Winners in life: starting from the street writer

Chapter 124
What is burning money like running water?
Shen Hao understood now.

Compared with the previous action of realizing the dream of literature, Zhiying is called a cruel one.

For popular variety shows, exclusive titles are too expensive, costing hundreds of millions.

But like industry-designated sponsorship, the price is not expensive. Even if it is a popular variety show, the offer is only 1500 million.

It's just a variety show implant, and it certainly can't afford much splash.

But there are more than eight popular variety shows in total, all of which have Powehi's sponsorship, and the slogan is also very distinctive, "record every happy moment of you".

1.2 million was burned just like that, but the effect was also leveraged.

Many viewers of popular variety shows may have downloaded their platform because of their interest.

The number of registered users has increased almost visible to the naked eye.

But with users, there must also be content creators.

For this reason, Zhi Ying deliberately put out the slogan of 30 billion subsidy creators, luring top bloggers and even waist Internet celebrities on other platforms to come and post videos.

Of course, Zhiying must not have 30 billion now.

But as long as the number of daily active users increases, do you still need to worry about running out of money?
Zhi Ying should not be too familiar with the operating methods of Douyin.

With a mature short-term app like Powehi, it is not difficult to create another Douyin.

In a short period of time, the frequent appearances in various popular variety shows, coupled with the slogan of 30 billion subsidies, immediately attracted many MCN organizations and talents.

But there are lessons learned from Weishi, and there is Zhiying, a professional who is familiar with the operation of Douyin.

Powehi didn't throw money like crazy to subsidize talents, but imitated Douyin first, and the budget was used to plan activities.

Douyin-style marketing is more inclined to word of mouth.

Just like the answer, milk tea focuses on "divinating the future". After Douyin marketing, the number of franchisees reached 200 in just two months.

Xi'an, which was popularized by Douyin during the May Day holiday, watched the video of throwing bowls of wine, and the prices in Xi'an were much more expensive.

Shen Hao fully supported Zhi Ying's idea, and even gave Zhi Ying a reassurance.

At least [-] million funds are still available to support her at any time, allowing her to carry out her plan with confidence.

Zhi Ying was also very moved, even in Byte, she had never received such attention.

Like the previous Weishi, it also claimed to subsidize 30 billion yuan, but the result was indifferent, and it was not too hard to be slapped by the wool party.

After Weishi announced a subsidy of 30 billion yuan, many MCN institutions appeared in the college student community or actor community.

Of course, they are not formal institutions, they all belong to the Wool Party.

These so-called MCN institutions invite student actors to settle in Weishi to shoot videos, a small part of the money goes to the students, and most of the money is still taken away by the wool party.

Many short videos imitate Douyin routines, which also causes many users who come from Douyin to find it boring and turn around and return to Douyin.

Learning from Weishi's lessons, Zhi Ying directly asked Lynch to bring in the technical department to reduce the weight of these wool party video recommendations, and directly blocked them completely during the cold start process.

Like this subsidy, it is divided into three levels.

The B-level video creation reward is 100 yuan, but the number of views must reach 1 and the number of likes must exceed 1000.

If it is found that there is a suspicion of brushing likes, it means that the video of an account is repeatedly liked and played by some fixed accounts.

Powehi's algorithm mechanism will punish these accounts by reducing their recommendation weight, and directly ban them if the circumstances are serious.

A-level videos require an effective playback volume of 10 times (that is, the number of playbacks within 7 days of the video release), more than 1 likes, and a subsidy of at least 1000 yuan per post.

For example, if a video has 53 likes, Powehi will reward the original author with a creative subsidy of 5.3.

For an S-level video, the effective playback volume must exceed 1000 million, the number of likes must exceed 100 million, and the minimum subsidy is 10 yuan.

It can be seen from the subsidy plan that the threshold for B-level videos is not high, and it is designed to attract ordinary users to upload and release videos.

The A-level and S-level video subsidy programs are aimed at talents.

Like many Internet celebrities who have achieved millions of fans on Douyin, they can't help but feel a little excited.

Unlike Douyin, even if the number of fans exceeds one million, they have to figure out how to convert fans into small money in their bank accounts.

Come to Powehi, as long as the playback volume of the video increases, you can watch the money keep entering your account while lying down.

Among other things, if you can make an S-level video in a month, you can guarantee a minimum income of 10+. Isn't this more comfortable than trying to please advertisers?

Moreover, the advertisements on the star map will only be paid to them after three months.

In Powehi, on the 3rd of each month, the total income of the bloggers in the previous month will be counted, and then the money will be transferred to their accounts on the 12th.

After downloading Powehi, many bloggers unexpectedly found that the experience of using this app is not worse than Douyin at all, and even a little bit better.

The props and blessings of various beauty filters are also in place.

The live broadcast function is currently not activated on Powehi.

Compared with uploading video, the bandwidth cost required for live broadcast is more expensive, so it will not be considered for a short time.

Like Powehi also pays great attention to topical challenges. For example, if a singer releases a new song, he can upload a video on the topic of the song to participate in the challenge.

Videos with a large number of likes can further obtain higher-level recommended resources on the platform.

With a high degree of exposure, the number of likes will naturally increase, and creators will naturally get more subsidies.

Many MCN organizations are very familiar with this routine.

Look again at the head of Powehi.

Good guy, isn't this the vice president of Douyin?
Come on, according to their operating model on Douyin, it's right!

Many MCN organizations have complete production teams, including creative, contracted actors and actresses, and professional filming and production teams.

Previously on Douyin, they had to work hard to find ways to place as many advertisements as possible without annoying the audience, so as to dilute the operating costs.

But come to Powehi, you don't need to worry about advertising.

As long as you work hard enough to make a popular video, you will earn hundreds of thousands of dollars.

Internet celebrities like the top ones must be focused on Douyin, and they will not rush to Powehi to manage accounts.

But some waistline celebrities really don't have so many scruples. Usually, they will go to whichever side has the highest subsidy.

In terms of traffic, eight variety shows are sponsored, and Powehi's daily active users have exceeded [-] million.

The cold start link is completed in the blink of an eye.

Tens of millions of daily activities are not even a fraction for Douyin.

But Zhang Nan was shocked when he got the news.

She never dreamed that the last time she hugged and bid farewell to Zhiying, she had to look at him differently in just a short time.

Especially when she downloaded Powehi and experienced it for a few minutes, her expression became very serious, and she immediately summoned the executives of Douyin.

At the meeting, Zhang Nan specifically emphasized that Powehi must be given the same level of attention as Kuaishou.

Some executives don't pay much attention to a small platform like Powehi, and feel that Zhang Nan is making a fuss over a molehill.

But seeing Zhang Nan being so serious, no one was stupid enough to refute.

Seeing that these people didn't take it seriously, Zhang Nan felt a little helpless.

In the final analysis, Douyin's current aura is too dazzling. Everyone is lying on the credit book, waiting to go public, and become a billionaire happily.

It is really hard for them to pay attention to a short video platform with tens of millions of daily active users.

However, Zhang Nan listened to the report from the vice president who replaced Zhiying. There were many internet celebrities on the platform, so he went to Powehi to open a new account.

There are even a lot of people whose income has exceeded 10, which also makes more and more Internet celebrities who are still on the sidelines have the idea of ​​​​development in the past.

Some online celebrities who are fighting alone are not easy to manage, but MCN organizations are the big heads. Almost all Internet celebrities like the top are in the hands of these MCN organizations.

Zhang Nan gave instructions coldly, "Let those MCN organizations be honest with me, a platform with tens of millions of daily active users is definitely not in the same dimension as the traffic value we create, and we can give them some traffic sweetness appropriately. "

Douyin does not play any creative compensation, but as long as the recommendation is slightly tilted, it can bring horror traffic to these MCN organizations that will make them covet for a long time.

With the traffic tilt, they will definitely earn more if they receive advertisements at that time.

As for those online celebrities who stepped on two boats, Zhang Nan didn't let it go, and directly issued a punishment order to reduce the recommendation weight.

Zhang Nan will not be polite to these fools.

Either stay on Douyin, or go to the opposite side, no one can develop at both ends.

Soon, those Internet celebrities who came to Powehi to manage their accounts before suddenly realized that something was wrong.

The video traffic they posted on Douyin is obviously decreasing.

Like before, when they posted videos, they generally got [-] to [-] likes.

But now after the release, a few days have passed, the number of likes is still only one or two thousand, and the number of views has dropped a lot.

Without traffic, commercial value will naturally plummet, and there will be no advertisers willing to ask them to spend money on promotion.

If you keep getting such one or two thousand likes, the account on Douyin will almost be abolished.

Therefore, there are only two paths before them.

Back to Douyin?
Or stay in Powehi?

Difficult choice, but one has to be chosen.

Some Internet celebrities are timid, obediently return to Douyin, and cancel Powehi's account that has improved a bit by the way.

After releasing the video again, I suddenly found that the traffic returned to normal.

When the news spread, many vacillating Internet celebrities chose to return to Douyin.

Compared with Douyin, which has 8 million daily active users, Powehi is just a small platform that relies on subsidies to attract people. Who knows how long the other side's subsidies can last.

But Douyin is different. With 8 million daily activities, its status is as stable as Mount Tai.

But there are also top-notch creators who continue to stay in Powehi, because their Douyin accounts have only a million or so fans.

It is true that if you continue to do Douyin, the unit price of a video is really high.

Generally, for an account with 200 million fans, the promotion price for a single video will be around 3.

But only big brands are willing to advertise, but they are not willing to find small bloggers, but usually give the advertising sheets to advertising companies or package them to agencies.

But when the MCN organization found these Internet celebrities at this time, the commission alone was enough for them to die of distress, and they couldn't get two or three brands to advertise in a month.

For live broadcasts and so on, just listen to them. Most anchors bring goods, only a few hundred orders, and relatives and friends help place orders.

For many Internet celebrities on Douyin, traffic is traffic, and monetization is monetization.

The two cannot be confused.

The remaining bloggers, on the contrary, enjoy more recommended resources than before, and their exposure has increased a lot.

There are fewer people, but the plate has been getting bigger.

Mango Channel has also begun to produce Sister Lang 1. Although the investment promotion is not progressing, but with the exclusive title of Powehi, it is not too ugly.

If it really becomes popular, just add the name of the sponsor later.

After half a month, Mango TV has completed the recording of the first episode.

Ning Jing, Zhang Yuqi, Yi Nengjing, and Huang Shengyi, the female artists who have the most fans in Sister Lang's circle, also appear in the recording list.

Like this recording, because of the money, the stage is also done very well, not losing to the stage of S-level variety shows, and various backup dancers have also found top teams.

Even for the selection of songs, he generously bought the copyright fees of popular songs.

Coupled with the quality of Sister Lang 1, almost on the day it started broadcasting, it was on five hot searches.

A group of 30+ sisters participated in the draft, and finally seven of them were selected to debut as a group, which is quite curious.

After reading the list, many of them are familiar but unrecognizable small characters.

After the show started, each sister had a unique and distinctive personality, unlike the two later seasons, where my husband and my child were always on the move, which made people feel tired of watching.

Sister Lang, who started the broadcast, caught Mango TV by surprise.

Although the show became popular, there were more advertisers who wanted to cash in, but the executives of Mango TV were not happy.

They sold Sister Lang's copyright for [-] million yuan.

But want to buy it back now?
Shen Hao's response was very simple. If you want to buy it back, you can buy it back. If it is less than 10 billion, there is no need to talk about it.

Mango executives wanted to scold the original evaluation team to death, who the hell gave a B-level evaluation?
Even if this is an S grade, it is an underestimate of the popularity of Sister Lang's topic.

The first episode has just aired, and many female artists have asked someone to call, wanting to participate in the second season of Sister Lang.

Mango Terrace is like eating Xiang, it is extremely uncomfortable, and they can only respond to them hastily and perfunctorily.

Who made sister lang's copyright no longer in their hands, and the initiative was also given up.

Due to Sister Lang's fire, Zhiying also took advantage of the opportunity to invite these 'outdated' female artists to settle in Powehi.

As the exclusive title brand of the show, and also the investor of the show, the sisters are not easy to refuse, what if the later scenes are maliciously edited.

In the final analysis, everyone participates in the show to be popular.

Anyway, with their previous popularity, Douyin doesn't even look down on them, so it's good to settle in Powehi.

It was only 3000 million before and after, and all these sisters were taken down. Suddenly, the vacancy in Powehi's star camp was finally filled.

In addition, Powehi has also reached an in-depth cooperation with Sister Lang.

For example, fans can vote for their sisters on Powehi every day, and the order of debut will also refer to the total voting data on Powehi.

Sister Lang became more and more popular, and Powehi also surged in daily active users.

In just one month, Powehi has jumped from 5000 million DAU to [-] million DAU, halfway to the small goal of [-] million DAU.

At this time, without Zhang Nan's emphasis, Byte also began to pay attention to Powehi.

But at this time, it was too late to think of targeting.

With Sister Lang around, Shen Hao doesn't have to worry about traffic for at least three seasons.

At that time, when the Ghost Blowing Lantern series is broadcast, it will be another great exposure channel.

At this time, he felt the benefits of having a publicity platform under his banner.

Just Powehi, which has 5000 million daily active users, has brought amazing traffic value to Yuanmeng Reading.

If the DAU becomes [-] million, isn't that the rhythm of being happy enough to fly?
　There is another one, I am a little stuck today, I slept too much during the day, I will update it later
　　
　
(End of this chapter)