Football feast, starting from the acquisition of European clubs

Chapter 267 Another Way of Cooperation

The current Red Bull Group's plan to acquire a football club has just begun, and the progress has not been very smooth.

They acquired their first football club - SV Austria Salzburg on April 2005, 4, and then changed the club's name to the current Salzburg Red Bull.

On March 2006, 3, the Red Bull Group acquired the New York/New Jersey City Star Club, and then changed the name to the current New York Red Bull.

Also in 2006, Red Bull Group also tried to acquire the Saxony Leipzig team in Leipzig, Saxony, eastern Germany, but unfortunately it was unsuccessful.

And now, they are contacting a second-tier club in Brazil, the Campinas City team in the state of Sao Paulo, Brazil, and are also preparing to enter Brazilian football.

Although the Red Bull Group now owns two football clubs, and is negotiating a third one.But neither the Salzburg Red Bull nor the New York Red Bull can compare with Chen Ran's Galaxy Football Group.

The ultimate purpose of Red Bull Group's investment in football clubs is to promote their products, just like they invest in Formula 1 racing or other extreme sports.

But they obviously underestimated the complexity of the sport of football. Until Chen Ran was reborn, the teams under the Red Bull Group had not won any top-level championships.

Moreover, they chose the most exclusive German football in the five major European leagues as an entry point, which is simply asking for trouble for themselves.

Although they tried every means to circumvent the German Football Association's restrictions on foreign acquisitions of German teams, from the top of the German Football Association, to various clubs, and then to the fans, there is hostility towards the Leipzig Red Bull everywhere.

It can be said that the Red Bull Group has done a thankless thing in acquiring the Leipzig Red Bull.This is not only not helpful for them to promote their products, but also has many side effects.

Now, after a failed bid to buy Saxon Leipzig last year.There is no consensus within the Red Bull Group on whether to firmly identify the German club's onslaught as in the previous life.

At this time, Chen Ran's Galaxy Football Group was exposed by the media, and immediately attracted the attention of Red Bull Group boss Dietrich Mateschitz.

If the Galaxy Football Group can be won, the Red Bull Group will not have to go so hard to buy football clubs one by one.

Especially the Crystal Palace Club, the core of the Galaxy Football Group, is the most popular football team in the world today.

They swept European football last season, winning the Premier League, UEFA Champions League, European Super Cup, Club World Cup and all the heavyweight championship trophies they can get.

If the Crystal Palace Club can become a team under the Red Bull Group, the publicity effect is enough to be worth their acquisition of ten football clubs.

Moreover, the current layout of the Galaxy Football Group is also very perfect. The United Kingdom, the Netherlands, Huaguo and Brazil can perfectly complement the current clubs of the Red Bull Group.

Seeing his subordinates arguing endlessly over whether to acquire the Galaxy Football Group, Dietrich Mateschitz, who is sitting at the head seat, has already begun to imagine how big it will be if the news of the Red Bull Group's acquisition of the Galaxy Football Group is announced. sensational effect.

"Boss, that Huaguo may not sell the ownership of the Galaxy Football Group."

After a heated discussion, Dietrich Mateschitz's subordinates came to such a conclusion.

"Knock! Knock! Knock!"

Dietrich Mateschitz tapped heavily on the table in front of him with his fingers.

"You have to remember that whether we invest in football clubs or other sports, our ultimate goal is to promote our Red Bull products, not the sports themselves. So, before that Chinese person officially refuses, don't start your own investment. scare yourself."

"Just taking this opportunity to discuss sports drink sponsorship with Crystal Palace, you can test the attitude of that Chinese man first. I believe that if someone offers him money, he will not easily refuse."

"Okay, boss."

After the meeting ended, Dietrich Mateschitz, who returned home, made another phone call to his good friend Beckenbauer.

That's right, it is Franz Beckenbauer, the godfather of German football known as the "Football Emperor".

Dietrich Mateschitz and Beckenbauer are good friends. In the previous life, the reason why the Red Bull Group rushed to the German football team, Beckenbauer played a very key role.

Unfortunately, Dietrich Mateschitz overestimated Beckenbauer's influence in German football.

Although Beckenbauer successfully made the top management of the German Football Association turn a blind eye to the Leipzig Red Bull's behavior of exploiting loopholes, he could not prevent other German clubs and German fans from being hostile to the Leipzig Red Bull.

After failing to buy Saxony RB Leipzig last year, there is now the Galaxy Football Group.

Whether to continue to look for new acquisition targets in German football, or to shift the target to the Galaxy Football Group, Dietrich Mateschitz wants to consult the professional opinion of Beckenbauer.

"Frantz, what do you think of my acquisition of the Galaxy Football Group?"

There were not so many twists and turns between friends, and Dietrich Mateschitz directly threw his questions to Beckenbauer.

"Galaxy Football Group? You mean the new thing that the Hua Guo owner of the Crystal Palace Club made?"

Dietrich Mateschitz suddenly mentioned the Galaxy Football Group inexplicably, which made Beckenbauer stunned for a moment.

"That's right. I think if the Galaxy Football Group can be bought, then there is no need to buy football clubs one by one, which can save a lot of trouble."

"What? You're not going to buy football clubs in Germany?"

Hearing Dietrich Mateschitz's new idea, Beckenbauer's heart skipped a beat.

You must know that although he and Dietrich Mateschitz are good friends, Westerners are more practical.

Therefore, if Dietrich Mateschitz can successfully acquire a German football club under Beckenbauer's matchmaking, then Beckenbauer will also get it from Dietrich Mateschitz. A handsome commission.

Even Beckenbauer has achieved unparalleled achievements both as a player and as a coach.But in his glorious era, the income of players and coaches could not be compared with those of the current juniors.

So although Beckenbauer has a high status in the football circle, his net worth is far inferior to those of today's juniors.

Coupled with his rich emotional experience, he has five children in total, of which the youngest daughter and eldest son are 40 years old, and none of his children can inherit his football talent.

In order to take better care of his family, Beckenbauer still hopes to get this commission.

"It's not that I don't want to buy a German football club, it's just that it's too troublesome. A small Saxony Leipzig team can refuse my purchase. So I want to ask your opinion, see if I should switch to the Galaxy Football Group? "

"Then the acquisition of the Galaxy Football Group will not be troublesome? Last season, the Crystal Palace club just won the Champions League, the European Super Cup, and the Club World Cup. It was the time when the limelight was strongest."

"Do you think that Huaguo will be willing to sell Galaxy Football Group to you at this time? Or to take a step back, he is willing to sell Galaxy Football Group. But it is foreseeable that it will be a sky-high price. You can accept it ?"

After thinking about it for a while, Beckenbauer came up with a reason to discourage Dietrich Mateschitz from acquiring the Galaxy Football Group.And it's well-founded and convincing.

"Well, what you said makes sense, I'll think about it again."

Hearing that Dietrich Mateschitz seemed to be moved by him, Beckenbauer finally breathed a sigh of relief.

However, it is possible to become a rich man on the list from the director of a small toothpaste company.Beckenbauer knew what Dietrich Mateschitz decided to do, but he would not give up easily.

Therefore, he had to think of other ways to completely dispel Dietrich Mateschitz's idea of ​​acquiring the Galaxy Football Group.

On the other hand, after receiving the latest quotation from Red Bull Group sent by Stephen, Gatorade stated that they would not increase their budget.The previous quotation is their final quotation. If they can sign the contract, they will sign it, and if they can't, they will give up.

After reporting Gatorade's reply to Chen Ran, Stephen began to focus on sponsorship negotiations with Red Bull Group.

As a result, as soon as the negotiation started, Stephen had to go back to ask Chen Ran for instructions again.

"Chen, Red Bull's negotiators conveyed to me a proposal from their boss, Dietrich Mateschitz. They asked if you would like to sell the Galaxy Football Group?"

"Sell the Galaxy Football Group? It seems that this Dietrich Mateschitz really has a lot of appetite."

Hearing the news that someone wanted to acquire the Galaxy Football Group suddenly, Chen Ran was stunned for a moment.

After the two Americans wanted to buy the Crystal Palace club and were rejected by themselves, they ran to buy Liverpool. They didn't expect that someone would be eyeing their own Galaxy Football Group so soon.

You must know that the Galaxy Football Group was exposed by the media a while ago. That Dietrich Mateschitz has a very poisonous vision. He is indeed a bigwig who can sell Red Bull, a local Thai drink, to the world.

"Chen, what should I do? What do you think? How should I reply to them?"

"It took me a long time to set up the Galaxy Football Group, and it's impossible to sell it. However, don't waste the money that is offered to your door. You tell the people of the Red Bull Group that we can change the way of cooperation."

"Another way of cooperation? How to cooperate?"

Given that his good friend often has a lot of whimsical ideas, Stephen also asked with great interest.

"Just tell the people of the Red Bull Group that the Red Bull Group now has two clubs, the Salzburg Red Bull and the New York Red Bull. They can use these two clubs to join the Galaxy Football Group in exchange for the corresponding Galaxy Football Group shares. .”

Nice guy, what a nice guy I am.

For his good friend Chen Ran, Stephen is now completely convinced.

The Red Bull Group just asked you if you are willing to sell the Galaxy Football Group, but you backhandedly wanted to take away the only two clubs in their hands.

At this moment, Stephen silently sounded the alarm in his heart for the owner of the Red Bull Group who had never met before.It's not good to provoke anyone, you just came here to provoke this guy.

"Er Chen, can the boss of the Red Bull Group agree to the proposal you mentioned?"

Stephen is even a little worried now, if Chen Ran's reply angers the boss of Red Bull Group, maybe even the previously negotiated sports drink sponsorship matter will be ruined.Wouldn't it be too embarrassing for him to go back and look for Gatorade again?
"Why don't you agree? You don't think Red Bull buys football clubs because their owners really like football?"

"Well, that's not it."

Stephen wasn't that naive yet. For these businessmen, they only had interests in their eyes, and Stephen knew this very well.

"That's very simple. Red Bull Group sponsors so many sports events, nothing more than to promote their sports drinks."

"However, those extreme sports such as F1 racing, rowing, rock climbing, skiing, skydiving, wingsuit flying, etc., can compare with the world's largest sport football?"

"And our Crystal Palace Club is currently the most popular team in football. We won so many championships last season, which is also an important reason why Red Bull Group wants to acquire Galaxy Football Group."

"Although I don't plan to sell Galaxy Football Group, this does not prevent us from cooperating with Red Bull Group."

"As long as the Red Bull Group is willing to let their two teams join the Galaxy Football Group, I don't mind letting all the teams in the group promote the products of the Red Bull Group. And this is the end of Red Bull Group's sponsorship of so many sports. target?"

"You tell the people of the Red Bull Group to go back and ask their boss if they are interested in naming the Galaxy Football Group? This is the privilege of being a shareholder of the Galaxy Football Group."

"Chen, you mean, just like Emirates named our new stadium, let Red Bull Group name the Galaxy Football Group?"

Hearing Chen Ran's new idea, Stephen felt that he was going crazy, and his brain couldn't keep up with Chen Ran's thoughts at all.

"That's right. Galaxy Red Bull Football Group, how about it? It implies that Red Bull Group sells their products to the entire galaxy. It's a good name?"

"It's okay."

Stephen wiped the cold sweat from his forehead, can the boss of the Red Bull Group accept this name?
"You tell the people of the Red Bull Group that I will leave the first naming opportunity to the Red Bull Group. If they don't want it, I will auction the naming rights of the Galaxy Football Group to the world in the future. At that time, competitors will too much."

(End of this chapter)