America's Road to Fame

Chapter 232 Milk tea shop?
"It's not a coffee shop, it's a milk tea shop."

"Milk tea shop? Can this work?"

Hearing Chen William's words, Yang Mi felt unreliable anyway, maybe she was perfunctory.After all, there are many milk tea shops on the street, and they are all small shops. She doesn't believe that the milk tea shops can make a name for themselves.

It’s no wonder she had such an idea. After all, HEYTEA, which became very famous later, also opened its first store two years later, ushering in the era of innovative milk tea.

Most of the milk teas on the market now come from Hong Kong and Taiwan, such as pearl milk tea and silk stocking milk tea, which use additives to enhance the flavor. The price is very low and the cost is lower. They are all sold in small stores on the interface or directly in small stalls.

"Of course it's not ordinary milk tea, it's an innovative healthy milk tea that doesn't add any ingredients such as flavored creamer."

Seeing Yang Mi's expression, William Chen could also understand what she was thinking, so he explained to her:
"The milk tea I'm talking about is made purely with real milk, cheese, tea liquid and fruits. It's very healthy. It's completely different from the so-called milk teas that don't have milk or tea, so We can not call it milk tea, but a special name to give people a sense of grandeur."

"I'm telling you now that you may not have any idea, and I will make you a few when I get a chance, so you can try it." William Chen told Yang Mi on the way back to her room:

"You said, if a cup of milk tea sells you 31 cups, would you accept it?"

"Twenty or thirty? It's too expensive. The current milk tea is only five or six yuan."

"So the milk tea I asked you to make is not competing with other milk teas, but high-end beverage stores like Starbucks. Why do you think it's normal to go to Starbucks to drink a cup of twenty-three coffee? Drink a cup of twenty-three Do you think the milk tea drinks made of ten pure natural ingredients are a bit expensive?"

Yang Mi was very active, thinking of what William Chen said before, she replied:

"Because the environment of Starbucks is very good, and people have a high-end feeling, drinking coffee there naturally thinks it is worth the money."

"Yes, so this is the high-end image that Starbucks has established for itself in China after long-term marketing, so if you make what I call innovative milk tea, this is the same way."

"You mean imitate Starbucks?"

"The general idea is similar. We need to start from two aspects. One is to raise drinking this innovative milk tea to a healthy lifestyle level. Our raw materials are pure natural and very beneficial to the body. This establishes the brand's fashionable and trendy image. Get up; the other is that we only develop in the first-tier cities in the early stage, and open stores in the most prosperous and well-known areas. The decoration should be distinctive, high-end and high-end. Sit down, take a photo, and immediately improve your own taste, this is how we meet the psychological needs of customers."

"Think about it, if it's the same milk tea, if you buy it in a small roadside store, ten yuan may be too expensive, but if it's in a five-star luxury hotel, I'm afraid 30 yuan should be the price. The reason is the same. But we not only use luxury to increase the price, but also use quality to make customers think that this kind of pure milk, or milk tea with fresh large pieces of fruit pulp inside, is worth the price.”

Chen William's words made Yang Mi start to be interested in the innovative milk tea brand he mentioned, but he said:
"Honey, according to what you said, the investment in this is not low."

"Compared to other projects, it's not too high. How much money do you have now?"

"My previous money was handed over to my family, that is, I saved some money by myself in the past two years after graduation. I was afraid that if I told my parents that I wanted to start my own business, they would not understand. Now I can take out more than 300 yuan by myself. Ten thousand."

Yang Mi silently made the calculations and said.

Uh, it seems that celebrities do get money quickly. Yang Mi put all her previous income with her parents. After only two years of graduation, she was able to save more than 300 million by herself. But it is also because her popularity has not been weak. If it was later, let alone a few million, with her traffic, it is possible to earn [-] million in two years.

"300 million is enough, you think about it first, if you really want to do it, then wait for me to tell you how to do it in detail, if you don't want to do it, then I will find a special person to try it out."

It's not that William Chen can't pay for her, it's just that since she wants to start a business, she can only really care about it if she invests herself, and it's more likely to do things well. If William Chen helps her in everything Done, so what's the point?It's better to just take money to support her.

In fact, if it is William Chen in this life, he does not have a future bank, nor does he have his own identity, but starts as an ordinary person, then he may really consider starting this kind of milk tea shop, thinking about Hey Tea in his previous life, he has done it The scale of tens of billions, this kind of net worth, was enough for William Chen in his previous life.

In William Chen’s previous life, when he earned some assets, he also made some safe investments, including joining a milk tea shop brand in his city at the time. Although it was not the most famous Hey Tea, that one was not open to the public. Joining, but that brand can be regarded as a leading brand in the milk tea industry. It can be said that at that time in Huaguo, most of the milk tea brands were similar in variety. It was nothing more than you imitating me and I imitating you. William Chen also knows a little about the production and recipe.

That is to say, he felt that this kind of milk tea industry was more suitable as a project for Yang Mi to start a business, so he proposed it. Otherwise, a business of this scale would be within the scope of his choice. Just invest in those milk tea brands.

I remember that in Yang Mi's words before, I remembered the Riot company. After William Chen returned to the room, he called Nelson and arranged for him to send someone to contact this company and acquire it.

Riot Games was founded in 2006 when DOTA, a MOBA game based on Blizzard's "Warcraft: The Frozen Throne", was in full swing.

After the rise of DOTA, I encountered a problem. Relying on the client of Warcraft, I couldn’t let this mod continue to develop. Therefore, some of the main creators of DOTA set up their own businesses and joined Riot Games, including participating in the "DotA: Allstars" map update designer. "Sheep Knife" Steve Fick.

William Chen knew that the success of Riot Games' "League of Legends" was a bit lucky. At that time, when Dota was so hot, Blizzard could not produce the corresponding MOBA game in time. It always felt that this type would not be popular. Individuals have not been able to develop independent games.

Therefore, the fist company that saw the opportunity just learned from Dota and produced "League of Legends", which improved many shortcomings in Dota and added some special content.

With the first-mover advantage, after players get used to the game, it will be difficult for players to switch camps when other companies launch similar games. MOBA games have this characteristic, because games often have too many heroes, and each hero has its own unique skills. Therefore, players are getting used to these heroes and skills in the process of getting familiar with them. The cost also makes it more difficult for them to switch to another game, because you need to re-familiarize with dozens or hundreds of other heroes, many of which have similar skills and are easy to confuse.

So far, Riot Games has raised $2008 million in financing in 800, and introduced Penguin, Benchmark Capital and Firstmark Capital as investors. Penguin then obtained the agency rights of "League of Legends" Huaguo Mainland.

So now Penguin owns about 22% of Riot Games.

In the second half of last year, the public beta of "League of Legends" started. So far, it can only be said that the results are not bad, and there is no big hit yet.It was not until this game landed in Asia, especially Huaguo and South Korea, that it became popular.

Therefore, it doesn't take much money to acquire a fist company at present, less than 2 million US dollars is enough to get it done.And at this time, "League of Legends" has not yet become popular, and the difficulty of acquisition is not high.After this game becomes popular in Huaguo, Penguin will decisively acquire this company, so William Chen just took this opportunity to cut off his husband.

The other meaning of Chen William's acquisition of Riot Games is that when mobile games become popular, the company can launch the mobile version of "League of Legends" as soon as possible, so that it can compete with Penguin's possible launch of "King of Pesticides" and avoid WeChat uses this game to attract players and users.

At that time, WeChat will have "King of Pesticides", and HOLA will have "League of Legends", so that there will be exchanges.

(End of this chapter)