Reborn in the red years, I am farming in space

Chapter 765 Preparations for Participation
The daily chemical market in Tuocheng City.

It is equivalent to orchid flower cosmetics, a window to display image and influence to the outside world.

After all, although Camel City is not as prosperous as the coastal cities, it is not even as prosperous as the third- and fourth-tier cities in the inland.

But this is also a three-sided important town.

Inner Mongolia can be radiated in the north, Yinxia Autonomous Region can be affected in the west, and it can be sold to the coal province in the east.

therefore,

Camel City should also be regarded as a central city outside the Great Wall with a radiation effect.

It is also equivalent to the base camp of orchid flower skin care products.

If you can't achieve deep roots and luxuriant branches on your own one-acre three-point land.

Then how can we achieve the brand spillover effect and compete with others outside?
In fact, every place has local regional brands, and several highly influential companies in their local area.

People outside may not have heard of these brands and local leading companies.

But when foreigners go to that city, they can intuitively feel the powerful influence of the local leading enterprises.

It's been a long time.These companies, especially the strong local brands, will leave a deep impression on the hearts of tourists traveling from south to north.

This kind of strong impression, for ordinary people, is: Oh, so there is such a well-known brand here.

Before, I didn't know it!

That's it.

However, the strong impact of this regional brand has a completely different meaning for some of them, those who are engaged in the field of commercial circulation.

After a long time, they will take the initiative to come to discuss cooperation.

This is the spillover effect of regional brands.

Now the old Lou is on the ball.

Deputy Director Bai finally got rid of the word "deputy" that had hung over his head for more than ten years.

As soon as he became a regular, he opened the door to Lanhuahua cosmetics: the best display position for the washing and daily chemical cabinet group, just put it.

As many promoters as you want, just go!
On the ceilings of the first and second floors of the entire department store, there are various hanging flags of Lanhuahua Cosmetics, just hang them up.

On the walls on both sides of the stairs, there are posters of Orchid Flower Cosmetics, which are full of posters!
Even the vertical gaps between the steps are filled with advertising slogans of Orchid Flower Cosmetics:
[This year's holidays do not accept gifts, but also accept orchids]

[The rough hands of parents need the careful care of our children]

[A beautiful face cannot be separated from the makeup of orchid flower body lotion]

[Orchid flower skin care products, the first choice of radio hosts]

After this battle, the benefits after overturning Lao Lou.

At this time, it became obvious: the first cargo building was packaged by Han Lijuan, which was even more exclusive than the exclusive store of Lanhuahua Cosmetics Factory.

This kind of indiscriminate advertising will be very annoying in future generations.

But during this period, not only will the big guys not be disgusted, but they will find it very novel.

The boring days, monotonous and uniform dress, and being able to recite all kinds of slogans backwards and forwards have long made everyone a little tired.

Therefore, many big red and green clothes, not only will the big guys not feel rustic, but will also feel very festive.

Exactly!

These vulgar posters and advertising slogans of orchid skin care products will make everyone feel very pleasing and fresh.

If we wait until other manufacturers, they will follow suit and follow Lanhuahua Cosmetics in the future.

Someday
The big guys will have aesthetic fatigue, and they will start to feel disgusted
Orchid Flower Cosmetics advertises indiscriminately, but it actually has confidence: washing daily chemical products, the quality is good enough,
In the future, we will fine-tune the formula according to the feedback from the market.

After all, cosmetics and skin care products are different from mechanical equipment.

The quality of this thing really can't be directly compared.

But washing and skin care products are different: some products that are very suitable in the south may not be so in the north.

Products suitable for oily skin, customers with dry skin will buy them back, and she will feel that the clear soup is too watery and has no effect!

But during this period, most female customers can't tell the difference between dry, oily and neutral.

Basically, everyone is buying and using blindly
Therefore, as long as the product quality passes the test, it is possible to increase investment in marketing.

Currently,

Fortunately, there is no manufacturer in the market that has advanced marketing awareness and strategies like Lanhuahua Cosmetics.

This gives Orchid Cosmetics a good period of development and brand cultivation.

As long as you can be one step ahead of others in terms of marketing methods.

Orchid flower cosmetics, you can eat the most beautiful piece of meat!

I have to admit: like Lanhuahua Cosmetics, this set of tricks to forcibly instill a brand image can indeed bring good economic benefits.

Otherwise,
In future generations, there will not be so many manufacturers fighting desperately for every empty wall.

I tried my best to put up "push and pull" signs, posters, and other external wall advertisements.

Take care of things in Camel City.

Luo Xuan played the role of a piling machine operator on the construction site for Wang Ruirui, who is relatively deep.

After sending a sewing machine to the superficial Han Lijuan.

Then I returned to Shilipu Commune in Zhimi County.

at this time,

Leader Wei, who has always been vigorous and resolute in his work, has already arranged transportation vehicles for the furniture factory.

At the same time, various certificates were issued from the provincial government to the relevant personnel participating in the meeting.

this day,
Leader Wei called Luo Xuan to his office, and asked, "This time, Shilipu Furniture Factory has a large and mighty party, and there are about 20 people attending the meeting."

"Luo Xuan, there is one thing I have to say first. Are you sure that you can make a few orders at the trade fair?"

"Of course, this is not a task I gave you, let alone an order.

Because it is the first time for you to participate in the trade fair, and you have no experience to learn from.

And doing business, who can guarantee what the final result will be? "

Leader Wei explained: "But this time you go out, there are 6 trucks, each with 2 drivers, that's 12 people.

In addition, there are many people who follow the car to move the furniture, assemble the furniture, and arrange the booth.

In addition, there are personnel responsible for receiving customers and introducing products. This time you will attend the meeting.You also know how much you need to spend. "

Luo Xuan asked: "Leader, you are worried that we will go to the meeting, but we will come back with nothing.

Are you worried that others will say that we are traveling at public expense and is a waste of public property? "

Leader Wei nodded.

With a wry smile on his face, "That's right. The expenses of people No. 2 and No. 30 on the way are quite a lot.

And the cost of your booth rental at the trade fair is even more astonishingly high.

Plus Yangcheng, it is a big city.

Overseas guests, overseas Chinese compatriots, and the top domestic companies who came to the exhibition this time gathered together.

After you go there, people eat horse chews, and the final cost must be terrible. "

Leader Wei sighed slightly: "If you can't get some results back, it's really a bit difficult to explain in terms of public opinion and criticism."

On the one hand, Leader Wei was worried about the local public opinion in Zhimi County, and on the other hand, he was afraid of scaring Luo Xuan and retreated when he found out.

Therefore, Leader Wei slowed down his tone and comforted Luo Xuan: "Of course, even if an order is not made, it can't be said that nothing has been obtained!

Regardless of whether you go out this time, what will be the final result?
From my personal point of view, I will never blame you.

Whether you can get the order or not depends on the customer, it is not up to you to decide.

But even if you go out to broaden your horizons, familiarize yourself with the various operating rules of the fair, and accumulate valuable experience for the future, that is also excellent.

So, Comrade Luo Xuan, don't put too much pressure on your mind, just do everything right at hand and don't think about the final result.

Just work hard and don't regret it. "

Hearing what Leader Wei said, Luo Xuan knew it: don't look at the end, Leader Wei said it very lightly.

But in fact, he was still very worried. He was afraid that he would spend tens of thousands of dollars on going out this time, but in the end he would not make a single cent back.

If that happens,

Some caring people who were already dissatisfied with themselves would definitely take the opportunity to make trouble again.

Maybe they didn't dare to jump out openly, pointing fingers at Luo Xuan and scolding the world.

But at least,
They will secretly spread a lot of rumors that are very unfavorable to them.

Three become tigers.

All mouths are full of gold.

When there are too many rumors and they fly for a long enough time, these rumors will eventually turn into a deadly arrow, shooting at him densely.

Let yourself hide nothing to hide, hide nothing to hide.

It's better to deal with face-to-face accusations.

At the very least, it can make people open their mouths to justify.

And this kind of rumors flying all over the sky is really helpless and at a loss.
Therefore,
Leader Wei's worries have his own reasons.

Of course, he can also let go and pretend that he doesn't know anything.

Just find something to be busy for a while, and he will leave nothing to do with himself about the furniture factory leading a delegation to attend the meeting.

If they had waited until the exhibition, Luo Xuan and the others had achieved dazzling results.

The credit for this is naturally indispensable to the leadership of Wei.

But if Luo Xuan and the others return home without success, Leader Wei can also stay out of the matter and not be polluted by the slightest bit of dust.

However, Leader Wei is a man of courage and courage. He is the kind of person who hides when he is beaten and jumps up when he eats meat.

He despises from the bottom of his heart.

Luo Xuan, who knew what Leader Wei was worried about, could only make a little guarantee in order to reassure this good leader.

"Leader, although our Tianjing Shixing Furniture Factory is a start-up, our strength and influence are still very weak."

Luo Xuan pondered: "But I have a hunch that we will lead a delegation to participate in the conference this time, and we should be able to gain something at the trade fair."

Leader Wei asked with a smile: "Can you give me a roughly estimated number?"

Luo Xuan replied: "Leader, your expectations should not be too high.

Even if we have an order at the exhibition this time, it shouldn't be too big, right? "

Leader Wei chuckled: "In our conversation today, what we say is not passed on to the third ear.

Luo Xuan, don't hide it from me.Just tell me, how many orders do you think you can get? "

"I don't blame you whether you reach that height in the end or not. Let's just chat, okay?"

Leader Wei sighed: "There is a specialization in art. In your heart, you will be more or less more grounded than me.

If you don't give me a reassurance, my heart will always be uneasy.

If you are not sure, you can achieve very good results.I have to be mentally prepared for this, and I have to arrange some things in advance, right? "

Before marching, count the defeat first.

Leader Wei wants to know some basics so that he can plan ahead.

It is better to control the risk of public opinion for Luo Xuan in advance to a minimum.

Leaders are so caring.

Luo Xuan could only bite the bullet and report a number: "I estimate that the total order will be around 10 yuan."

My confidence comes from the furniture factory's spray-painted combined furniture products, which have a very novel style.

In this era, the painting process can be regarded as relatively advanced in these aspects.

According to Luo Xuan's speculation: the potential target customers of Tianjing Shixing Furniture Factory's products should be those with lower middle-income income.

It is limited by the grade and shape of raw materials.

This kind of lacquered furniture may only be aimed at overseas, ordinary citizens.

Judging from the trendy style of our own baked varnish furniture and the use of pine wood as raw materials.

I can't catch the kind of people who live in big villas, are more pursuing grades, like retro, and are in the rich and noble class in the Confucian cultural circle.

these people,
I prefer antique solid wood furniture, mahogany furniture and sandalwood furniture.

Assembled furniture of Tianjing Shixing Furniture Factory, a full series of products include a 6-door or 4-door wardrobe.

One queen bed in the master bedroom, plus two bedside cabinets.

There is also a built-in vanity with a vanity stool.

and a multifunctional writing desk.

The price of this series in Saibei area is about 550 yuan.

If the customer chooses a 6-door wardrobe, the price will be more expensive.

As for the products of the furniture factory, a total of 6 series have been launched at present.

Each series is a product of different styles, with different shapes and advantages.

According to Luo Xuan's prediction: at the trade fair, even if he only got one order, there would be at least 20 sets.

After all, at this kind of export fair, the merchants who come are all wholesale customers.

A mere 20 sets of series products are the smallest orders.

According to Luo Xuan's thinking: even if he only opened one, the payment of 10 yuan is still guaranteed.

The gross profit of Tianjing Shixing Furniture Factory is 35 points.

In this way, as long as you make a business by yourself.

At least the cost of going to the conference this time can still be earned back.

If this can be achieved, the local caring people in Zhimi County and Shilipu Commune will not be able to cause a big storm.

Even if they want to make trouble and say that they are traveling with public funds, they have a profit of more than 3 this time.

As a result,
It was enough to shut their mouths and keep them speechless.

Hearing what Luo Xuan said, Leader Wei finally felt relieved: Although this does not represent the final result.

But based on Leader Wei's understanding of Luo Xuan, he knew that Luo Xuan was trying to keep the sales as low as possible.

Don't panic if you have a bottom in your heart.

Leader Wei slapped his thigh: "Since you are confident that you can get the order, that's good!
How about this, I will also attend the import fair this time!Staying in this closed Saibei every day, our vision cannot be effectively expanded. "

Leader Wei sighed regretfully: "It's a pity that I can't leave my post for too long, so I have to book a plane ticket back and forth. As for you, Luo Xuan."

Luo Xuan smiled slightly, "It's okay, the leader is busy, so I can only go and come back quickly. I will follow the truck and keep an eye on the accompanying participants on the way to avoid any accidents."

I am just a department director in a commune, and my level is far from enough to take a plane or a soft sleeper on a train.

Not even the qualification to sit on a hard sleeper.

In this period, what is so great about having money but not having a prominent position?
Not to mention planes, sleepers on trains, and first-class cabins on ferries.

Just live in a high-end hotel, which can't even enter the gate
(End of this chapter)