Reborn in the red years, I am farming in space

The Camel City No. 1 cargo building is due to its large scale and the most complete product categories in the Camel City area.

Therefore, the person in charge of this department store is also the most difficult to communicate and speak.

When he heard Luo Xuan say that it is necessary to arrange two "manufacturer promoters" at the cosmetics counter of the department store to assist in sales, replenishment, and maintain the hygiene of the counter.
The person in charge sneered: "Comrade Luo Xuan, do you think our department store is the breeding room of the production team? Anyone who wants to go in to help can go in?
The configuration of each of our salesperson positions is strictly configured according to the needs of that cabinet group.One radish and one hole, do you understand? "

Saibei people, especially the old group of Saibei people, their rigid thinking and rough handling of things are a bit beyond imagination.

Luo Xuan patiently explained: "Leader, first of all, we arrange for the factory's promoters to come to your company to help improve service quality and increase sales. The salaries of these personnel are fully paid by our factory.

Their daily commuting time and the rules and regulations they need to abide by during their work are completely in accordance with the requirements of your company. "

"That is to say, our factory provides personnel to work for your company for free. This is a win-win situation.

Leaders, every time an additional product is sold, the economic benefits obtained will also be completely owned by the department store.So this matter, please let the leader approve it. "

"no!"

1. The person in charge of the cargo building is a bastard who belongs to the weight.

He snorted coldly: "For our daily chemical cabinet, if we sell one more product from your factory, the products from other manufacturers will sell one less.

Calculated in this way, what economic benefits have been added to us? I think it is for your cosmetics factory to earn a little more money, right? "

Luo Xuan shook his head: "Actually, it's not what you understand as the leader. Our cosmetics factory invests manpower and material resources in your company, which can indeed make the products in our factory sell better.
After all, after so much investment, no one will do anything that yields nothing, right?But at the same time, our promotional activities can increase the popularity of No. 1 Department Store.

It can attract more customers, come to the department store to hang out, and even they will come here specially to see what promotions are available today. "

Luo Xuan explained: "As long as customers are willing, they often come to our first cargo building to have a look.

As long as they regard shopping in department stores as a daily recreational activity, it can boost the total sales of all commodities in our first store. "

"Blow you."

The person in charge was full of disdain: "The total population of our Camel City is that much. The monthly income of the community members is only that much.

No matter how many people come to hang out, what's the use?They have so much money in their pockets, where do they spend an extra sum of money to buy our products? "

Alas, after talking for a long time, it turned out that he was playing the piano to a cow.

According to the old-fashioned thinking of the person in charge, everyone's salary is fixed every month. Since the income is fixed, the expenses are all planned.

According to his vision: No one will engage in activities because they see a certain product is good, or because they see a certain product.

Customers will take out the money that was originally intended to be used to buy rice, and instead use it to buy cosmetics or special offers for events.

For the person in charge of the No. 1 cargo building, it is not easy to reverse his old traditional thinking.

only because,
He couldn't understand at all what "impulsive consumption" is.

The income of cadres and workers is fixed, that's right.

When they receive their wages at the beginning of the month, they will spend every penny, where should they be used?It's all planned in advance, and that's right.

But anyone who knows a little about business will understand the consumer psychology of customers: if you don't take advantage of the advantage, you will suffer a loss.

For example, a certain family expects to spend 3 yuan to buy meat this month.

But when he was shopping in a department store, he saw a bottle of hair conditioner that usually sells for 1 yuan 7 cents, and today he happened to be doing a "buy one get one free" promotion.

So is it possible for this customer to reduce his budget for buying meat and vegetables this month, so that he can buy 2 bottles of conditioner first and go back?
This situation is entirely possible.

If you talk about promotional activities, you can't make customers tempted, and you can't make them pay for "impulsive shopping".

That can only show: the strength of this promotional activity is not strong enough!

As long as the stimulus is strong enough, 80% of customers will not talk about reducing other expenses to buy products.

Even if they are asked to use their savings at home, or even go to relatives or colleagues to borrow money for consumption, this is entirely possible!
Luo Xuan firmly believes: there is nothing that cannot be sold, only the temptation to see them, the difference between whether it is big enough or not
It's like buying a donkey and giving away a mule; buying a cup and giving away a washbasin.

If the strength of the promotional activities can be so large as to be so terrifying, what else will not be sold?

Buy a pile of shit, give a piece of gold to try?
Storage can drive people crazy!
This is just an extreme example, not a real practice.

As for what kind of promotional activities, how much effort should be used to carry out this activity?

For these things, the salesperson needs to comprehensively consider, weigh the pros and cons, and then formulate a promotion policy that is in line with the actual situation.

Facing this guy in front of him who is not good at anything and has no sense of competition, Luo Xuan couldn't help feeling angry!

In the thinking of this person in charge, he only thinks that "I sold one more product A, and correspondingly, one less product B will be sold".

According to his calculations, although there are two more salespersons in the department store, they don't need them to bear the salary.

But in general, this will not add a penny to the department store's revenue.

In fact, he did not understand a truth: survival of the fittest.

With the promoters sent by the manufacturer, the manufacturer will inevitably invest additional resources to carry out various promotional activities in department stores.

If all manufacturers are like this, desperately tilting the resources of the factory to the first cargo building.

Today he is doing "buy two, get one free", and tomorrow another manufacturer will be doing "8% off rewards".

The day after tomorrow, new manufacturers will come to engage in "free gifts for buying products", or even lottery, sales activities with prizes and so on.

As time goes by, isn't the popularity of the No. 1 building the number one in Camel City?
At that time, the popularity of the entire No. 1 cargo building has increased, and the passenger flow has increased.

Then the sales of all commodities will usher in a period of rapid growth.

In this way, it is equivalent to making the cake bigger, and all manufacturers can get a relatively satisfactory share.

This is not a question of saying that whoever sells an extra dollar will be sold by others for a dollar less.

As long as there is healthy competition between manufacturers and everyone works together to build the entire sales platform.

Then all manufacturers can get a share of it and benefit from it.

"Since the differences between us are too great to be bridged, let's terminate our cooperation."

Luo Xuan politely said goodbye: "As for the posters posted by our factory in the No. 1 building, they will be regarded as our factory and will give you the benefits of your unit, and they will be hung there for the time being."

The person in charge smiled slightly: "Comrade Luo Xuan, you must know that it is not easy to enter our department store, but it is very easy to exit. I advise you to consider the consequences."

"Okay, if we cooperate, we will both benefit, and if we lose, we will lose."

Luo Xuan got up and said goodbye: "I'm afraid that when the products of our factory want to enter the market again, I'm afraid we have to make a lot of concessions."

"Hehe, the fart is a big factory, but the tone is not small."

The person in charge of the 1 cargo building was very stubborn: "You are not a well-known brand in the country, what are you talking about?"

Luo Xuan snorted coldly: "You sell well-known brands in the country, and the profit is only 7 points. And you have to bear all the losses.

And those manufacturers of well-known brands in the country will not give you promotion policies, and will not give you rebates
I'm rather surprised, what are you trying to do with your wedding dresses and still be complacent? "

Now that he has decided to completely break with the other party, Luo Xuan will naturally not be polite to this old antique: "There are so many employees in the No. 1 cargo building, and they yelled hard there for a long time, and sold 50 products.

In the final calculation, the money earned is not enough for staff salaries and not enough to cover the loss of the warehouse!I'm curious, what kind of management thinking do you have? "

The person in charge blushed: "This is an internal matter of our unit, and it is not up to you to worry about it, let alone talk about it."

Luo Xuan didn't bother to break up with him, so she took Huang Xuan and left.

Many managers of such enterprises may be very clean and have a clean sleeve.

And they always talk about the phrase "the interests of the public first".

However, due to their low management level and extremely rigid thinking, they are all resting on their previous achievements.

On weekdays, these people talk about their qualifications and past glory at every turn. They have no ambition to make progress, and they refuse to accept new ideas from the bottom of their hearts.

They do this only to maintain their ridiculously superficial self-esteem.

Simultaneously,

Because they are slow to accept new things, it is difficult to digest them.In order to maintain their current status and dignity, they hate new things from the bottom of their hearts.
After leaving the office of the department store, Huang Xuan was a little worried: "The No. 1 store has the largest traffic in Camel City.

If we really don't supply him, we will lose at least tens of thousands of sales a year, right? "

Luo Xuan nodded: "In theory, it is. But, have you thought about it?
For the sales of tens of thousands of dollars, the energy we usually need to pay will be very scary.Instead of that, we might as well concentrate on a few second-tier stores, and do a good job of our own specialty stores and directly-operated stores! "

Huang Xuan thought about it, but she also understood the reason: for a guy like the person in charge of the No. 1 store, he would rely on his seniority and his high prestige in the department store.

Every two days, this kind of person has to give some moths, and he will find trouble in the factory.

It's not asking for replacement, because the goods damaged by their brutal loading and unloading, or asking the cosmetics factory to give up a few more points of profit.
Only in this way can the person in charge demonstrate his authority and existence.

And it can be foreseen: the person in charge of the first cargo building, in order to win over the employees of the unit, he will definitely be greedy in the future and ask the factory for a large number of gifts and trial packs.

These freebies, trial packs.

In the eyes of the person in charge and the employees of the department store, it seems that they don't need money.

But in fact, these gifts and trial packs are produced in the factory, and there is not much difference between their production costs and genuine products.

If in the end these gifts and trial packs can fall into the hands of customers.

Let the customers feel that the effect is not bad after trying it, so as to increase the sales and reputation of "Lanhuahua Cosmetics Factory".

Some resources were wasted, but it can be tolerated.

But in this kind of old-fashioned unit, even if 1 trial packs were delivered, most of them would be detained by the salespersons without permission.

They can't use it up by themselves, and they will give it away to others.

And once you give it to them, after getting used to this kind of problem, these guys will only open their mouths more and more in the future, and they will ask for more and more.

Even one of them did not satisfy their appetite.

These salespersons and cabinet team leaders can make small moves and throw the products of "Lanhuahua Cosmetics Factory" into the corner
They will definitely use this method to achieve the purpose of asking for more gifts.

The person in charge in front of him may not have any evil intentions.

But this kind of old fashioned people are so recalcitrant and so refusing to accept new things.

He was worried: the 1st goods building, which was originally as smooth as water, would cause some uncontrollable chain reactions after the operation of Lanhuahua Cosmetics.

therefore,

This person in charge is doomed to keep making troubles for the manufacturer when dealing with him in the future, which will make Luo Xuan exhausted from dealing with it.

These things are the valuable experience Luo Xuan accumulated when he was engaged in sales management in later generations.

In fact, if the person in charge of the No. 1 building is greedy for something, it will be fine.

But the problem is that he is greedy for his little rights, and what he wants is to maintain his little authority.

This kind of person is definitely the most difficult to deal with.

A mediocrity is often more destructive than a fool.

Inaction, no level of management.

I just want to dawdle step by step, stay for a few years and retire with qualifications, and then continue to show off in front of others in the park with my hands behind my back
If the unit falls into the hands of such people, it will eventually collapse due to low efficiency and backward management. It will be a matter of time
Instead of stalking this kind of dawdler, it's better to focus on supporting another daily chemical store.

Or just next to the No. 1 cargo building, directly open a store directly operated by "Lanhuahua Cosmetics Factory"!
Just do it!

In the afternoon of that day, Luo Xuan took Huang Xuan and Peng Yong to the "Second Cargo Building in Tuocheng District" and talked to the person in charge about cooperation.

"What, you give us a display fee?"

The person in charge of the No. 2 cargo building was very surprised: "Isn't it what our unit should do to put your products on the container for sale? Why is there any display fee?"

"What's more, the sales of your factory's products are extremely hot as soon as they are put on the shelves."

The person in charge held the receipt in his hand and showed it to Luo Xuan: "Look, this is the daily chemical cabinet team's purchase order that was just reported. The cabinet team leader over there is in a hurry because of the shortage."

In this period,
In all stores, they purchase goods according to the order and put them on the counter. The customer chooses which product to buy, and then the salesperson issues an invoice.

Next, the customer takes the receipt and goes to the cashier to pay and stamp.

Finally, the customer returns to the counter to pick up the goods with the second and third receipts.

After this set of procedures, a single sale is completed.

How could they have heard that there are manufacturers who are willing to spend money to put the products they produce on the shelves?
This can be regarded as an anecdote in the world!

Moreover, manufacturers are not only willing to pay to put their products on the shelves.

And also sent a "temporary salesperson" to the daily chemical counter of the department store to help in vain, to help the second-hand building to sell?
Shouldn't these things be done by the department store itself?

That should be a matter of duty.

In the world, how can there be a manufacturer who pays to put it on the shelf and sends people to sell such a thing?
Really long time to see.
But Luo Xuan is willing to do this kind of thing!