Hong Kong's new giants

Chapter 590 [This man is a god! 】

In March, Pengcheng Xiaomi Technology Park.

Lin Zuhui sat in the office, listened to Zou Kaixuan's work report, and made comments.

"At the beginning of the year, we have signed a cooperation plan of 'PHS technology' with Yuhang Telecom Bureau of Zhejiang Province. In the second half of next year, we will definitely be able to launch 'PHS' mobile phones."

Lin Zuhui nodded happily. This is a plan he proposed last year.

The PHS technology of the "poor man's cell" is a patent from Japan. However, at the peak of the Japanese economy last year, the per capita GDP of Japan was as high as 4.35 US dollars, ranking third in the world and 1.7 times that of the United States.Such technology is naturally not suitable for Japan.

Therefore, Lin Zuhui asked Zou Kaixuan to send someone to investigate, and spent 2000 million US dollars to buy this technology.It is not enough to have technology, but also to cooperate with telecom operators. This year, China Mobile and Telecom separated, and Xiaomi Technology came to the door.

At this time, China Telecom only had fixed-line telephone licenses and no mobile communication licenses, so the future was bleak. After the introduction of Xiaomi Technology, the leaders of Yuhang Telecom Bureau in Zhejiang Province were immediately shocked, and then they were very optimistic about this project.

To put it bluntly, this is playing side-by-side, but if it can be played, with China's large population, there may be tens of millions of users.

The two hit it off and decided to cooperate.

"What did Huawei say?" Lin Zuhui asked calmly.

"Mr. Ren has agreed to send a technical team to join us. But it can be seen that he is not interested in PHS technology. He said that Huawei is doing his best to research 3G technology. If it wasn't for the boss, you take him out of the mainland and develop business overseas. It's because he is reluctant to send those technical talents." Zou Kaixuan was a little 'unhappy' with Mr. Ren, and dared to be suspicious of his man's vision.

Lin Zuhui was not surprised. In his previous life, the Yuhang Telecom Bureau did approach Huawei and ZTE, but they all rejected the research and development of the "PHS" communication; It was officially born in the Mainland.

At its peak, Starcom had a market value of 300 billion US dollars. With PHS as its main business, it had 8000 million mainland customers, and 1 million customers in Taiwan, Southeast Asia, South Korea, and Japan.

Therefore, Lin Zuhui thought at the time that Xiaomi Technology's acquisition of this technology will bring huge profits, and if the money is invested in technology, then Xiaomi Technology's future will be limitless.

As for what Lin Zuhui earns, of course it is cashing out around 2015, as well as the dividends in the later period.

Lin Zuhui said with a smile: "Actually, without Hua Wei, we can also successfully handle the PHS technology. But since Xiao Ren has something to ask of me, let's do a good job. Of course, our PHS technology must also be strengthened." After all, Huawei's team is just consultants."

Telecom providers, telecommunications providers, and mobile phone manufacturers currently belong to three camps.Lin Zuhui owns a telecommunications company, Times Communications, which operates telecommunications businesses in Hong Kong and London.

Lin Zuhui is the local snake in Xiangjiang, Huawei wants to develop overseas, so naturally he will consider Xiangjiang first.

So last year, Lin Zuhui received a call.

"Hello, Mr. Lin? I'm Xiaoren from Pengcheng, that's it. We want to start business in Xiangjiang, can you take care of me!"

Lin Zuhui said at the time: "Okay, we just won a license recently, you can send a team to Xiangjiang! But what's the matter first, the time is tight, and the Hong Kong government has to pass the acceptance."

"No problem, I will definitely send the best team to Xiangjiang."

In this way, the two sides cooperated for the first time.

At that time, Hua Wei had just gained a foothold in the mainland and urgently needed overseas business, so Mr. Ren was naturally very grateful to Lin Zuhui.What's more, Lin Zuhui's identity is the richest man in the world.

Zou Kaixuan said: "Well, our net profit last year was 6.6 million US dollars, and we have become a global technology company. With so much cash flow, we mainly invest in mobile phones and semiconductor businesses, and invest in other industries, which are relatively small."

Xiaomi Technology is not a VCD business, and decoding chips are also its business (C-CUBE sold 95 million sets of decoding chips in 500, earning 2.09 million U.S. dollars. Based on Xiaomi’s 8% shareholding, it can share 1.6 million U.S. dollars) , although it is in the United States; in addition, businesses such as DVDs, landlines, mobile phones, primary semiconductors, and pagers are doing well.

Lin Zuhui immediately asked, "Will the profit drop this year?"

With the mass production of counterfeit VCD factories, Xiaomi VCD will definitely be affected.

Zou Kaixuan said seriously: "I don't think so! The mainland business will definitely decrease, but our overseas business is expanding."

Compared with other mainland manufacturers, Xiaomi Technology also has its headquarters in Xiangjiang, so its overseas business has been doing well, especially in the Southeast Asian market.

Including the mobile phone market in Southeast Asia, Xiaomi Technology can take a share. Last year, Xiaomi Technology sold a total of 100 million mobile phones, which greatly increased the morale of the company.

"What's the progress of the USB drive?" Lin Zuhui asked again.

He only understands the prospect of electronic products, but this is the most important thing. Assuming he is an American, he believes that the acquisition of Apple is better than Jobs.After all, it doesn’t matter if Jobs knows technology. In his previous life, he neglected MP3 products for several years, and he didn’t pay much attention to them at the beginning, thinking that it was just a small product.As everyone knows, it was that small product that continued the life of Apple until the appearance of the Apple mobile phone.

To be honest, before 2007, Apple relied on a single product to continue its life, and experienced several times on the verge of bankruptcy.For example, in the past two years, Apple has been on the verge of bankruptcy, and it was the iMac that saved Apple; after the Internet bubble crisis, it was the iPad that saved Apple at the beginning of the millennium.

Zou Kaixuan said: "I have already applied for patents in Europe, America, and the mainland, and it will definitely shine in the eyes of the world. By the way, I have a sample here, and I will demonstrate it to you."

Next, Zou Kaixuan took out a large U disk that was still ugly in appearance, and then demonstrated it to Lin Zuhui.But anyway, this is the U disk.

"How much memory?"

"8M"

Tsk tsk, it's so small, I'm afraid it can only save files, or copy 2 songs!
After some experimentation, Lin Zuhui expressed his satisfaction, it seems that it really worked out.

"Okay, it seems that the money is not in vain! By the way, at the end of this year, Xiaomi Technology will go public, and it is estimated that it will raise at least 60 billion RMB. At that time, all of them will be thrown into the technology industry."

There is no problem with a market value of 300 billion, because with the participation of Lin Zuhui, a major shareholder, it must be able to attract investors.As for the collapse of the financial crisis, that is not what Lin Zuhui is considering. After all, long-term investment is definitely not a loss; besides, everyone should be happy to contribute to the cause of Chinese science and technology.

"Will entering too many fields make the company's business too complicated and affect the company's development?" Zou Kaixuan asked his own question.

Lin Zuhui smiled and said, "What is the prospect of the product I told you?"

Zou Kaixuan immediately said: "It's very good, and we have succeeded. We only invest in semiconductors, liquid crystal displays, and lithium batteries. I feel that the time limit is long, and the technology is also blocked by Europe, America and Japan. The prospects are not easy to be optimistic."

Including Xiangjiang, many equipment and technologies are blocked by Europe, America, Japan and South Korea, so some Xiaomi technologies cannot be bought even if they have money.

Lin Zuhui nodded. What Zou Kaixuan said was the truth, including companies in mainland China. Everyone rushed to buy the product because they wanted to make money. As for technology, you don’t need to invest, you can buy it anyway.

But Lin Zuhui is different. If he wants to make money, does he need to open Xiaomi Technology Company? The US stock market is his cash machine, and there is so much effort there.

As long as he admits that he is Chinese, it is necessary to boost the morale of the Chinese.

VCD and U-disk were invented by the Chinese; later on, the MP3 music player was also invented by the Chinese.

I also feel NB after listening to it!

Lin Zuhui said patiently: "Haven't we made progress in semiconductors? We can't produce high-end products, and low-end products are also money. Moreover, in the future we may not be unable to access the world's top semiconductor technology, the premise is that you must always maintain your original intention - to do A worldwide technology company."

Zou Kaixuan immediately said ashamedly: "I have let you down, but don't worry, I will never doubt Xiaomi Technology Company again!"

Lin Zuhui nodded with satisfaction, and said, "Money is a statistic to me sooner or later! Of course, if Xiaomi Technology develops, it may become a giant like New Times Group in market value. Therefore, there is still a long way to go, and the most important thing is to have firm beliefs." !"

"Hmm." Zou Kaixuan looked at Lin Zuhui tenderly and resolutely.

At this time, Xiaomi Technology Company can be said to beat all domestic technology companies, which also made Zou Kaixuan a guest of the heads of state.

Lin Zuhui said: "We still have to win CCTV's bid, even if it's 1 million this year and 2 million next year."

Xiaomi Technology, which has tasted the sweetness of advertising, will naturally not let go of the best publicity.It can be said that the sales of Xiaomi VCD are so good, 30% of the credit is due to Jack and CCTV.

Mainlanders in this era have become fans of Jack's movies after watching Jack's pirated discs.So the advertising effect of Jack is surprisingly good.

"No problem, no one has the strength to compete with us! Last year, Xiaobawang Learning Machine tried to compete with us for prime-time advertising, but it still failed miserably."

At this time, Xiaomi Technology has sold half of Xiaobawang's equity to Zshan Yihua Group. The sale is very cheap, and the 50% equity is only 6800 million RMB.The reason why it was so cheap was mainly because Lin Zuhui knew that Xiaobawang would not go far, and secondly, he also poached A Duan and other teams, so it was used as a benefit fee.

In the end, Lin Zuhui found a blank piece of paper and a pen, and demonstrated it to Zou Kaixuan.

"Develop another small product MP3 music player, which is probably as small as this, but it can store dozens of songs, or even more. It also uses the principle of flash memory, and the MP3 format of decoders, central processing units, etc. Invented by the Germans, a song is several megabytes.”

"My company in Hong Kong is developing an MP3 computer player, which can be downloaded from it at that time. Therefore, this project team can be located in Hong Kong and the mainland, and research and development will be carried out at the same time, and we will strive to come up with products next year!"

Lin Zuhui briefly described MP3, and Zou Kaixuan already understood that she knew more than Lin Zuhui technically, and of course she was not a professional.But this thing is the same as the U disk, it uses flash memory to make the volume smaller and the interior is electronic.

In general, the engineer immediately understood. After all, the idea of ​​MP3 in the previous life was thought up by a manager of Samsung.

"No problem, I'll get someone to form a research and development team right away." Zou Kaixuan said happily.

VCD, U disk, MP3, this man is a god!

Edo Corporation.

Hu Zhibiao sat in the office, secretly worried.

In the second half of 1994, he received several million RMB in loans from multiple parties and founded Aiduo, which specializes in the production of VCDs.But he soon discovered that Xiaomi VCD is like a mountain that cannot be climbed, overwhelming domestic manufacturers.

Last year, he collected 6800 million RMB from dealers, preparing to win the prime advertising time of CCTV, but unexpectedly, Xiaomi Technology defeated Aiduo without frowning at all.

Well, if you can't win the golden ad for the weather forecast, then other or local stations can always put in the ad.

Then he thought about hiring a Hong Kong star as a spokesperson. He understood that Xiaomi Technology's advertisements are really good, so even Japanese and Korean brands are not rivals.

As a result, Hu Zhibiao discovered that Xiangjiang stars such as Li Lianjie, Hong Jinbao, and Liu Dehua expressed interest at first, but quickly rejected it.After many inquiries, Hu Zhibiao discovered that these celebrities and their managers were afraid of offending someone.

Who is this person? Everyone just said that he was the godfather of Xiangjiang entertainment industry.He finally understood that Xiaomi Technology was also invested by the richest man in Xiangjiang, no, it was invested by the richest man in the world.So everyone dare not even accept an advertisement, for fear of offending others.

Of course, in fact, everyone also understands that if Jack Cheng shoots such a good commercial, even if he is not afraid of accepting it, it would be a shame.

To put it bluntly, Hu Zhibiao finally got the advertisement done and hired a well-known Hong Kong star who is "not afraid of death, but afraid of being poor".

Then, Hu Zhibiao followed Xiaomi's VCD advertisement and played "Love more VCD, good movie".

No, Aiduo was sued by Xiaomi VCD, and others were too powerful, so soon Aiduo was notified to re-shoot the commercial.

"Isn't this bullying!" Hu Zhibiao smiled wryly.

Xiaomi VCD has too many advantages, even the price of 2688, the current domestic manufacturers dare not lower the price.In fact, the retail price of VCD is 2688 yuan, and the copycat factory earns less than 5%.

"Boss, good news!" An executive walked into the office and said happily.

Hu Zhibiao stood up abruptly, and said excitedly, "Good news from Sony?"

It turns out that China is a big VCD country rather than a powerful one. There are two key technologies in VCD machines - movement and decoding chips, and Huaxia enterprises are completely dependent on imports.The movement is controlled by Philips, and the decoding chip is controlled by C-CUBE and ESS in the United States.The key technology is in the hands of several multinational companies, and when they sneeze, the VCD market in China will catch a cold.

At the beginning of 96, when VCD manufacturers expanded their production one after another, the supply of cores suddenly became tight. Almost every VCD manufacturer had the experience of stopping work due to shortage of cores.At the beginning of this year, Hu Zhibiao, CEO of Aiduo, flew to Philips in the Netherlands to seek a preferential supply policy.Poor Huaxia enterprises can only expand rapidly if they win the support of Philips.

However, Philips was "baited" by Xiaomi Technology a few years ago, and received an order of 800 million, and the price was shockingly low; therefore, this year, Xiaomi VCD directly asked Philips to fully supply Xiaomi Technology, which led to the failure of other manufacturers.

The executive said: "That's right, Sony has devoted itself to public relations, and finally came up with a movement with an error correction capability comparable to that of Philips. Not only that, ESS company said that it can also supply us with all its strength, not only that, a decoding chip only It takes $14.2."

Hu Zhibiao couldn't help clapping his hands happily, the biggest problem of Aiduo was solved!
After domestic VCD manufacturers obtained the supply of decoding chips and cores, they immediately began to increase supply and production to seize the domestic market.In such a grand occasion, the first unlucky ones are of course Japanese and Korean manufacturers.

Price wars, advertising wars, and gift wars became the "beautiful landscape" of VCD wars in mainland China in 1996.

The VCD of Xiaomi Technology is set at 2688RMB, and has never joined the price war. On the contrary, it has performed exceptionally well in terms of quality assurance and after-sales service.Therefore, the market share of Xiaomi Technology has always been above 35%.

(End of this chapter)