The ace agent starts with the girl group

Chapter 523

"The dresses designed by our company are getting better and better." Hu Xin couldn't help but praise while looking at herself in circles in the mirror.

She and Xu Qing are in the capital right now, and will attend the Fei Tian Awards Ceremony tomorrow.

The distance between Nanpei and Changsha is quite different from that between Nanpei and the capital. They can buy a high-speed train from Changsha and go there at any time.

It's not that convenient to get to the capital, and the plane is at risk of being delayed, so they can only come one day in advance and wait.

Generally speaking, female artists will not wear the same dress multiple times to participate in this kind of award-giving event. When participating in the Golden Eagle Awards, Hu Xin wore a black dress.

This time it is green, and her cheering color is green. This green is not a simple green, but a twig in the national style color, a green with slightly higher brightness and lower purity.

Hu Xin was already very white, but this color made her more gentle.

Speaking of which, the dresses for Hu Xin's two events were designed by Xu Qing, during which Qi Xi also participated. When the two of them started the surging series, they also drew a lot of dress design drafts.

These design drafts Xu Qing has the good works of the earth as a reference, plus the ability of the two makeup masters, it is fast and good to make.

The dresses designed in that batch more or less involved traditional crafts.

At present, the clothing company has been doing it continuously, and because some traditional crafts are involved, the time required to make these customized clothes ranges from one month to one year.

For example, this green dress uses traditional craftsmanship inside.

"Yes, I also think that the key is that it is better to have our country's own elements integrated on it. Hey, do you know that the whole pattern in front of you is not ordinary embroidery, but silk." Xu Qing sat Emphasized while admiring Hu Xin's figure on the sofa.

Her figure is very good, from the side, her body is very thin, which is very important, so that she can look good in most clothes.

Many people are actually not fat, but because the shoulders are too thick, they always look a little bloated.

Hu Xin, she is really thin where she should be thin, and where she should be fleshy...well...also thin...

Hey, this is a bit of a pity, no wonder Xu Qing can always see this girl peeking at some parts of Yi Yunyi and Qi Xi, and from time to time, he also imitates Ye Sitang to feel the weight that he never had.

According to the data observed by Xu Qing, Qi Xi used to be the most predictable, but now it's Yi Yunyi.

The current ranking should be that Yi Yunyi is greater than Qi Xi, greater than Ye Sitang, greater than or equal to Wu Manqi, greater than Yang Tutu, greater than or equal to Hu Xin.

There is really not much difference between Sister Xin and the poor. The slightly raised arc may be her last stubbornness.

"Kesi?" Hu Xin couldn't help but widen her eyes when she heard this, then she touched her slightly curved heart and said to Xu Qing, "Is this all?"

"Yes, just this one, it took about a month to get it done, the craftsmanship of the master." Xu Qing said with a smile, the price of this dress is quite expensive, not the kind that is expensive because of the brand, but really in The workmanship is expensive.

Kesi has been used by the imperial court since the Song and Yuan Dynasties. It is usually used by emperors and empresses to make clothes, and ordinary royal members may not be able to use it.

In the late Qing Dynasty, due to some reasons that everyone understands, the Kesi craft was almost lost. Later, our country protected and passed it on, and now everyone can appreciate modern Kesi works.

Kesi made by different masters has different prices, but no matter what the master is, as long as the craftsmanship can pass, the price is very high.

This thing is a real luxury.

"How much does it cost? I haven't worn such expensive fabrics yet." Hu Xin couldn't help but looked carefully at the mirror again.

After reading it, she kicked off the high heels on her feet, sat next to Xu Qing with her skirt in her hands and continued, "I suddenly remembered that when we participated in Magnolia, we and Aki went to the brand to borrow clothes. , You can’t even borrow a custom-made one, they only give us ready-made clothes, you were still angry at that time, and designed a dress for each of us.”

"I don't need to borrow it from now on. I won't accept it if they want you to wear it. We don't rely on that to gain value." Xu Qing leaned back and said on the sofa after hearing this.

This is not out of anger, Xu Qing really did this, since the meatball group has really gained a foothold in the country this year, it is not that there are no luxury brands contacting her, but Xu Qing has rejected them all.

There are two reasons. The first point is that Xu Qing has his own brand to develop, and those are competing products, and cooperation will cause trouble.

The second point is also Xu Qing's most unacceptable point. These brands may have been licked too much by celebrities and consumers. They took the initiative to contact Xu Qing, and they still looked superior, and they were telling Xu Qing Qing, it is an honor for Xu Qing and Wanzi Tuan to cooperate with them.

Because it is an honor to cooperate with them, so the price has not been discussed yet, let's talk about the conditions for what the meatball group will do in the future.

This almost made Xu Qing laugh angrily.

Celebrities like to engage in haute couture, because most people cannot borrow haute couture from luxury brands, and the bigger the brand, the more difficult it is to obtain haute couture. Therefore, whether they can borrow haute couture represents the brand's recognition of their status.

This is of great significance to many artists, and it is the embodiment of identity and fame.

But this kind of thing is not absolute, any external things are false, even if Zhou Xun wears a vest and big pants to attend the ceremony, it is not enough to wear top-level high-end traffic florets to touch porcelain.

In any industry, only when you have enough achievements in your own field can you gain the real respect of others. This cannot be changed by wearing one or two clothes.

Instead of cooperating with them like begging for food, Xu Qing might as well make more works for the people of the meatball group.

However, Xu Qing is still willing to spend money on clothes for the meatball group and even the artists under his banner. These are all models of his own clothing brand. How can they not wear well? They have to wear Only if it is good can it drive the tone of the brand.

Moreover, the meatball group is a shareholder of Xinghua, Xu Qing gave them shares at that time, since they are shareholders of Xinghua, they are also shareholders of clothing brands, shareholders of clothing brands can't dress sloppily, right? Isn't this smashing your own signboard?

In the future, Xu Qing plans to try the top domestic traditional crafts for them one by one, so that these top craft cultures that have been passed down for hundreds or even thousands of years will drive the culture of their own brand.

Tell a story, who can't, our story is not made up.

After the story is told, let the powerful and rich people accept it first, and they all accept it, and other consumers will naturally follow. This has always been the case in society.

If it releases some limited editions and invites investors like shoe speculators to participate, then the brand will be more dynamic, and you don’t have to brag about it yourself. Naturally, there will be people who hope to fool others into taking over.

Xu Qing is not going to play this game in China.

Going abroad can do it. Anyway, if it can be popular abroad, it can be marketed in China in turn. The effect is the same. Many people in China believe this, as if everything needs to be agreed by foreigners. really good.

Everything has to go to see the evaluation of foreigners.

Xu Qing doesn't have the ability to change this. If you can't change it, it's better to use it, as long as it doesn't harm consumers.

Speaking of being popular abroad.

Surging yoga pants, after the initial success of shaking hands to go to sea, really became popular.

For some foreign consumers who love buttocks, this is simply a big killer. In addition, the Star Tide brand department consciously contacted foreign fitness Internet celebrities for publicity, following the old domestic marketing routine.

The clothes of the Star Tide·Surging series are now being sold abroad, and the sales are getting higher and higher day by day, and the sewing machines of the Jingdongpai foundry are almost smoking.

If there is no accident, foreign sports brands will definitely plagiarize when they see this situation. Copy them.

Xu Qing had been waiting a long time ago, and it was impossible to give them this chance. He had said it when he was talking about the plan with Qi Xi, as long as he copied it, he would follow the original plan and sue them one by one.

Must tell the whole world to know.

Now the clothing company is planning to open several flagship stores in Europe and North America.

It has been opened in foreign countries, and there will be no shortage of domestic stores. At present, Star Tide·Surging Sports flagship stores have been opened in major cities in various provinces, and there are more than 40 stores in total.

At this point, all the money earned from "Starlight Games" was spent again, and it was not enough. I even borrowed more than [-] million yuan from Xinghua. Fortunately, Xinghua made money from "Hello Li Huanying" Quite a lot, otherwise I really wouldn’t be able to borrow them.

With the strong support of those operations during the "Starlight Games", coupled with its own excellent quality and design, the surging sports series has quickly become an emerging brand that is sought after by young people.

And Qi Xi, as the chief designer and image spokesperson of Star Tide Surging, has her huge poster in every store, and there are countless other large and small posters. These posters are different from traditional sports brands.

Her posters are more street trendy and look quite cool. The designer and her identity as a classical dancer make many fans feel that she is quite different.

Young people just like something a little different to prove their better taste.

Qi Xi is very much in line with the preferences of some young people. This time, she really gained a lot of young fans who didn't pay attention to the meatball group.

It can be said that although her current number of fans is the least among the meatballs, her fan stickiness is the highest.

Fans commented on her as both popular and small.

When Xu Qing saw this comment, he was actually relieved.

After all, if you really only follow the niche route, you can get fans with high stickiness, but once fans feel that there are more people who like you, some people will just turn off fans and turn back.

This is a very special mental activity.

Supporters of niche culture, of course, have those who really like it, but there are still many people who just want to show that they are different and "above others".

But if this niche is transformed into mass culture by them, this group of people will feel uncomfortable, because the feeling of being different is gone.

In order to continue to pursue the difference, he will start to belittle this thing again, and gain a feeling of superiority through belittlement.

This kind of thing cannot be changed, and ordinary people will always have a heart of comparison.

Fortunately, Qi Xi is different. She is a member of a popular girl group. Everyone first recognized her as a popular artist, and then discovered her different characteristics from the fact that she is popular.

This may be the mass and minority in the mouth of fans.

This point is also reflected in Ye Sitang, but Ye Sitang has too many variety shows, and that feeling is infinitely weakened.

In front of the public, Qi Xi always has a sense of mystery. Everyone knows her, but they don't know her like other meatballs, because she rarely appears in the public's field of vision outside of her professional work.

Unlike others, running around to announce and being interpreted everywhere.

　There is also a chapter under review that I don't understand.

　　
　
(End of this chapter)