America's Road to Fame

Chapter 306 Raising the Price
Now that the Crown Prince mentioned Manchester United, William Chen went directly to Manchester after staying in London with Ivanta and the others for two days and seeing some famous attractions.

After the World Cup in South Africa, the Premier League has started again on August 8.

Chen William and Ivanta watched the match between Manchester United and Liverpool at Old Trafford.

When I came here again a few months later, I found that there are still great changes. The stadium has added a super large LCD screen, which is more modern.

The turf of the stadium has also been replaced, and the north stand has also been renovated. At present, Old Trafford can accommodate more than 8 people watching the game at the same time.

Before the start of the game, William Chen and Ivanta, who were sitting in the VIP box, were shown the shots on the big screen. The two were reminded by David Gill next to them. They discovered this situation and faced the fans in the audience through the screen. wave.

Immediately, the audience, especially the Manchester United fans in red jerseys, cheered loudly. They could be heard shouting "William" and "William" in the box, and some even shouted "Atland!"...

Many female fans were even more excited. They frequently blew kisses in William Chen's direction.

Seeing this scene, David Gill beside Chen William was still very touched. After he took over, Manchester United Club has undergone too many changes.

For example, in the current scene, the fans' heartfelt support and support for the team owner has never been seen during the Glazer family period.

The biggest difference between the current Manchester United players and the previous players is that after Chen William recommended to Ferguson, after investigation, he brought Suarez from Ajax in the Netherlands to the Premier League at a price of 2500 million euros.

In the previous game, Suarez performed well and has already scored two goals.

After the start of the game, Liverpool's offensive was very fierce. Finally, in the first half, they took the lead and scored a goal. Manchester United fell behind at home.

However, the fans on the field were not discouraged. From time to time, chorus singing encouraged the team.

William Chen also held Ivanta's hand, watching the game quietly, still with a smile on his face.

In the second half, Suarez made a contribution at the beginning. After receiving a long pass, he dribbled the ball into the penalty area and scored a goal to tie the score.

Then, more than ten minutes later, he made another wonderful pass to his teammates to score and overtook the score.

In the end, the score of 2 to 1 persisted until the end of the game. Manchester United defeated Liverpool at home.

For this game, Chen William is quite satisfied, and the CEO of Manchester United Brand Management Company Tilly Doyle also came to Manchester and accompanied Chen William to watch the game.

After the game, Thierry Doyle introduced to Chen William his ideas on the commercialization of the Manchester United brand.

The first is the brand image. At the beginning of this season, Manchester United's clothing, including home and away team uniforms, and usual training uniforms, has been torn apart and tried to cooperate with Hermès, and their designers will design clothing specifically for Manchester United.

Their goal is to make Manchester United's clothing the most beautiful and fashionable in the world, and win the attention of those neutral fans.

The second is that from now on, the Manchester United club will launch a team theme song every season, will cooperate with popular singers, players will also appear on MTV, and even sing some passages.

The third,……

In short, it is to promote the image of the club and players, increase the commercial value of players, and build a smoother communication channel with fans all over the world.

And they plan to conduct a Manchester United team's Asian tour after the end of this season, and will visit major countries in Asia for commercial promotion.

William Chen felt good about what he said, and would let them do it.After all, these high-level executives of the Manchester United brand management company are all hired with high salaries. He only needs to see the final results. If they fail to meet the requirements, then just replace them. Really capable people.

Knowing that William Chen and Ivanta came to the UK, Abu and his wife Dasha invited William Chen and Ivanta to a dinner in their mansion in London.

Dasha has a very good relationship with Deng Wendi, and has known Ivanta for a long time, and the relationship between the two is relatively close.

After she saw Ivanta, she pulled her to ask how she felt after having a child, and the two sat together and whispered.

And Abu talked to Chen William about the plane and super yacht he had ordered before.

William Chen previously ordered an A380 from Airbus in France, which was an order from someone else, and he has been notified that the aircraft can be delivered. This time when he comes to Europe, William Chen will also go to France for the delivery handover.

The interior design of the A380 was commissioned by William Chen to the designer of the Hermès Group. He was very satisfied when he saw the design drawing. It was luxurious and not vulgar, so he was still looking forward to seeing the real thing.

As for the super yacht built in the German shipyard—the same shipyard where Abramovich’s Eclipse was built—the Future will still have to wait for half a year. I am afraid that when the Future is completed and delivered, Ivan The tower's children have all been born.

"I've also heard that the A380 is quite big. After waiting for your plane to come out, I'd like to have a look. If I agree, I'm going to buy a modified one."

Speaking of this, Abu is very interested. It can also be seen from this that he really likes these big toys.

Don't look at Abramovich's announced assets, which seem to be just over 100 billion US dollars, and his ranking in Forbes is not high.However, with his extravagant consumption, many people suspected that his actual assets were much higher than what was announced. Facing him at this time, William Chen also felt this way.

"Actually, I envy you, William. You can buy a private land as you like. This is really a very interesting idea, but I'm afraid it will be difficult for me to do so."

"Then you can also have a chance to visit me. I welcome you to invest. Even if it is not now, there may be opportunities in the future."

William Chen also understands Abu's thoughts. Yes, William Chen has an advantage that he does not have, that is, William Chen has a deep relationship with the United States, and now, the United States is the only superpower with a great voice in the world.

Therefore, Chen William can buy a private land as he likes, but Abu cannot do the same thing, because even Palu, which has no sense of existence, is almost a small island like a village, once Abu dares to buy If he goes down, then the surrounding countries will immediately protest and stop his actions.

The reason is that he was born in Russia and is outside the mainstream of the West, so no matter what he does, he will receive more resistance.This is why he chose to develop in Europe instead of the United States, and he also wanted to break into the high society here by investing in the Premier League.

It is also the main reason why he has shown goodwill to William Chen many times.

But William Chen understands that in the end, his actions will not be effective, and he will still be excluded by Europe.

However, if he is willing to invest in Atlanta in the future, William Chen still welcomes him. After all, although Abramovich's influence in Europe and America is always limited, he still has some energy in Eastern Europe and Russia.

There is a word called sunk cost, which means that you have paid a certain cost for a thing or a person, then you will most likely be able to get something back for this part of the cost and continue to invest.

There is another saying that the ass determines the head, and your interests and concerns will affect your views.

It's like if you bought a few houses with a loan, would you want the government to crack down on house prices?If you haven't bought a house yet, would you raise your hands in favor of the government cracking down on real estate speculators and causing housing prices to fall?
Similarly, where your assets are, you will look forward to getting better and better there.

If Abramovich has a lot of investment in Atlanta, then he must hope that Atlanta will develop better.

If the Dre family's interests in Atlanta are greater, then they are even willing to sacrifice the interests of the United States to achieve Atlanta.

If you want Bill Gates to join the action against William Chen, then at least you need to show more than the $5 million he invested in the Tianshu Fund before he can consider it.

Therefore, what William Chen did before was to bind the interests of some people to himself. Even if there is no guarantee that they will not target him, he has successfully raised the price they need to target him, and he has put himself in a more secure location.

Morality and law cannot completely eliminate other people's malice towards you, even if you are a recognized "good person", only interests can.

(End of this chapter)