Hong Kong's new giants

Chapter 223 Chapter 258~259 [Acquisition of ATV]

Saturday, October 1.

The first exclusive store of 'Jeanswest', a casual fashion brand of the LEIT Group, opened in Central.

Accompanied by the brand manager Roger, Lin Zuhui visited the 'Jeanswest' store in Central.

Lin Zuhui placed high hopes on the Jeanswest brand, during which he often participated in the preparatory work and passed on the experience of later generations to the founding team.The Jeanswest brand is not only taking the way of casual fashion brand, but also taking the way of "fast-selling brand". In the future, it will carry out "grease tactics" to develop overseas and inland markets.

The so-called "grease tactics" is to open stores in important cities of a country first, and then gradually radiate around like oil stains on the ground.

In short, it is following the path of Zara and Uniqlo, but Jeanswest has a longer-term vision than Uniqlo and Zara, because Lin Zuhui is a traveler, no matter in the softness and comfort of the fabric, or in the design of the store, Lin Zuhui has a certain vision in terms of decoration and even business strategy.

On the opening day, there were many customers in the Jeanswest Central store, and Lin Zuhui, accompanied by Roger and bodyguards, also squeezed in.

The first time he looked at the furnishings, it was exactly the same as the Uniqlo furnishings of later generations. Many clothes were neatly folded into squares and placed on the shelves. Different sizes were clearly marked with labels. Many styles were worn by models, and many styles were also Poster promotion. Importantly, the clerk folds clothes very quickly, as if they have been trained for a long time. If the customer messes up the clothes, there is no need for any burden. The clerk will just fold them quickly after they leave. This is sense of experience.

Jeanswest is a mid-end clothing brand, and the price is still very competitive in Xiangjiang. It will neither give people the feeling of cheapness nor luxury, and a set of clothes costs hundreds of silver.

"Boss, the method you suggested to hire Japanese executives and train shop assistants is really effective. Among clothing brands of the same level, our service must be the best!"

Lin Zuhui turned back and said: "Service must come from the heart, so we give employees better benefits and salaries, which is what they are willing to serve sincerely. These shop assistants are not stupid, they pay their salaries the same as those in some clothing stores. Basically, he wins, so he naturally has a sense of belonging."

From the perspective of Lin Zuhui's future generations, in his previous life, he had seen Uniqlo's recruitment salary and the service style of the shop assistants. How could he not know this truth.As long as the wages are higher than most of the same industry, the staff retention service is also better.

Then we will conduct some excellent employee evaluations and have more channels for employee promotion, and the overall service atmosphere will improve.

Jeanswest selects "Service Star" every month, and promises a promotion channel for clerks, and ordinary clerks even have the opportunity to work in the headquarters.

Roger nodded, and said: "The company still has a lot of incompleteness in this area. We are already forming a systematic management, and we will come up with a plan for you to review at that time!"

Lin Zuhui said: "Well, remember that what I taught you is only the outline, and you have to refine it through practice."

Jeanswest also has a special fabric research center. Lin Zuhui also studied Uniqlo in his previous life. At the same price, their fabrics are indeed more comfortable, and some clothing stores are even several times higher, spending all their energy on design (also Plagiarism), the fabric and quality are not guaranteed at all.

While Lin Zuhui and Luo Jie were chatting, some citizens recognized Lin Zuhui!
"Lin Sheng, come and inspect it yourself!"

Lin Zuhui nodded with a smile, showed the clothes in his hand, and said, "I am also a customer today!"

He really intends to include Jeanswest in his dressing system. After all, it doesn't matter what famous brand he wears. Even if he wears a pair of cloth shoes, others can see that he is a big boss.

Back at the LEIT Group, Chen Xing, who was in charge of the production business, came to Lin Zuhui's office.

"Boss, this trip to Zhongshan went very smoothly. The government over there is very supportive of us building a factory in Zhongshan and has given us various preferential policies! Here are the materials I compiled for you to review!"

Lin Zuhui nodded in satisfaction. Although this was expected, after all, coastal reforms started relatively early, and officials were more advanced in thinking. LEIT's investment this time is a large-scale garment factory that can provide employment for 3000 people. It is strange that the local government did not receive it grandly.

Zhongshan was one of the "Four Little Tigers" in the early days of Guangdong, with very good investment conditions in all aspects and a port for transportation.

According to the data, ZS City promised to grant 800 mu of land to LEIT Group, and gave various tax reliefs, and guaranteed the supply of water and electricity.

It can be seen that they really attach great importance to this project, and it is probably the largest investment project in Zhongshan in recent years.

"This project is divided into two phases of construction. After all, we also need to absorb the output of Xiangjiang's fourth factory, and we have just started the clothing business at the end of the year!"

Chen Xing nodded and said, "No problem, we take the initiative and basically respond to requests."

"Well, this year our crocodile shirts and Jeanswest will open special stores in Guangdong and Shenzhen, officially entering the mainland market."

"There is a shortage of clothing in the interior, but many people in the coast have become richer, and the market has indeed begun to emerge."

Lin Zuhui said: "Well, it's still early for the market to mature, so you still have to focus on the Xiangjiang factory and cooperate with the expansion of the crocodile shirt in the Japanese market."

"Okay, I know!"

In the conference room of New Era Real Estate, Lin Zuhui was having a meeting with a group of core executives. Liang Botao appeared again at this meeting as a consultant, because this time it was still a meeting of the organizational structure of New Era Real Estate.

A good organizational structure is more conducive to the development of the company; and if frequent asset reorganizations, the company's energy will be wasted on too many unnecessary reorganizations. For example, in the previous life, Hang Lung frequently reorganized assets and missed great opportunities. opportunity.

As a consultant, Liang Botao participated in the entire determination of the organizational structure. He referred to Cheung Kong, New World, Henderson, and Sun Hung Kai, and finally proposed a plan, which was then discussed with Lin Zuhui. This meeting was the final decision.

Lin Zuhui said in the meeting room: "The content of this meeting must be kept strictly confidential, and those who violate it will be held accountable!"

"Yes, boss!"

Lin Zuhui nodded, motioning for Liang Botao to speak!

Holding the information, Liang Botao said, "According to Lin Sheng's opinion, New Era Real Estate has changed its name to New Era Group. It has five business divisions, namely: real estate/construction, real estate/finance, hotel, infrastructure, and other comprehensive. Real estate/ Construction includes: New Era Real Estate, construction company, design company, decoration company. Real estate/finance includes: Huaren Property, and a newly established financial company, hotel includes: Cathay City Hotel Management Company. The infrastructure is temporarily empty, and subsequent investment in roads, Water affairs, containers, ports, etc. are integrated into retail, telecommunications, etc.”

In fact, Chinese Real Estate is also involved in Lin Zuhui's privatization, but it is clear that the New Times Group does not have the strength at present. After all, the market value of China Real Estate is too high. We can only see whether New Times has the strength to privatize Chinese Real Estate after the stock market crash in [-].

Privatization only means delisting. After privatization, it will still develop independently and will not cause management confusion.

For example, in this stock market crash, New Era Real Estate will concentrate on privatizing the hotel business, but Cathay City is still operating independently, preparing to acquire overseas hotel management networks and hotel equity.

All the senior executives listened carefully. They are the core of New Era Real Estate and they are very concerned about the company's development.

This meeting did not talk too much specifically, because everyone knows that the company will complete a series of big moves by the end of April.

Radio 81, TV Asia.

Because in the 1970s, it was the location of three TV stations and two radio stations in Hong Kong.Because there were only five electronic media in Hong Kong at that time, and all of them were concentrated in this place, and geographically located on a small hill, this place was called "Wutai Mountain".

Lin Zuhui and Zheng Yutong came to ATV Qiu Degen's office together, and Qiu Degen received them.

Qiu Degen seemed to know why the two came, and a trace of reluctance flashed across his face.

After sitting down, Zheng Yutong acted as a negotiator and took the lead in saying, "Brother Qiu, the two of us are here this time to ask if you intend to sell ATV?"

To get straight to the point, at this time Qiu Degen has not disclosed the information about the listing, so it is necessary to directly mention it.

Qiu Degen looked at Lin Zuhui and said, "Could it be that Lin Sheng is interested in ATV and has confidence in TV management?"

It's not that he underestimated Zheng Yutong, but that the Zheng family had no experience in this field. On the contrary, Lin Zuhui was very successful in the media field. Except for the TV station, he was successful in other industries.

Lin Zuhui said generously: "I can't say I have confidence, but I think if ATV increases investment, maybe there will be better results. And I always believe that TVB's monopoly will not last long."

TVB has indeed basically monopolized the TV industry in Hong Kong. ATV's ratings were only 700% at its peak, and TVB accounted for [-]%.TVB makes an annual profit of [-] to [-] million yuan, while ATV only made a profit of more than [-] million yuan last year.

In the previous life, after Lin Baixin and Zheng Yutong acquired ATV, they immediately increased their investment, resulting in an annual loss of about 2 million.

Qiu Degen asked Zheng Yutong again: "How did brother Zheng know that I intend to sell ATV?"

Zheng Yutong said with a smile: "We don't know, we just came to ask!"

Only then did Qiu Degen nodded. In the ATV fire last November, even Run Run Shaw came to express his condolences, saying that it fully reflected the friendship among colleagues; but in his opinion, that was false compassion.

After thinking for a while, Qiu Degen really said: "How many shares do you want to buy?"

Lin Zuhui immediately relaxed, and Qiu Degen's words meant that he intended to release the market.

Zheng Yutong said: "How about all the shares?"

Qiu Degen shook his head and said: "I have spent six years on ATV, and I have put in too much effort during it. If it weren't for some things in the past few years that made me a little bit exhausted, I wouldn't want to sell it! It can even be said that before you came, I None of them had this idea. What changed my mind is that Lin Sheng has experience in this industry, so I am willing to hand over the management rights to you, but I want to retain a certain amount of equity.”

Lin Zuhui said in his heart, as long as you are willing to hand over the management rights and most of the equity, it is not easy to get the remaining equity. Do you really think that no one knows about your fake accounts at Far East Bank?
As long as the time is right, find someone to report, and then Qiu Degen will take the initiative to sell the shares.

Zheng Yutong said: "Then how about [-]% equity?"

"can!"

Next, the two parties discussed the price, and there was nothing to talk about. Qiu Degen asked for 6 million Hong Kong dollars, but he refused to let go. Zheng Yutong looked at Lin Zuhui, and the two agreed to Qiu Degen's request, and made an appointment to bring a lawyer three days later , Audit to check the accounts.

Three days later, everyone signed an equity transfer agreement in ATV's conference room.

The new equity distribution is: New World Development 35%, Lin Zuhui 30%, Far East Consortium 30%, and God 5%.

Zheng Yutong is the chairman of ATV's board of directors, Lin Zuhui is the executive director, Qiu Degan and D God are both directors.

On the same day, ATV also held a meeting of the board of directors and officially announced the situation of the equity transfer.

A reporter asked Zheng Yutong: "Why invest in ATV, which has been losing money for a long time?"

Zheng Yutong said: "Of course we know that ATV is a money-losing ancestor, but Hong Kong has freedom of competition and the monopoly situation will not last forever; moreover, ATV and TVB have franchise rights, and the government will no longer issue licenses casually."

Another reporter asked Lin Zuhui: "Lin Sheng, as a media tycoon, do you have the confidence to run ATV well?"

Lin Zuhui smiled and said, "I'm not a media tycoon, but it's just an exaggeration of your media. I'm not a professional TV talent, I'm just an investor. The management of ATV must rely on professional people."

Another reporter asked worriedly: "If this is the case, is it because the new consortium has no experience in the communication industry? After all, it is not Wanhui Media that replaces Lin Sheng as a shareholder. People will probably express concern?"

Zheng Yutong knows that Lin Zuhui doesn't want people to know that he will participate in the specific operation of ATV. The reason is very simple. He is also the chairman of the board of directors of Wanhui Media.Is there anyone who is worried that Lin Zuhui has too much power in the media and is looking for trouble?

Of course, Heung Kong does not currently have regulations in this regard, and Lin Zuhui did not let Wanhui Media become a shareholder, nor is he a major shareholder, nor is he the chairman of ATV's board of directors.

Zheng Yutong told the reporter: "There are too many new things in business now. The boss doesn't have to know everything. The important thing is to catch people and have competent people to help you do things."

Seems to make sense!

ATV got a new boss, and for a while, many eyes focused on ATV.

The new consortium is too powerful, will it change the current situation of ATV?
This is what everyone thinks!
What is more eye-catching is not the financial strength of the new consortium, but the new consortium has Lin Zuhui, a "media tycoon", joining the new consortium. Will ATV have a new look?

In the meeting room of ATV, everyone is having a meeting.

Zheng Yutong, as the chairman of the board of directors, took the lead in saying: "I suggest hiring Selina Chow as the CEO of ATV! What's your opinion?"

Everyone actually looked at Lin Zuhui, Zheng Yutong knew that Lin Zuhui would play the role of ATV's "Run Run Shaw", Qiu Degen and D God also knew that Lin Zuhui had rich media experience.

Lin Zuhui smiled and said: "She is a good spender! Back then, Jiayi closed down because she couldn't bear her big water hose (spend a lot of money), but how could Jiayi compare with our new ATV? It seems feasible! But she is now a member of the Legislative Council, will she come to ATV?"

Seeing Lin Zuhui supporting herself, Zheng Yutong said with a smile: "She is my niece. Her father, Liang Jihao, me, and God D are old friends for many years. She also told reporters before: She loves the work of media and creative work. To come up with new ideas, on the contrary, I have no political ambitions, I hope that one day my achievements will be measured by the achievements of my 'business' (communication industry), and I hope to return to the TV industry."

Lin Zuhui said, "Then I think it will work!"

Everyone quickly seconded!

From Zheng Yutong's point of view, Selina Chow's style is similar to him, bold and bold, fast and fierce, and very successful.

The new consortium originally planned to use its wealth to quickly open up the situation.

Therefore, Selina Chow is indeed the best candidate.

Lin Zuhui's plan is: let Zhou Liang Shuyi carry out poaching first, and then rectify ATV.When the time is almost up, I will come in to seize power and participate in the operation.

(End of this chapter)