Hong Kong's new giants

Chapter 296 [Rural Surrounding the City]

March 3rd is the anniversary of ATV.

As early as January of this year (1989), Lin Zuhui secretly instructed Zhou Liang Shuyi to prepare the first large-scale program "Entrepreneurship Taiwan Celebrates Guanghua", and planned to use it as an annual large-scale Taiwan celebration party in the future.

The budget given by Lin Zuhui is 880 million, which is enough to beat the production cost of any evening show in Hong Kong.At this time, ATV was on top of the cast, not to mention a [-]-[-] split with TVB, but at least it was a [-]-[-] split, not as thorough as the loss in the previous life.

Shen Dianxia paid 500 million when she signed the contract for two years. Her husband Zheng Shaoqiu is not cheap.

In short, after spending 10 billion last year, I earned 7.2 million back, and lost 2.8 million in less than a year.

ATV's artists include: Shen Dianxia, ​​Zheng Shaoqiu, Wang Mingquan, Lu Haipeng, Bao Qijing, Luo Wen, Huang Rihua, Lu Liangwei, He Jiajin, Li Xiangqin, Lin Jianming, Zeng Huaqian. Jiang Hua, Luo Jialiang, Liming, Guo Fucheng, Zhang Jiahui, Lan Jieying, Zhou Huimin, etc. artist.ATV also has a secret weapon, which was hand-picked by Lin Zuhui and invited Teresa Teng from Taiwan to perform (it was Lin Qingxia's favor, otherwise it would be a bit difficult).

It can be said that when the publicity started a week ago, wireless was already in chaos!
That night, Lin Zuhui and Zheng Yutong also attended the Taiwan celebration party. This was almost the first time Wang Lingyin appeared in public.Because Lin Zuhui knew that it was inevitable that he would give the camera their table, and he might even be interviewed by the host, so it was not appropriate to bring other women.

In the opening program, many artists sang and danced on the stage, which can be described as shining stars.

In fact, in the previous life, ATV basically trained half of the entertainers in the show business circle, but they turned to TVB one after another.Later TVB stars like Wan Ziliang, Leslie Cheung, Liming, Zhang Jiahui, etc., all came from ATV.

The show was brilliant and successful!
Almost at the end, Teresa Teng appeared as the finale and brought the show to the climax.

The next day.

Selina Chow came to Lin Zuhui's office and reported that the audience rating of the Taiwan Celebration Gala last night was 36%, equivalent to 216 million viewers, which is very impressive.

Lin Zuhui said: "Taiwan celebration is very successful, and we will do it every year in the future! But in this way, we are like a living target, and TVB may have a show hedge at the same time."

Selina Chow was very curious about how Lin Zuhui knew the enemy so well. One must know that her boss is the chairman of the board of directors of multiple industries, and ATV only came once a week to put it bluntly.

"Although this is the case, we have to do it, after all, it has been so successful!"

Lin Zuhui nodded, it is true, there is no way to catch a turtle in a jar.

Then, Lin Zuhui handed over the script of "Genesis" to Zhou Liang Shuyi, and said: "Since ATV has risen, let's try to open this year's [-]-[-] with TVB! This is the script outline given to me by someone else, and I couldn't help applauding after reading it." For business war dramas, you need to find someone to produce them properly. I have notes for some actors, and ATV must pay enough attention to them. This is one of our flagship dramas this year."

The release of "Bao Qingtian" in the first half of the year and "Genesis" in the second half of the year are enough for future generations of netizens to comment. ATV has steadily surpassed TVB in terms of dramas in the past two years.

As for the later stage, ATV has established a tradition of family fashion dramas, firmly grasping the hearts of teachers.Lin Zuhui can also hand-pick the shooting of serials such as "Legend of the New White Snake", "I Have a Date with Spring", "I Have a Date with Zombies"; of course, he cannot provide the script outline, and he may only know the general theme.

However, he believes that as long as the foundation is solid, ATV will not lose to TVB in the drama series.

What's more, Lin Zuhui has too many visions, and he can hang TVB. For example, if the one is obviously popular, he will let people go to TVB to recruit people in advance. The one from ATV has obviously high potential, so he tells ATV to focus on training.Although it is said that "seven points are praised, three points are only", but there are also some celebrities who will not be popular no matter how popular they are.

Zhou Liang Shuyi did not doubt Lin Zuhui's vision, so she immediately regarded it as a treasure, and said happily: "Don't worry, boss, I will definitely attach great importance to it."

Lin Zuhui added: "Don't say that the show is handpicked by me in the future, otherwise people will really think that I work 24 hours a day! Therefore, only you and I know the outline of the script. As for the source and channel, you can find a way to solve it yourself!"

Selina Chow smiled and said, "Well, that's good!"

This year, Lin Zuhui selected four programs, "The Voice of Hong Kong", "Bao Qingtian", "Who Is a Millionaire", and "Genesis". I believe that this year ATV will gain a lot.

He also planned to learn from the artist trainee training system in the Korean entertainment industry in his previous life in the 90s to form boy groups and girl groups, and he might earn a lot of foreign exchange in the future.

After staying for less than two hours, Lin Zuhui left ATV.He does not participate in the specific operation of ATV, and every time he comes, he just makes a summary, so that his subordinates can use his opinions as key references.

In the morning, Lin Zuhui came to Tsuen Wan to inspect the opening of the first 'Yonghui Supermarket'.

Heung Kong's supermarket industry is already very mature, and when Lin Zuhui decided to enter this industry, he visited many Wellcome and ParknShop supermarkets and found an amazing business opportunity, that is, these supermarkets do not pay much attention to "fresh food".

Lin Zuhui immediately began to formulate strategies with his subordinates, and finally Lin Zuhui set the tone, that is, 'Yonghui Supermarket' will use 50% to 70% of the area for fresh products, including the development of cooked food and bread.

That is to say, targeted targets targeting the resident family unit!
Not only that, Lin Zuhui also asked Yonghui Superstores to abandon the strategy of urban development, give priority to the development of residential areas in new towns, and implement the strategy of encircling the city from the countryside.

When he has a certain strength, Lin Zuhui will let Yonghui Supermarket enter the urban area, and then he may not worry about the joint suppression of Wellcome and ParknShop.

Although Tsuen Wan belongs to the New Territories, it is the richest place in the New Territories because it is next to Kowloon.In the early 50s, this place was still a piece of farmland and barrenness. As some capitalists from Jiangsu, Zhejiang and Shanghai came here to open factories, it developed here.Later, the factory was relocated, and a large number of residential buildings began to appear here, making it the first new town in Hong Kong.

When Lin Zuhui arrived at the Tsuen Wan store of Yonghui Supermarket, Lu Donglai, the person in charge of the comprehensive department, and Chen Jiasheng, a senior employee in charge of retail, were already waiting at the door of the store.

"boss!"

Lin Zuhui nodded and asked, "How is the situation?"

Chen Jiasheng said: "The sales situation is very good, and the supermarket is very crowded, but today our shop assistants arranged a lot, so there won't be any big problems."

The implication is that the business is so good that a small mistake may be made!
Lin Zuhui didn't care about the crowds, and rushed to the supermarket first. First, at the door, he found a staff member organizing a lottery draw. The billboard behind said that there was a lottery draw for every 68 yuan.

Opening business, there must be some activities, anyway, there will be no loss!

Walking into the supermarket, there are indeed many citizens.The supermarket covers an area of ​​12000 square feet (about 1100 square meters), which already belongs to the category of large supermarkets in Xiangjiang.Because this supermarket belongs to the headquarters in Tsuen Wan, it will naturally be bigger.

Lin Zuhui expressed his opinions on the design of the shelves, the display of fruits and vegetables, and the layout of the entire store; therefore, Tsuen Wan Wing Fai Supermarket gives people the feeling of "comfortable shopping".

Although there are many people and many products have been messed up, it can still be seen that at least in terms of layout, it surpasses the current ParknShop and Wellcome.

The business is very good, although it is the first day, it is also considered a good start.

"Hey, it's Lin Zuhui!" Soon, Lin Zuhui was recognized by a 50-year-old teacher.

"Yes, auntie!" Lin Zuhui responded with a smile.

The aunt got excited, and leaned in front of Lin Zuhui and said, "Why do you still bring your bodyguards to buy vegetables, can't you let the bodyguards just buy them?"

Lin Zuhui was taken aback for a moment, and soon realized that many citizens did not know that Yonghui Supermarket was opened by New Times Group.

"Look at what you said, according to what you said, wouldn't I have to be fed when I eat? Is shopping for vegetables a kind of life?" Lin Zuhui chatted in a good mood.

At this time, some people had gathered around and laughed.

Without waiting for the aunt to gossip, Lin Zuhui asked: "What do you think of this supermarket? Can it open?"

Isn't this the best market research?
"Very good. It's cheaper and fresher than the vegetables in the vegetable market. If things go on like this, those vegetable markets will go bankrupt!"

Is this a compliment?

Don't worry, the New Era Group is powerful, how can those small vendors be rivals!
"Today, there are a little more people, and shopping is a little inconvenient! But the layout here is very comfortable, making people want to shop."

"This supermarket is very good. It's cheap, clean, and has a complete range of goods, including seafood and meat. It's quite convenient."

It received rave reviews for a while!

Seeing that his goal had been achieved, Lin Zuhui hurriedly left the scene under the protection of his bodyguards and subordinates.

Back outside, he said to several senior staff: "Very well, it seems that our strategy is right, you must continue to maintain strict management! Every new town opens such a flagship store, and then it will be like oil stains, Spread out in all directions. The principle of forming a large supermarket and multiple small and medium-sized supermarkets in a new town. After we occupy the new town, we will go to the urban area to develop.”

Everyone nodded in succession!

In their view, the general policy of everything is the boss is very good. They did not choose to fight recklessly with ParknShop and Wellcome, but chose the innovative idea of ​​'fresh supermarket' and develop from a new town.

In the afternoon, Lin Zuhui came to Wanhui Media.

Long Jingchang was recruited and asked about the progress of some work.

Although he doesn't have a lot of working hours in Wanhui Media, he attaches great importance to this company.

This year he will not only acquire the Ming Pao Group, but also take back the South China Morning Post from Murdoch after its re-opening in 1992;
If he can't pick it up, he will immediately set up an English newspaper.

Do newspapers have much influence?

Rather than saying that the newspaper has a lot of influence, it is better to say that it holds the jobs of all journalists in Hong Kong. Does it have a lot of influence?
With Lin Zuhui's influence in Xiangjiang Media, those future thief kings will not dare to touch him, that's for sure.

Zhang Ziqiang, in particular, was able to get away with it in his previous life, partly because his wife always liked to hold press conferences.

And journalists in Hong Kong are definitely haters of the rich, including those judges.

Of course, Lin Zuhui never worried about his own safety, after all he himself is the ultimate weapon.

"Boss, all the properties have been sold out, and a total of 6.05 million yuan has been withdrawn! The Malay "Sin Chew Daily" has also passed the resumption of publication and will be officially released next month."

After listening to the report, Lin Zuhui nodded and said, "How is the preparation for Next Magazine?"

Long Jingchang said: "If there is no problem with the release in July, it will enter the publicity stage next month!"

In fact, it seems that Sing Tao Group can also be acquired in the late 90s. After all, he remembers when Hu Xian went bankrupt.

Xiangjiang has no monopoly law. If there is an opportunity, he can try it, but he will not force it.

After Long Jingchang left, Lin Zuhui made some calculations. If he used [-] million funds for bottom hunting after the stock market plummeted, he might earn [-] million this year. He would buy properties at the end of the year, which could be used as funds for the acquisition of "South China Morning Post".

As for the funds for the acquisition of Ming Pao Group this year, it can be purchased with a loan, or it can be negotiated with Jin Daxia and paid in installments.

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