Although Mo Qiu Shuang also knew that the Tropical Beverage Group Company controlled by her husband had poor performance and was short of money, but if she could hold onto Brother Chen's lap, that would be another story.

Haizha's face was full of expectation:
"I will hold a meeting tomorrow to discuss this matter."

Sure enough, the next day, at the high-level meeting of Tropical Beverage Group held in Haizha.

Haizha's proposal to invite Su Chen to plan advertisements was unanimously approved by the senior management.

Everyone is not stupid, and Shilan Perfume is the best example.

Done!

"Brother Chen, Qiongzhou Island sent an invitation for advertising planning!"

Lu Lanlan immediately conveyed the news to Su Chen.

Accident or not?Surprise or not?
Well, to be honest, Lu Lanlan was not surprised at all by such an invitation.

In fact, after Shi Lan perfume sold out, she has received a large number of invitations for advertising planning.

It's just that, because the price is relatively too low, it's just not in Su Chen's eyes.

That's right, in order to prevent herself from being harassed, Su Chen directly set a price of less than 2000 million yuan, a standard not to be negotiated.

Therefore, there is no need for Lu Lanlan to report to Su Chen for some low-priced invitations.

"Oh? How much is the quote?"

This was Su Chen's biggest concern.

In fact, Su Chen just had a playful attitude towards planning the advertisement.

So price is the key. If a company offers a high price, it's okay for Su Chen to make an advertising plan for him.

If the money given was too little, then Su Chen wouldn't be in the mood to bother.

"3000 million!"

Hearing such words, Su Chen immediately nodded:

"This can be discussed."

"Tell me about the company."

The product quality and reputation of related companies is also a key factor for Su Chen to consider.

Su Chen didn't want to overturn and damage his image by endorsing others.

How many celebrities in the previous life were detonated because of their inadvertent endorsement.

Su Chen didn't want to follow in that footsteps.

In fact, at this time, Su Chen was no longer short of this little money.

There is no need to take the risk of overturning for 3000 to [-] million.

Lu Lanlan then introduced Su Chen:
"This company is called Tropical Beverage Group Co., Ltd., and its main product is Tropical brand coconut juice."

"I have understood it, and there is no problem with product quality and reputation."

"It has a long history. It used to be the largest coconut milk brand in Qiongzhou Island. However, due to fierce competition among peers, its market share has been declining year by year."

"Oh……"

After hearing this news, some memories from his past life appeared in Su Chen's mind.

He remembered that in his previous life, there was a famous coconut juice company with a very interesting advertising slogan.

Lu Lanlan:
"Yes, the general situation of Tropical Beverage Group Company is like this."

Su Chen nodded:

"That's good. I'll take over this job."

Su Chen's straightforwardness aroused Lu Lanlan's curiosity:
"Brother Chen, have you ever heard of Tropical Coconut Juice before?"

I remember that before accepting Shilan Perfume's invitation, Su Chen made a decision after doing a lot of inquiries and understanding, but now, Su Chen decided to accept this business only based on his own few words.

It seems somewhat unusual.

Su Chen did not deny it either:

"I did hear about it."

Of course Su Chen would not say that she had awakened some memories from her previous life.

In fact, Su Chen often saw the product "Tropical Coconut Juice" in some supermarkets.

And Su Chen also drank this product before.

So, strictly speaking, Su Chen is not ignorant of this brand.

Coupled with the above reasons, Su Chen simply decided to accept the invitation.

Lu Lanlan:
"Then can I reply to Tropical Drinks Group?"

Su Chen blocks:

"and many more."

Lu Lanlan didn't know why:
"Brother Chen, is there anything else?"

Su Chen smiled:

"It will be fine in a while."

After all, Su Chen has already opened Ward and started typing:

Scene [-]: A little girl drinks tropical coconut juice happily.

The second scene: a beautiful woman with a hot body, raised her neck, happily drinking tropical brand coconut juice.

Advertising slogan: “Tropical Brand Coconut Juice, I’ve been drinking it since I was a kid!!!”

Although, in another time and space, this advertising slogan was parodied by netizens.

But in fact, this is a very recognizable advertising slogan.

It mainly depends on which aspect you understand.

Afterwards, Su Chen handed the copy to Lu Lanlan:

"You can reply to them."

"..."

This time Lu Lanlan couldn't be punished.

She knew that Su Chen wrote songs and scripts very quickly.

But I never expected that planned advertising can be so efficient.

At this time, Haizha was in the office, looking at the recent performance data.

He shook his head while watching.

In the past, Tropical brand coconut water has always occupied the majority of the coconut water market.

However, with the sudden emergence of more coconut milk brands, the market share of tropical brand coconut milk has dropped to below 30%.

The market prospects are worrying.

I don't know if Su Chen is willing to take action and plan advertisements for them.

At this moment, the secretary walked in anxiously.

"Chairman! Su Chen Studio has responded!"

"Oh, what did they say?"

Haiza is very urgent and wants to know the result.

The secretary didn't waste any time and handed Haizha a USB flash drive directly:
"Chairman, look at this."

Haiza was puzzled:

"what is this?"

Secretary: "Chairman, you will know after you see it yourself!"

Out of curiosity, Haizha took the USB flash drive and inserted it into his computer.

Just the next second.

"This...this is..."

Haizha let out an incredible exclamation.

Originally, he was still wondering whether Su Chen would accept his invitation to advertise.

Unexpectedly, Su Chen directly sent the advertising plan!

The secretary added at this time:
"Yes, Chairman, Su Chen has agreed to our invitation! And he has planned a copy for us."

"He wants us to have an answer as soon as possible."

Haiza looked at the secretary, and then at the advertising plan.

Snapped!
The next second, Haiza slapped the table hard:
"Okay! I absolutely want this copywriting!"

In fact, Haizha was impressed just by taking a look at Su Chen's advertising plan.

I’ve been drinking it since I was a kid!This fully illustrates the popularity of "Tropical Brand Coconut Juice"!
Isn't that what the brand is all about?

With a long history and unique taste, it has been loved by generations!

Next, without any surprise, in the high-level meeting of Tropical Beverage Group, Su Chen's advertising plan was unanimously approved and passed unanimously.

So while shooting the advertisement in full swing.

Haizha immediately announced the news through the official website.

The ads won't come out for a while, but it's necessary to warm them up in advance.

At this moment, the entire network was blown up.

"What! Brother Chen is planning an advertisement again?"

Many netizens found this news unbelievable.

You know, the advertisement for Shilan perfume is still being played in full swing on all major platforms.

It's only been a few days, is there a new advertising plan coming out so soon?
"Shocked! Brother Chen, is this the rhythm of switching to advertising planning?"

"Coconut juice? Is it okay?"

"..."

But of course, Su Chen's fans have begun to look forward to Su Chen's coconut juice advertising plan.

"You can always believe in Brother Chen's talent!"

"The slogan about understanding women better than women is so classic! I wonder what Brother Chen will come up with this time?"

"Already ordered a box of Tropical brand coconut juice!"

"I agree! As long as it is a brand that Brother Chen is involved in, I will support it without any hesitation!"

"Isn't this a bad start? In the future, major merchants will sharpen their heads and squeeze towards Brother Chen!"

"..."

Seeing this news, people in the entertainment industry were secretly relieved for some reason.

If Su Chen focuses his main energy on advertising planning in the future, does that mean they can get more living space?

Probably?You can't be so evil that you can still maintain a high production rate in film and television music while planning commercials all the time, right?
……

quickly.

These news have attracted great attention from other coconut milk brands in Qiongzhou Island.

In the small conference hall of "Island Brand Coconut Juice".

A temporary emergency meeting is being held.

Qi Hong, chairman of the company, is facing an enemy:
"Tropical Coconut Juice invited Su Chen to plan the advertisement, how should we respond?"

"Please tell me what you think!"

Tropical Coconut Juice and Sea Island Coconut Juice are the two companies with the largest market shares in the domestic coconut juice market.

It can be said that the two companies are each other's biggest competitors.

"Why don't we ask Su Chen to plan the advertisement?"

"Chairman, we can ask Su Chen to speak for us! It's definitely more efficient than asking him to plan an advertisement!"

"It is necessary to increase marketing investment."

"Or we can ask another celebrity with greater influence to endorse it!"

"..."

Although everyone's opinions are not consistent.

But everyone feels unprecedented pressure, and they all believe that a positive response must be made.

Qi Hong thought for a while, then said:
"I tend to invite other big-name celebrities to endorse."

Although this investment may be relatively large, Qi Hong feels that this is a more reasonable measure.

Invite Su Chen to plan an advertisement for them?

Qi Hong had already inquired about it, and the other party paid a sky-high price of 3000 million!

It can be said that the current market has been taken badly. If his own bid is lower than 3000 million, Su Chen will definitely not respond.

If you are willing to spend so much money, you might as well invite another big-name celebrity to endorse it.

Qi Hong's proposal immediately won the approval of most high-level officials.

"I agree with the chairman's proposal! Ask a first-line star to endorse, and 1000 million can be done like this!"

"It would be better to ask Su Chen to do the advertising plan, but to use Su Chen's brand indirectly and directly invite big-name celebrities to endorse him."

"Yes! Su Chen is not the only star in this world!"

"..."

Qi Hong is very satisfied with everyone's attitude.

So the matter was settled like this.

Just two days later.

The Island Brand Coconut Juice has secured an endorsement deal with Hong Kong’s top star Louis Koo.

And Lightspeed launched an advertising video endorsed by Gu Tianle!
When this news is released.

The whole network is boiling.

You know, Gu Tianle's popularity and influence are also very huge.

Especially in terms of philanthropy, before Su Chen appeared, Coo Tim Lok's philanthropic deeds were something few could match.

"Oh my god! We even invited Principal Gu out!"

"Principal Gu, please accept the students to worship!"

"I have purchased a box of Island Coconut Juice! Sincerely, salute!"

"Su Chen VS Louis Koo 2.0???"

"Okay, this time, the advertising market will be full of flames!"

"..."

Netizens even directly compared Gu Tianle's endorsement with Su Chen's advertising plan.

"Although Principal Gu is in front of the stage and Brother Chen is behind the scenes, I still really want to know, which one of the two advertisements is more effective?"

"Stop talking nonsense, Brainless Dingchen!"

"Principal Gu directly came forward to endorse, and the effect of not seeing it is worse than Su Chen's advertising plan!"

"..."

Seeing this situation, Gu Tianle was immediately speechless.

In the previous movie box office war, "Anti-Drug 3" starring him was defeated miserably by Su Chen's "I'm Not the God of Medicine".

Now in the advertising market, it seems that there is another fierce PK battle between them.

As expected, people are in the arena and can't help themselves.

In fact, Gu Tianle didn't want to do this, but netizens always wanted to start a war and tear up the wall, and he couldn't stop it.

Do you have the confidence to defeat Su Chen in the advertising field?
To be honest, Gu Tianle is really not sure.

Because Su Chen's magical attributes are really unreasonable.

It's not something he can win just because he wants to.

Seeing such a scene, Su Chen directly chose to ignore it.

Netizens are like this. They are born with gossip attributes, and the fan circle is tearing apart. This has become a part of the entertainment sector.

if you serious you lose.

As for the advertisement planned by myself, can it help Tropical Coconut Juice beat Island Coconut Juice?

Su Chen couldn't estimate it yet.

This thing is actually difficult to estimate.

Anyway, Su Chen worked hard and finished his work.

What happens next depends on the market's reaction.

Although it is said that the slogan of "drinking from childhood to adulthood" caused a sensation in the previous life.

But time and space are different after all, it's really hard to say whether it can be equally popular here.

Haizha and other senior executives of Tropical Coconut Juice were of course the first to discover the actions of their main competitors.

However, in line with the principle of striving for excellence and striving for success without publishing, they still ordered the photography team to polish the advertisement slowly and carefully.

The 3000 million has been spent, and they can't mess up their sense of proportion because of the actions of their competitors.

What frustrates them is.

After the launch of the advertisement of Gutianle, the sales performance of Haidao Coconut Juice increased visibly to the naked eye.

However, Haizha believes that they will be able to usher in a counterattack only by launching carefully crafted advertisements planned by Su Chen.

In the beverage sales area of ​​a large supermarket.

Two shopping guides are adjusting the shelves.

Yes, they usually adjust the placement of the shelves according to the market trend from time to time.

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