obvious.

So Jiang Renxian scolded.

"Sb stick, I don't serve you anymore, I love whoever I love."

More than a dozen employees left one after another, most of them were new employees, so Jiang Renxian quickly changed his way of speaking.

This stabilized the situation.

"The company attaches great importance to our e-commerce department. This Double Eleven is our first time to participate, and we must do a good job."

"I know people have done a good job, but we can do better."

"Add 200 million to the marketing expenses, and our goal is to break through 1000 million on Double Eleven."

"After the goal is completed, I will send everyone a big red envelope."

On the other hand, he also contacted some big dealers alone, asking them to help and prepare more goods.

Order offline, buy online, the amount exceeds 50, 10% more rebates. "By the way, Mr. Jiang, someone is picking up the bakery brand."

(End of this chapter)