America's Road to Fame

Chapter 248 Manchester United Brand Management Company
As for whether they will be responsible for the sports club management after this separation, including David Gill and head coach Ferguson, because they don’t want to disturb the players’ training and games, they have some influence on the business activities that the Manchester United brand management company allows players to participate in. Resistance?

If so, there will certainly be.However, the solution is not impossible, that is to give David Gill and Ferguson a certain amount of dividend rights in the Manchester United brand management company. They do not hold shares, but they can get a part of the profits of the Manchester United brand management company. In this case, they It will take the initiative to balance the ratio of competition and business, and will not completely contradict commercial behavior.

Chen William thinks this method is really good, but IMG has also proposed that the Manchester United brand management company can re-recruit a group of business talents to join, but it is best to find someone who can understand business and can There are people who are familiar with the club and can coordinate the relationship between the two, which will help the cooperation between the two parties.

Well, this point is also very necessary. Chen Weilian immediately thought of such a person, that is San Dezi.Uh, San Dezi is not a eunuch, but his name is Ed Woodward, so he is called San Dezi in China.

This person may be familiar to Manchester United fans.He originally worked for Morgan Stanley, and after the Glazer family took over Manchester United, he joined the management of Manchester United. It can be said that he is a member of the Glazer family, but after Chen William acquired Manchester United, he still stayed.

The reason may be that Ed Woodward's father was a football fan and a crazy Manchester United fan, which also affected him. He once recalled:

"My father went to Wembley to watch Manchester United's 1968 Champions League final. Because he was too excited to celebrate and hug the fans around him, he was hugged and broke three ribs. But he was still immersed in joy at the time. My father didn't feel any pain until he sat down. It was in my car that I couldn't turn the steering wheel because of the pain."

It seems that they are really crazy Manchester United fans.

In the previous life, San Dezi later succeeded David Gill and became the CEO of Manchester United. His performance in Manchester United's business was praised, but to be honest, it was also because of the background of his peers. Among professional business talents, his The level is still quite a bit.

However, if he plays the role of coordinator between the Manchester United brand management company and the club, he should be the most suitable. After all, he has the deepest understanding of business in the club, and he also knows the club very well, so this position seems to be for him. And set the general.

William Chen personally approached San Dezi for a chat. At first, San Dezi was still a little uneasy. He was the financial planning director of the Manchester United Club at this time, but he knew that he was brought from the United States by the Glazer family. Therefore, I don't know if Chen William is planning to purge the opponent's cronies after joining the Manchester United club. If this is the case, then he will leave Manchester United.

San Dezi has a rich career. He once worked as a consultant at PricewaterhouseCoopers, and later went to Morgan Stanley to do investment work. When the Glazer family acquired Manchester United, he was sent by Morgan Stanley to help Glazer The family's leveraged buyout adviser was valued by Malcolm Glazer and hired him to stay at Manchester United.

Although it is not difficult to find a job after leaving Manchester United despite his experience, but because of his father, he does have some feelings for Manchester United, so if he can stay, he is still very happy.

But to his surprise, San Dezi heard a proposal that he hadn't thought of during William Chen's conversation with the mental preparation of being dismissed by William Chen.Chen William is indeed preparing to let him leave the Manchester United club, but he is arranged to take a position in a newly established Manchester United brand management company.

It was only then that San Dezi understood that William Chen planned to separate the competitive part of Manchester United from the commercial part. This idea brightened his eyes. During his time at Manchester United, he deeply felt the conservativeness of European football clubs and the contrast with American football. The commercialization of sports leagues is completely different. These Europeans really have a very shallow understanding of commercialization. This can be seen from the fact that his own commercial talent is not outstanding among American elites, but he stands out among European football clubs. .

Often in the past, San Dezi had any ideas, and it was really strenuous to convince the Manchester United club management, including David Gill and Ferguson.Although it is also related to their distrust of the Glazer family, as people brought by the Glazer family, they will naturally doubt whether San Dezi wants to seek some benefits from Manchester United.

But in fact, it is true that these people only have competition in their minds, and they don't have much concept of business.

Now William Chen's idea made San Dezi suddenly feel enlightened, yes, separate the business and be directly responsible to William Chen, so he doesn't have to bother to explain to those football players in the future .

However, San Dezi's idea may come to nothing, because William Chen arranged for him to be the vice president of the Manchester United brand management company, responsible for communication with the club. What he needs to do is only after the Manchester United brand has some business plans. , Coordinate with the club to try to reach an agreement on the itinerary or plan.

Through Chen William's explanation, San Dezi also understood what he would do in the future, and the salary of the Manchester United brand management company is much higher than that of the club, and now David Gill and Ferguson also have dividends in this company, Therefore, under the premise of consistent interests, the work of communication can be done better.

Therefore, after thinking about it for a while, San Dezi agreed to William Chen's arrangement, and planned to officially work in the new company after a while. In the future, the club will not set up any commercial positions.

As for the CEO position of the Manchester United brand company, there is a ready-made candidate, that is, the representative of IMG who is in charge of the commercial investigation of Manchester United, Thierry Doyle.

According to William Chen's understanding, he is currently serving as the vice president of IMG's consulting department, er, vice president. In fact, the title of vice president is not worth much in companies like this in the United States, not only in investment banks, but in all In this kind of consulting company, a vice president may not have as much power as a real director, and it is more convenient to connect with the managers of the client company.

However, through investigation, William Chen knew that Terry Doyle had good abilities, and had nearly ten years of experience in the commercial operation of sports leagues, and had once served as the commercial director of a well-known baseball club, but he was changed later. The boss, so he was fired.

Therefore, after Chen William threw an olive branch to Thierry Doyle, as the planner, he naturally knew how the CEO of the Manchester United brand would be treated. Compared with his current position, he was naturally more promising, so he also agreed He agreed without hesitation, and planned to join the job after handing over this job.

This kind of thing is also very normal, just like San Dezi was in charge of the leveraged buyout consultant for the Glazer family to acquire Manchester United at Morgan Stanley before, and stayed as the management of Manchester United after being valued by the other party. This kind of personnel flow is very normal.

Everyone has their own career plan. If you feel that the current company cannot provide you with enough room for advancement, then go to a company with more development prospects. This is the routine operation of many professionals. There is no such thing as loyalty. Westerners are very In reality, all interests come first.

And the benefits of poaching Thierry Doyle were then reflected. He almost brought his entire team to the Manchester United Brand Management Company, and the remaining vacant positions, based on his understanding of the industry, can be easily Quickly find it through a headhunting company.

Of course, Terry Doyle himself knew that if he wanted to secure his current position, he had to show his grades. Such a high salary was not given casually, it was all linked to performance.

But he has clearly understood Manchester United's previous business operation methods during this time, so he is confident enough that after bringing the advanced business operation methods of the United States, he can greatly increase Manchester United's income level. With these With me, he has the confidence to take over William Chen's position as CEO.

Of course, it is impossible for Chen William to say that he immediately trusts the people of the Manchester United club. One condition, the money, even if the original management did not withhold some ideas, it cannot create opportunities for them to test their humanity, so the financial power of the club must be in their own hands.

Therefore, before Chen William left here, he specially transferred a financial director from his own financial team to be the financial director of Manchester United Club to ensure that Manchester United's funds were under his control, and invested in the improvement of various conditions according to his ideas. among.

(End of this chapter)