America's Road to Fame

Chapter 234 William Chen's Investment Philosophy
After buying the mansion at No. 4 Cowley Street, Chen William soon met the butler that Abu found for him, a nearly 50-year-old British gentleman named Ivan Moreno, who had served him before Abramovich has been a rich British friend for more than 20 years. However, after the other party died of illness last year, his children have developed overseas. After returning to China and selling their real estate in London, Ivan Moreno temporarily returned to his farm in his hometown in England. .

After deciding to hire Ivan, William Chen has already moved into the mansion at No. 4 Cowley Street after a comprehensive cleaning. The former owner, the leader of the Liberal Democratic Party of England, only took away their personal belongings, leaving all the furniture behind. After William selected some maids and chefs through a local service company, he ordered them to buy daily necessities and tidy up the house.

It can be seen that Ivan is indeed a competent housekeeper. In addition to always taking care of himself meticulously, which made William Chen, who is more casual at home, need to adapt slowly, he directed the maids to keep the mansion in good order. , It also saved William Chen from worrying about these trivial matters.

After talking with Nelson and asking him about his contact with the Glazer family and the progress of the acquisition of Manchester United, William Chen is sitting on the roof of the new house, feeling the slightly humid London wind blowing across his cheeks in mid-April.

At this time, he saw Yang Mi also came here, he walked up to William Chen, looked at him with big bright eyes, and said.

"I've thought about it. I want to try the milk tea shop you mentioned."

Chen Weilian patted beside him, beckoning her to sit beside him, hugged Yang Mi in his arms, and said to her with a smile:

"Have you really decided? Are you not afraid of messing things up?"

"Because I believe in you, your idea must be good, and as you said, I don't have much money now, I'd better use this to practice first, I want to try it out, and see if I can be a boss talent."

I have to say that Yang Mi is indeed a very smart woman. She is very measured in many things, which shows that she has a high emotional intelligence.

Whether it's because of interests or not, at least she understands what she wants and how to do it.Just like the current actresses with William Chen, Chen Zihan and Zhang Yuqi will pay attention to the dramas they are taking on now, similar to kissing scenes, they will use substitutes and misplacement.And Yang Mi went a step further, keeping a certain distance from other male stars. At their stage, before the broadcast of many dramas, they would hype gossip to gain attention. For these, she started with Chen William, Never again.

It was also Huayi Company's efforts to protect her, so they would not offend the producer too much, and Yang Mi didn't care about it.She understood that she had to be by William Chen's side, which was the most important thing, and she would never touch him if he cared about anything.

Many of us have met someone who seems to be very smart, and often in the process of getting along, he always wants to take advantage of you.Indeed, these people are very smart and can always think of ways to take advantage of them, but others are not stupid, maybe once or twice, they will know what kind of person they are after a long time, so the smartness of this kind of people is just a little cleverness, Big opportunities are always lost.

There is another kind of person who is very righteous and careless, and doesn't care too much about things. For such a person, if you do something for him, even if it is not good for you, you still think it is worth it.

This is the real smart, little smart guy who wants to take advantage of everyone.And truly smart people will only choose specific people to associate with. Those who take help for granted must be the first objects they filter.The people they associate with give back to their contributions. He behaves righteously, and he will get no less in the end.

Just like Yang Mi, she looks at people first, she understands William Chen will not be stingy with rewards, so when she wants to start a business, she takes the initiative to propose to him.Even though she couldn't see whether the milk tea shop William Chen mentioned would really be successful, she believed that if she followed what the other party said, even if she didn't succeed, she would have nothing to lose.

And what if she chooses to refuse this time?Then there will be no next chance. William Chen will support her and give her a good quality of life, but he will not give her another chance to achieve leapfrogging by herself. This is the fact.

So in the end, she made the right choice.

"After you return to Huaguo this time, you can start preparing. You should remember two things, that is to find people first, and then find the storefront. Find people first, that is, don't be afraid to spend money, find the best headhunting company or consulting The company helps you find the best talents, including tea or beverage production talents, as well as talents with management experience in large restaurant chain companies, preferably Starbucks or KFC."

"At the same time, we are looking for a storefront. I think that with the positioning of this milk tea shop, it is best to open the first store in Shanghai. It is the forefront of the trend in Huaguo. Once you can make a name for yourself in Shanghai, you can expand later. Go to first-tier cities like Yanjing and Shenzhen to stabilize the high-end style of the brand. Then we must first open the first store in the most well-known and popular place in Shanghai. This location is very important.”

"After choosing the storefront, we need to find the most well-known designers to design the most distinctive decoration plan, and then start recruiting staff while decorating. The staff must first recruit more and select among them to ensure that they can meet the needs of normal store opening. Twice the number of people, in this way, once the store becomes famous, it can immediately open a new store and expand the scale."

In this way, Chen Weilian said the things that need to be paid attention to, and Yang Mi listened carefully.

At the end, she suddenly asked: "Then what is the name of our milk tea shop?"

"Let's call it Xicha, what's the name like?"

"Well, it's very good, it feels very auspicious, and it seems that drinking this milk tea will make you feel good."

"Wait for me to design a general logo for you, which can be used as a brand logo and printed on the milk tea cup. Well, let's not call it milk tea, but call it Hey Tea, or an innovative tea drink, which sounds more high-end than ordinary Milk tea can be distinguished."

William Chen had studied the production of director's storyboard scripts before, so it was not difficult to draw the logo of HEYTEA from his previous life.

"Also, my dear, I heard that you have a specific idea on how to make this tea shop, why don't you do it yourself and leave it to me?"

"Because this matter is neither my main business, nor is it closely related to my main business, nor does it conform to my investment philosophy."

"Huh? Can you tell me, honey, I want to hear your investment philosophy."

Yang Mi looked at Chen William curiously, and asked softly.

In fact, after coming to this world, which industries should I devote my main energy to in the future?For this, William Chen had a lot of thoughts.If he didn't have the current conditions and was just an ordinary person, then he might really run this milk tea shop himself.

But now that he has these capitals, he has already determined his main business. Apart from investing in companies with particularly high returns, there are only two directions for him to spend his energy and energy, the Internet and entertainment.

In other words, it is a direction, that is Internet + entertainment.The two can be linked together, just like he has acquired many entertainment content production companies now, but he has not acquired traditional distribution channels, such as theaters, TV stations, etc., because what he is targeting is The way of Internet + entertainment is to promote and sell through the Internet.

The entrances for promotion include Siri, HOLA, Twitter, and Reddit, and the sales methods include Internet streaming platforms such as Netflix and Youku. These are all for film and television, and there will be corresponding layouts for games and sports later.

As for his investment philosophy, William Chen said to Yang Mi with a smile:
"Do you know what kind of business model is the most profitable in the world?"

"What mode?"

"Taxation."

"Collect taxes?" Yang Mi asked with a puzzled look on his face, "Don't tell me you still want to collect taxes like the state, how is that possible?"

"The tax collection I mentioned is an analogy. It is like a manufacturing industry. Most of the products you manufacture are disposable, such as milk tea, coffee, and fast food; or daily necessities, clothing, etc. The products you produce , Most of them can only get a profit once, and you need to continue to manufacture."

"And what about the tax-collecting industry? You only need to manufacture a product, and you can get a steady stream of income, or even endless income, just like building a house. If you sell the house, then you have to Go ahead and build it. But if you rent it out, you can keep collecting rent, it’s a different business model.”

"Look at the industries I invest in, the entertainment industry, as long as you create a product, such as a movie or TV series, you can continue to collect copyrights, and after the release, you can put it on the Internet. This is not a one-off Just like the building I built in Huaguo, it will only be rented out, earning rent continuously, and there is also an online app, I only need to provide advertising space, so it is also a steady stream of profit..."

"So what I want to invest in is this kind of business. And the milk tea shop is neither an industry related to my strategy nor a tax-collecting company. It also needs to waste energy to start from scratch, so it is not in my consideration Inside."

Listening to his words, Yang Mi was thoughtful, and then asked in puzzlement: "Since the tax collection model you mentioned is so profitable, why don't many people do it?"

"Because the more this kind of industry, the higher the capital requirements, and there are thresholds. It's like who can not know that renting out houses will continue to make more money? But you need to pay for it yourself to build it. Ah, for slightly smaller companies, they are more willing to use leverage to borrow money from banks to build residential buildings and sell them. As long as the housing market is booming, they can still make a lot of money.”

"You can also say that something created by an individual can also get copyright, but in the current era, it is too difficult for you to create widely popular works on your own, and there is no one in a million, so as long as you cooperate with big capital, then copyright The big head will still be taken by the other party."

(End of this chapter)