The years of red flags

Chapter 1551 Rich and Rich

"Only 49%?" Boss Yao asked in confusion, "Doesn't your boss want the controlling stake in White Elephant?"

  "To put it bluntly, Baixiang is just a small ant to Huaxin Group." President Han said with a smile: "From the perspective of size, it will not enter the eyes of President Jiang at all, but you are a man of integrity, you are the backbone, you are the persistence of the national food industry, just for this reason, our President Jiang must give you a hand."

Seeing that Boss Yao was silent, President Han smiled and said, "Before I came here, our boss told me that I only need to take some shares as long as it does not affect your performance. If 49% affects your performance, then it can be reduced to 30%, or even 20%."

"What does he want to do this for?"

"Just think of our boss as a timely helper." President Han said cheerfully, "He has supported many state-owned enterprises in his lifetime without asking for anything in return. If he really wants to repay us, it's to run the business well and contribute to the development of the country."

"I have run Baixiang like this now. Does he still trust me to continue running Baixiang?"

President Han shook his head. "What's there to worry about? When I was chatting with President Jiang, he said that it was because of you that Baixiang came into being. Without you, or when the basic concept of Baixiang had not been fully established, without you, this company would have been completely hopeless."

"Boss Jiang really flatters me." Boss Yao said modestly, "The more he flatters me, the more uncertain I feel. I have already run the company into such a mess. If I fail to live up to his expectations again, I will not even be able to be a human being."

"Put down your burdens." President Han comforted him, "Put aside all your worries. You have to know that from this moment on, you are different from the previous White Elephant. You have Huaxing Group as your backing, and all of our Firefly's sales channels can be lent to you. Within three months, I can sell your White Elephant instant noodles all over the world. With such a good hand, you just need to do your best to persevere. If you still fail, it will be my incompetence."

"Thank you very much." Boss Yao excitedly shook President Han's hand and said, "Thank you very much. It's just 49%. I won't bargain. This will show my sincerity."

After evaluation by a professional team, the two parties quickly signed an agreement and a large sum of money was deposited into Baixiang’s account. After the money came in, the first thing Boss Yao did was to give bonuses to the workers.

"My workers only get the most basic wages from me, and I feel like I owe them something." Boss Yao explained, "Now that I have money, I will give them some bonuses first. This is what they deserve."

"You don't need to explain to me." President Han said firmly: "This company is still under your control. You can do whatever you want."

Boss Yao's hands were shaking badly, he never expected that President Han would do what he said and still be in charge, and really didn't care at all.

Following Mr. Han's order, all sales channels were shared with White Elephant, and all Firefly sales staff called and greeted their customers.

The day after the agreement was signed, several container trucks arrived at Baixiang's factory to load goods. The Baixiang loaders were exhausted that day. In order to reward these people, Boss Yao brought cash to the scene, looked at the happy loaders, and simply stuffed the cash into their hands.

In less than three or five days, White Elephant instant noodles could be found on the shelves of major supermarkets across the country and small street shops.

This caught brands such as Master and Mailang off guard. Their sales staff began to contact customers and accuse them of not following the agreement.

"This is the sales channel of Firefly Company." The customer said bluntly, "They don't have any other agreements, just like you, and they even get more sales rebates than you. We can't care about any conflicts between you, but we want to make money. If you have the ability, just defeat Firefly Airlines and don't sign these unfair agreements with us." If Firefly Company were to be defeated, these instant noodles wouldn't even dare to think about it. Firefly Head Office was the only food company controlled by Huaxing Investment. It was a seedling in a vast field. It would be too difficult to crush Firefly like a white elephant.

Apart from anything else, the market share of Firefly drinks is only slightly lower than that of two Cokes. It is cheap, tastes good, and has a very high national recognition.

President Han also generously stated that Firefly Company was about to launch a wild promotion for White Elephant, and asked President Yao to figure out for himself which spokespersons he wanted to hire.

President Yao wondered to himself, "Which spokespersons should we hire? Which ones?"

"That's right, as long as they are domestic celebrities." President Han said with a smile: "Our boss is President Jiang's wife. She is the big sister of the domestic entertainment industry. I'm not talking about actors, but the big sister of the capital behind them. You can ask any celebrity to endorse your products. There is nothing our boss can't handle."

Bai Xiang’s publicity efforts were also very careful, and they found a celebrity who was not a popular one and could only be considered a second-tier star at best. They had not yet adapted to a life of luxury and wealth.

President Han rejected the idea outright, slamming the table and saying, "I know that your White Elephant products don't like to be fancy, but the spokesperson you chose is too plain. This kind of promotion won't make any waves."

President Han called Pony directly. He has a big data analysis department that analyzes everything on the Internet.

Pony directly gave more than a dozen candidates, who were stars that people of different age groups and from different places liked.

"Choose six from these dozen people." Mr. Han said with a smile, "We need to include three generations, one male and one female. We need to cover all ages and all groups and create some momentum as quickly as possible."

President Yao said distressedly: "Six celebrity spokespersons must cost a lot of money?"

"Don't worry about that." Mr. Han said arrogantly, "The boss asked me to prepare a sum of money specifically for advertising for Baixiang."

In less than half a month, the so-called 4A advertising company completed all the commercials. It had to be fast because Firefly gave too much.

With so many local TV stations in our country, plus CCTV, there are all kinds of White Elephant advertisements everywhere, and the six celebrity endorsers are seen eating instant noodles in various ways in the advertisements.

People who don't know what's going on feel impressed: "This White Elephant is amazing. These are the most popular stars at the moment. To be able to invite so many stars to endorse it, what kind of company is this? It must be very wealthy."

Boss Yao didn’t know how people evaluated Baixiang, he only knew that Baixiang’s sales data was soaring like an airplane taking off.

  　Asking for monthly votes and rewards

　　

　

(End of this chapter)