America's Road to Fame

Chapter 240 Hey Tea in Progress

For William Chen, Enlight Media not only values ​​his popularity - the world's fourth richest man invests in Enlight Media, which is a good story in the capital market. In addition, the film and television resources he owns, [-]th Century MGM is Hollywood One of the best film and television companies, and with the popularity of "Iron Man", it is no longer certain that its Marvel Studios will continue to launch the Marvel Universe series of movies.

Therefore, after the two parties hit it off for the investment, they quickly confirmed it. Because Enlight Media has made a lot of preparations for the IPO, it is easier to audit the company. In the end, William Chen’s Huaxia Future Capital made a post-investment valuation of US$5 million. Value, invested 1 million US dollars, holds 2070 million Enlight Media shares, accounting for 20% of the total share capital, becoming the company's second largest shareholder after Wang Changtian.

After the news of Huaxia Future Capital’s investment in Enlight Media was reported, it also aroused heated discussions. So far, William Chen has directly or indirectly invested in three Huaguo film and television productions including Huayi Company, Huace Film and Television and Enlight Media. From the company, it can be seen that he is still very optimistic about the development of Huaguo's film and television industry.Affected by this, Huaguo's film and television companies also attracted the attention of more capital.

After all, Chen William's previous investment in Huayi Company is obvious to all. At the beginning, he bought 25 million shares of Huayi Company at a price of 2732 yuan per share, accounting for 14% of Huayi Company's total share capital.

At present, Huayi Company has just announced a 10-for-10 stock split, so the shares in his hands have reached 5464 million shares. After the stock split, Huayi Company's stock price remained at around 35 yuan, that is to say, he was 1 million US dollars at the time. The investment is currently worth nearly 2.8 million US dollars, and the investment return is as high as 180% in about half a year. This is still a listed company, not an early venture capital investment. This rate of return is already amazing.

Afterwards, Chen William first returned to Shanghai. At present, Yang Mi has established Hey Tea Catering Service Company. In this company, Yang Mi invested 300 million Chinese dollars, and Chen William personally invested 200 million Chinese dollars. Therefore, Yang Mi holds Hey Tea. William Chen holds 60% of the 30% shares of Tea Catering, leaving 10% of the shares for the management to hold.

At the same time, William Chen independently registered a HT asset management company. According to the results of a professional consulting company, he bought five best street-facing properties with an area of ​​5-200 square meters near People's Square, Lujiazui, Huaihai Road, Railway Station and Zhangjiang. These stores will be the first batch of Heytea to open.

After William Chen's affirmation, the decoration design of the first Heytea shop in People's Square has been confirmed, and the decoration is currently underway.

Although Yang Mi was asked to pay for the business by himself, William Chen would naturally not say anything and ignore her. At present, Yang Mi is the ostensibly controlling major shareholder of Hey Tea Catering Company, but Hey Tea Catering Company is only responsible for the future of Hey Tea. operate.

William Chen’s own HT asset management company will first buy all the stores of HEYTEA, and then lease them to HEYTEA Catering at a slightly lower rent. After waiting for HEYTEA Catering to reach a certain scale, the two will merge and become the owner of Heytea. Store ownership and operating costs are very low for a milk tea chain store. Doing so can reduce the initial operating pressure and allow Yang Mi to obtain a more suitable share during the merger. At the same time, the interests of the two are closely linked.

With the help of a headhunting company, Yang Mi has already found two tea drink developers and signed a strict confidentiality agreement. At the same time, he used a part of the company's shares to tie the two together with Hey Tea.

William Chen spent a day communicating with these two tea drink developers, and told some of the recipes of innovative milk teas such as milk tea and fruit tea that he had mastered in his previous life, and then after they conducted trial production, After Yang Mi tasted it, she was very satisfied, and she had a little more confidence in the project of HEYTEA.Next, they will be provided with a special venue to determine Heytea’s original special tea menu and find out the most reasonable production process.

William Chen took out a residence in Shanghai that he asked Li Ying to buy for him before. There are two adjacent large flats with an area of ​​about 200 square meters. One of them is now lived by Yang Mi and his assistant, and the other is a temporary residence. As a research and development place for milk tea, as well as a training place for recruited shop assistants.

The headhunting company also found a CEO candidate for them. Fu Xinjing, 32 years old, previously served as the operations director of Starbucks China, a native of Modu, graduated from Aurora University, and then joined Starbucks.

The early Starbucks stores in China were all opened through franchising, and Starbucks' American head office could only collect a small profit share.

At that time, Starbucks in Huaguo was mainly divided into three parts - Unified Starbucks mainly in the free shipping area and the Bay Bay market; Maxim Starbucks mainly in the Greater Bay Area and the Qiong Province market; and Yanjing The northern market is dominated by American Starbucks, and these three Starbucks authorized agency companies.

At that time, the success of Starbucks in the Huaguo market also surprised Starbucks headquarters, so the Huaguo market began to be valued by Starbucks. Since 2006, it has gradually repurchased the shares of these three authorized agency companies, and finally merged into Starbucks China. , thus starting the strategy of developing directly-operated stores in China, which has allowed Starbucks China to expand again and again and achieved extremely high profits.

Fu Xinjing joined Meida Starbucks after graduation. Because of her outstanding performance, she was promoted very quickly. Until Starbucks China was established, she became the operations director of Starbucks China. So far, she has worked in this position for nearly three years. Experience, has been in charge of the entire operation of Starbucks China, and is directly responsible to the vice president in charge of operations of Starbucks China.

Not enough. At this time, Starbucks China is still managed by American executives. Therefore, as a native of China, it is difficult for Fu Xinjing to rise to her current position. It is precisely because of this that she has to leave Starbucks China. Jobs with room for improvement have therefore entered the field of vision of headhunters.

At present, it seems that she is the most suitable candidate for the CEO of HEYTEA Company. However, when the headhunting company first contacted her, she learned that HEYTEA was just under planning, did not have any stores, and the major shareholder was still a celebrity. Hey Tea's offer wasn't very interesting, but Yang Mi was also a ruthless person. After she identified Fu Xinjing, she went to persuade him in person. She didn't have the airs of a big star at all, and even brought out the name of William Chen.

After learning that the fourth richest man in the world was behind this new company, coupled with Yang Mi's persuasion, and taking out 5% of the company's shares as an equity incentive, Fu Xinjing finally decided to join HEYTEA.

After joining HEYTEA, Fu Xinjing finally saw the wealth of the fourth richest man in the world, renting a storefront?No, directly use another company to buy the best store, and then lease it to HEYTEA at a low price.The research and development of milk tea and staff training are carried out in the flat floor of a very high-end community in Shanghai. She suggested to William Chen that since she plans to open many branches in Shanghai, it is best to choose one that is most like the whole The place projected by Shanghai Magic City is used as headquarters, warehousing and logistics distribution. In this way, the raw materials stored in the branches are too different and can be distributed by the headquarters at any time.

Then, with a wave of his hand, William Chen bought a three-story building with a courtyard in Jing'an District directly in the name of HT Asset Management Company, planning to transform it into an office area and a storage and logistics center.

Uh, Fu Xinjing is a little puzzled. The first store has not opened yet, and the business results are not yet known. Why did you set up such a big stall and spend so much money for this female star?Are you really not afraid of losing everything?
She naturally didn't understand what William Chen was thinking. Anyway, she has sufficient funds now, and the probability of Heytea's success is very high, so it's better to have a complete set of facilities from the beginning. Anyway, the shops and real estate she won will continue in the future. Appreciation, now other people may think that the real estate price in Shanghai is already high enough, but William Chen knows that it will be even higher in the future.

After basically confirming the preliminary work of HEYTEA, William Chen no longer put too much energy into it, because it is already the end of April, and he has to rush back to New York for the next work.

(End of this chapter)