Mei Man: I drew Superman during the Great Depression

Chapter 321 Superman Animation
"Mr. Colin Looper:

"My dear friend Colin, I am very glad that your TV has received such a great response. I am sorry that I could not congratulate you in the first place. I watched "One Day in New York" on the TV. Not only My family also likes this novelty machine very much, it will be a cross-generational invention, after watching the content of the TV series, I am more convinced of this idea."

The impact of the broadcast of the TV series was greater than Colin expected. Even Roosevelt, who was far away in the White House, wrote a letter expressing his views on the TV series.

As a disabled person who needs to rely on a wheelchair for daily activities, Roosevelt seldom went to places like movie theaters to watch movies, but the emergence of televisions solved part of his troubles.

From the letters, one can clearly feel Roosevelt's love for television, and even according to the information disclosed by the White House, the time of live television broadcast every night is a rare time for the president to put down work and relax.

Although Roosevelt's letter simply expressed his love for TV, it is enough to see the huge impact of the TV series after it was broadcast.

In particular, with the broadcast of the TV series, the "Messenger Welt" further exaggerated the news reports through reports.

With the combination of the two, more and more people began to pay attention to the emerging market of TV.

People's impression of TV has also gradually transformed from a half-knowledgeable content in newspaper news to a more specific understanding.

After all, this time, many people actually watched the live broadcast of "One Day in New York" on TV.

The "Messenger of the World" followed up and directly promoted it as the first TV drama in American history.

In the next few days, the streets and alleys of New York were full of discussions about the TV series.

Many citizens who witnessed the broadcast of the TV series in Times Square even used it as a talking point to show off.

In terms of CBS radio, relying on the influence brought by the live broadcast of "One Day in New York", there is a vague trend of surpassing NBC.

At the same time, with the broadcast of the TV series, many wait-and-see capitals have also noticed the huge business behind the TV.

Capital is always profit-seeking. They have the sharpest eyes in the world and can dig out all profitable projects. Undervalued industries flow to high-valued industries.

And the invention of television, especially television, made them respond.

They have missed the rise of the radio, and now they can no longer miss the era of the television.

Under such circumstances, the first to sit still is NBC.

The first pot of gold excavated by CBS radio station on TV has seriously threatened the interests of NBC. NBC, which has been the leader for a long time, naturally cannot regard CBS as more than itself.

Soon NBC also began to announce that it will produce TV dramas belonging to NBC.

Seeing that the old rival NBC has made moves, CBS is not to be outdone, announcing the launch of a new TV series.

The tit-for-tat measures of the two radio stations made Colin, the instigator, very happy to see that whether it is CBS or NBC, as the two largest radio stations in the United States today, their competition will greatly promote the development of the television industry.

Competition is the best development, especially in the soil of the TV industry.

Of course, in addition to promoting more TV programs produced by radio stations, the media channel of TV is also very important. Now it is the Great Depression period, and in this era, after all, there are only a few families who can spend money to buy TV sets.For the vast majority of the people, they can't even eat enough, and they can't expect them to spend money to buy a seemingly useless machine to put in their homes.

The number of viewing groups is also a major obstacle to the growth of the TV market.

Under such circumstances, the outbreak of television would not really replace radio until the end of the 40s.

If Ke Lin wanted to change this situation, he would naturally need to spend some thought.

In fact, he has already started to try. With his previous experience in promoting Lego, Colin directly transferred this method to the TV.

In later generations, many home appliances will have a display area dedicated to displaying products, and the same is true for TVs.

In fact, this has become quite common in later generations, and many people have the experience of watching TV in front of a store.

With this in mind, Ke Lin contacted the merchant and promised to put the TV as a sample in the cabinet of the store. There is no charge for this TV sample. All the store needs to do is to turn on the TV and play it. program above.

It might be difficult for Ke Lin's request to be placed before "One Day in New York" was broadcast on TV.

However, after experiencing the impact of TV dramas, many merchants are willing to put such a TV in their merchandise cabinets to attract visitors.

Of course, these merchants are not the only ones that Ke Lin contacted.

Some well-known hotels are also the targets of his promotion of TV. During the Great Depression, the occupancy rate of hotels was generally not high. As a novel product, TV can arouse the curiosity of guests. Try it for a period of time and wait until you are satisfied before paying.

Faced with such a free door-to-door TV, no hotel is willing to say no.

From the point of view of profit, Ke Lin's actions obviously have the meaning of making money at a loss. After all, the cost of a TV in this era is not low. It is undoubtedly a big deal to send so many TVs at once. Very risky move.

Even Ferro Farnsworth vaguely expressed his opinion to him, thinking that Colin could slow down a little.

He didn't want the momentum of the TV set to rise after all, because Colin's radical approach fell silent again.

Of course, from Colin's standpoint, he's actually not too worried about this issue.

From the beginning of developing the TV market, his purpose is not just for the simple benefit, what he values ​​is the huge influence behind the TV and the [belief] it can bring.

The broadcast of "One Day in New York" alone has brought him nearly [-] [faith]. Although some of it is mixed with the harvest of newspapers and radio dramas, it is enough to prove how amazing the effect of TV is.

After confirming the huge potential behind TV, the only thing Colin needs to do is to make this market bigger and generate more [belief].

As for the cost loss behind such a move, it is not the point.

Don't forget that "Prohibition" is about to be repealed, and Colin still has a warehouse of liquor in London.

In a market that has been closed and suppressed for more than ten years, the purchasing power behind it is quite amazing.

……

"Already done?"

Here, Ke Lin is methodically promoting the development of the TV market.

On the other side, there was long-lost news from Disney.

Since Walt Disney met him in New York, Colin officially became Disney's third shareholder after Walter Roy, and he also kept his promise and handed over the promised first investment to Walt, making He was able to continue production on Snow White.

Of course, after getting the investment, Walt Disney worked hard to catch up with the progress of the feature-length animation, and on the other hand, he also produced the first episode of the "Superman" animation according to the script provided by Colin.

That's right, according to Colin's idea, "Superman" will be a serial animation.

And different from the current "Symphony of Confusion" produced by Disney, each episode uses a different story as the creative background. The story of "Superman" mainly tells the story of Superman's heroism in the metropolis.

With the production experience of Snow White, Disney’s animation process of Superman seems to be very smooth. First, in the previous “Superman and Mickey” short animation film, Disney already has an understanding of the background of Superman’s image, and it also includes Metropolis. All the designs have archives, so the character setting saved Walt a lot of time in the later animation production.

After all, compared to designing Snow White and all the characters in the animation background from scratch, the animation of "Superman" is more like developing on the original basis, and everything is naturally much easier.

On the other hand, as a TV animation, "Superman" naturally does not need to be as strict as "Snow White" in terms of animation fineness requirements.

In fact, even from the standpoint of Colin, he would think that Walt Disney pursued details too much in the animation creation of "Snow White". The actors rehearse the plot, copy the expressions and movements, and then draw them into the animation one by one.

All of this represents the accumulation of banknotes.

Even, according to Walt, for the animation "Snow White", he has mortgaged all the houses and cars that can be mortgaged to the bank.

Once the animation "Snow White" fails, the entire Disney will usher in the fate of dissolution.

For this reason, Walt also specifically informed Colin that in case Disney goes bankrupt, all copyrights including Mickey will be handed over to Colin to replace his loss of investment in animated films.

Although he is quite interested in the copyright of this so-called most famous mouse in the world, Ke Lin is very clear that the future box office performance of "Snow White" will become a milestone in Disney's development.Perhaps, it is Walt's desperate performance that will produce such a cross-age classic animation work that will not be outdated even in the next few decades.

Of course, it is still too early to discuss the achievements of "Snow White", after all, the current production progress of the entire animation is only barely halfway.

And Colin's initial investment has been almost consumed by Disney, which is why Walt immediately contacted him shortly after completing the "Superman" animation he requested.

Colin was not too surprised about the funding problem of "Snow White".

This was something he had already expected.

This time he went to Los Angeles. In addition to bringing a new capital injection to the Disney studio, he also planned to take a look at the first integrated product of the "Superman" animation produced by Disney.

……

Los Angeles, Disney Studios.

When we first met, Walter seemed to have lost weight even more.

The hairline on Roy Disney's head has also moved back a little visible to the naked eye. It can be seen how much effort the two have put into the production of "Snow White" during this period of time.

Although mentally ill, the two brothers still showed a great welcome to Colin's arrival. After all, this is currently the only driving force supporting the studio's animation production.

In the studio, Colin visited the studio of "Snow White" again.

Compared with the previous visit, the scale of the entire studio is even bigger, and busy figures can be seen almost everywhere in it, running for animation production.

Each studio is independently assigned to animate a character, and Walter is responsible for combining these characters to move in the same scene.

Such tedious work is just a trivial detail in the creation process of "Snow White". In addition, Ke Lin also saw the actors in charge of dubbing in the studio. Under the guidance of the stage play teacher, they learned singing performance.

In addition, various statue models based on the animated characters of "Snow White" can be seen everywhere in the studio. These models can better allow the artist to complete the character creation. In addition, the costumes of the characters are also In this way, in order to restore the shape of Snow White in his mind, Walt invited special designers to design the costumes of Snow White, prince, queen and even dwarves, so that each character has its own image costumes.

Seeing the scenes in the entire studio, Colin finally understood where the money he gave Walt had gone.

After visiting the creation studio of "Snow White", Colin, led by Walt, came to the office responsible for the animation creation of "Superman".

Compared with the large-scale work site of "Snow White", the creation of "Superman" animation is relatively much simpler. Even when he came to this office, Colin even had the feeling that Walt didn't pay attention to "Superman" illusion.

Of course, after he saw the finished product of the first animation of "Superman", he cleared up the misunderstanding.

There is no doubt that Walt has always upheld his professional attitude in animation production.

Even though most of his energy is currently devoted to the creation of "Snow White", the production of "Superman" animation is still not neglected in the slightest.

Even, because in the creation of "Snow White", Disney still accumulated a group of excellent painters, so in the production process of "Superman" animation, the overall effect is even better than the previous animated film "Superman and Mickey". Much better.

(End of this chapter)