America's Road to Fame

Chapter 253 Chinese Music
Quan Zhixian lived in Long Island Manor for two days, and then returned home reluctantly, but she still looked forward to hearing William Chen say that she would go to South Korea if she had the opportunity.

Of course, Chen Weilian and her these two days were not just about learning knowledge, but also learned a lot about South Korea's entertainment industry. I have to say that in terms of entertainment, South Korea's development is still remarkable.

From the "Korean wave" that swept across Asia at the beginning, to groups and film and television works that became popular in Europe and the United States, the promotion of entertainment has also brought South Korea a lot of benefits.Therefore, Chen William's entertainment layout, in Asia, South Korea is also a part that cannot be ignored.

However, South Korea is a very interesting region with a strong sense of nationality. Among ordinary people, local brands and companies are their primary targets of support, while overseas products are mostly unacceptable.

But in fact, the economic lifeline of South Korea can be said to be in the hands of the American consortium.Take Samsung Group as an example. The Li Jianxi family, the controller of this group, only owns 2% of the shares of Samsung Group. They firmly control the entire Samsung Group through a complex equity structure.

In Samsung Group's common shares, overseas investors (mostly Wall Street capital) hold more than 55% of the shares; among the preferred shares, overseas capital holds nearly 90% of the shares.

Of course, preferred shares only have dividend rights and no voting rights, which is not enough. This also shows that most of Samsung Group's profits eventually flow into the hands of Wall Street investment institutions.

The other conglomerates in South Korea are similar. After all, to put it bluntly, this "country" is equivalent to a subsidiary of the United States and does not have much autonomy. Therefore, consortiums without Wall Street capital behind them will not develop.

In the Internet industry, South Korea's network construction can be said to be the most advanced in the world. It is recognized as one of the countries with the most complete Internet infrastructure in the world, and has the most enviable ultra-high Internet speed in the world.

As for Internet products, most of the market is dominated by local companies, such as portal websites. The local portal Naver has a market share of 60% in their country, surpassing Yahoo and Google; chat software, the recently launched Kakao, is also developing well in South Korea. Competing with HOLA; and Cyworld, which dominated South Korea in the web age...

Therefore, the characteristics of the South Korean pair also determine that when investing in this place, it is best not to directly reveal the identity of foreign investors, but to put on a local skin, just like their various consortiums Generally, the management right can be given to the other party, but most of the benefits must be taken away.

Therefore, Chen William also needs to conduct research with his own think tank team and formulate a complete plan for the strategy of South Korea in the future.And Quan Zhixian is actually a very good cover, she has obtained high returns from the investment in Chen William's No. 3 Fund. In the past two days, Quan Zhixian also asked Chen William about the investment.

Now that Quan Zhixian has a relationship with him, of course, at present, the level of trust is definitely not as good as women like Paris and Ivanta, so after continuing to observe for a while, William Chen can try to let her be at the front desk and deal with her through her. investment in South Korea's entertainment industry.

Moreover, William Chen also heard the CEO of EMI Music, Lucian Grange, mentioned the music market in Greater China in the past few days. He hoped to acquire a record company called Gold Gale.

This Gold Gale Records Company has some relations with Warner Records and EMI Records. The predecessor of this company is HK Gold Entertainment and Gold Manager. The founders are Huang Baihao and Zheng Donghan. Among them, Huang Baihao used to be Warner An executive in Greater China, later left Warner Records due to work conflicts.

After EMI was acquired by Taifeng Capital, due to the company's losses, it shrunk its business and laid off employees. In August 2008, Gold Medal Entertainment announced that it would acquire EMI's Greater China region at a price of more than 8 million Hong Kong dollars. The business, which mainly includes EMI, which operates the Bay Bay business, and EMI, which operates the business in mainland China, stepped up and was eventually reorganized into the Gold Medal Gale Entertainment Company.

This gold-medal Gale Entertainment Company has become the largest record company in the Greater China region, and its limelight has never been better.However, this year, Huang Baihao announced his retirement and left Gold Medal Gale, and the company immediately fell into turmoil. At present, overseas capital has made an offer to Gold Medal Gale Entertainment, hoping to acquire the company.

Lucian Grange's plan is to take back the business of the original EMI Music in the Greater China region through the acquisition of Gold Medal Gale, and then merge with the related business of the original Warner Music to form the new Asian branch of EMI Music.

Speaking of which, the Greater China branch of Warner Music was also very brilliant. At the end of the last century, it acquired the influential UFO record of Wanwan. Signing Zhang Huimei and Laying two big names, and successfully creating the popular little queen Sun Yanzi, plus Zheng Xiuwen who is based in Hong Kong, constitutes Warner's unique "Thean Hou Palace".

So far, Warner Music has mainly relied on a cloud of big-name singers to seize the market. With the experience of international promotion, their independent development space and relatively fixed market, they have avoided the competition among female singers.And now it is also starting to expand the franchise of male singers. If it merges with Gold Medal Gale Entertainment, it will become a pivotal force in the Chinese music scene.

Moreover, the massive music copyrights owned by the two are also very important resources in the era of mobile Internet.

Regarding the development of music, William Chen considers himself a layman, and he will respect the opinions of professionals more. However, the copyright library of music is something he values ​​very much. In the future mobile music platform, who owns more copyrights? Correspondingly, it will attract more users, so music copyright is very important to his Internet + music strategy.

"I have no objection to the acquisition of Gold Medal Gale, and I also agree with you to acquire more record companies in Asia and get more copyrights, not only in Greater China, but also in other regions such as Japan and South Korea. But I have one requirement, that is, the person in charge of EMI Asia must find a local person who is familiar with the local music market and rules to manage the company, so that I can better control the company instead of messing up the business for me Confused."

This request made by William Chen is also the reason he saw in the information that EMI had previously sold the business in the Greater China region. It turned out that the local business lost too much.

You must know that the Greater China market is so big that it should not be losing money, but the problem with EMI Records is that their executives at the time were sent from Europe and the United States, and they did not understand the local market rules. People cheated, and ended up messing up the company.

It’s like many managers took singers to participate in activities at that time. Those European and American executives even paid singers for these activities, and even the prices were not low. took away.

There are many similar things, which ultimately led to the continuous loss of EMI Records in such a large market in Greater China. William Chen will not tolerate this kind of thing happening, so the local executives must be familiar enough Only the local market will do.

Of course, Lucian Grange is a veteran in the music industry with rich experience, so for these aspects, William Chen only needs to go to the end.

Since William Chen needs to get credits from New York University for this semester recently, he has been staying in New York all the time, and his contacts with Meta Group's technology companies and entertainment media companies are all carried out through telephone and video conferences.

After Meta Entertainment Media acquired Ubisoft and Riot Games in the game industry, William Chen took a fancy to two other companies, hoping that Bramo Norwood, CEO of Meta Entertainment Media, would acquire them.

One is Valve, commonly known as the V agency, and the more famous games released include the famous CS, and the DOTA2 that was launched later.However, what William Chen valued was the company's game distribution platform——Steam.

This game platform will be the largest game distribution platform in the world in the future, with considerable profits. Getting this channel is very important for Meta Group's game business.

At present, the overall valuation of Valve is not high, it will not exceed 10 billion US dollars, but Valve is nothing more than that. Steam has huge potential, so if it can be won, it must not be missed.

The name of another company, William Chen, is unknown, but I know that the game it released is called "My World". I am afraid that most people have heard of this game. Currently, "My World" should be in the testing stage. It has not been officially released, but after a few years, Microsoft will bid 25 billion US dollars to purchase this game, which can also explain the influence of this game.

Since there is an opportunity to pick up leaks, it must not be missed, and the current purchase of this game does not cost much, compared to other acquisitions, it can be ignored.

(End of this chapter)