The years of red flags

Xiao Shui asked: "Then, may I ask your attitude towards our defense war? Are you confident that we will win?"

"There is no doubt." Jiang Hua nodded affirmatively: "This is our home court and we have such a huge advantage. Why can't we win?"

The little sailor scrolled through his notebook, and then continued to ask: "According to my understanding, you have had trade relations with foreign countries as early as the early 80s, so you should be relatively familiar with some methods of foreign business wars. Can you give us some information?" Explain this so that our national manufacturing industry can take precautions."

Jiang Hua cleared his throat and was about to speak when he saw many people in the audience taking out their notebooks and unscrewing the caps of their pens. This was the rhythm of making notebooks.

Jiang Hua laughed and said, "Are you here for tutoring?"

Xiao Shui also held a pen and said, "Yes, it's rare to have a free and experienced teacher. Of course, you have to take good notes."

Jiang Hua then smiled and said: "In that case, let me teach you the first lesson, the Western spirit of contract."

"Many people know that Westerners pay attention to the spirit of contract and are accustomed to acting in accordance with the law." Jiang Hua said seriously: "So this gives some people the illusion that Westerners act according to rules."

Xiao Shui said the same as Peng Na: "Isn't it?"

"Of course, as long as they sign a contract, they will basically act in accordance with the contract." Jiang Hua said sternly: "But what they are irregular about is that they like to make traps in the contract."

Jiang Hua raised his finger and said: "So when you are doing foreign trade, you must always have a string in your heart. Doubt everything before the contract is signed. If you suspect that they are maliciously defrauding you, you must find a professional lawyer for the contract you sign. Review each item one by one, and be careful not to let them dig holes for you, because once the contract is signed, you will have to do it even if you don’t want to do it. They will threaten you with the law and legitimately blackmail you, and no one will take care of it, because Reasonable and legal.”

“Is international trade so dangerous?”

Jiang Hua nodded: "It's so sinister. People obviously want to make money when doing business with you. It's good to make more. Of course, we can't rule out that there are good people in this world who are willing to do business with you for a long time. But this It can only be determined after long-term cooperation, but you can't think that customers who have cooperated with you for a long time will not dig holes in the contract just because of my words. I mainly want to warn you that every time you sign a contract, you have to pay 12 points. Be careful."

Jiang Hua saw everyone writing quickly, and then said: "I'm telling you a little knowledge, you don't need to remember it, that is, you must be careful when doing takeaways with people from Asan. The reputation of this country is extremely bad, and they will often order large items from you. For batches of special goods, you only need to pay a small deposit. After your goods are produced, they will break the contract and pay a small deposit. However, because this kind of goods is very special and no one else is buying it, they will come back and buy it again at a very low price. If you sell your things, you will feel uncomfortable, and if you don’t sell them, your hands will feel uncomfortable.”

In the next half hour, Jiang Hua explained all the business operations methods he knew, and every point received warm applause.

Xiao Shui was very happy. Today's interview was full of useful information and would definitely set a record for ratings.

Jiang Hua finally said: "I would like to say one last thing, which is to be wary of foreign investment."

Xiao Shui frowned. Although today we are talking about the national defense war and fighting against foreign investment, it is a bit too bold to directly say that we should be wary of foreign investment.

"Why did Mr. Jiang say that?"

"Because some things are already bloody facts, but we haven't learned the lesson yet." The novel quickly asked: "What are the bloody facts?"

"Everyone should have an impression of Megamax, right?" Jiang Hua asked: "Many people used to use nail polish to clean their faces and hands. Have you still seen Megamax in the past two years?"

Xiao Shui shook his head: "In my impression, it seems that it is difficult to see the products of Maxam in the past two years."

"Of course you can't see that in 1990, MegaNet's annual sales reached 1000 million yuan, but that year it was acquired by the Ugly Country Johnson Group for [-] to [-] million yuan."

Xiao Shui asked doubtfully: "Since the sales of Megamazine are so good, why do you want to sell them to Chouguo Company at such a cheap price?"

"Their excuse is good. We have advanced technology, abundant funds and superb marketing methods. We can help you expand production, expand sales, and even go global."

Xiao Shui nodded: "If that's really the case, that would be pretty good."

"I've said it all, that's an excuse." Jiang Hua shook his head: "If the SC Johnson Group's products want to enter the mainland, he found that most of the market is controlled by the United States and Canada. They compete directly and need to spend a lot of money on marketing. , so they took a curve and used a very beautiful excuse to acquire Megamax, and Megamax was also looking forward to the reasons they described, so the two parties didn't care about the price, and they hit it off very quickly."

"The results of it?"

"The result is that they have been fooled." Jiang Hua replied angrily: "They are targeting your market of MegaNet. After acquiring your company, MegaNet's factories can directly produce their products, and the brand of MegaNet It was directly hidden in the snow. In the third year, the sales of the brand Maxam were only 600 million. If we don’t make a rescue, then within ten years, this brand will no longer be heard in the market.”

Xiao Shui said in surprise: "In other words, they only spent 1000 or [-] million to acquire the entire market of MegaNet."

Jiang Hua nodded and said angrily: "If we follow normal marketing methods, ten 1000 and two million may not be able to achieve this effect. As far as I know, our domestic Panda laundry detergent is currently negotiating with the cleaning company to establish a joint venture." Regarding the holding company, this will be another case of repeating the same mistakes.”

"Then we must be more vigilant in the future, and we can no longer be fooled by foreign capital so easily."

Jiang Hua shook his head: "I can tell you responsibly that this kind of thing will happen again and again."

"why?"

"Because some of our state-owned enterprises have no autonomy." Jiang Hua said sadly: "You also know that our country urgently needs to increase foreign exchange reserves. Sometimes, those who have the final say can easily be We were dazzled by the sky-high promises of foreign exchange and foreign investment, and then we were fooled again and again, selling our originally promising state-owned enterprises, and then the market was occupied by foreigners."

(End of this chapter)